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Copyright Clarity: Remix and Fair USe in Education

May 06, 2015

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Education

Renee Hobbs

Banish your copyright confusion. When our students want to use bits of popular culture in their own creative work, you'll discover when you can say, "Yes, you Can"" by helping students understand the scape of their rights and responsibilities under the law.
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Page 1: Copyright Clarity: Remix and Fair USe in Education

http://mediaeducationlab.com/copyright

Page 2: Copyright Clarity: Remix and Fair USe in Education

PEER-TO-PEER FILE SHARING

Why creative people value copyright law

When you (and your students) can use copyrighted materials without payment or permission under some circumstances

When you (and your students) should ask permission or pay a license fee to use copyrighted materials

How codes of best practice help people become more confident in understanding and using the doctrine of fair use

How the law adapts to changes in society and changes in technology

Goals for Today’s SessionGoals for Today’s Session

Page 3: Copyright Clarity: Remix and Fair USe in Education

Critical Thinking, Reflection & EthicsCritical Thinking,

Reflection & EthicsUsing Technology

Tools WellUsing Technology

Tools Well

Self-Expression & Creativity

Self-Expression & Creativity

Teamwork & CollaborationTeamwork & Collaboration

Digital and Media Literacy

Critical thinking about media & technology+

Composing using media & technology

For what purpose? To build critical thinking and communication

skills

Digital and Media Literacy

Critical thinking about media & technology+

Composing using media & technology

For what purpose? To build critical thinking and communication

skills

Page 4: Copyright Clarity: Remix and Fair USe in Education
Page 5: Copyright Clarity: Remix and Fair USe in Education
Page 6: Copyright Clarity: Remix and Fair USe in Education

To promote creativity, innovation and the spread of knowledge

Article 1 Section 8U.S. Constitution

Page 7: Copyright Clarity: Remix and Fair USe in Education

Use and share

Copy

Modify & Repurpose

Excerpt & Quote From

Distribute

Page 8: Copyright Clarity: Remix and Fair USe in Education

Restrict

Limit

Charge high fees

Discourage use

Use scare tactics

Page 9: Copyright Clarity: Remix and Fair USe in Education

See no Evil Close the Door Hyper-Comply

Page 10: Copyright Clarity: Remix and Fair USe in Education

NEGOTIATED AGREEMENTS BETWEEN MEDIA COMPANIES AND EDUCATIONAL GROUPS

Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions

Fair Use Guidelines for Educational Multimedia

Guidelines for the Educational Use of Music

Educational Use Guidelines are Confusing!

Page 11: Copyright Clarity: Remix and Fair USe in Education

The documents created by these negotiated agreements give them “the appearance of positive law. These qualities are merely illusory, and consequently the guidelines have had a seriously detrimental effect. They interfere with an actual understanding of the law and erode confidence in the law as created by Congress and the courts”

--Kenneth Crews, 2001

Page 12: Copyright Clarity: Remix and Fair USe in Education

withaccurate knowledge

Page 13: Copyright Clarity: Remix and Fair USe in Education

LOVE HATE

Page 14: Copyright Clarity: Remix and Fair USe in Education

Copyright law enables people to control the creative works

they produce

LOVE HATE

Page 15: Copyright Clarity: Remix and Fair USe in Education

The Copyright Act grants five rights to a copyright owner:

1. the right to reproduce the copyrighted work;

2. the right to prepare derivative works based upon the work;

3. the right to distribute copies of the work to the public;

4. the right to perform the copyrighted work publicly; and

5. the right to display the copyrighted work publicly.

Page 16: Copyright Clarity: Remix and Fair USe in Education

Violating Copyright Can Be ExpensiveThe Copyright holder may receive statutory damages for all

infringements involved in the action… not less than $750 or more than $30,000 as the court considers just. [...]

When infringement was committed willfully, the court in its discretion may increase the award of statutory damages to a sum of not more

than $150,000."

Violating Copyright Can Be ExpensiveThe Copyright holder may receive statutory damages for all

infringements involved in the action… not less than $750 or more than $30,000 as the court considers just. [...]

When infringement was committed willfully, the court in its discretion may increase the award of statutory damages to a sum of not more

than $150,000."

LOVE HATE

Page 17: Copyright Clarity: Remix and Fair USe in Education

EVERYTHING IS COPYRIGHTED

Page 18: Copyright Clarity: Remix and Fair USe in Education

EVERYTHING IS COPYRIGHTED

…BUT THERE ARE EXEMPTIONS

Page 19: Copyright Clarity: Remix and Fair USe in Education

--Section 107Copyright Act of 1976

For purposes such as criticism, comment,

news reporting, teaching (including multiple copies for classroom use),

scholarship or research

For purposes such as criticism, comment,

news reporting, teaching (including multiple copies for classroom use),

scholarship or research

Page 20: Copyright Clarity: Remix and Fair USe in Education

“It not only allows but encourages socially beneficial uses of copyrighted works such as teaching, learning, and scholarship. Without fair use, those beneficial uses— quoting from copyrighted works, providing multiple copies to students in class, creating new knowledge based on previously published knowledge—would be infringements. Fair use is the means for assuring a robust and vigorous exchange of copyrighted information.”

--Carrie Russell, American Library Association

Page 21: Copyright Clarity: Remix and Fair USe in Education
Page 22: Copyright Clarity: Remix and Fair USe in Education

Judges are more likely to rule that a particular use of copyrighted materials

Is a fair use when the social benefits of the unauthorized use outweigh the private costs to the copyright holder

Page 23: Copyright Clarity: Remix and Fair USe in Education

Bill Graham Archives vs. Dorling Kindersley, Ltd. (2006)

Page 24: Copyright Clarity: Remix and Fair USe in Education

An Example of Transformative Use

The purpose of the original: To generate publicity for a concert.

The purpose of the new work: To document and illustrate the concert events in historical context.

Page 25: Copyright Clarity: Remix and Fair USe in Education
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USING COPYRIGHTED MATERIALCHOICES FOR THE CREATIVE INDIVIDUAL

PAY A LICENSE FEE Ask Permission

CLAIM FAIR USEJust Use it

DON’T USE IT

SELECT PUBLIC DOMAIN, ROYALTY-FREE or CREATIVE COMMONS LICENSED CONTENT

Page 28: Copyright Clarity: Remix and Fair USe in Education

. CASE 1. Someone uses an image of John Lennon in a class assignment when discussing how musicians share their political beliefs with their fans.

CASE 2. Someone uses an image of John Lennon on the cover of the high school literary magazine.

Page 29: Copyright Clarity: Remix and Fair USe in Education

.

CASE 1. Someone uses “Little Mermaid” image in a personal blog writing about childhood memories.

CASE 2. Someone uses a “Little Mermaid” image in online fan fiction about the sexual adventures of Ariel.

Page 30: Copyright Clarity: Remix and Fair USe in Education
Page 31: Copyright Clarity: Remix and Fair USe in Education
Page 32: Copyright Clarity: Remix and Fair USe in Education

Educators can:

1. make copies of newspaper articles, TV shows, and other copyrighted works and use them and keep them for educational use

2. create curriculum materials and scholarship with copyrighted materials embedded

3. share, sell and distribute curriculum materials with copyrighted materials embedded

Learners can:

4. use copyrighted works in creating new material

5. distribute their works digitally if they meet the transformativeness standard

Page 33: Copyright Clarity: Remix and Fair USe in Education

Organizations Supporting the Code of Best Practices

Action Coalition for Media Education (ACME)

National Association for Media Literacy Education (NAMLE)

National Council of Teachers Of English (NCTE)

Visual Studies DivisionInternational Communication

Association (ICA)

Association of College and Research Libraries (ACRL)

Page 34: Copyright Clarity: Remix and Fair USe in Education

National Council of Teachers of English (NCTE) has adopted the “Code of Best Practices in Fair Use for Media Literacy Education” as its official policy on fair use

Page 35: Copyright Clarity: Remix and Fair USe in Education

SHARE THE GOOD NEWS! SHARE THE GOOD NEWS!

Page 36: Copyright Clarity: Remix and Fair USe in Education

http://mediaeducationlab.com

Page 37: Copyright Clarity: Remix and Fair USe in Education

Elementary School Case Study: P.S. 124 The Silas B. Dutcher SchoolBrooklyn, NY

High School Case Study: Upper Merion Area High School King of Prussia, PA

College Case Study: Project Look Sharp at Ithaca CollegeIthaca, NY

Page 38: Copyright Clarity: Remix and Fair USe in Education
Page 39: Copyright Clarity: Remix and Fair USe in Education

Copyright? What’s Copyright?

Users’ Rights, Section 107

Page 40: Copyright Clarity: Remix and Fair USe in Education

Elementary School Case Study: P.S. 124 The Silas B. Dutcher SchoolBrooklyn, NY

High School Case Study: Upper Merion Area High School King of Prussia, PA

College Case Study: Project Look Sharp at Ithaca CollegeIthaca, NY

Page 41: Copyright Clarity: Remix and Fair USe in Education
Page 42: Copyright Clarity: Remix and Fair USe in Education

PEER-TO-PEER FILE SHARING

Why creative people value copyright law

When you (and your students) can use copyrighted materials without payment or permission under some circumstances

When you (and your students) should ask permission or pay a license fee to use copyrighted materials

How codes of best practice help people become more confident in understanding and using the doctrine of fair use

How the law adapts to changes in society and changes in technology

Goals for Today’s SessionGoals for Today’s Session

Page 43: Copyright Clarity: Remix and Fair USe in Education
Page 44: Copyright Clarity: Remix and Fair USe in Education

1.RIPPING. Criminalizes the use of technology, devices, or services intended to circumvent digital rights management (DRM) software that controls access to copyrighted works. 2.ONLINE TAKEDOWNS. Protects Internet Service Providers against copyright liability if they promptly block access to allegedly infringing material (or remove such material from their systems) if notified by copyright holder; offers a counter-notification provision if use is exempted under fair use

Digital Millennium Copyright Act of 1998

Page 45: Copyright Clarity: Remix and Fair USe in Education
Page 46: Copyright Clarity: Remix and Fair USe in Education

The Results of our Advocacy

Users may unlock DVDs protected by the Content Scrambling System when circumvention is for the purpose of criticism or comment using short sections, for educational, documentary or non-profit use.

Page 47: Copyright Clarity: Remix and Fair USe in Education

http://mediaeducationlab.com/copyright

Renee HobbsTemple UniversityMedia Education LabPhiladelphia PA

Email: [email protected]: (215) 204-3255Twitter: reneehobbsWeb: http://mediaeducationlab.com