Corporate Journalism & Publications Introduction Lecture Sherrie Lee flickr.com/photos/whydesignworks/ 4248339359
May 16, 2015
Corporate Journalism & Publications
Introduction Lecture
Sherrie Lee
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communication tools
stakeholders
editorial and production process
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Problem-Based Learning
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Seminar Workshop 15%Individual Presentation
5%Peer Teaching Notes 5%
Reflection Journal 5%Individual Assignment 20%
Test 15%Client Project - Group 40%
Individual Presentation 10%
Group Collaterals 30%Facilitator’s Evaluation
10% 4
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Punctuality
Attendance & Academic Penalty
TP’s policy on Plagiarism
Penalties for late submission
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communication vehicles promote understanding
good public relations
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Targeted
Stakeholders
Organisation’s POV
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Brochures
Newsletters
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Mag
azin
es
Annual Reports
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Social Media
Communication Tools
Event: CCN Day on 16 N
ov
Feature Article
Assignment
Cover the event and
write 400-450 words
Include background
info, quotes from
participants and
photographs
Present in magazine
layout
Guest LectureFeature Writing &
Magazine ProductionSpeaker: Stacey Anne Rodrigues
Features & Lifestyle Editor
ELLE magazine
Date: 9 Nov 2012 (Fri)
Time: 9 – 11 am
Venue: 3-10/2
Be punctual
Dress well
Ask questions
Learning as a team
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