Corporate Identity and Branding Guidelines International Waterski & Wakeboard Federation version 15 updated 1st February 2020
Corporate Identityand Branding Guidelines
International Waterski & Wakeboard Federation
version 15 updated 1st February 2020
ContentsLogo Identity and
Branding Logo ApplicationPromotionals
2
International Waterski & Wakeboard Federation
3. Introduction
4. The Masterbrand
5. Logo Elements
6. Logo Don’ts
7. Clearspace
8. Minimum Size
9. Monochrome Uses
10. Background Don’ts
11. Typography
12. Color Palette
14. Confederations’ Logo
15. Event Logo
16. Confs´ Event Logo
17. IWWF Council LogosMore abbreviation
19. Important Notes
20. Letterhead
21. Business Card
22. with envelope
23. Email Signature
24. Branding for Broadcast
25. Head Gear
26. Apparel
27. Athlete Bibs
28. Event BackDrops
31. Banners
32. Decals
33. Feather Flags
34. Promotionals
Introduction
These guidelines have been created to introduce and coordinate the appearance, personality and appropriate implementation of our identity. They are meant to inform all future brand communication decisions.
The IWWF Logo is the primary expression of the Federation's identity. It’s proper application is essential for promoting, maintaining, and protecting the value of our brand.
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International Waterski & Wakeboard Federation
4
The IWWF identity embodies different conceps.
Perspective, to represent speed, dynamism Blue color as corporate one, representing water; Upper Torch with corporate color, plus green, yellow and red.
The Masterbrand
International Waterski & Wakeboard Federation
5
The Logo combines the two most important visual elements of the brand: the IWWF symbol and the IWWF logotype. Position, size, and color, along with the spatial and proportional relationships of the Logo elements, are standardized and should never be altered.
Always keep the signature elements together – never use the symbol or logotype alone
Logo Elements
Symbol
Logotype
International Waterski & Wakeboard Federation
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International Waterski & Wakeboard Federation
a. Don’t use any kind of shadow.b. Never modify inclination of the logo.c. Never change colors of the symbol or logotype (see monochrome options).
d. Never use element individually, or modify logotype proportions.e. Never distort the Logo.f. Never violate clearspace superposing any object or cropping any part of the Logo.
Logo Don’ts
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
a. b. c.
d. e. f.
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International Waterski & Wakeboard Federation
Clearspace refers to the area surrounding the Logo. It must be kept free of graphics, text, other logos, and the edges of an electronic document or printed piece. Whenever possible, clearspace dimensions should be increased so that the impact of the signature can be maximized.
Clearspace
X X
X X
X
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International Waterski & Wakeboard Federation
The Logo, when printed in full color, should never be smaller than 3,5 cm in width to ensure legibility across a variety of applications.
If a smaller size logo is absolutely necessary, subject to IWWF approval,please use the logo option without text.
Minimum Size
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A: Never place the logo over a graphic pattern. B: Never place the logo over a photo. C: Never place the logo over a color other than white.
OK: white shapes can be used in between logo and any background color or image.
Background Don’ts
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
A
BC
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
OK
International Waterski & Wakeboard Federation
10
The use of a monochrome logo may be permitted for specific cases subject to IWWF's approval.
Black (100% black over white background) Grey (90% black over 100% background) Blue (official one, C:91 M:69 Y:0 K:0) Dark Blue (tone over tone, C:100 M:80 Y:14 K:2)White (over black or medium grey and blue background)
Monochrome Usesand background Colors
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
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Corporate Identity Logotype Arial Regular Italic
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890, . ? ! &
Collateral - Body
Calibri Regular abcdefghijklmnopqrstuvwxy ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890, . ? !
Collateral - Headline
Calibri Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890, . ? !
Typography
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Color Palette
You may use the PANTONE® colors shown here, the standards for which can be found in the current edition of the PANTONE Color Formula Guide.
The colors shown in these standards have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone, Inc.
R237 G50 B55 C0 M100 Y100 K0 ::: WEB #ED3237 PANTONE P48-8U
R59 G156 B88 C81 M16 Y93 K2 ::: WEB #3B9C58 PANTONE P146-6U
R255 G242 B18 C0 M0 Y100 K0 ::: WEB #FFF212 PANTONE Process Yellow U
R0 G50 B0 C0 M0 Y0 K100 ::: WEB #000000 PANTONE Black
R54 G100 B173 C91 M69 Y0 K0 ::: WEB #3664AD PANTONE P105-14U
Identity and Branding
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International Waterski & Wakeboard Federation
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Confederations’ Logos
International Waterski & Wakeboard Federation
EUROPE
International Waterski & Wakeboard Federation
ASIA
International Waterski & Wakeboard Federation
AFRICA
International Waterski & Wakeboard Federation
PANAM
International Waterski & Wakeboard Federation
OCEANIA
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IWWF World Open Waterski Championships IWWF Over-35 Waterski Championships IWWF Under-21 Waterski Championships IWWF Under-17 Waterski Championships
IWWF World Cable Wakeboard Championships IWWF World Waterski Racing Championships IWWF World Wakeboard Championships IWWF World Show Ski Championships IWWF World Barefoot Championships IWWF World Cableski ChampionshipsIWWF World Disabled Waterski Championships
Event Logo - IWWF World Titled Events The abbreviation “IWWF” will be prominently integrated into the competition logo for all IWWF World Titled events.
The competition logo will be submitted to the IWWF President or his appointed representative for approval prior to any publication and a minimum of 8 months before the competition.
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IWWF Pan Am Waterski ChampionshipsIWWF Europe & Africa Waterski Championships
Event Logo - IWWF Confederation Events We kindly request that the abbreviation “IWWF” be included into the name of the event and will be prominently integrated into competition logo.
IWWF Asia & Oceania Waterski Championships
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Some examples:
IWWF Athletes CommissionIWWF World Medical Committee
IWWF Councils, Committees & Commissions We kindly request that the abbreviation “IWWF” be included into the name of each committee and commission.
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Council Logos
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
Barefoot
Cable Ski Show Ski Disabled Wakeboard
Racing Cable Wakeboard Waterski
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• Never recreate or alter the IWWF logo.• IWWF logos can be downloaded at http://www.iwwf.sport/logos/• The IWWF logo must appear on all print material at IWWF World Titled Events.• The IWWF logo must appear on all IWWF-related print collateral.• Contact [email protected] if you have any questions or requests.• Please check on RESOURCES section of iwwfed.com for updates.
Important Notes
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Letterhead
EXECUTIVE DIRECTORPAUL FONG
Mailing Address: My Mailbox 888815, Singapore 919191
Cell +65 111 1111 [email protected] http://www.iwwf.sport
International Waterski & Wakeboard Federation
To Whom It May Concern,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam lobortis facilisis sem. Nullamnec mi et neque pharetra sollicitudin. Praesent imperdiet mi nec ante. Donec ullamcorper,felis non sodales commodo, lectus velit ultrices augue, a dignissim nibh lectus placerat pede.Vivamus nunc nunc, molestie ut, ultricies vel, semper in, velit. Ut porttitor. Praesent insapien. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis fringilla tristiqueneque. Sed interdum libero ut metus. Pellentesque placerat. Nam rutrum augue a leo.Morbi sed elit sit amet ante lobortis sollicitudin. Praesent blandit blandit mauris. Praesentlectus tellus, aliquet aliquam, luctus a, egestas a, turpis. Mauris lacinia lorem sit amet ipsum.Nunc quis urna dictum turpis accumsan semper.
Sincerely
June 28, 2017
PRESIDENTJOSE ANTONIO PEREZ PRIEGO
Camino Santa Teresa 1381-1Jardines del Pedregal01900 CDMXMexico
Mobile: +52 55 54009831Email : [email protected]
SECRETARY GENERALGILLIAN HILL
4 Quartier Gafary83440 Fayence
France
Phone: +33 4947 65012Mobile : +33 6152 02098
Email: [email protected]
The International Waterski & Wakeboard Federation Limited is a Company Limited by Guarantee Company Registration No. 4906594 (England and Wales)Registered Office: The Forum, Hanworth Lane, Chertsey, Surrey KT168JX, England
RECOGNIZED BY THE INTERNATIONAL OLYMPIC COMMITTEE (IOC)AFFILIATED WITH GLOBAL ASSOCIATION OF INTERNATIONAL SPORT FEDERA TIONS (GAISF)
AFFILIATED WITH THE INTERNATIONAL WORLD GAMES ASSOCIATION (IWGA)AFFILIATED WITH THE ASSOCIATION OF IOC RECOGNIZED INTERNATIONAL SPORTS FEDERATIONS (ARISF)
www.iwwfed.com
Headquarters: P.O. Box 18, Im Blatt D6, CH-6345 Neuheim, Switzerland. Phone +41794143740
TREASURER / HEADQUARTERSPETER FREI
P.O. Box 18,Im Blatt D6 CH 6345 Neuheim
Switzerland
Mobile : +41 79 4143740 Email: [email protected]
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Business Card
International Waterski & Wakeboard Federation
Executive DirectorPaul Fong
My Mailbox 888815,
+65 97111111
[email protected] www.iwwf.sport
/IWWFED
Singapore 919191
International Waterski & Wakeboard Federation
President
José AntonioPerez Priego
www.iwwf.sport
IWWFED
Camino Santa Teresa 1381-1 Jardines del Pedregal, CDMX 01900, Mexico.
+52 55 5400 9831
22
June 28, 2017
To Whom It May Concern,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam lobortis facilisis sem. Nullamnec mi et neque pharetra sollicitudin. Praesent imperdiet mi nec ante. Donec ullamcorper,felis non sodales commodo, lectus velit ultrices augue, a dignissim nibh lectus placerat pede.Vivamus nunc nunc, molestie ut, ultricies vel, semper in, velit. Ut porttitor. Praesent insapien. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis fringilla tristiqueneque. Sed interdum libero ut metus. Pellentesque placerat. Nam rutrum augue a leo.Morbi sed elit sit amet ante lobortis sollicitudin. Praesent blandit blandit mauris. Praesentlectus tellus, aliquet aliquam, luctus a, egestas a, turpis. Mauris lacinia lorem sit amet ipsum.Nunc quis urna dictum turpis accumsan semper.
Sincerely
EXECUTIVE DIRECTORPAUL FONG
Mailing Address: My Mailbox 888815, Singapore 919191
Cell +65 97564500 [email protected]
http://www.iwwf.sport
International Waterski & Wakeboard Federation
PRESIDENTJOSE ANTONIO PEREZ PRIEGO
Camino Santa Teresa 1381-1Jardines del Pedregal01900 CDMXMexico
Mobile: +52 55 54009831Email : [email protected]
SECRETARY GENERALGILLIAN HILL
4 Quartier Gafary83440 Fayence
France
Phone: +33 4947 65012Mobile : +33 6152 02098
Email: [email protected]
The International Waterski & Wakeboard Federation Limited is a Company Limited by Guarantee Company Registration No. 4906594 (England and Wales)Registered Office: The Forum, Hanworth Lane, Chertsey, Surrey KT168JX, England
RECOGNIZED BY THE INTERNATIONAL OLYMPIC COMMITTEE (IOC)AFFILIATED WITH GLOBAL ASSOCIATION OF INTERNATIONAL SPORT FEDERA TIONS (GAISF)
AFFILIATED WITH THE INTERNATIONAL WORLD GAMES ASSOCIATION (IWGA)AFFILIATED WITH THE ASSOCIATION OF IOC RECOGNIZED INTERNATIONAL SPORTS FEDERATIONS (ARISF)
www.iwwfed.com
Headquarters: P.O. Box 18, Im Blatt D6, CH-6345 Neuheim, Switzerland. Phone +41794143740
TREASURER / HEADQUARTERSPETER FREI
P.O. Box 18,Im Blatt D6 CH 6345 Neuheim
Switzerland
Mobile : +41 79 4143740 Email: [email protected]
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
Executive DirectorPaul Fong
My Mailbox 888815,
+65 97564500
www.iwwfed.com
/IWWFED
Singapore 919191
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Email SignatureIt should be configurated in HTML with server side stored logo
PAUL FONG Executive Director
My Mailbox 888815, Singapore 919191 +65 9111 11111
[email protected] /IWWFED /IWWFED
CONFIDENTIALITY NOTICE:The contents of this email message and any attachments are intended solely for the addressee(s) and may contain confidential and/or privileged information and may be legally protected fromdisclosure. If you are not the intended recipient of this message or their agent, or if this message has been addressed to you in error, please immediately alert the sender by reply email and thendelete this message and any attachments. If you are not the intended recipient, you are hereby notified that any use, dissemination, copying, or storage of this message or its attachments isstrictly prohibited.
24Branding for Broadcast
International Waterski & Wakeboard Federation IWWF Event Discipline Logo
Athlete’s Name CANInternational Waterski & Wakeboard Federation
2.50 buoys / 58 kph / 10.75 m
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Head Gear
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
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Apparel
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
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Athlete BibsExamples
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
01
01
01
01
01IWWF EventLOGO
IWWF EventLOGO
IWWF EventLOGO
IWWF EventLOGO
International Waterski & Wakeboard Federation
IWWF EventLOGO
International Waterski & Wakeboard Federation
01
IWWF EventLOGO
International Waterski & Wakeboard Federation
4 cm
9,4 cm
IWWF Logo on Minimum size of Athletes Bibs on both sides, front and backIWWF Logo to appear
please refer to page 10 of this manual for monochrome options
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Event Back Drops IWWF World Waterski ChampionshipsOpen, Junior, Under-21, Over -35
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
HOSTFEDERATION
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
OTHERSPONSORS
HOSTFEDERATION
white background example
15 cm
35 cm IWWF Logo on Back Drops minimum size
IWWF logo must appear on each row of logos; The Number of rows will depend on size of the Back Drop;There should not be more than 3 logos in between IWWF logos.
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Event Back Drops IWWF World Wakeboard Championships
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
OTHERSPONSORS
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation
OTHERSPONSORS
HOSTFEDERATION
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
International Waterski & Wakeboard Federation
OTHERSPONSORS
HOSTFEDERATION
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
OTHERSPONSORS
colored background example
45 cm
29 cm15 cm
35 cm IWWF Logo on Back Drops minimum size
IWWF logo must appear on each row of logos; The Number of rows will depend on size of the Back Drop;There should not be more than 3 logos in between IWWF logos.
30
Event Back Drops disciplines without boat sponsor
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
OTHERSPONSORS
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation
OTHERSPONSORS
HOSTFEDERATION
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
International Waterski & Wakeboard Federation
OTHERSPONSORS
HOSTFEDERATION
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
HOSTFEDERATION
OTHERSPONSORS
HOSTFEDERATION
OTHERSPONSORS
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
OTHERSPONSORS
image/photo background example
45 cm
29 cm15 cm
35 cm IWWF Logo on Back Drops minimum size
IWWF logo must appear on each row of logos; The Number of rows will depend on size of the Back Drop;There should not be more than 3 logos in between IWWF logos.
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Banners
International Waterski & Wakeboard Federation
iwwf.sport
International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation International Waterski & Wakeboard Federation
iiwwf.sportiwwf.sport iwwf.sport iwwf.sport
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
iwwf.sport
Examples
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Decals
International Waterski & Wakeboard Federation
i w w f . s p o r t
International Waterski & Wakeboard Federation
i w w f . s p o r t
International Waterski & Wakeboard Federation
i w w f . s p o r t
Examples
33
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
Feather FlagsExamples
Promotional Merchandise
34
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
International Waterski & Wakeboard Federation
Examples
35
Promotional MerchandiseExamples
International Waterski & Wakeboard Federation