Cordys Cloud Harbor Webinar 15 Dec09

How Cloud Computing Will

Change Business Process

ManagementAgenda

George Barlow, CEO, Cloud Harbor

Mark de Simone, Chief Sales and Business Development Officer, Cordys

Questions and Answers

(Moderated by Gabor Fulop, Cloud Harbor)

15 Dec 2009 | 0800 – 0900 hrs Pacific

*Please post your questions in the Questions Panel, and they will be

answered at the end of the webinar.

The Enterprise Cloud

Operating Platform

The Cordys Ecosystem

How Cloud Computing Will Change

Business Process Management

George Barlow

CEO

Cloud Harbor, Inc.

December, 2009

Some Terms…

Cloud Computing

• “There is a clear consensus that there is no real consensus on what cloud computing is.”

• Irving Wladawsky Berger, Chairman Emeritus – IBM Academy of Technology

• Delivering browser-centric applications from server resources via internet protocols

• George Barlow, CEO – Cloud Harbor, Inc. for today‘s session

Software-as-a-Service (SaaS) = On-demand

• Subscription applications running on Cloud servers

Platform-as-a-Service (PaaS)

• Cloud ecosystems where SaaS applications are created and run

Infrastructure-as-a-Service (IaaS)

• Servers, storage, operating systems, firewalls, etc. as utility computing

12/15/2009 Cloud Harbor/Cordys Webinar December 15, 2009 3

Cloud Delivery Ecosystem

12/15/2009 4

Source: ―Cloud Computing. What is it? How will it help me? ‖

Tim M. Crawford, Director of IT Operations, Stanford University

Computerworld SaaSCon 2009, Presentation

Cloud Harbor/Cordys Webinar December 15, 2009

Market Forces Converge

12/15/2009 5

Mass Market

User Affordability

Unified Platform

Composite Applications

Utility Computing

Vendor Affordability


About Software-as-a-Service SaaS enterprise application market growing* @ 27% CAGR; $6.4B +

By 2012 Cloud Computing will capture at least 25%** of IT spending

SaaS benefits include:

1. Reduce project risk by minimizing up-front capital investments

2. Linear cost scaling not incremental hardware/software investments

3. Rapid ROI from fast deployment and pay-as-you-go pricing

4. No on-going human capital costs for data center operations

5. No on-going software and hardware maintenance fees

6. Freedom to focus on core business with scarce IT resources

7. Frequent software updates/patches without business disruptions

8. Lower training and desktop configuration management costs

9. Consistently lower TOC

10. Typically better reliability, security and interoperability

12/15/2009 6

* Gartner, October, 2008** Saugatuck Technologies, March, 2009


About BPM

BPM market among fastest growing* @ 30% CAGR; 2009 $2.5B+

BPM saves money, saves time and adds value

BPM delivers short-term ROI and long-term value

BPM enables companies to:1. Collaborate between workers, systems and information to create shared understanding of how

business results can be optimized

2. Consistently execute the optimal process

3. Coordinate and manage the handoff of work across boundaries

4. Provide real-time feedback to line managers about work in progress (WIP) to support inline process

adjustments

5. Monitor process outcomes to performance targets and continuously refine and adjust process flows

and rules

6. Collaborate with IT professionals throughout the process life cycle

12/15/2009 7

* Average of IDC, Forrester, Gartner and Data Monitor estimates


SaaS Growth Drivers

12/15/2009 8

- Image Courtesy of Rally Software


Process Defines Cloud Computing

12/15/2009 9

Source: Saugatuck Technologies, 2009


Cloud BPM Platform Needs

A Full Featured BPM Suite

• Platform for creation/execution of web-based business applications

• Business processes, documents, collaboration, rules and analytics

• Multi-language and internationalization support

• Pre-built easy-to-change applications immediately available

A Process-driven Business Ecosystem

• Single integrated platform for all subscribers• Single set of standards simplifies interoperability

• Common architecture optimizes performance inter/intra enterprise

• Increases available pool of trained consultants and employees

• Supports SOA, Web Services and reusable business logic

• Allows inter/intra enterprise collaboration and process execution

• Can integrate with other SaaS applications (salesforce.com, etc.)

• Can integrate with enterprise systems (SAP, ORACLE, etc.)12/15/2009 10Cloud Harbor/Cordys Webinar December 15, 2009

An Ecosystem Overview

12/15/2009 11Cloud Harbor/Cordys Webinar December 15, 2009

Web Subscription Signup

Cloud BPM Constituencies Application Subscribers

• Organizations using only pre-developed BPM applications

• Expected to be the largest group

Enterprise BPM Users• Organizations creating BPM applications from scratch

• May also be on-premise and/or appliance users

Application Developers• ISVs creating applications for subscribers

• Applications may be offered for free or for subscription

Service Providers• A community offering BPM & application services to subscribers

• Professional Services, Training, Technical Writing, etc.


Cloud Delivery Platforms

12/15/2009 13

Source: ―Learning to Change ‖

Steven John, CIO, H.B. Fuller Company

Computerworld SaaSCon 2009, Presentation


Product Feature Needs

• Enterprise-capable software

• Standards Support

• BPMN

• BPEL

• XPDL vs. BPDM

• JSR-168 & WSRP

• Multi-tenancy with high security

• Events and messaging infrastructure

• SOA/Web Services support

• Electronic forms

• Collaborative Capabilities

• Web 2.0/3.0 collaboration support

• IM w/ presence detection

• Mobile support

• Forums / Wikis

• RSS feeds

• Document repository / content management

• Email interfaces

• Integrated self-service features

• Help and video chat

• Sign-up / Billing

• e-Training

12/15/2009 Cloud Harbor/Cordys Webinar December 15, 2009 14

Product Delivery Needs

12/15/2009 15

• SaaS Offerings

• Concentration on customer service as highest principle

• Concentration on driving costs out of the business model

• Concentration on playing nicely with others "in the cloud“

• Hardware Appliance Offerings

• Offer software on purpose-built servers behind the client's firewall

• Include full remote management

• Plug and play turnkey solutions

• Structure product to deliver running applications on appliances (from a central

marketplace)


Business Operations Platform

Model Driven

Development

(Collaborative Work Space)

Drag-and-drop web services

Corporate Data

Cordys Business Operations Platform (BOP)

Business

Services

Master Data

Management

(MDM)

Case

ManagementRulesSOA Grid

Composite

Applications

Framework

(CAF) & UIs

ERP CRM

Claims

Legacy app

Managers Staff SuppliersCustomers

Products

Legacy app

Business Activity Monitoring (BAM)Business Process Management

Suite (BPMS)

Dynamic processes Linear scalability

Integrated RulesInformation harmonization

Monitor performance

Composite applications

https://www.salesforce.com/products/

The Future is Now

12/15/2009 17

―BPM as a SaaS offering in the Cloud will forever

change the way businesses view the cost

structure of application creation and

maintenance.‖


Source: ―Business Process Management and Cloud Computing”

George M. Barlow, CEO, Cloud Harbor, Inc.

BPMInstitute Article, April 10, 2009

Thank You…

George Barlow

[email protected]

www.cloudharbor.com

(650) 344-8372


19

A Business-model race to the Cloud…

PaaS, SaaS, VAS and Open Innovation

Mark De Simone

Chief Sales and Business Development Officer

Accelerate Time to Value

Strategy layer

Organization layer

Software layer

Infrastructure layer 6-10 years

6-10 years

3-6 months

1-2 years


To sync different change cycles

21

SOA & BPM

Middleware

Web 2.0

Cloud ComputingIaaS, SaaS, PaaS, BPaaS

Telecoms

IP Convergence ―Open‖

VAS

Four Technology Waves are Converging...

Cordys for True Business Agility Breaking the boundaries between On-Premise and Cloud

22

business

user

Single View

Enterprise

MashApps

Admin

Multi-Tenant

SaaS Deployment Framework

Situational

Application

Provisioning

Composer

BPM

Nonstop

XML GRID

The switch between all

Enterprise Services Developer

ERP CRM Legacy SCM PLM

Master Data Management

Composite App Framework

Model Driven Architecture

Today’s business forecast: Cloudy!

Grids are all about standardization and

transparency- and building economies of

scale


Forrester’s SaaS Maturity Model:Introducing PaaS: a new $15 billion platform market

23

Second-generation SaaS

applications deploy on a

multipurpose platform, not on a

proprietary hybrid business

application and platform:

PaaS - a new $15billion platform

market set to drive a $210 billion

application software market today

Source: ―How To Be Part Of A New $ 15 billion Market: The Cordys Potential In The Platform As A Service Market‖,

Dr. Stefan Ried, Webinar, Forrester Research, 23 June 2009

How Do We Get There (In Less Than 6 Months)?

24

SO

A-e

na

ble

d c

ap

ab

ilit

ies

Value to user

Shared Web Services

exposing data and value

added services

SOA

Process Technology

business process logic,

control & visibility

BPM

SOA

Situational Apps

Mashups composed from

existing services and new

logic to form an

application on-demand.

PaaS/SaaS

Web2.0

BPM

SOA

IT

Customer

Business

Information

Worker

Audience

OP

EN

IN

NO

VA

TIO

N

Sharing Collaboration≠Virtualizing and sharing the cost

of buying, maintaining and

operating computing resources

between shareholders

Structured dynamic processes

between business partners

Yesterday‘s

Cloud Computing

is about

Cost Reduction by

Resource Sharing

Today‘s

Cloud Computing

is about

Business Innovation by

Process Collaboration

26

Cordys Process Factory

Platform as a Service

SOA transforms systems and data into reusable

services to access information

BPM provides process orchestration, control and

visibility to business and knowledge workers

Web 2.0 puts users at the center of everything and

drives innovation through collaboration and mashup

PaaS provides the management infrastructure for

provisioning & metering services in a multi-tenant

cloud architecture

Cordys Process Factory

Cordys Business Operation

Platform

Platform-as-a-Service

A Single, Integrated PaaS, White-labeled for Businesses

Cordys Process Factory - MashApps® Composer

• MashApps® are process-

centric web applications

mashed up on-demand

combining web services,

process flow and UI

mashup.

• Use the online MashApps®

Composer to build new

applications or customize

application that you bought

from the marketplace

• Cloud solution so no

hardware to buy

• 100% browser-based so no

software to install

• Zero-coding so no IT

programmers required

Case Study: Financial ServicesEquens – Business Challenge: Compliance

Solution Differentiators Results

• Scalable platform for development of new IT applications, to

improve the integration of its current systems, to generate

higher quality management information and for work flow

management

• Secure and robust infrastructure that runs processes in a

distributed commodity hardware platform

• High reliability for markets in which large volumes are

processed with very high reliability (3rd largest payment

processor in Europe)

• System delivered in ½ the time required

• Access-anywhere web-based solution

• Automatic updates of POS terminals through XML-

translations and transaction-wise orchestration of complex

services

• Integration with legacy CRM application

Challenges:

• Regulatory changes by Dutch Central Bank

• Contract administration of POS terminals from Equens to

banks and acquirers

• Deregulation mandate required 3 years to implement

change

• No impact or change to existing POS systems

The Cordys platform enables Interpay to

integrate processes and applications without

having to change those already in place.”

~ Johan Been

Executive Vice President Operations, Equens

Equens (Interpay)Annual processing volume = 7 billion payments

© 2008 Cordys - Confidential

Com

plia

nce

Case Study: CommunicationsComcast – Business Challenge: Directional Uncertainty

Challenges Solution

• To determine serviceability Comcast must

access data from GIS systems, Oracle, legacy

plant systems, Autodesk, and an outsourced

billing package (ASP).

• Dynamic data in single view: Cordys Business

Operations Platform provides all of this data

dynamically in real time to the Customer Service

Representatives.

• To monitor network devices, modems amplifiers

etc, there are several technologies installed, but

no single view.

• Robust and reliable: Cordys provides a system that

interrogates all devices on their 22,000 mile network

every twenty minutes and the data is processed and

Plant personnel are automatically notified.

• Plant structure changes daily. • Scalable and flexible: Cordys dynamically notes and

reports all incremental changes to Plant systems

automatically.

Comcast: CATV with largest market capitalization 37.3 million Customers, Revenue: $33.5 Billion


Pla

nn

ing a

nd

Dir

ectio

na

l Unce

rta

inty

New

Pro

du

ct D

eve

lop

me

nt

Case Study: Communications Comcast - The Solution

Business Operations Platform: Serviceability

SOA Grid

• Seamless integration for the different backend systems (Billing, Engineering ,GIS etc..) through SOA

• Scalable, highly available and reliable.

Rules Engine

• Compile business rules for the Customer footprint proximity and plant proximity

Modeling

• Graphically draw the Serviceability business processes. Execute them independent of business rules and UI

BAM

• Dashboards for process monitoring, KPI measurement and reporting


CRM

eLOC CAD/GIS

Job Tracking

SpineTrouble

Application Data


Business Services

MDMCaseMgmt

RulesSOA Grid CAF

Business Activity

Monitoring (BAM)

Business Process

Management Suite

(BPMS)


Pla

nn

ing a

nd

Dir

ectio

na

l Unce

rta

inty

New

Pro

du

ct D

eve

lop

me

nt


Case Study: Financial ServicesNew York Stock Exchange – Business Challenge: Compliance

Hurdles Solution

• Existing Compliance Application is a non-scalable and hard

to maintain client-server application

• Reusable, scalable, process-driven and rules based

• New application with a process and rules based 5-tier

architecture

• Longer Time-to-change = Higher non-compliance risk • Flexible and configurable rules-based solution gives

control to business user to handle the changes

• High volume, complexity of trading process and changing

market needs increases surveillance challenges.

• Dynamic and reliable platform bridges between IT and

business

Challenges:• Insider trading, manipulative trading, ―window dressing‖ to improve performance figures and sales practices of registered

representatives, pose threats to individual investors.

• Sophisticated surveillance needed the entire day and over a period of days at the close, with the ability to cull trades to

detect recurring patterns. (Such as the number of trades in a three-month period, profit or loss in the account for the same

period, turnover of securities, and commissions charged to the account for the year.)

New York Stock ExchangeWorld‘s largest exchange by dollar volume (Over 3 billion trades per day)

Com

plia

nce

Case Study: Financial ServicesThe Solution – Compliance Monitoring Application

Cordys BOP

• SOA Grid – leveraging existing

technology investments

• Rules (Decision Case) – defines

compliance related rule sets

• Business Processes – models

and executes business

exceptions

• Composite Applications (CAF) –

provides User Interfaces for

human participation in the

process

• Escalation management for non-

compliance, such as insider

trading Business Benefits:

Quick time to change – respond quickly to the changing rules, market

behavior and conditions


Corporate Data


Business

Services

Master Data

Management

(MDM)

Case

ManagementRulesSOA Grid

Composite

Applications

Framework

(CAF) & UIs

IBM Websphere CRM

Compliance

Application

Legacy app

Database

Legacy app

Business Activity Monitoring

(BAM)

Business Process Management

Suite (BPMS)

Com

plia

nce

Case Study: Public SectorWorld Bank: Supplier Selection Transparency

Solution Differentiators Results

• Secure, reliable and robust non-stop high availability

• 100% browser-based user interface and open

standards

• “What you design is what you execute”:

• Met high volume and complex needs of global consultant

selection process

• Affordably extended legacy applications (SAP

environment), installed new capabilities and laid

groundwork for future applications

• Extreme usability and intuitiveness for international

scalability and process transparency

Opportunities:

• Need Consultant Selection system to manage and monitor complex global supplier selection process.

• Channels to include external portals (SAP), text messages, and e-mail.

World BankHQ: Washington DC, Committed $24.7B to member countries


Su

pp

lie

r M

an

ag

em

en

t

Case Study: TransportationUS Xpress – Business Challenge: M&A

Challenges Solution

• Acquisition or partnership with companies each with

own Transportation Management System (TMS)

• Quick time to market – 60 days

• Rapidly integrated new partners

• Increased value of existing, disparate systems

• Manual Load Sharing = Labor Intensive

• Errors or Under-utilization = Lost Revenue

• Real-time Process Monitoring/Management

through Executive dashboard with Business Activity

Monitoring (BAM)

• Frequent acquisitions and operational process

changes

• Provide bridge between IT and business

• Reusable, scalable, process-driven

―The reasons for choosing Cordys were numerous, including their

ability to quickly integrate disparate systems in a common view and

overlay that with business rules that are flexible and easily

configurable by a business analyst. Cordys provides us the

opportunity to overcome our challenges with inter-system integration,

on-boarding new acquisitions, billing and payroll—and will give us a

higher consolidated view both financially and operationally.‖

~ Steve Cleary, CIO

•Largest US Flagship trucking

company focused on truckload

business


Org

an

iza

tio

na

l Cha

ng

e

Cordys Foundation + Competitive

Advantage = Concerted Governance

Case Study: ManufacturingTata Motors – Business Challenge: Customer Centricity

Largest Automobile Manufacturer in IndiaLargest Portfolio of Products by an Auto Maker, Revenues US$ 7.5 billion

Challenges

• Extending comprehensive functionality of DMS

application to other channels

• Portal, Call Center, Mobile Devices, etc

• Presenting ‗Same One -Tata Motors‘ to customers

from all channels

• Building Real-Time Enterprise for Dealers

• Managing Speed to market – Process Agility

• System upgrades affecting the integrations

Solution Strategy

• Reuse the existing solutions for problems anywhere

• Take management attention from technology to

processes


New

Pro

du

ct D

eve

lop

me

nt

36

Cordys Process Factory - A White Label Marketplace

Telecom Example: The Etisalat Cloud Marketplace…

Platform as a Service (PaaS) for creating

―MashApps®‖

Online Market Place for buying and selling

―MashApps®‖

du Business Cloud: Buy & Sell Applications Online

Expense Management

Key features

• Submission and tracking of various expense claims such as General Expense (Miscellaneous

Expenses and Travel Expenses), Advance Payment, Fiscal Settlement, Allowances for Staying

Abroad, getting approval from line manager, HR manager.

• Depends on the case, line Manager can decided the need for HR Manager Approval and change

the flow standard flow.

• Approval flow shows inbuilt difference of getting project manager approval only for the expense

related to projects.

• One time configurable option to set the rate for Fiscal Settlement.

• Dashboard give the insight on claims for various projects, departments, type of claim …

• The status of claim settlement can be traced from organization to departments to type of claim till

the employee and the amount of claim.

• This Expense Claim Details can be printed in a nicely designed to Google Spreadsheet

About the

Application

Expense Management

About the

Application

Expense Management

About the

Application

Expense Management

About the

Application

Expense Management

About the

Application

Sales Quote Approval

About the

Application Key Features:

• Executives prepares sales quote, getting approval from various departments.

Quote can be submitted to any number of departments.

• Priority can be set for single or group of departments for every single quote.

Quote will be sent to departments with priority 1 for approval. On getting approval

from priority -1 group, it forwards to priority-2. Similarly any number of priority can

be set for every single quote.

• The approval process is both in sequential and parallel order; and is configurable

for every quote with easy options. For example, priority 1 has departments

―Project‖ and ―Production‖, in which the priority 1 has sequentially and the

corresponding departments ―Project‖ and ―Production‖ happens parallel.

• A dashboard gives the status of quote approval with each department.

• Quote submitted for individual business partners

• Sales quote can be printed to nice Google spreadsheet and shared with business

partners.

About the

Application


About the

Application


About the

Application


About the

Application


49

Cordys Process Factory Cloud

Le

gac

yC

RM

PL

ME

RP

ER

PS

CM

On-Premise Data

http://www.tpfcloud.com


(BOP)

Private Cloud

Commercial services

Collaborative services

Unstructured Data

Structured SaaS Data

Business Partner Cloud

Directory ServicesNetwork Services


50

From Business Application Clouds to the Consumer Mobile

MashApp® Store…

• Zero-programming composition of services in the cloud will increase open innovation

and enable new business models for operators across multiple channels…

• Moves service logic from thick-client mobile development to the cloud, where it can be

orchestrated, measured, analyzed and targeted for the consumer

51

Conclusions

• With any major shift in technology/business there are believers and doubters:

―The Cloud is the evolution of the Internet as the platform for business innovation‖,

Peter Fingar, DOT.CLOUD The 21st Century Business Platform

―It‘s complete gibberish…‖, Larry Ellison, CEO, Oracle

• Forrester has sized the PaaS software platform market at $15billion over the next 5 years.

PaaS will increasingly drive a global application software market currently sized at $210 billion

in 2009. Forrester Analyst, Dr. Stefan Reid.

• Service Providers are ideally positioned to embrace this new market as the major channel for

delivering cloud services – by linking PaaS, SaaS and VAS to create open innovation and a

game-changing shift in operator revenues.

• In 2010 there will be a race by all Businesses to the Cloud

• The ROI business case is huge!

Questions

How Cloud Computing Will

Change Business Process

ManagementAgenda

George Barlow, CEO, Cloud Harbor

Mark de Simone, Chief Sales and Business Development Officer, Cordys

Questions and Answers

(Moderated by Gabor Fulop, Cloud Harbor)

*Please post your questions in the Questions Panel

www.cloudharbor.com | www.cordys.com

The Enterprise Cloud

Operating Platform

The Cordys Ecosystem

Cordys Cloud Harbor Webinar 15 Dec09

Documents

mark de simone

solution differentiators

business development

business operations

cordys process

sales quote

business activity

business process