Copyright © MMXIV. The Brooks Group. All rights reserved. | TheBrooksGroup.com Presented by Jeb Brooks May 20, 2014 7 Ways to Grab & Keep Your Sales Training Participants’ Attention!
Dec 17, 2015
Copyright © MMXIII. The Brooks Group. All rights reserved. | www.thebrooksgroup.com
Copyright © MMXIV. The Brooks Group. All rights reserved. | TheBrooksGroup.com
Presented by Jeb Brooks
May 20, 2014
7 Ways to Grab & Keep Your Sales Training Participants’ Attention!
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Why are sales audiences “different”?
Image Source: http://thecontentwrangler.com
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Sniff’n out a fake.
Image Source: http://www.discovermagazine.com/
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
1. Openness
2. Consistency
3. Credibility
You Need to Deserve Trust• If you’re guarded, you appear
to be hiding something. People aren’t willing to trust someone who’s hiding something.
• By providing consistent follow-through on your commitments, you prove to others that your word is strong.
• Do you have “extrinsic credibility” and/or “intrinsic credibility?”
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Image Source: http://www.rutgers.edu/
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Respect Them
1. Honor Experience.
2. Learn from Them.
3. Peer-to-Peer.
123
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Image Source: http://www.youtube.com/
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Image Source: http://www.onlyinatlanticcity.com/
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Case
Stu
die
s
Image Source: http://www.cthra.com/
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Image Source: http://www.omgtens.com/
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Image Source: http://www.omgtens.com/
Tim
ing
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Image Source: http://www.omgtens.com/
Dis
trac
tions
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Why are sales audiences “different”?
Image Source: http://thecontentwrangler.com
Copyright © MMXIV. The Brooks Group. All rights reserved. TheBrooksGroup.com
Thank You!
Jeb Brooks
@JebBrooks
The Brooks Group
800.633.7762
www.brooksgroup.com