Top Banner
The most profitable Kids´fashion franchise
10
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: CORPORATE DOSSIER

The most profitable

Kids´fashion franchise

Page 2: CORPORATE DOSSIER

HISTORYMilla Med S.A. is founded in 1991 with the creation of the CHARANGA brand and enters the kids’ wear sector basing its project on the quality of the garments and the vertical distribution. It soon becomes one of the leading kids’ fashion brands in Spain.Our differentiating factor comes from a brand philo-sophy with a clear orienta-tion towards the CHARAN-GA Store. The main offices

1991 - Creation of CHARANGA, first store opening,

first franchise.

1999 - First CHARANGA shop abroad opens in

Portugal.

2004 - ISO quality Certificate, renovated regularly.

2005 - Inauguration of new Milla Med S.A.

headquarters, with over 28,000 sqm.

2011 - Opening of the CHARANGA shop at Dubai

Mall (UAE).

2012 - Creation of the TOP TOP Brand.

2013 - Opening of the first CHARANGA corner in the

Spanish department store chain El Corte Inglés.

2014 - The online shops www.charanga.es and

www.toptop-kids.com are launched.

2015 - Opening of the first CHARANGA store with

the new brand image at Yas Mall, Abu Dhabi (UAE).

are located in the Andalusia Technology Park in Malaga, with a surface of more than 28,000 sqm. Our company employs more than 300 people.

Page 3: CORPORATE DOSSIER

MISSIONTo create and commercialize children’s wear via exclusive distribution, maintaining quality standards and unique design.The company is committed to enhancing the international expansion through franchising.

Page 4: CORPORATE DOSSIER

BRAND VALUESCharanga does not sell clothes but collections.The colour and coordinates are the pillars of our collections, always representing the brand in our designs.

THE

SHOP

THE

BRAN

DGU

ARA

NTE

E

THE FRANCHISE CHG FAMILY

Exclusive Fashion

Customer CareWe attend all our customers in an individual way. They will find our in-store staff to beprofessional and always pleased to advise them and make their shopping experiencemore comfortable.

Our own design team studies the latest fashion trends in orderto prepare the next collections.ISO 9001-2008 certification provides the highest standard in the production, design and distribution of clothes.

Design “Made in Spain”GUARANTEE OF QUALITY

Page 5: CORPORATE DOSSIER

Milla Med S.A. operates worldwide with its registered and patented brand CHARANGA. CHARANGA stands for Design, Quality and Fashion.

Portfolio. More than 1200 references per year. Constantly extending the product range. Our products are divided in different lines: SPORTSWEAR, INFORMAL + FORMAL LINES and ACCESORIES

Each collection is organized in different sections: BABY ( 0-36 months), MINI (2-12 years) and TEENS (8-16 years)

PRODUCTS

COORDINATE SET DESIGN COLOUR+ +

Page 6: CORPORATE DOSSIER

The CHARANGA shop must reflect the Corporate Image to customers

THE CHARANGA SHOP

ImageColour is the main element in Charanga collections, creating dynamic environ-ments where each section reflects its own personality.All the decoration and furniture of our shops is distributed to the new openings from the headquarters.

StaffWe are looking for people who understand and share the CHARANGA values, as this is vital for the future of each shop. Moreover, our training department has lots of experience in sharing CHARANGA Know-how with the new staff so that they acquire the nessesary knowledge to start a profitable business with us.

LocationWe are looking for premises located on key commercial streets with high pedes-trian transit or selected shopping malls. The ideal premises should have a surface between 80 – 120 sqm, preferably with a minimum of two shop windows.

Page 7: CORPORATE DOSSIER

PRESENCEin the world

Charanga counts with a network of over 200 own and franchised stores in both national and international markets.

Page 8: CORPORATE DOSSIER

CORPORATE Responsability

Page 9: CORPORATE DOSSIER

The company maintains a close collaboration with each of its suppliers, in order constantly improve the quality of the pro-ducts and guarantee decent manufacturing conditions.

Being aware of its responsibility towards the disadvantaged, especially the kids in need, the group cooperates with humani-tarian organizations dedicated to children through fund collec-tion campaigns in its shops and direct donations.

The company works conti-nuously in the reduction of waste and the improvement of the efficiency in resource con-sumption, in order to help pro-tect our environment.

Manufactures

Social Responsability

Commitment withthe environment

Page 10: CORPORATE DOSSIER

CHARANGA HEADQUARTES

WWW.CHARANGA.ES

MILLA MED S.A.PARQUE TECNOLOGICO ANDALUCIA

ALESANDRO VOLTA Nº2, 29590 CAMPANILLAS—MALAGA, SPAIN

TLF.+34 952 247 410FAX: +34 952 247 411