Corporate Communication Key Concepts In Malaysia Liquid and Gas (MLNG) (200866-W) UC00102 Corporate Communication Jamsari Bin Hashim Group 1 No. Name Matric No Sectio n Project Paper (40%) Project Paper Presentati on (30%) 1. FELIX BK 2 2. HO KOON CHANG BK 11110105 2 3. IAN LEVI JACKERY BS 2 4. NUR FATANAH BS 2 5. REO RICKIE H BATING BK 11110257 2 Tuesday 1100-1300 DKP 13 Semester II 2011/2012 Session
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Corporate Communication Key ConceptsIn
Malaysia Liquid and Gas (MLNG)(200866-W)
UC00102Corporate Communication
Jamsari Bin HashimGroup 1
No. Name Matric No Section
Project Paper (40%)
Project Paper
Presentation (30%)
1. FELIX BK 22. HO KOON
CHANGBK
11110105 2
3. IAN LEVI JACKERY BS 2
4. NUR FATANAH BS 25. REO RICKIE H
BATINGBK
11110257 2
Tuesday1100-1300
DKP 13Semester II
2011/2012 Session
CONTENT
No. CONTENT PAGE
1. MISSION
2. VISION
3.OBJECTIVES AND
GOALS
4. STRATEGIES
5. IDENTITY
6. IMAGES
7. REPUTATION
8. STAKEHOLDER
9. PUBLIC
10. MARKET
11. ISSUE
12. COMMUNICATION
INTRODUCTION
(a) BACKGROUND OF THE ORGANIZATION
PETRONAS' venture into the liquefied natural gas (LNG)
industry more than three decades ago marked Malaysia's entry into
the modern gas era. When substantial gas reserves were discovered
in Sarawak's Central Luconia basin in the 1970's, it was hoped that
monetising this resource would bring revenue and foreign exchange
needed to spearhead Malaysia's socio economic development and
nation building. It was also realised then that Malaysia's proximity to
industrialised Japan, opened the opportunity for PETRONAS to tap
into an important energy market in need of a cost effective, efficient
and cleaner energy resource.
PETRONAS,Shell BV and Mitsubishi held talks which resulted in
the birth of a partnership to undertake Malaysia's first LNG project,
realised through the incorporation of Malaysia LNG Sdn Bhd or
MLNG on 14 June 1978.
The MLNG project was Malaysia's largest and most ambitious
industrial undertaking at the time and the Malaysian Government
established a special LNG task force to see to its successful
completion. The MLNG project at that time was also the nation's
single largest investment in manufacturing and required what was
considered a quantum leap in technology and knowledge
acquisition. Beyond the construction of the plant, the MLNG project
also involved the construction of a jetty, the acquisition of LNG
carriers, the establishment of infrastructure and amenities and the
training of human resource.
Through hard work and perseverance, the partners in the
initial venture succeeded in transforming the sleepy fishing village
of Bintulu into the site of Malaysia's first gas liquefaction plant,
which was completed on schedule on 7 August 1982. The LNG
complex saw its first cargo destined for the Japanese market leaving
Bintulu on 29 January 1983 on board LNG carrier Tenaga Satu.
Escalating demand for LNG led to the formation of the second
and third joint-venture companies respectively - Malaysia LNG Dua
Sdn Bhd (MLNG Dua) in 1992, and Malaysia LNG Tiga Sdn Bhd
(MLNG Tiga) in 1995.
Indeed, Petronas' entry into the LNG business was a milestone
in the Corporation's journey towards becoming a fully-integrated oil
and gas player. It also marked a major leap for the Corporation in
terms of capability building and technology development, as the
pioneers in the LNG venture persevered to beat insurmountable
odds.As a result of the LNG project, PETRONAS' employees rapidly
acquired capability in every aspect of the LNG business, from plant
construction, commissioning and operations to marketing and
logistics.
The Central Luconia gas fields are about 125 - 275 km
offshore to Bintulu where the sea depth ranges between 60 and 120
metres. The gas reservoirs are at depths of 1,200 to 2,130 metres
below the sea bed. In the process of evaluating the discoveries,
Sarawak Shell Berhad drilled 94 exploration wells in the period 1968
- 1981.
The E11 gas field in the Central Luconia gas province was
discovered in January 1971. Evaluation of this find established with
adequate certainty that there was sufficient gas to make it
worthwhile to consider a large project to export gas in liquid form
i.e., liquefied natural gas or LNG.
(i) THE HISTORY OF MLNG
1965-1969
1967 - 1969
Discovery of substantial natural gas reserved in the Central
Luconia gas fields, about 125 - 250 kilometres offshore
Bintulu, Sarawak.
1970-1974
1973
The proposal to establish the LNG project in Malaysia was
submitted to the Malaysian Government by the Coordinating
Committee on Hydrocarbons. The Committee was set up by
the Malaysian Government, in the wake of OPEC's oil embargo
in the same year, to coordinate all matters pertaining to
petroleum resources, which paved the way for the enactment
of the Petroleum Development Act 1974 and the
establishment of PETRONAS.
1974, August 17
The national oil corporation of
Malaysia, PETRONAS, the acronym for
Petroliam Nasional Berhad, was
registered under the Companies Act, 1965.
1974, October 1
The Petroleum Development Act (PDA) was passed by
Parliament and came into force, vesting upon PETRONAS the
legitimate rights, powers, liberties and privileges in respect of
petroleum resources development in Malaysia. The
establishment of PETRONAS was the starting point for greater
national control and participation in the petroleum industry.
1975-1979
1975
The LNG Task Force was established by YAB Prime Minister
Tun Abdul Razak Hussein, to undertake the implementation of
Malaysia's first LNG Project.
1976, February
Negotiations were held between PETRONAS, Shell and
Mitsubishi to consider the manner in which the LNG project
should be initiated. Formal approval was granted by the
Government to PETRONAS to implement the LNG project.
1978, March 31
Signing of a Joint Venture Agreement
to set up Malaysia LNG Sdn. Bhd. to
own and operate the new three-train
LNG project. Parties to this agreement are PETRONAS (65%),
Shell Gas B.V. (17.5%) and Mitsubishi Corporation (17.5%).
1978, June 14
Incorporation of Malaysia LNG Sdn Bhd (MLNG).
1979, September 13
Letter of Intent for the LNG Sale and Purchase Agreement with
Tokyo Electric and Tokyo Gas was concluded in Tokyo.
1979, September 28
Letter of Intent was signed between MLNG and a
Japanese/American consortium - JGC Corporation of Japan and
the Pullman Kellogg division of Pullman Incorporation, for the
construction of the multi-million dollar LNG complex.
1979, November
MLNG signed Letter of Intent for the LNG Sales and Purchase
Agreement, with Tokyo Electric and Tokyo Gas.
1980-1984
1980, June 20
MLNG Signs Main Contract Agreement
with a consortium comprising JGC
Corporation, Kellogg Overseas
Construction Corporation/Pullman Kellogg of the United States,
for the construction of the MLNG plant.
1982, August 8
The first LNG train (Module) is successfully pre-commissioned,
with the first flow of gas into the Plant.
1982, September 1
MLNG officially moved its head office premises from Kuala
Lumpur to Bintulu.
1983, January 8
MLNG Plant commenced production of
LNG.
1983, January 27
The First Loading of LNG into the tanker.
1983, January 29
MLNG sent 1st LNG Cargo to Tokyo Electric Power Co. Inc. and
Tokyo Gas Co. Ltd. of Japan.
1983, February 4
The Sale and Purchase Agreement between Tokyo Electric
Power Co. Inc and Tokyo Gas Co. Ltd, was signed in Tokyo.
1983, February 7
"TENAGA SATU" berthed at Tokyo Gas,
Sodegaura Works, with her 1st LNG
Cargo from MLNG.
1983, March 27
MLNG signed the LNG Sale and Purchase Agreement with
Tokyo Electric Power Co Inc. and Tokyo Gas Co. Ltd.
1985-1989
1985, March 20
MLNG successfully delivered its 100th LNG Cargo to its
customers.
1985, September 20
MLNG sent 1st LNG Cargo to Tokyo
Electric Power Co Inc.
1985, November 22
Sarawak State Government became the fourth partner of
MLNG when it acquired 5% of the company's equity with
PETRONAS holding 65% and Shell Gas B.V. and Mitsubishi
Corporation owning 15% each (with the signing of the Specific
Agreement).
1989, April 6
MLNG successfully delivered 500th LNG cargo to its
customers.
1990-1994
1990, August 30
MLNG signed 20-year Sale and Purchase Agreement with
Saibu Gas Co. Ltd.
1992, May 26
Signing of a Joint Venture Agreement to set up Malaysia LNG
Dua Sdn Bhd to own and operate the new three-train LNG
expansion project. Parties to this agreement are PETRONAS
(60%), Shell Gas B.V. (15%), Mitsubishi Corporation (15%) and
the Sarawak State Government (10%).
1992, June 1
Incorporation of Malaysia LNG Dua Sdn Bhd (MLNG Dua).
1993, April 7
MLNG successfully delivered 1000th LNG Cargo to its
customers.
1993, May 24
MLNG sent 1000th LNG Cargo to Tokyo Electric Power Co. Inc.
and Tokyo Gas Co. Ltd. This marked the half-way stage of the
20-year contract with both companies.
1993, June 28
MLNG signed Sale and Purchase Agreement (SPA) with Korea
Gas Corporation for supply of LNG for 20 years, beginning
1995.
1993, October 20
MLNG sent 1st LNG Cargo to Saibu Gas
Co. Ltd. Japan.
1994, July 27
MLNG signed a Sale and Purchase Agreement with Tohoku
Electric.
1994, December 5
MLNG signed a Sale and Purchase Agreement with the
Japanese Gas Consortium (GCKE) comprising Tokyo Gas