Corporate social responsibility 2

Corporate Social Responsibility

DEFINITION

OBJECTIVES

5 AREAS OF CSR

Definition• Reporting of individual items like

employee welfare, human resources development, energy, environmental protection, anti pollution as well as health and safety measures, adopted by a company usually on an ad-hoc basis.

• Voluntary disclosure of information both of qualitative and quantitative nature made to influence a wide range of audiences.

Objectives• To enable the public of users

to make decision which are environmentally sensitive.

• Maximizing the return on their investment or capital invested (ROI/ROC).

5 AREAS OF CSR

Environment Protection

Employee Related

Product SafetyResearch &

Development

Community Project

Environment Protection

JUSCO Reusable Plastic

Bag

AEON’S Tree Planting Activities

No Plastic Bag Campaign

Environment ProtectionProject Rhizo –

Mangrove Reforestation

Initiative

Borneo Rhinoceros Sanctuary

Tree PlantingSustainable Island

Programme

Employee Related

Human Resource Development

Taman Asuhan Kanak-Kanak

Increment

Family Day

Employee Related

Health,Safety, Security and Environmental

(HSSE) standards.

In House Training

Medical Benefits

Product Safety & Energy Usage

Earth Hour 2010

Nano Technology

Research & Development

Laboratory Team

Community Project

Batu Feringghi Cleaning Beach

Campaign

World Blood Donor Day Appreciation

Ceremony 2010

Contribution To The Children’s Pediatric

Ward, Malacca General Hospital

AEON Eco Tour – Kuala Selangor

Nature Park

Community Project

Humana Schools for Foreign Estate

Children

Yayasan Sime Darby Scholarships

Farming Initiatives In Northern States

VIDEO SHOWING

Question???•Within four minutes discuss in the group what is the areas of corporate social responsibility that have been shown in the video just now.

COMPREHENSIVE EXERCISE!!!

Q1. CSR is the voluntary disclosure of information both of ……………………and quantitative nature made to influence a wide range of audiences.

a) Protectionb) Qualitativec) Consumptiond) Disclosure

ANSWER: B

Q2. Employee related information including details about …………………and safety measures adopted by a company (employer benefit).

a) Energyb) Benefit c) Healthd) Pollution

ANSWER: A

Q3. Research and development (R&D) is steps taken by the company to enhance their ………………….safety for their customer.

a) Productb) Communityc) Employerd) Company

ANSWER: A

Q4. Details about the company involvement in other community related projects or known as…………………….

a) Protectionb) Voluntaryc) Safetyd) Charities

ANSWER: D

Q5. Details about amounts spent on further …………………and development (R&D) efforts which are important for company product and service.

a) Science b) Projectc) Researchd) Production

ANSWER: C

Q6. CSR is compulsory disclosure.TRUE or FALSE

ANSWER: FALSE because CSR is voluntary disclosure.  

Q7. SRA acts as a device by which the publics can analyses the role of organizations in relation to society.

TRUE or FALSE ANSWER: FALSE

Q8. Cleaning beach is one of the environment protection.

TRUE or FALSE ANSWER: TRUE

Q9. Giving increment and bonus is NOT under CSR. TRUE orFALSE

ANSWER: FALSE

Q10. R&D can reduce the quality of the product or services

TRUE or FALSE ANSWER: FALSE

CONCLUSION

Group Assignment (20%)

•POSTER PRESENTATION FOR CSR TOPIC

•DATELINE : 20th JULY 2012

•THANK YOU!!!