Corporate Profile
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C O R P O R A T E P R O F I L E
0131.01.2020Corporate Profile
02
As creators, we want to think it’s about us. Our brilliant talent.
Our skills we have perfected over the years. All these magical
things that only we can do.
Colour. Form. Tension. Harmony. Typography. Simplicity.
But no. It’s not about us.
It’s about tapping into your potential. And noting the
minuscule details others don’t see. Transforming these
observations into something we can all see, touch and feel.
Something real.
Two decades later, the reason for our success still rings true.
It was you. All along. The only reason we are successful is
because we make our clients successful.
Join us on a journey of discovery, growth and achievement.
It’s not us. It’s you.
C O R P O R A T E P R O F I L E
C O R P O R A T E P R O F I L E
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For Creative Caterpillar, good design needs to perform, adapt,
astonish, and fulfil its purpose. It is our multi-disciplinary team
who bring your brand to life through design; conceptualising
the look, feel and sound of your brand to create the greatest
possible impact.
With 20 years of national and international experience in
building brands, it is our endless ambition to create brands
that stand out from the crowd, brands that people take notice
of, and brands that our clients are proud to own and work for.
The CreativeCaterpillar Purpose
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BRAND DEVELOPMENT
• Brand Strategy
• Brand Architecture
• Brand Name Generation
• Logo Design
• Slogan Development
• Trademark Registration
• Branded Content
• Stationery Design
• Brochure Design
• Vehicle Branding
• Apparel Branding
• Icon Design
• Brand Manual
• Packaging Design
• Corporate Gifts
COMMUNICATION
• Advertising Campaigns
• Promotional Material
• Photography
• Public Relations
• Newsletters
• Company Profile
• Corporate Presentations
• Annual Reports
WEB & APP DESIGN
• Website UI Design
• Website Maintenance
• App UI Design
INTERIOR BRANDING
• Interior Office Design
• Integrated Branding
• Expo Stand Design
• Interior Signage
VIDEOGRAPHY
• Concept Design
• Explainer Videos
• Animated Videos
• Corporate Videos
• Exterior Signage
• Spatial Planning
• 3D Visualisations
• Project Management
Services
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With change comes great
opportunity and great reward.
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CLIENT BRIEF
• Meetings & discussions with the client
• Relevant information from brand questionnaire
is extracted
• Creative brief is developed based on
information gathered
RESEARCH
• Research is done on client & their industry
• We discover what makes the client unique
• A strategic plan to communicate the client’s
competitive advantage is compiled
COST ESTIMATE + DELIVERABLES
• Brand deliverables and costs are itemised
• Cost estimate is sent to client for approval
DEVELOPMENT OF DELIVERABLES
• Idea and concept exploration begins
• Creative work is developed based on client’s
requirements
• A beautiful presentation is put together
Brand MetamorphosisTM
C O R P O R A T E P R O F I L E
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PRESENT WORK TO CLIENT
• The creative work is presented to the client
at an agreed upon location
• The client selects one of our concepts
DESIGNS ARE REFINED
• The team goes through a process of
refining the designs
• Often there is further creative exploration
• This ensures the highest standard of work
FINAL PRESENTATION + SIGN-OFF
• The final design work is presented to the
client for sign-off
BRAND ROLL-OUT & ACTIVATION
• We liaise with suppliers and production teams
in order to bring your brand to life
• Brand rolls out across all platforms, from print
to digital to signage; ensuring an impactful and
seamless brand experience
At Creative Caterpillar,
we build brands that
defy the status quo
using our trademarked
process. Captured in
our slogan, it can be
unpacked in three steps.
One. Discover.Digging down deep to
uncover the freshest,
most innovative ideas.
Two. Grow.Growing business
through your brand
investment.
Three. Achieve.Expectations? We
shatter them. Don’t
settle. Unsettle. And
reap the rewards.
HOW WE DO IT.
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F R A N S P I E T E R S E J N R , G R O U P O P E R A T I N G O F F I C E R
“We approached Creative Caterpillar to develop an integrated brand solution,
unifying all the fragmented segments of our company as agile shifts took place
over the years to accommodate growth.
The aim of our new corporate identity is to proclaim our strategic goal to continue
performing as a united organisation at the forefront of the industry.”
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L O G O D E S I G N
C O L O U R P A L E T T E
PANTONE CMYKRGBVINYLTHREAD
Pantone 2766 C98c 88m 39y 44k5r 29b 73bCobalt Blue 724Marathon Blue 1204
PANTONE CMYKRGBVINYLTHREAD
Pantone 200 C20c 100m 80y 0k194r 8g 47bApple Red 750Marathon Red 1335
PANTONE CMYKRGBVINYLTHREAD
Pantone Cool Gray 10 C 58c 47m 42y 31k97r 100g 103bGrey 720Marathon Grey 1321
01 / Condensed Brand Guidelines
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C O R P O R A T E P R O F I L E
1102 / Vehicle Branding, Photography and Website Design
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1203 / Brand Architecture
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1304 / Pull-Up Banner Design
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1405 / Corporate Folder and Stationery
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HEIGHT = X
X
06 / Vehicle Branding: Bakkie and Truck
XX
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1717
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C O R N E L V E R M E U L E N , M A N A G I N G D I R E C T O R
“Creative Caterpillar is reliable, knowledgeable, concerned about quality, and willing to go the extra
mile. They have strong development and project management skills and
they understand the real issues concerning the development of a
high impact brand.”
C O R P O R A T E P R O F I L E
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L O G O D E S I G N
C O L O U R P A L E T T E
PANTONE CMYKRGBVINYL
Pantone 206 C10c 100m 70y 0k237r 24g 71bAvery Crimson Red 749-01 PF
PANTONE CMYKRGBVINYL
Pantone 294 C100c 85m 35y 20k27r 58g 102bAvery Scandinavia Blue 783 PF
01 / Condensed Brand Guidelines
C O R P O R A T E P R O F I L E
2002 / 60 Year Logo Design
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2103 / Power Point Slides
22
C O R P O R A T E P R O F I L E
04 / Stationery Design
23
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A N D R E W M C L A G G A N , D I R E C T O R
“We selected Creative Caterpillar to solve the challenge of inconsistent
brand identity application inside our rapidly growing company. The new
brand was widely embraced by staff and clients, and seamlessly applied to
all of our tangible and digital assets.”
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L O G O D E S I G N
C O L O U R P A L E T T E
PANTONE CMYKRGBVINYL
Pantone 2271 C68c 0m 88y 0k79r 174g 67bAvery Grass Green 713
PANTONE CMYKRGBVINYL
Pantone 7540 C0c 0m 0y 82k66r 67g 69bAvery Dark Grey 759
01 / Condensed Brand Guidelines
C O R P O R A T E P R O F I L E
2702 / Website Design
V I S I T W E B S I T E
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2803 / Corporate Brochure
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2904 / Corporate Brochure
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C O R P O R A T E P R O F I L E
05 / Brand Manual
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M L U N G I S I M T A B E L A , M A N A G I N G D I R E C T O R
“After 10 years of establishing our company, there could be no better way
to celebrate our achievements than by investing back into our business. By partnering with Creative Caterpillar’s
attention to detail and customised creative approach, we are certain of a
new era of growth.”
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L O G O D E S I G N
C O L O U R P A L E T T E
PANTONE CMYKRGBVINYL
Pantone 7652 C
45c 95m 15y 55k93r 21g 69bAvery Purple 777
PANTONE CMYKRGBVINYL
Pantone PINK C5c 97m 0y 0k223r 15g 130bAvery Cyclamen 715
01 / Condensed Brand Guidelines
C O R P O R A T E P R O F I L E
3402 / Website Design
V I S I T W E B S I T E
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3503 / Brand Architecture
36
C O R P O R A T E P R O F I L E
04 / Fuel Nozzle Illustration
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3705 / Corporate Folder and Letterhead
38
C O R P O R A T E P R O F I L E
06 / Company Profile and Icon Design
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3907 / Mobile Website
40
C O R P O R A T E P R O F I L E
ABOVE: 08 / 10 Year Device BELOW: 09 / Fleet Branding
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I A N L O U R E N S , M A N A G I N G D I R E C T O R
“Creative Caterpillar offers a unique fusion of outstanding creativity with
meticulous attention to practical detail. We’re delighted with the work
they’ve done for our brand and the effect it has had on our clients.”
C O R P O R A T E P R O F I L E
4301 / Condensed Brand Guidelines
PANTONE CMYKRGBVINYL
Pantone 199 C0c 100m 75y 0k237r 26g 65bSpicy Red (Avery 987)
PANTONE CMYKRGBVINYL
Pantone Cool Gray 11 C0c 0m 0y 85k77r 77g 79bDark Grey (Avery 759 PF)
PANTONE CMYKRGBVINYL
Pantone Cool Gray 7 C 0c 0m 0y 55k138r 140g 142bTele Grey (Avery 744-01 PF)
L O G O D E S I G N
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C O R P O R A T E P R O F I L E
02 / Pull-Up Banner Design
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454503 / Wall Banner
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4604 / Brand Manual Spreads
C O R P O R A T E P R O F I L E
4705 / Corporate Folder Design
48
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C O R P O R A T E P R O F I L E
We are always
looking to expand our
geographic reach,
and we are willing to
work with clients no
matter where they are
situated. Not in Africa?
Why not be one of
Creative Caterpillar’s
international clients?
Our creativity knows
no bounds.
Creative Caterpillar has worked with clients across Africa, from South Africa to Botswana, the DRC to Nigeria and Morocco.
Our Markets
BOTSWANA
MOROCCO
NIGERIA
SOUTH AFRICA
DRC
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TEW
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