Corporate Image Management

CORPORATE IMAGE MANAGEMENT

Corporate image is…

The perception of a corporations held bythe public based on how it is portrayedthrough branding, public relations efforts,news media, stake holders, employees,labor unions, and consumer advocacyorganizations.

Which one do you prefer to buy?

It is said that corporate imageis an idea evaluation ofdeciding that if we buy theproduct or not.

The factors which affect corporate image :

1-Physical Appearance

• Logo,

• Interior Decoration,

• Outer view of the building,

• Appearance of the staff etc.

2- Quality of products/services

High quality = good image

Low quality = bad image

3- Financial Power

As it always has been, money talks.

If you have more money, you havemore prestige than your competitors.

4- ????

5- ???

6-Advertisement

The most effective one. You canovercome your competitors byadvertisements.

https://www.youtube.com/watch?v=pe4GEqmIVVg

7- Sponsorship

8-Media Relations

Only one bad new about youcan ruin your good image.

9-???

…by creating a positive image:

• Larger market share

• Ability to charge a premium

• Ability to pull through tough times

• Greater attractions to talent

• Higher retention and productivity of people

• Lower costs

• Better and favorable media coverage

• High returns for investors

Thanks for your listening…