PRESENTED BY- SANDEEP PRABHAKAR ROLL NO: 101145
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PRESENTED BY-
SANDEEP PRABHAKAR
ROLL NO: 101145
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HISTORY
y It is in the business segment of f ertilizers, specialty
nutrients, crop protection and retailing.
y It is a part of INR 13,617 crores Murugappa Group.
y Incorporated in 1961 by two major US companies- Chevron
Chemicals and International Minerals and Chemical Corp.
y Corporate office- Hyderabad, AP.
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RANGE OF PRODUCTS«..
y FERTILIZERS- Leading manufacturer of phosphatic f ertilizers.
y CROP PROTECTION- Includes Insecticides, Fungicides,
Herbicides and plant growth regulators.
y SPECIALTY NUTRIENTS- Sulphur Pastelles, Water soluble
f ertilizers, Micro Nutrients and Organic f ertilizers.
y Provides agricultural input solutions to farmers and off ers lif e
style products through its retail centers.
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SHARED VALUES
y VISION:To be the leader in the phosphatic f ertiliser industry,producing high quality
f ertilisers at low cost and giving satisfaction to all stake holders.y MISSION:To enhance the prosperity of farmer through the supply of quality farm
inputs and related services to ensure value for money.
y VALUES AND BELIEF : THE FIVE LIGHTS
y Integrity-We value prof essional and personal integrity above all else.We achieve our
goals by being honest and straightforward with all our stakeholders.We earn trust with every action, every minute of every day.
y Passion-We play to win.We have a healthy desire to stretch,to achieve personal goals
and accelerate business growth.We strive constantly to improve and be energetic in
everything that we do.
y Quality-We take ownership of our work.We unfailingly meet high standards of quality in both what we do and the way we do it.We take pride in excellence.
y Respect-We respect the dignity of every individual.We are open and
transparent with each other.We inspire and enable people to achieve high
standards and challenging goals.We provide everyone equal opportunities
to progress and grow.
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STRATEGY
y Coromandel International Limited (formerly Coromandel Fertilisers
Limited), a flagship company of the Murugappa Group and one of India's leading f ertiliser company, plans to grow and transform the
business into a diversified agri-solution and rural marketing
company with global ambitions.
y
Coromandel International Limited unveiled its new corporate brandidentity comprising a new logo, brand vision and values reflecting
the Company's changed persona.The new brand idea is "Maximise"
which is a step to convey Coromandel's progressive spirit which
depicts its global scale of operations, best internal resource, people,
technology and world class processes.
y The brand essence and values will be implemented in product
development, human resources, finance, service and innovation to
take Coromandel to new heights.
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STRUCTURE
AVellayan
Chairman
K Balasubramaniam
Director
BV RMohan ReddyDirector
R A Savoor
Director
M K TandonDirector
V Ravichandran
ManagingDirector
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SYSTEM
y
HR strategy is linked to business strategy and facilitates the organisation to achieve the objective by building people
capabilities.
y The HR strategy is carefully linked to theVision, Mission and
overall business strategy of the Company.y HR VALUES
y Concern for people.
y Integrity
y Customer Orientation
y TeamWork
y Continuous Improvement.
y Exec
ution E
xcellence
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y RECRUITMENT POLICY
y Recruitment is based on integrity, competency and the ability to
work in a team. Company endeavours to select individuals with
leadership potential, customer orientation and quality focus.
y PROMOTION
y The Performance Management System is based on the Balance
Score Card.
y The performance rating will be:
y Exceptional Contribution
y
Significant Contributiony Good Contribution
y Not meeting the requirements
y Not suitable
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PERFORMANCE APPRAISAL SYSTEM
y
CUF
EST being the much awaited annual event displaying the best of the talents in the areas of TQM and TEI(Total Employee
Involvement ) initiatives are reviewed by the top management
and external experts. Rewards and recognitions in theAnnual
Quality Festival are a great source of motivation to the
participants.
y Performance oriented organization as reflected in the increased
share of variable pay for workmen as well as management staff
y
Development initiatives like Balanced Scorecard, Hay·sevaluation, Development Centres, 360 degree appraisal, Policy
Deployment
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TRAINING AND DEVELOPMENT
y IntenseTraining and Development initiatives across the
organization focussing on business knowledge, functional
skills and attitude.
y
Regular f eel of the emotional pulse of employees as well asthe customers through periodic satisfaction surveys.
y Active participation as a responsible corporate citizen
focussing on community development initiatives, social
uplif tment and prof essional / academic interface.
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STYLEy Coromandel is managed by competent and committed
prof essionals using advanced management practices.The Company
is known for fostering a climate of high performance and
continuous improvement.
y Coromandel's culture is based on the three tenents - knows |
cares | f ulf ills.
y knows
y Building capability at individual level
y
Building capability at organisational levely Ability to solve problems
y Thinking of innovative approaches
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y Cares
y Customer | Prosperity improvement
y Employee |Well being and engagement
y Vendor | Improving capability and efficiency
y Society | Caring for environment and community
development
y Shareholders | MaximiseTSR through higher dividends
and higher share price
y Fulfills
y
Result orientationy Energetic and speed of action
y Quality focus
y Building a seamless working environment
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STAFF
y Fuelling the growth of Coromandel are over 7,000 direct and
indirect employees who thrive in a work environment
enriched with oppurtunities.
y
Coromandel is a brand which young intelligent minds want to be associated with.
y Whether workmen or management staff, employees are
employees.They are not diff erent blocs, but two faces of the
same
coin
.y Harmony and peace cannot be at the cost of dilution of
organization ethos. Fairness and Firmness will govern all
employee relations.
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SKILLS
y Education and Research
y Systems for Managing skills and utilization skills
y Enhance learning eff ectiveness areas of research
y Knowledge management
y Supply chain optimization
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THANK YOU !!