CoreMedia cms and ecommerce personalization

© CoreMedia | 9 December 2014 | 1 www.coremedia.com

Personalization in the Context of CMS and E-Commerce

Delf D. Danckwerts – Solution Architect, [email protected], November 28th, 2014

© CoreMedia | 9 December 2014 | 2 www.coremedia.com2

Agenda – Personalization in the Context of CMS and E-Commerce

Examples of Website User Experience Live Demonstration

CoreMedia CMS and Adapative Personalization

Content Management in the Context of E-Commerce Live Demonstration CoreMedia Studio Adding Inspirational Content Creating Dynamic Landing Page Creating Personalized Teasers Adding 3rd-Party Personalization (e.g. E-Marketing Spots) Recommendations for Editors

Who is CoreMedia?

Your Questions


Increasing Relevance

1. SEO

2. Personalization

3. Multi-X


Examples of Personalization

Default

Implicit(e.g. Click-Path)

Explicit(Login, Profile)Geolocation


Live-DemonstrationCustomer Experience


Adaptive Personalization (LiveContext)


CoreMedia CMS


CoreMedia DNADynamic | Multi-Touchpoint | Information-Based | Contextual | Social


End-to-End Management and Delivery

Navigation

Article

Teaser

Assets Structure Layout Rendering Experiences

Seite 2Seite 2

Process

Content Management Content Delivery


CoreMedia CMS:Managing User Experience

Deliver

Manage

Analytics AssetsStructure/Layout/Settings

3rd Partye.g. Video, CRM

UGC

recommends

Prin

t

CoreMedia Studio

Sho

p

target & optimize

analyze & profile


CoreMedia Adaptive Personalization


Relevance:Match between Users and Content

Rules andAlgorithms

DELIVERY

UserProfile

ContentProfile

PastPerformance

MetaData

Community

Opinion

</>

OnlineActivity

ExplicitPreference

TransitionHistory €


Personalization Processing Pipeline

DELIVERY

UserProfile

ContentProfile

OnlineActivity

ExplicitPreference

TransitionHistory

PastPerformance

MetaData

CommunityOpinion

</>

€

Dynamic Profiles

» Dynamic:»Use content keywords

to capture user interests» Choice of profile storage

mechanisms:» Cookie» Elastic Social

» Explicit Profile» Implicit Profile

Personalization Processing Pipeline

CAE.... Step NStep 2Step 1CAE

» Pipeline Modules:» If...then selection»Dynamic Query Service» 3rd Party Integration

» e.g RecommendationSystems, Semantic Analysis

» Filtering» Injection

Context Sources

Tagging


Personalization Context Sources

social historical

situationalbehavioral referrer device location time / date

subscriptions interests requests made profile status

clicks navigation search

contributions reviews relationships


CMS + E-Commerce =


Transactional CommerceFacilitating Commercial Transactions

Transactional Commerce



Experiential CommerceEmotional Connections That Delight, Inspire & Inform

ExperientialCommerce



Experiential Commerce


Experiential Commerce

Introducing CoreMedia LiveContextA Next-Generation Digital Engagement Application

Visual Engagement

ImmersiveContent

Incremental Innovation


The 4th Integration Approach by CoreMedia Blended Hybrid Delivery

① Side-by-Side

② e-Commerce-Led

③ WCM-Led

WCS WCM

WCMWCS

WCS WCM

API’sWidget

Session HandlingSession

Handling

e-Commerce-Led WCM-LedBlended

REST


DemonstrationStudio Usability


Studio Integrated Preview


Studio Dashboard


Studio Control Room for Collaboration


Preview of Device Classes


Preview of User Segments


Create New Article


Create Landing Page


Create Personalized Content


Integrate 3rd Party Personalized Content


Enrich Landing Page


Style Landing Page


Integration of Product Cataloge


Search for Products


Preview of Products


Create Product Teasers


Overload Product Pictures


TechnicalKey Features for Personalization


Dynamic & Performant Delivery


Clear Separation ofAssets, Structure and Layout


Seamless Integration of Existing Systems


Ease of Use


Who is CoreMedia?


CoreMedia

16 Years of Partnerships Delivering online platforms for

leading enterprise brands across varied industries

Background Organic profitable growth More than 60% of all German media

Internet traffic is delivered through CoreMedia

Roots in Telco & Media drive innovation and benefit customers in other industries

97%97%Unique among CMS vendors; comparable with strategic infrastructures, such as ERP systems.(TellSell Audit)

CUSTOMER RETENTIONAFTER 16 YEARSCUSTOMER RETENTIONAFTER 16 YEARS


Main Customer SegmentsMain Customer Segments

Broadcast Media Telco Industry

CoreMedia CMS has more than 300 installations worldwide.There are more than 50 installations in the media industry.


CoreMedia Customers Worldwide

250 editors70,000 videos

68 countries44 languages

1 million visits/month30,000 Intranet users

+50% revenue+30% PIs/6 months

European ISP and MVNO customer and service

2.6 billion PIs/monthSet-up in 12 months

23.5 million PIs/month> 100 editors

70 websites27 countries

3.5 billion PIs/month2 million content objects

70 websitesWebsphere integration

Interactive service portal

850,000 PIs/hour1.5 billion PIs/day

Cloud CMS45 websites

Customer service social campaign

-30 % editing-45 % hosting costs

226 Sites in 170 languages 10,000 editors


Your Questions

© CoreMedia | 9 December 2014 www.coremedia.com

[email protected] +65.6562.8866

[email protected] +49.40.32 55 87.0

San [email protected] +1.415.371.0400

[email protected] +44.207.849.3317

Delf D. Danckwerts, Solution Architect, [email protected]

CoreMedia cms and ecommerce personalization

Technology