Corporate Philanthropy

BULL’S-EYEBUILDING CORPORATE/NON-PROFIT RELATIONSHIPS THAT LAST

PARTNERS:

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PARTNERS:

Bull’s-EyeBUILDING CORPORATE/NON-PROFIT RELATIONSHIPS THAT LAST

Think Tank Presenters:

• Cindy Glick – Corporate Affairs Director, Just Born,

Incorporated

• Laurie Gostley-Hackett – Manager of Community

Relations and Philanthropy, Air Products

• Deborah Kipp, CFRE - Assistant Vice President,

Corporate, Foundation and Government Relations,

Muhlenberg College & Vice President, The Kipp Group, LLC

• You

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“This economic crisis doesn’t represent a cycle. It represents a reset.”

(Committee Encouraging Corporate Philanthropy, 2009)

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PARTNERS:

In the current economic climate,it is most important for companies to:

Refocus Contributions to Causes

Central to Business Strategy

Refocus Contributions to Areas

of Greatest Need

Fulfill Existing Philanthropic

Commitments

Increase Overall Philanthropy

56%

21%

19%

4%(Committee Encouraging Corporate Philanthropy, 2009)

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Stakeholders

• When considering a change in a company’s contribution – which constituencies most influence their decision?

Employees51%

Media0%

Customers29%

Board & Shareholders

12%

Government & Community

Leaders 8%

(Committee Encouraging Corporate Philanthropy, 2009)

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Knowing Your Target

• Ready, Aim, Fire

Employee Involvement

Business Need

Community Need

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Collaborative Considerations

• Explore untapped non-cash corporate resources

• Seizing opportunities for increased efficiencies

• Inviting staff, customers, clients, government representatives, and critics into a collaborative dialog

(Committee Encouraging Corporate Philanthropy, 2009)

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Collaboration Mapping Process

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CREATIVELY LEVERAGING RESOURCES

NEEDS

• Money

• Employee retention

• New technology

• Additional office space

• Employee training

• Staff for special projects

• Strategic planning

ASSETS

• Expertise in staff

• Space

• Prizes – tickets

• Retired experts

• Volunteers

• Speakers

• Technology

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SummaryIn trying economic times companies and non-profits can:

• Donate products or services

• Contribute office space, meeting room facilities, printing services

• Renegotiate leases and vendor contracts such as with printing, shipping

on the non-profit’s behalf

• Offer sabbatical programs to share employees temporarily with partners

• Form a funders forum to examine and improve the plight of our

community

• Establish an endowed corporate foundation – allowing for consistent

giving in tough times

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Reference

Committee Encouraging Corporate Philanthropy. (2009). Global leaders:

confronting a crucial decision, executive report February 2009. New York:

Author.

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PARTNERS:

Contact InformationCindy GlickCorporate Affairs DirectorJust Born, Incorporated1300 Stefko BoulevardBethlehem, PA 18017610-867-7568Email: [email protected]: http://www.justborn.com

Laurie Gostley-HackettManager of Community Relations and PhilanthropyAir Products7201 Hamilton Boulevard Allentown, PA 18195-1501610-481-6118Email: [email protected]: http://www.airproducts.com

Deborah Kipp, CFREAssistant Vice President, Corporate,

Foundation & Government Relations

Muhlenberg College

2400 Chew Street

Allentown, PA 18014

484-664-3223

Email: [email protected]

Web: http://www.muhlenberg.edu

Vice President

The Kipp Group, LLC

1246 Divot Drive

Shepherd Hills

Wescosville, PA 18106

610-398-9733

Email: [email protected]

Web: http://kippgrp.homeip.net