Corporate Government Communications in a Social World some challenges

Where next for Government Corporate Communications in a Social World?

Government Digital Service

Saturday, 21 January 12

control

(spin?)



chaos

(reality?)



leaking

(really?)



london 2011


goddammit is anyone in charge of the bleedin’ shop?



here comes everybody



its life Jim but not as we know it



its life Jim but not as we know it



(emer bangs head on table)

#unlessyoureanidiot



and we should engage because?

(apologies for stating the obvious)

GDScolleagues



and we should engage because?

(apologies for stating the obvious)

48 17

GDScolleagues



what we see vs what they see



what we see vs what they see

(5 year old’s response to this picture)

“A laptop that prints as you write and you don’t have to plug it in.”



say hello to the digital natives


say hello to the digital natives

(and they’re coming to get you)


what will matter to them in their social world?



what will matter to them in their social world?

how relevant are you andwhat’s your standing in

the conversation?




how relevant will government be?



how relevant will government be?



trust agents

(helping to repairthe trust deficit)



current public sector behaviour




don’t let perfection be the enemy of the good

#JUSTDOITGovernment Digital Service


Corporate Government Communications in a Social World some challenges

Technology

digital nativessaturday

social world

life jim

trust agents

see5 year olds response

bleedin shop