Corporate Corporate pprofilerofile

Corporate profileCorporate profile

WHo We are: We are an international communications company based in Canada specializing in the music, pro audio and lighting fi elds and have provided informational services for the past 30 years.

Our mission is to provide high-quality services, information and products within an exciting, rapidly-changing and innovative international market.

WHat We Do: We publish and distribute four bi-monthly magazines nation-wide that cater to several niche markets associated with the Canadian music and entertainment industries, as well as an extensive Direc-tory of Canadian music industry contacts.

Aside from our publishing activities, we deliver critical services to our clients including: graphic design, corporate branding, website development and promotion, photography, multimedia, special events, public relations, marketing services and seminars.

We also operate Music Books Plus, which distributes books, DVDs and other educational media worldwide.

HoW We Do it: Our staff researches all relevant industries for pertinent and cur-rent information to help us defi ne, design, promote and deliver our services. Our network of associated industry professionals enables us to conduct primary research relevant to the current markets that rely on our services.

aBoUt oUr proDUCtS: We currently publish fi ve publications that cater to niche-specifi c markets of the Canadian music and entertainment industries. The magazines (Canadian Musician [CM], Canadian Music Trade [CMT], Professional Lighting & Production [PL&P] and Professional Sound [PS]) have a combined distribution of nearly 50,000 copies.

Canadian Musician:Canadian Musician magazine is the magazine for musicians and music practitioners. Our readers use Canadian Musician as their resource for everything to do with music. Published bi-monthly since 1979, the magazine covers prominent Canadian artists, the latest gear, technique and the business of music. Canadian Musician features regular columns on Guitar, Bass, Keyboards, Percussion, Brass, Woodwinds, Vocal, MIDI, Business, Songwriting, Live Sound, Recording and Digital Music. Also included are classifi ed ads, opportunities for musicians, new releases and new products. www.canadianmusician.com

Canadian Music Trade:Canadian Music Trade has been the resource guide for musical instrument industry professionals for 30 years. The mandate is to help music dealers and suppliers keep up-to-date with the market, the products, important trends and business opportunities. Canadian Music Trade also keeps its readers informed on industry events and shows (both national and international) and associations, while providing a forum for communication. The magazine features a news section, new product information and updates, staffi ng announcements and a classifi ed advertising section. www.canadianmusictrade.com

Professional Sound:Professional Sound has become the magazine of choice for audio professionals in Canada. The magazine contains information on recording, live sound, broadcast, post-production, sound contracting, DJing, A/V production and multimedia. Each issue profi les various areas of the pro audio industry and includes news, events, product information, practical tricks and tips, and classifi ed ads. www.professional-sound.com

Professional Lighting & Production:Professional Lighting & Production was conceived to

fi ll the demand for information in the multi-billion dollar Canadian lighting and production industry. This publication

provides in-depth information on products, suppliers, personnel and technological developments used to enhance business and technical skills. It also keeps

readers current on industry events, important innovations, trends and trendsetters.

www.professional-lighting.com

Music Directory Canada:Music Directory Canada, 9th Edition is the complete guide

to the Canadian Music Industry, providing up-to-date information and featuring over 60 categories. Each listing

includes: Company, Contact, Address, Phone, FAX, E-mail, Web Address and an extensive description

of the product or service. www.musicdirectorycanada.com

Music Books Plus:Music Books Plus is an online service supplying books, video, audio cassettes, CD-ROMs and DVDs on music,

audio, recording, songwriting, multimedia, lighting, production, broadcasting, MIDI, music business,

computers and the Internet. Music Books Plus features over 9,000 titles and markets in over 90 countries.

www.musicbooksplus.com

aBoUt oUr SerViCeS: Our marketing services include Graphic Design, Printing, Website Development and Promotion, Promotion and Publicity, Live Event Management, Industry Research and Direct Marketing services.

Graphic DesignNorris-Whitney Communications Inc. provides complete graphic services for clients in various industries. We look after design and production and can coordinate photography, printing and distribution.

We have extensive experience in producing corporate identifi cation such as business cards, letterhead and catalogs as well as CDs, posters, calendars and brochures.

Direct MarketingNorris-Whitney’s extensive databases provide you with excellent coverage of all segments of the entertainment industry through postal mail, e-mail or telemarketing.

An effective promotional piece is created to transmit information, as well as create awareness and desire in order to gain a response from a target market. It can also be effective in branding or changing customer attitudes.

We provide design, production and printing of direct mail pieces and supply the relevant mailing lists and coordinate the mailing. From concept to delivery with no hassle for the client.

Internet ServicesNorris-Whitney Communications has been involved in entertain-ment communications since 1979 and has been involved in on-line activities since 1982.

We offer complete web-site design, web development and promotion services.

We Also Offer:• B2B and B2C e-commerce services• Complete database design and maintenance services• Domain name registration• Search engine optimization and registration services• Website hosting• Website maintenance• Social marketing planning and execution

Promotion & Publicity Publicity is one of the fastest-growing marketing methods. In the communication age, it has become more important to communicate a clear message targeting a specifi c market.

Public Relations is designed to effectively communicate the client’s message and produce a response.

Our public relations team opens up 2-way communication between our client’s company and their audience.

We Provide:• Media relations (radio, television, print, online, etc.)• Social media liaison: (Facebook, MySpace, YouTube, etc.)• Creation of communication material (media releases, media kits,

pitch letters, contests, public service announcements, etc.)• Media coaching• Community and client relations

Live Event ManagementWe coordinate and manage all aspects of your event and keep an open communication channel to make sure everything runs smoothly.

We Provide:• Time-line of events• Appropriate venue• Live music/live DJ• Well-prepared food• Courteous hosts• Ambiance and atmosphere

Additionally, we offer marketing consultation that includes the following services:• Strategic marketing campaign design• Creating, coordinating and managing the campaign• Live Event Management

Market ResearchEstablishing future direction for your company and its products or services is much more diffi cult with insuffi cient or no informa-tion on your target market. Effective market research can give you up to date information on your customers and their buying habits and intentions and what they think about your company, its products, services and people.

Using our extensive databases, NWC can conduct targeted, con-fi dential research on any segment of the entertainment market. We will work with you to assemble a list of custom questions and compile and interpret the survey results.

With our 31 years of publishing experience, we have staff who can also gather and compile data from a wide variety of sources online and offl ine.

Let us know your needs and we will formulate a custom plan that will assist you in tackling future opportunities with a clearer direction.

23 Hannover Dr., #7St. Catharines, ONL2W 1A3905-641-3471 • FAX [email protected] • www.nor.com

4600 Witmer Industrial Estates, #6 Niagara Falls, NY 14305 USA