Cornell Social Media Series: Week Two

What platforms should I be on? WEEK TWO:

There are hundreds of social media platforms being used in

the world today.

So, how do you know which one is right

for your business?

Here at Cornell, we’ve decided to focus on

Facebook and LinkedIn.

Facebook is more casual and fun, so we use it to get in touch with our

end-users and post content that our dealers can share on their pages.

LinkedIn is more of a professional platform, so we use it to discuss

industry topics and to engage with building professionals

and architects.

You can determine which platform is right for your

company.

Start by asking yourself and your team…

Do I have a collection of product photos that would appeal to my end-users?

Do I have useful “how-to” tips to share with

my customers?

Do we need an outlet for sharing product updates

and promotions?

Do we like to show off our employees’ achievements?

If you answered yes to any of these questions, you should know…

Facebook

is a great place for sharing this type of content!

Facebook

is the #1 Social Media platform used for business.

Facebook has over 1.35 billion monthly active users

This includes architects, general contractors,

building owners and end-users!

Users are liking photos, videos, product updates and engaging content.

4.5 billion likes are generated on Facebook every single

day!

With more than 1.5 million active advertisers on Facebook...

With more than 1.5 million active advertisers on Facebook...

There is plenty of room for us

“door people” to be heard!

Still not sure it’s right for your business?

Go on Facebook and look up your competitors.

Go on Facebook and look up your competitors.

We bet you’ll find them there,

with lots of potential customers, too.

Chances are, YOU already have an audience on Facebook,

ready to engage with you and not your competitors!

Another social media platform we think would be great for

your business is..

LinkedIn!

LinkedIn is a “business-oriented” social media networking service.

LinkedIn is a great place for sharing…

Become a “thought leader.”

Share articles relating to your field and encourage discussion.

Articles on Industry Topics

Company Achievements

Establish a page for your company to exist in the “virtual world” to show off your successes and accomplishments.

Job Openings

Encourage talented professionals from all over the world to

work for YOU!

Help Your Company’s

Search Ranking

Google searches for LinkedIn and Facebook pages, so this helps your company be found in a search above others!

You should now have an idea of what these

platforms have to offer for your business.

So, let’s recap. You can use these platforms to…

Help your company’s search ranking

Help your company’s search ranking

Post job openings Post product photos

and “how-to’s”

Share and discuss articles on industry topics

Share product updates and promotions

Broadcast your company’s accomplishments

Celebrate employee achievements

Engage with your customers Engage with your customers

Ready to get started?

We are here to help!

We are here to help!

Next week we’ll talk you through how to get started with a company Facebook

or LinkedIn page.

Stay tuned for more of our social media series:

WEEK 3 How do I get started with a company Facebook or LinkedIn page?

WEEK 4 Is there a security risk?

What if someone starts posting bad things about my company?

WEEK 5 How can Cornell’s social media efforts benefit me?