Corporate Engagement in Water Stewardship

WWF Presentation to Name of Company | 1

IW: LEARN Workshop

Corporate Engagement in Water Stewardship

April 24, 2014

© Juan Pratginestos / WWF-Canon


Our Mission

Conserve nature and reduce the most pressing threats to the diversity of lifeon Earth.

© Michel Roggo / WWF-Canon


Our Work Is GlobalWe have a presence in 100 countries.


1. Amazon2. Amur-Heilong3. Arctic4. Borneo & Sumatra5. Chihuahuan Desert

6. Coastal East Africa7. Congo Basin8. Coral Triangle9. Eastern Himalayas10. Galapagos

11. Gulf of California12. Madagascar13. Mekong14. Mesoamerican Reef15. Namibia

16. Northern Great Plains17. Southern Chile18. Yangtze

But Focused On Critical RegionsWe focus our efforts on protecting the world’s most important natural places.


5,000,000members around the globe

WWF has built a movement of

1,400,000 in the U.S.

Our Support is Broad


WWF Is the Leader In Conservation

• Largest multinational conservation organizationin the world

• Highest overall favorable rating of leading environmental/conservation organizations*

• #1 organization known for protecting wildlife

Source: WWF’s 2012 Brand Tracking Survey*Includes Conservation International, EDF, Greenpeace, National Wildlife Federation, The Nature Conservancy , NRDC and Sierra Club

© naturepl.com / Juan Carlos Munoz / WWF-Canon


We Focus Our Resources on

Supporting the Following Areas

Communities & PeopleFresh Water Food & Agriculture Climate

ForestsSpecies Marine


We Protect Critical Water Sources

Fresh water is vital to life and yet is a finite resource. It is threatened by

• Pollution

• Overuse and exploitation

• Climate change

Fresh Water

© Brent Stirton / Getty Images


We Protect Critical Water Sources

• 2.7 billion people around the world must cope with water scarcity at least one month a year.

• WWF is improving the way water is managed –ensuring adequate water for local people and ecosystems.

• Having clean water can help conserve wildlife and provide a healthy future for all.

© WWF-Canon / Simon Rawles

Fresh Water


Global Water ChallengesToday we live in a water scarce world, which not only affects humans but also our freshwater ecosystems and species …


Global Ecological Footprint by component, 1961-2008

The Human Ecological Footprint Continues to Grow


Top Reasons Corporations are Turning to Sustainability to Enhance Business

48%

Improve Brand

Reputation

31%

Increase Competitive Advantage

28%

BetterInnovation of Products

22%

ReduceEnergyCosts

19%

Enhance Stakeholder/

Investor Relations

Source: 2010 BCG-MIT Sustainability and Innovation Survey


We Work With Corporations in a Variety of Ways

RESULTS

• Smart Risk Management

• Supply Chain Management

Sustainable Business Practice

• Promotion

• Licensing

Cause Marketing

• Strategic Investments

• Workplace Giving

Philanthropy


Corporate Water-related Risks

As water stress and competition for water continue to rise, companies face increasing physical, regulatory and reputational risks …

• “Even an incorrect perception that we are contaminating a water source has the potential to damage our license to operate.” – Pepsico

• In the last two years, water price rose an average of 18% in 30 major US cities. – Circle of Blue

• “Not managing water-related issues …or not transparently reporting on our performance and actions may result in a loss of brand reputation which… presents a significant risk and is taken seriously by our company.” – Starwood Hotels & Resorts


Shared Risk

The impacts of increasing water stress and deteriorating water quality on communities we serve provide a compelling foundation for joint action …

Species risk – freshwater species disappearing faster than any other

Habitat risk - half the world’s wetlands already destroyed

Ecosystem risk - two-thirds of major rivers dismembered by dams

Community risk – Without access to water & sanitation, local populations will not prioritize conservation

Physical risk – running out of water supplies and impaired quality

Regulatory risk – restricted access to water and resulting uncertainty for operations

Reputational risk – jeopardized social license to operate & threats to brand value

Financial risk – more costly debt/equity financing & threats to the bottom line


WWF Water Stewardship Vision

All stakeholders in our priority river basins, including an active private sector, are fully engaged in efforts to secure water for people and nature by recognizing and taking responsibility of their role in managing freshwater within the wider water cycle, and integrating the principles of good stewardship into their core (business) activities

• By reducing the impacts of their own water footprints

• By taking voluntary action to conserve freshwater ecosystems

• By participating in constructive public policy and industry standard dialogues to improve water resource management

We firmly believe that active cooperation with key private sector companies is crucial to achieve our goals


A Shift to Sustainability is Core to Good Business

Value CreationRisk Management

Integrated SustainabilityCorporate Social Responsibility

TransparencyPublic Relations

Doing Well by Doing GoodDoing Good

Changes to the Core BusinessChanges Around the Edges

NGOs as PartnersNGOs as Adversaries

Strategic InvestmentsPhilanthropy


Assessment Strategy Development Action Plan Reporting Communications

Priority Conservation Places, Market Transformation

Goals

Supply Chain, Sustainability

Goals

Biodiversity Conservation,

GHG Reduction, etc.

Supply Security, Brand Loyalty, Reduce Energy,

Natural Resource Management

Freshwater conservation,

Habitat Protection

Reduce Emissions, Sustainable

Sourcing, Better Management

Practices, Brand Credibility

Reduce Deforestation &

Enhance WatershedProtection

Reduced Costs, Better Business

Practices, Reduced Impacts, Increased

Sustainable Sourcing

Third Party Validation

Customer & Employee Loyalty,

Third Party Validation

WWF’sInterests

Company’sInterests

WWF’s Partnership Approach


Our Partners Are Leaders in Their Industry

WWF Presentation to Name of Company | 20 Source: WWF

Advocates for sustainable use of water resources in basins using multiple platforms

Time

Water awareness

Knowledge of Impact

Stakeholder engagement

Influence governance

Leve

l of w

ater

shed

sus

tain

abili

ty

Internal action

Gains awareness of global water challenges, dependence on freshwater, and exposure to water related risks

Understands company and supply chain impact on river basins

Takes action to optimize company water useas well as report water quantity and quality

Engaged in better water managementand conservation action

The Stewardship Journey


1. Water risks are broader than many people think.

2. It’s going to take more than engineering to address them.

3. We can work together to identify mutual goals.

4. You can do more with an NGO than simply philanthropy.

5. Relationships take time.

6. NGOs are not consultants.

7. We may know more about your business than you know about ours.

8. Clear communication is essential—within your company and beyond.

9. We recognize that your sustainability staff are our champions within your company.

10.In a time of policy gridlock we can get a lot done together.


Jay ShermanLead Specialist

World Wildlife Fund202.495.4549

[email protected]

© Brent Stirton / Getty Images

Corporate Engagement in Water Stewardship

Documents

wwf presentation

globe wwf

juan pratginestos wwfcanon

michel roggo wwfcanon

juan carlos munoz wwfcanon

water stewardship

adequate water

water scarcity