Core Values Rhythm University Sildeshare

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CORE VALUES


CORE VALUES EDUCATION


CORE IDEOLOGY

• C o m e s f r o m J i m C o l l i n s• C o r e I d e o l o g y i s a c o m b i n a t i o n o f C o r e Va l u e s & C o r e

P u r p o s e• C o r e I d e o l o g y c o u p l e d w i t h E n v i s i o n e d F u t u r e

( B H A G ) s e t s t h e v i s i o n


CORE VALUES

• A handful of rules that remain constant over time.

• Your Core Values already exist; they don’t need to be invented but discovered.

• There are going to be many things that you will value in the company, but only a handful of Core Values.


CORE VALUES

• They should describe your Culture & drive your Behavior

• You should be able to get an idea of the personality of the company by studying the Core Values

• Your Core Values should help you make decisions


CORE VALUES EXAMPLES


EXAMPLE

Their Core Values

1. Admire our people

2. Wow our customers

3. Find a better way

4. Be passionate about making a difference

Their Story

• Founders realized they didn’t like working there anymore.

• Had to fire almost half their managers.• Focused on developing their core

values.• Used the new values in hiring new

employees (and in firing employees that were not living them)

• Today they have only 7% staff attrition in a high turnover industry.


Their Story

• Used its Core Values to create a competitive advantage

• Their desire was to create the best customer service experience for their customers.

• They believed that if they hired the right people and wowed their employees, their employees would in turn wow their customers.

• Even high performers who do not live the core values are let go.

Their Core Values

1. Deliver WOW Through Service2. Embrace & Drive Change3. Create Fun & a Little Weirdness4. Be Adventurous, Creative & Open-

Minded5. Pursue Growth & Learning6. Build Open & Honest Relationships with

Communication7. Build a Positive Team & Family Spirit8. Do More with Less9. Be Passionate & Determined10.Be Humble

EXAMPLE


• Keep Smart• Go the 2nd Mile• Be Appreciative• Family is a Blessing• No TDC

EXAMPLE


CORE VALUES EXERCISE


WORK ON YOUR CORE VALUES

• Identify a few people you think represent what’s best and right about the company

• Tell a few stories about each person on your list

• Find the underlying values that drive the behaviors from the stories

• Boil it down to 5-7 unique values


CORE VALUES TEST

• Would you Fire someone for not living them?

• Would you take a financial hit in order to maintain them?

• Are they alive and visible?

• Do they describe the personality of the company?


CORE VALUES NEXT STEPS


9 WAYS TO BRING YOUR CORE VALUES TO L IFE

1. Use them in your everyday language.

2. Create a culture book or other way to share stories about how the team lives the Core Values.

3. Use them in recruiting new employees and promoting or firing existing ones.

4. Integrate them into your orientation for new employees. Use them in handbooks and training materials.

5. Include them in your Job Scorecard and review them in your formal appraisal process.

6. Create recognition and reward mechanisms around them.

7. Share stories about them in your internal newsletter.

8. Incorporate them in your Quarterly Theme/Main Thing.

9. Display them prominently in your workspace.


ASSESS HOW YOU ARE USING YOUR CORE VALUES TODAY

Red-Yellow-Green Your Core ValuesYour team lives them even when the consequences could be personally detrimental.

Your team can make decisions quickly, without waiting for permission because of them.

Your team uses them despite short-term financial hits.

You are using them for hiring and firing decisions.

You have defined a set of Core Values but haven't started using them yet.

You have some buy-in for your Core Values, but the team fails to use them under pressure.

Some of your Core Values do not resonate with the team.

You have not yet defined Core Values, or you think they aren't the right ones.

Your Core Values are misused as marketing tools or as internal political weapons.

Core Values Rhythm University Sildeshare

Business