Copyright Symmetrix, LLC 2005. All rights reserved Cause-Related Marketing Sean ONeill Principal Symmetrix Public Relations & Communications Strategies.

Copyright Symmetrix, LLC 2005. All rights reserved

Cause-Related Marketing

Sean O’Neill

Principal

Symmetrix Public Relations &Communications Strategies


What We Plan to Cover

Align business and community values

Define the right alliance Design the right program Maximize resources Replicate success


Align Business and Community Values

Start at home Involve

employees Analyze

stakeholders Give back to the

community


Align Business and Community Values

Fairfax County Diverse

Population Well-educated

Geography


Define the Right Alliance

Qualify local bona fide worthy causes

Get involved Understand their

issues Look for

opportunities


Design the Right Program

Start small Manage

expectations Identify partners Share the credit Build-in evaluation


Maximize Resources

Develop a plan Identify free resources

Use local celebrities,

elected officials Define benefits for

co-sponsorships & Media Sponsorships

Motivate Volunteers


Maximize Resources

Event Management Package and

publicize cooperative efforts

Measure results Learn from

experience


Replicate Success

Micro Level Re-prints Plaques Event specialty items

Macro level Annual event Proclamations Maintain ongoing

media contacts


The Bottom Line

"Doing well by doing good" is good business.


Questions?

Sean O’Neill

Symmetrix Public Relations &Communications Strategies

800.515.0024301.869.3790

[email protected]

Copyright Symmetrix, LLC 2005. All rights reserved Cause-Related Marketing Sean ONeill Principal Symmetrix Public Relations & Communications Strategies.

Documents

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