Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used.

Copyright © Bloomsbury Publishing Inc. 2013

All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any means–graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems–without written permission of the publisher.

ISBN: 978-1-60901-502-2

Unit 6The Auxiliary Level: Supporting Services

Chapter 20Fashion

Auxiliary Services

Key Concepts • Differences among advertising, publicity, and public relations

• Services provided to fashion merchandisers by such media as trade and consumer publications and broadcast media

• Role of store designers and visual merchandisers

• Information provided to fashion producers and retailers by fashion consultants and research agencies, trade associations and trade shows, and buying, merchandising, and product development office

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Fashion Auxiliary Services Offered by the Media

• Fashion Magazines

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Fashion Auxiliary Services Offered by the Media

• Fashion Magazines

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Fashion Auxiliary Services Offered by the Media

• Trade Publications

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Fashion Auxiliary Services Offered by the Media

• The Broadcast Media

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Advertising, Publicity, and Public Relations Agencies

• Advertising Agencies

• Public Relations Agencies

• Other Advertising and Public Relations Services

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Store Design and Visual Merchandising Services

• Store Design

• Visual Merchandising

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Information Resources

• Fashion Consultants and Information Services

• Market Research Agencies

• Trade Associations and Trade Shows

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Buying, Merchandising, and Product Development Organizations

•Location

•Types of Ownership

•Functions of Buying, Merchandising, and Product Development Organization

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