1 Proprietary & Confidential. All rights reserved. www.cananwill.com Cananwill Corporate Marketing Overview
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1Proprietary & Confidential. All rights reserved.www.cananwill.comwww.cananwill.com
CananwillCorporate Marketing Overview
2Proprietary & Confidential. All rights reserved.
MarketingObjectives1. Branding
a. Name recognition
b. Logo
c. Ads and articles
2. Image
a. Folders, business cards and trade show booths
b. Professionalism, stability and expertise
3. Messaging
a. Content (what we’re saying)
b. Context (how we’re saying it)
c. Audience (to whom)
4. Salesforce.com
3Proprietary & Confidential. All rights reserved.
Marketing Cananwill.com
4Proprietary & Confidential. All rights reserved.
Marketing Branding
5Proprietary & Confidential. All rights reserved.
Marketing Branding – Thought Leadership
6Proprietary & Confidential. All rights reserved.
Marketing Branding – Articles
7Proprietary & Confidential. All rights reserved.
Marketing Branding – Ads
8Proprietary & Confidential. All rights reserved.
MarketingImage – Folders and Business Cards
9Proprietary & Confidential. All rights reserved.
MarketingImage – Trade Show/Convention Exhibiting
10Proprietary & Confidential. All rights reserved.
MarketingMessaging
What We’re Saying…1. Established
a. Stability
b. Industry expertise
2. Dedicated
a. Account teams
b. Flexibility
c. Partnerships
3. Relationship-driven
a. Quoting authority (“Giving them the pen”)
b. Customized financing solutions
c. Policy Preservation Process
11Proprietary & Confidential. All rights reserved.
MarketingMessaging
How We’re Saying It…
1. Point-of-sale materials
a. Sales Sheets
b. Flyers
2. Campaigns
a. Email
b. Direct mail (postcard)
3. Industry publications
a. Advertisements
b. Thought leadership articles
4. Association memberships
a. Sponsorships
b. Web sites
12Proprietary & Confidential. All rights reserved.
MarketingMessaging
To Whom…
1. Agents and Brokers
a. Premium financing
b. Private label
c. EPF Plus
2. MGA’s, Wholesalers and Insurance companies
a. Direct Bill
3. Insureds (New)
a. Premium financing
b. EPF Plus
13Proprietary & Confidential. All rights reserved.
Salesforce.com“Why should I use it?”
“Salesforce.com is a convenient, efficient approach to schedule, track and manage prospect opportunities and customer relationships.”
1. Prospecting
a. Pipeline management
b. Campaign development
c. Appointment planning
2. Customer Relationship
a. Production tracking
b. Call scheduling
c. Direct communications
3. Reporting
4. Daily and weekly planner
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