CITY OF CHICAGO 26% WESTERN SUBURB 20% SOUTHERN SUBURB 24% NORTHERN SUBURB 21.5% NORTHWEST INDIANA 5% OTHER 3.5% RESIDENCE Source: Scarborough Chicago 2011 Release 1 (March 2010 – February 2011) *Scarborough does not track Attendees <18 years of age. 0 .5 1 1.5 2 2.5 3 ATTENDANCE COMPARISON OF CHICAGO’S PROFESSIONAL SPORTS TEAMS 2,194,378 893,462 497,561 878,356 Annually, the White Sox sell approximately the same number of regular season tickets as the Bears, Blackhawks and Bulls combined – and continue to be a top Chicago sports attraction. WHITE SOX TELEVISION VIEWERSHIP AFRICAN AMERICAN 10.5% CAUCASIAN 66% HISPANIC 15.5% ASIAN 5% OTHER 3% ETHNICITY POST GRADUATE WORK OR DEGREE 19.5% SOME COLLEGE 30.5% COLLEGE GRADUATE 21% HIGH SCHOOL GRADUATE 20% OTHER 9% < $25K 5.5% $25-49K 18.5% $50-99K 37% $100 - 249K 32% $250K + 7% EDUCATION INCOME FEMALE 44% MALE 56% GENDER AGE WHITE SOX ATTENDEE DEMOGRAPHICS 18-24 17% 55+ 17% 25-54 66% *Based on 2010 regular season attendance of each team. Source: espn.com Chicago White Sox 333 West 35th Street Chicago, IL 60616 312.674.1000 whitesox.com/sponsorship For more information call 312-674-1000 or visit whitesox.com/sponsorship CORPORATE PARTNERSHIP 2012 Our goal is to develop “best fit” partnerships with companies and organizations looking to reach our passionate fan base. We strive to provide the very best service and activation of these sponsorships to ensure a valuable return for those who invest in the Chicago White Sox. – Chicago White Sox Corporate Partnerships Team White Sox fans are defined as those who have listened to a White Sox game on the radio, watched a White Sox game on television or attended a White Sox game in the past 12 months. TOTAL VIEWERS IN 2010 COMCAST SPORTSNET 9,731,000 (98 Games, Chicago DMA) WGN-TV/WCIU-TV 7,007,000 (54 Games, Chicago DMA) ESPN NETWORK TV 491,000 (3 Games, Chicago DMA) WFLD-TV (FOX) 862,000 (6 Games, Chicago DMA) WGN AMERICA 5,549,000 (30 games, National Coverage) TOTAL TV REACH 23,640,000 *TV Viewership for 2011 is estimated to be similar to 2010. WHITE SOX FAN PENETRATION MAP – CHICAGO DMA *Residence locations of White Sox Season Ticket Holders. 74.8% to 100% 57% to 74.7% 47.2% to 56.9% 38% to 47.1% 29.5% to 37.9% 18% to 29.4% 5% to 17.9% 0% to 4.9% PERCENTAGE OF POPULATION THAT ARE WHITE SOX FANS OPPORTUNITIES
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CITY OF CHICAGO
26%
WESTERNSUBURB
20%SOUTHERN
SUBURB24%
NORTHERNSUBURB
21.5%
NORTHWESTINDIANA
5% OTHER3.5%
RESIDENCE
Source: Scarborough Chicago 2011 Release 1 (March 2010 – February 2011)
*Scarborough does not track Attendees <18 years of age.
0
.5
1
1.5
2
2.5
3
ATTENDANCE COMPARISON OF CHICAGO’S PROFESSIONAL SPORTS TEAMS
2,194,378
893,462
497,561
878,356
White Sox 2,581,000Bulls 909,000Bears 498,000Hawks 522,000Combined 1,929,000
Annually, the White Sox sell approximately the same number of regular season tickets as the Bears, Blackhawks and Bulls combined – and continue to be a top Chicago sports attraction.
White Sox televiSion vieWerShip
AFRICAN AMERICAN
10.5%
CAUCASIAN66%
HISPANIC15.5%
ASIAN5% OTHER
3%
ETHNICITY
POST GRADUATE WORK OR DEGREE
19.5%
SOME COLLEGE30.5%
COLLEGE GRADUATE
21%
HIGH SCHOOL GRADUATE
20%
OTHER9%
< $25K5.5%
$25-49K18.5%
$50-99K37%
$100 - 249K32%
$250K +7%
EDUCATIONINCOME
FEMALE44%
MALE56%
GENDERAGE
White Sox AttenDee DeMoGrAphiCS
18-2417%
55+17%
25-5466%
*Based on 2010 regular season attendance of each team.
Source: espn.com
Chicago White Sox
333 West 35th Street
Chicago, IL 60616
312.674.1000
whitesox.com/sponsorship
For more information call 312-674-1000
or visit whitesox.com/sponsorship
CORpORATE pARTNERSHIp
2012
Our goal is to develop “best fit” partnerships with
companies and organizations looking to reach our
passionate fan base. We strive to provide the very
best service and activation of these sponsorships to
ensure a valuable return for those who invest in the
Chicago White Sox.
– Chicago White Sox Corporate Partnerships Team
White Sox fans are defined as those who have listened to a White Sox game on the radio, watched a White Sox game on television or attended a White Sox game in the past 12 months.
ToTal Viewers in 2010
ComCast sportsNet 9,731,000(98 Games, Chicago DMA)
WGN-tV/WCIU-tV 7,007,000(54 Games, Chicago DMA)
espN NetWork tV 491,000(3 Games, Chicago DMA)
WFLD-tV (FoX) 862,000(6 Games, Chicago DMA)
WGN amerICa 5,549,000(30 games, National Coverage)
totaL tV reaCh 23,640,000 *TV Viewership for 2011 is estimated to be similar to 2010.
White Sox FAn penetrAtion MAp – ChiCAGo DMA
*Residence locations of White Sox Season Ticket Holders.
74.8% to 100%
57% to 74.7%
47.2% to 56.9%
38% to 47.1%
29.5% to 37.9%
18% to 29.4%
5% to 17.9%
0% to 4.9%
PERCENTAGE OF POPULATION THAT ARE WHITE SOX FANS
opportunitieS
RETAIL pROMOTIONS Drive store traffic through the power of
the White Sox brand with co-branded
materials, player appearances, team
merchandise and customized ticket
promotions providing incentives for
your customers. Nearly 80% of White Sox attendees are more
likely to purchase a product/service if it is from a sponsor of
the White Sox.*
MULTI-CULTURAL MARKETINGTarget a specific group of Sox Fans through annual events such
as Orgullo Sox Night (Sox Pride Night), Polish Heritage Night,
or many others. Additional opportunities exist on our White Sox-