Coremetrics 2010 analytics report ppt (nov. 10)

The Web Analytics Service

© 2010 Coremetrics, an IBM Company.

Rich Analytics Reporting Suite

Role-based Reporting

• Executives

• Marketing

• Merchandising

• Content owners

• Site optimisation

“Out of the Box”especially for:

• Retail• Finance • Travel• Content

© 2010 Coremetrics, an IBM Company.

Coremetrics Analytics: Dashboards

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Coremetrics Analytics: Dashboards

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Coremetrics Analytics: Dashboards

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Coremetrics Analytics: Insights

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Coremetrics Analytics: Insights

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Coremetrics Analytics: Marketing

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Coremetrics Analytics: Merchandising

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Coremetrics Analytics: Pathing

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Coremetrics Analytics: Demographics

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Coremetrics Analytics: Segmentation

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Reports on the run!

© 2010 Coremetrics, an IBM Company.

Marketing channel attribution i.e. how to attribute

sales by marketing channel

• First Click: good for measuring acquisition• Middle Clicks: good for measuring influence • Last Click: good for measuring conversion triggers

© 2010 Coremetrics, an IBM Company.

Tracking Marketing Campaigns• MMC Parameters: Used to

track external traffic arriving from campaigns.

• Examples Include:– Paid Search– Email Campaigns– Affiliate Links– Banner Ads

MMC Reporting Structure:

Vendor / Category / Placement / Item

http://www.tvsn.com.au/?cm_mmc=Email-_-31.01.10-_-Spring-_-Header

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LIVEview

Automatic Pasta Maker

Analytics Options

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Explore

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Coremetrics Social Media Options

Social Networks

Syndicated Video

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Monitor

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Currency Options

• Option 1: Simplex – fixed rate– Add .js to the page with an exchange rate table– Send converted $ values to Coremetrics

• Option 2: Complex – daily data conversion– Use the Coremetrics Multi Currency Option– Overnight conversion to $common

• www.webservicex.net• www.xe.com

Pricing Model

Business Approach

© 2010 Coremetrics, an IBM Company.

Pricing Model Guide for Analytics 2010• One time setup fee (US$)

– Normally $3,000 to $10,000 (Depending on contract term signed)

• Volume based per month fee (List Price in US$)– Millions of server calls

• Up to 1 MMSC = from $1,090/month• Up to 2 MMSC = from $1,250/month• Up to 5 MMSC = from $1,720/month• Up to 10 MMSC = from $2,490/month• Up to 30 MMSC = from $5,240/month• Up to 50 MMSC = from $7,990/month

• Contact and Engage Coremetrics Sales Specialist for special quotes and service discounts, if required

• For other Professional Services and Value-Added Services Up-sell, Engage Coremetrics Sales Specialist for Quote

Commission Model

• Setup• 12 month booking value• When “billable”

Google Analytics

“Free” does not mean “right”

© 2010 Coremetrics, an IBM Company.

Coremetrics and Google Analytics

• Clicks and People (LIVE)

• First, Last and Average over time

• Yes – You Own it

• Yes

• Yes

• Yes

• Clicks Only – no people metrics

• First or Last Only

• No – Google owns it

• No – pay someone

• No

• Samples Large

• Measures what you need?

• Attributes Marketing Spend Accurately?

• You own your data?

• 24x7 Support, Training and Best Practice Advice

• Service Level Agreement

• Uses a full Data Set