Corporate Communications

Jul 31, 2021

Category:

Business

Author: Sandeep Mathias

Description:

Corporate communications is the entire set of activities concerned with sharing company communications with both internal and external stakeholders to create a favourable point of view and a uniform image of the company on all channels. Internal stakeholders include employees at all levels and across all departments. External stakeholders include customers, suppliers, the press, the government, lawyers, consumer rights bodies and any other individual or group that is impacted by what the company is doing. Any company-related statement that a company spokesperson makes to anyone, be it a group of employees or a journalist or a politician, is a part of corporate communication.

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Welcome message from author

Corporate communication is a bunch of actions associated with managing and maintaining all external and internal communications aimed at creating an optimal point of view among stakeholders that the company relies on. It is the practice of developing, cultivating, and maintaining a corporate identity or brand image. A strong corporate communications team molds the company’s film initiative interacts with internal and external audiences and maintains a long-term positive reputation. Corporate communication concerns all communication within a company: customers, investors, press, and employees.