corporate social responsibility

CORPORATE SOCIAL RESPONSIBILITY

• ARNAB KUMAR CHATTERJEE• PROMIT BISWAS• GANESH PRASAD YADAV• SOURAV PAL• SUBHODIP MAKAR

CORPORATE SOCIAL CORPORATE SOCIAL RESPONSIBILITYRESPONSIBILITY

It is a form of self-regulation , integrated into a business model of a firm.

The concept came into prominence in the late 1960s and early 1970s.

This idea was mentioned popularly in 'strategic management:a stakeholders approach' by

R. Edward Freeman in 1984.

TRIPLE BOTTOM LINETRIPLE BOTTOM LINE

People,planet and profit

also known as the triple bottom line, are words that are practiced and realized in every move made by an organisation.

PEOPLE – Relates to fair business practices toward community and region where corporate conducts it's business

PLANET – Refers to sustainable practices .For example,abstaining from production of weapons ,toxic chemicals,batteries with dangerous heavy metals.

PROFIT – it Is the economic value created by the organisation after deducting the cost of all inputs, including the cost of capital tied up.thisdiffers from traditional accounting deficiencies of profit.

ITC – corporate social responsibility

“Inspired by the opportunity to a more secure and sustainable future,ITC ltd. Has structured innovative business models that leverage its brands,tech capacity, agri - sourcing strength and unmatched trade distribution network to create unique oppor-

-tunities for sustainable livelihoods”

- Y.C.DENESHWAR

CHAIRMAN

ITC LTD.

Innovation – committed to constantly pursue newer and better processes,products,services and management services. committed to innovate newer technolgy and allocation of resources towards enabling the society in the direction towards excellence.

CORE VALUES-

ITC's core values are aimed at developing a customer-focused,high -performance organisation which creates value for all its stakeholders.

EXEMPLARY CONTRIBUTION TO THE TRIPLE BOTTOM LINE(TBL)-

PROFIT-

A growing portfolio of business encompassing FMCG,paperboard &packaging,agri & Foods Business,Hotels and IT.

A tunover of US $ 7 billion and a mkt.capitalisation of nearly US $ 35 billion.

The new FMCG businesses support the competitiveness,technological upgradation and market reach of over 150small & medium enterprises.

ITC group provides direct employment to more than 29000 people.

Total shareholder returns,measured in terms of increase in market capitalisation and dividends,grew at a compound rate of 26% p.a. Over the last 15 years.

ITC- contribution to TBL...

PLANET-

ITC has been 'carbon-positive' seven years in a row.

'water positive' for ten consequtive years;thus creating over 2 times more rainwater harvesting potential than ITC's not consumption.

'solid waste recycling positive' for the last 5 years.

All environment,health and safety management systems in ITC conform to international standards.

ITC- CONTRIBUTION TO TBL...

PEOPLE

ITC's business generate livelihoods for over 5 million people.

Itc's globally recognised e-choupal

initiative is the world's largest rural

digital infrastructure benefitting over 4

million farmers.

Social and farm forestry initiative has greened over 125000 hectars,creating over 56 million person days of employment among the disadvantage.

Itc is also involved in watershad development activities ,women empowerment,,emancipatioon of women and children,education,integrating animal husbandry ,and many more.

ITC'S CSR ACTIVITIES- ITC's globally awarded e – choupal initiative

is a powerful illustration of a unique business model that delivers large societal value by co-creating rural markets with local communities.

The e – choupal digital infrastructure enables even small and marginalised farmers in rural india,who are de-linked from the formal market,to access relevant knowledge,market prices,weather information and quality inputs to enhance farm competitive in the national and global markets.customised agri-extension services and farmer training schools through a focused programme -”choupal pradarshan khet”- enable farmers to access best practices in agricultural and improve productivity.

Together the digital- physical-human infrastructure has led to the creation of an efficient 2 way channel- raising farmer incomes and productivity,transforming rural communities .

Intovibrant markets- empowering over 4 millionfarmers,which is world's largest digital rural digital infrastructure.

ITC'S INITIATIVES IN SOCIAL &FARM FORESTRY

AFFORESTATION

ITC produces wood-pulp &paperboards business from renwable plantations cultivated by tribals and farmers on their private wastelands.ITC invested in extensive R&D to create clonal saplings when apart from being disease resistant , grow much faster and in harsher conditions.

A large number of tribals and marginal farmers have benefitted by growing these pulpwood saplings on thair private wastelands. ITC's paperboards business is a willimg buyer of their produce,whist the growers are free to sell to the highest bidders in open market.

Recently,itcs social forestry project in andhra pradesh was registered under the clean development mechanism of the UN Framework Convention on climate change.the carbon credits earned will also he shared with the tribals and farmers,enabling them to participate in an international carbon-market mechanism.

The ITC's afforestation programme has been one of the very succrssfull initiatives til date..thus greening 125000 hectares and providing over 56 million person days of employment.

ITC afforestation activities:

ITC has greened over 77,000 hectares ,creating an estimated potential for 35 million person days of employment among the disadvantged.this has been highlighted in ITC's 4th Sustainability Report released by Company recently.

Besides converting private wastelands into productive assets and addressing critical issues relating to biomass depletion,soilerosion,water security,biodiversity and ecological balance ,this has enabled ITC to sequester twice the amount of carbon emmitted from its operations,contributing effectively to the national goals of climate change mitigation.

Watershed development initiative:

Integrated watershed develpement:

ITC's initiative in watershed development involves irrigation of over 90000 hectares of dryland.

Support the creation of watershed projects in water-stressed areas,providing precious water resources for agriculture ,rural communities and livestock.based on a participatory approach that involves local communities,t5he programme facilitates building reviving and maintainig `wastes harvesting structuresas well as

management of water resources to reverse land degradation,provide critical irrigation and increase agricultural productivities.

WOMEN'S EMPOWERMENT:

Assisting the women to form micro-help groups that enable them to build up small savings and self-employment and micro-enterprises.

A large number of women earn income as self-employed workers or as partners in micro-enterprises.

Sources spent on children's education,health and nutrition,and it is a catalyst for generating development.

Thus, ITC has been economically empowering nearly 40,000 women.

Providing supplementary education

ITC's supplementary learning centres offer additional coaching that backs up school learning,stemming drop-outs and enabling more children to complete school.

Supports outreach projects,including mobile libraries that fosters the reading habit and a 'roaming-laptop' programme that promotes computer skills and interactive learning.

A prominent example of such initiatives are the classmate notebooks which donate rupees 1 for every unit sold.

WoW : wealth out of waste

ITC launched its WoW initiative a few years ago to promote resource conservation and recycling.it creates awareness about importance of “reduce-reuse-recycling” in protecting and restoring the environment among the general public ,school-children,corporate.

It also inculcates the habit of source segregation and provides recyclables for a number of industries,e.g. Paper,glassplastic,etc.

They are operational in cities like hyderabad, chennai, bangalore ,cochin, coimbtore ,etc.

WoW : wealth out of waste

The WoW scheme helps in augmenting green cover,consumes scarce natural resources,makes surroundings healthy and creates livelihood opportunities for underprivileged people.

Thus, through all these steps ITC is creating a positive environmental Footprint through waste recycling

RENEWABLE ENERGY AT ITC :

RENEWABLE ENERGY SOURCES AND CARBON NEUTRAL FUELS PROVIDE MORE THAN 38% OF THE COMPANY'S TOTAL ENERGY CONSUMPTION.

ITC set up a 140MW wind energy facility to provide power to company's packaging unit in chennai.

It Commissioned a 21 MW

Plant in karnataka and a

2-5 MW plant in Rajasthan.

Additional investments in

Winds energy is made to

supplement the power re

-quirements of hotels

ITC : - GREEN CENTRE

ITC GREEN CENTRE in gurgaon , is Certified by US GREEN BUILDING COUNCL for leadership in energy and Environmental design,thus inspiringGreen buildingsd movement in india.

Recently ITC green centre was re-certified as The world's highest rated platinumCertified green building by theUS GREEN BUILDINGS COUNCIL.

AN EPITOME FOR ENVIRONMENT-FRIENDLY BUILDINGS AROUND THE GLOBE

EMPOWERING THE

DIFFERENTLY ABLED:-

Itc's hotel division has taken up

positive step in the empowerment

of the differently abled people

across their hotels.

Committed to the principal that

everyone should be treated with

sensitivity and empathy,over 100

differently abled people have been

employed.

ITC has created an atmosphere of

sensitivity and caring NCPEDP Shell

Helen Keller Award conferred on ITC

hotels.

ITC's sustainability report : -

The sustainability report highlights its milestones of being water positive 5 years in a row,

Carbon positive for two years

Nearly zero solid waste discharge status.

Making it the only company in world to achieve this record.

It has successfully created a positive footprint in rainwater harvesting where the potential created in 2006-07 is nearly 4 times the net water consumption of all operations.

ITC's exemplary performance in achieving nearly zero solid waste discharge status is demonstrated by the fact that more than 95% of all solid waste have been recycled.

The sustainability report ;published now for the 4th consecutive year and in accordance to the stringent G3 guidelines of the Global Reporting Initiative ,demonstrates ITC's continued commitment to the triple bottom line objectives of contributing to building economic,social and ecological capital for the nation.

HALL OF FAME : -

Over the years ITC's CSR activities have received accolades from around the globe,for example:

World Business Developement Award 2012

for ITC's social and farm forestry programmes.

FICCI Award for Outstanding Achievement in rural and community development presented by honourable finance minister,Sri Pranab Mukherjee

Development Gateway Award for

e-choupal's contribution to information and communication technologies for development.

ITC's exemplary contribution in

the direction towards enhancing

the human and natural capital in

our society with non-profit making

orientation is a diadem in its

corporate framework ,paving ways

and setting examples for future

entrepreneurs towards a better

business environment and a far

better society

THANK YOU