Corporate Social Responsibility at Telenor Pakistan · Telenor Pakistan – CR Vision & Guiding Principles Maximize Impact of Telecom to Shape a sustainable future Identify points

Corporate Social Responsibility at Telenor Pakistan

Telenor Pakistan – CR Vision & Guiding Principles

Maximize Impact of Telecom to Shape a sustainable future

Identify points of intersection between Business & Society

Promote Telenor Pakistan’s “Empower Societies” Vision

Capitalize on Synergies through partnerships with reputable organizations

Generate shared value by selecting social issues in line with the business model

Pakistan & the Millennium Development Goals

Every 3rd Pakistani subsists below poverty

line

2nd highest # of school dropouts, 2/3rd of which

girls

Lowest ranking in Global Gender Gap

Index

5% of under 5 deaths across the world in

Pakistan

Highest in South Asia

(260 per 100,000 live births)

54 (HIV/AIDS) & 231 (TB) per 100,000

population

Progress on 4 indicators

Partnerships in Development

Source: SDPI 2012, UNESCO 2012, WEF 2012, WHO 2012, Dawn 2012, Tribune 2012, Economic Survey 2011/2012 , NDMA 2012

Areas of Focus

Education

Health

Disability

Employee Volunteerism Child Protection

Emergency Response/Comms

Other areas

VULN

ERAB

LE COMMUNITIES VU

LNERABLE CO

MMUNITIES

VULNERABLE COMMUNITIES

VULNERABLE COMMUNITIES

•Government•INGOs, NGOs, Civil Society•Society•Employees

Stakeholders

•Government Relations•Goodwill for company•Reputation Management•Employee Motivation•Test-bed for Commercial

Goal

Stakeholders

Programmes & Projects

60,000+ hours of community service

4,000 farmers received information through SMS & IVR

Salient ImpactHum Qadam

Agriculture Commodity Trade

Rs.280m for floods

during 2010-12

Rs.17m for IDP crisis

Rs.2m in Attabad

Lake incident

Rs.95m during 2005

Earthquake

Rs.2.5m during 2013 AwaranEarthquake

Rs5.5m for

TharFamin

e

425M

Emergency Response

Played by more than 100 Public/private school students

Global Countdown Game

School Rehab & Improvement

Khuddar Pakistan - Open Mind

Disability Integration ProgramSuccessfully Launched Open Mind Pakistan and  integrated 16  trainees across all divisions of TP

Second Batch to be initiated in Q3

Rehabilitation & Improvement of 44 Schools damaged by floods

Planning phase concluded. Partnership inked with Plan International. Project initiated in 

Southern Punjab

mHealth

E-Education

Mobile technologies for extending Health CareMBR (Mobile for Birth Registration) project with 

UNICEF & Punjab Govt.MnCH (Mother & Child Health ) Project launched 

with KPK Govt.

ICT for PedagogyPilot concluded in Punjab with CLC

Subsequent Pilots launched in Sind/KPK with ITA

IT Equipment Donation

Donating end of life equipment to set up ICT centers at partner organizations

Bi Annual donations to partner organizations. Set up two ICT centers

Programs & Projects 2014

Child Sexual Abuse Filter

Block access to child pornography websites

Beneficiary Communications

Disaster Communication System

Khuddar Pakistan

Objective

Make TP an accessible organization & equal

opportunity employer by valuing diversity

Partners

Disability Partner Organizations

Directorate General for Special Education

Persons with Disabilities (PWDs)

Mechanics

Phase I: Awareness & Accessibility

Phase II: Inclusion

Open Mind Pakistan

Shared Value

Employee motivation

Access to untapped human resource

Manifestation of ‘Empowering Societies’

Open Mind Pakistan

1400 applications received; 321 applicable candidates

Induction of 16 Trainees

3 month basic skills training

Placement as trainee in each Division for 9 months

mHealth

Objective

Scale-up birth registration & introduce

mother n child care through use of mobile

phones

Support achievement of MDG 4&5

Partners

UNICEF

NORAD

NADRA, Local Governments,

Lady Health Worker Programme

Pilot Mechanics

Pilot in Rural & Urban areas of Punjab & Sindh using LHWs & Telenor

Sahulat Ghars

Shared Value

UNICEF reputation value

Help Impact MDGs

Potential commercial uptake

Stronger Government relations

Mobiles for Birth Registration

mHealth

Objective

Establishing mobile connectivity with Lady Health Workers (LHWs)

to complement their outreach activities

Support achievement of MDG 4&5

Partners

MnCH Program KPK Govt

CMWs/LHWs

FS Team

Pilot Mechanics

Improve core maternal & child health indicators

through:

Remote/mobile reminders, guidance and advisory by LHWs/LHVs in addition to regular

household visits

Shared Value

Help Impact MDGs

Potential commercial uptake

Stronger Government relations

Maternal and Child Health Awareness Program

School Rehab & Improvement

Objective

Improve quality of education in flood

affected communities & introduce m-learning

Rehabilitate 44 partially damaged Middle

Schools in flood affected areas

Partners

Provincial Education Department

PLAN International

Shared Value

Improve the experience of education

Enhanced reputation in communities

Stronger Government relations

Mechanics

1 year pilot in 4 schools (Punjab)

Subsequent scale-up across 3 provinces

eEducation

Phase I Phase II Phase III

Pilot with Individual Organizations

Integrate with Exisitng Education Projects

Make available for all Customers

Immediate Medium-Term Long-Term

Objective

Provide Khan Academy’s content offline to remote public schools

to:

improve conceptual understanding

provide access to unconnected

curcimvent Youtube Ban

Partners

Khan Academy

Children's Library Complex (CLC)

Idara Taleem o Agahi (ITA)

Commercial/IFA team

Shared Value

Improved student learning

Stronger Government Relations

Dovetails with IFA &

commercial objectives

Preferred Choice of Service Provider

Child Sexual Abuse Filter

Objective

Fulfill commitment of Group to Mobile Alliance

Block access to child pornographic content on our network

Shared Value

Assist Government in safeguarding child rights

Promote safe Internet use - IFA

Partners

Technology

Group CR

PTA

End-of-Life IT Equipment Donation

Objective

Bridge the digital divide between through purposeful in-kind

contributions to underprivileged children & vulnerable groups in orphanages, schools and other

facilities

Mechanics

life IT equipment Identify end-of-life IT equipment as per need

Seek approvals as per annual market value cap

Sign agreement

Donate

Shared Value

Internet for all

Stakeholder relationship management

No cash outlay

No adhocism

Long term PR value

Beneficiary Communications

Objective

Use core competency to provide an effective communication

platform between PRCS/IFRC & the community in times of disaster

Partners

PRCS

IFRC/Trilogy

Technology

Shared Value

Save lives

Stronger relations with disaster management organization

Reputation

Thank you