Corporate Communication for Class (NXPowerLite)

CORPORATE COMMUNICATION THROUGH PR

DEFINEDCorporate communicationis the communication issued by a corporate / organization / body / institute to all its public(s).

"Publics" here can be bothinternal(employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry bodies and institutes, educational institutes and general public).

WHY?CommitmentLeadershipQuality/InnovationCustomer relationshipSocial perspective

Corporate Communication encodes and promotes

strong corporate culture

coherent corporate identity

genuine sense of corporate citizenship

an appropriate and professional relationship with the press quick, responsible ways of communicating in a crisis

TOOLS OF CORPORATE COMMUNICATION

NEWSLETTERSA regular Newsletter is an important channel of communication for specific captive audiences

However it is critically important that the newsletter is of the highest quality in design, layout and contents.

ANNUAL REPORTS

PR ADVERTORIALS Advertorials are paid public information / service messages placed in targeted newspapers and magazines

Advertorials have much higher credibility than advertisements and may include third party endorsement for further enhancing credibility

CORPORATE/SPECIAL REPORTS

SUPPLEMENTS

CORPORATE BROCHURES

CORPORATE VIDEO A video documentary is a powerful communication tool. A well conceived and creatively produced video documentary comes across as credible and leaves a lasting impact

It is important for the target audience to have strong trust in the company they are dealing/working with

The documentary can be sent to all potential customers and can be shown in seminars and at other opportunities, including short versions being aired on targeted TV channels as paid messaging

Thank You!