Corporate Communications 2012 Cardiology Specialty Survey November 2012.

Corporate Communications

2012 Cardiology Specialty

Survey

November 2012

2Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com

Pra

ctic

e S

ize

Survey Overview

Primary mobile device platform

75%iPhone or

iPod touch

15%Android

2%Com-puter/ laptop

5%Tablet device

2%BlackBerry

1%Other

12%Solo

31%Hospital

6%Partnership

14%

Large (More than 10 physicians)

22%

Mid-size (5-10 physicians)

• Survey included 406 cardiologists who use Epocrates

• Survey was conducted in October 2012

• Cardiologists randomly selected to participate

n=406

12%Small

(3-5 physicians)

3

Over 1 in 3 Cardiologists use a Tablet in Practice

>

=

>

Other devices primary; tablet supplemental

Tablet only device used

Rarely uses tablet

Tablet primary; other device supplemental

Tablet & other devices used equally

40%

28%

17%

8%

8% 45%Plan to purchase iPad mini

Tablet utilization in practice2012 Tablet utilization by physicians

Copyright © 2012 Epocrates, Inc. All rights reserved. To learn more about Epocrates, please visit www.epocrates.com

n=137n=406

4

Cardiologists Access Epocrates Over 4.5 Million Times Annually with a Patient*

Nearly

70%

Over

65%Use Epocrates

Outside of the office daily

Use Epocrates During office hours

3+ times daily

Use Epocrates With a patient

daily


n=406

Number of times physicians access Epocrates

Over

45%

*Statement based on self-reported usage and extrapolated across the Epocrates member base

5

Over 1 in 3 Cardiologists Avoid 2+ ADEs Weekly with Epocrates

11%> 3

ADEs/ week

9%3 ADEs/ week

17%2 ADEs/ week

26%1 ADE/ week

37%< 3

ADEs/ month

Over

1,000,00ADEs are potentially

avoided annually with Epocrates*


Percentage of ADEs avoided with Epocrates

n=406*Statement based on self-reported usage and extrapolated across the Epocrates member base

6

>800,000 Hours Likely Saved by Cardiologists Annually with Epocrates*

21%> 30 minutes

25%21 – 30

minutes

20%11- 20 minutes

24%5-10 minutes

11%< 5 minutes


20+ minutessaved daily

n=406*Statement based on self-reported usage and extrapolated across the Epocrates member base

cardiologists report saving 20 minutes

or more daily

Nearly

1 in 2

Daily minutes saved

7

57%Frequently or

somewhat frequently learn new information

from DocAlerts

Drug Interaction Checker #1 Feature Attributed to Changing Rx Decisions

70%

Drug interactions

56%

Dosing information

45%

Adverse reactions

46%Contraindications

& cautions

18%Formulary

information

18% Other

safety info

93%Change Rx decisions based on Epocrates

information

Top features factoring in Rx changes*


n=406

8

41% Yes, significantly

35% Yes, moderately

16% Yes, somewhat

8% No

Uncertainty About Government Cardiologists’ Greatest Challenge

Top 5 greatest challenges for cardiologists

49%44%

38% 37%31%

Years in

pra

ctice

Has the level of stress grown over the years as practicing

physician?


n=406


Fragmented Care Biggest Challenge Facing Patients

Top 5 greatest challenges for patients

38%

20%

16%13%

7%

92% Diagnosis

89% Tx Options

78% Prognosis

68% Viability estimates

Extre

mely

Confident to

Confident

Confidence in information disclosed to

patients

n=406

10

Lifestyle change tools

Rx information

Medical adherence

Chronic Dx mgmt

EHR portal

Patient education

>45% of Cardiologists Have Recommended an App to Patients

72%

55%

30%

25%

28%

7%

Apps recommended to patients


n=181

Top apps recommended

Calorie counter/ tracker

Weight loss tracker

Fitness app (e.g. myfitnesspal.com)

Drug information (e.g. Epocrates)

Patient educational apps

11

App st

ore

A frie

nd o

r col

leag

ue

An in

tern

et se

arch

eng

ine

Confe

renc

e/ tr

ades

how

Newsp

aper

/ jou

rnal

43%41%

39%

20%17%

Where physicians learn about apps to recommend

Nearly

50% Report not knowing

which apps are ‘good to share’


n=181

n=226

Physicians Struggle with App Discovery and Recommendations for Patients


“Phone Calls” Remain Primary Communication Platform for Patients and Peers

Ph

ysi

cian

to P

ati

en

t Ph

ysicia

n to

C

olle

ag

ue

Phone call

81%Phone call

41%

Email

9%Email

18%SMS Message

1%

Patient Portal

5%

Direct Mail Video Chat

4% 0%

Email SMS Message

Direct MailVideo Chat

5%0%

EHR System Secure Messaging

2%9%

26%

Primary methods of communication with colleagues vs. patients

n=406


1 in 3 of Cardiologists Report 50% or More of Patient Population is Obese

3%More than 75%

31%(51%-75%)

47%(26%- 50%)

18%(10%-25%)

1%Less than 10% >75%

Believe percentage of clinically obese increased in

the past 5 years

Percentage of clinically obese

patients

#1 heart healthy tip

“For patients to quit or stop smoking”

n=406

Corporate Communications 2012 Cardiology Specialty Survey November 2012.

Documents

epocrates survey

epocrates over1

cardiologists access

times dailyuse epocrates

total times epocrates

office dailyuse epocrates

physicians survey

ades weekly x