Top Banner
43

Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

Oct 09, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search
Page 2: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 2

Copyright©Allrightsreservedworldwide.YOURRIGHTS:Thisbookisrestrictedtoyourpersonaluseonly.Itdoesnotcomewithanyotherrights.LEGALDISCLAIMER:Thisbookisprotectedbyinternationalcopyrightlawandmaynotbecopied,reproduced,givenaway,orusedtocreatederivativeworkswithoutthepublisher’sexpressedpermission.Thepublisherretainsfullcopyrightstothisbook.Theauthorhasmadeeveryreasonableefforttobeasaccurateandcompleteaspos-sibleinthecreationofthisbookandtoensurethattheinformationprovidedisfreefromerrors;however,theauthor/publisher/resellerassumesnoresponsibilityforer-rors,omissions,orcontraryinterpretationofthesubjectmatterhereinanddoesnotwarrantorrepresentatanytimethatthecontentswithinareaccurateduetotherap-idlychangingnatureoftheInternet.Anyperceivedslightsofspecificpersons,peoples,ororganizationsareunintentional.Thepurposeofthisbookistoeducateandtherearenoguaranteesofincome,salesorresultsimplied.Thepublisher/author/resellercanthereforenotbeheldaccounta-bleforanypoorresultsyoumayattainwhenimplementingthetechniquesorwhenfollowinganyguidelinessetoutforyouinthisbook.Anyproduct,website,andcompanynamesmentionedinthisreportarethetrade-marksorcopyrightpropertiesoftheirrespectiveowners.Theauthor/publisher/re-sellerarenotassociatedoraffiliatedwiththeminanyway.Nordoesthereferredproduct,website,andcompanynamessponsor,endorse,orapprovethisproduct.COMPENSATIONDISCLOSURE:Unlessotherwiseexpresslystated,youshouldassumethatthelinkscontainedinthisbookmaybeaffiliatelinksandeithertheauthor/pub-lisher/resellerwillearncommissionifyouclickonthemandbuytheproduct/servicementionedinthisbook.However,theauthor/publisher/resellerdisclaimanyliabilitythatmayresultfromyourinvolvementwithanysuchwebsites/products.Youshouldperformduediligencebeforebuyingmentionedproductsorservices.Thisconstitutestheentirelicenseagreement.Anydisputesortermsnotdiscussedinthisagreementareatthesolediscretionofthepublisher.

Page 3: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 3

TableofContentsTable of Contents ........................................................................................ 3

Introduction .................................................................................................. 5

Tip #1: Have a Clear Vision ......................................................................... 9

Tip #2: Create an Attention-Grabbing Description .................................... 11

Tip #3: Optimize Everything ...................................................................... 15

Tip #4: Commit to A Schedule .................................................................. 17

Tip #5: Vary but Focused .......................................................................... 20

Tip #6: Understand Your Audience .......................................................... 23

Tip #7: Know Your Competition ................................................................ 27

Tip #8: Learn from Your Favorite Channels ............................................. 29

Tip #9: Create An Interesting Thumbnail ................................................... 32

Tip #10: Sign Up for G-Suite .................................................................... 38

Final Words ............................................................................................... 40

Resources ................................................................................................. 42

Page 4: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 4

Page 5: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 5

IntroductionOneofthebestthingsyoucandotoexpandyourbusinessisto

startaYouTubechannel.It’sthemostpopularvideo-streaming

serviceboastingmassiveonlinetraffic,andconstantstreaming

services–andultimately,itwillmaximizeexposureandhelpyour

brandbecomerecognizedwithinyourmarket.

Andit’sthesecondmost-visitedwebsiteontheInternetwith

nearly2billionmonthlyusersloggingontowatchvideosevery

day.

Soclearlyit’sagreatwaytoconnectwithyouraudienceandkeep

themengagedforlongerperiodsoftime,whileencouragingre-

peattrafficandviews.

Foranybusinessowner,itonlymakessensetousethisasamar-

ketingtooltobetterpositionyourselfinyourmarket.Ifyoudon’t,

it’saprettysafebetthatyou’releavingagreatdealofexposure

Page 6: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 6

onthetable.Andifyourcompetitorsareworkinghardtocreate

attention-grabbingcontentfortheirchannels,thenyou’llfindit

evenmoreofastruggletopersuadeyourmarketthatyouhave

moretooffer.

Unfortunately,alotofpeoplestruggletosetuptheirchannels.

Theyfindthelearningcurvetoosteep,ortheybelievethatthein-

vestmentoftimeandmoneymaynotpayoffandchalkituptoa

risknotworthtaking.

Afterall,buildingachanneldoestaketimeandeffort.Notonlydo

youneedtoresearchthekindofcontentthatislikelytoattract

attention(andbecome“sticky),butyouhavetobeconsistent

withcreatingfreshcontentandengagingwithyouraudience.

Still,regardlessofthefactthatcreatingastandoutchanneltakes

time,thereisnomistakingjusthowpowerfulYouTubeisasa

marketingvehiclethatcancarryyourmessagewideranddeeper

intoyourmarketthannearlyanyothersocialplatform.

Page 7: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 7

Andifyou’reunsureabouthowtogetstartedwhileminimizing

thelearningcurve,thenkeepreadingbecausethisspecialreport

wasdesignedjustforyou.

I’llwalkyouthroughtheinsandoutsofYouTube,thebesttimes

touploadvideos,andevenhowtomakesureyouattractthe

mostpeopletoyourchannel.

There’salotofinformationoutthereabouthowtogetstarted

withYouTube.Itcanbeoverwhelming,soI’vedonemybestto

condensesomeofthemostimportanttipsinawaythatiseasyto

follow.Thatwayyou’reequippedwiththebasicknowledgeyou

needtocreateyourownchannel.

Then,youcancontinuelearningaboutYouTubeincludingad-

vancedoptimizationandmarketingstrategieslater,onceyou

havehands-onexperiencebuildingandmanagingyourchannel.

Page 8: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 8

So,don’tcomplicatetheprocessandtrytolearneverythingabout

marketingonYouTubeatonce.

Takeyourtimeandfocusonthebasics:buildingachannelbased

onmarketresearchsoyouknowwhatkindofcontentisinde-

mand.Thenoptimizeandexpand!

Oneimportantthingtokeepinmindisthatyou’llneedtotreat

yourYouTubechannelasanextensionofyourbusiness,notas

justanothersocialmediaplatform.BuildingasuccessfulYouTube

channeltakestimeandeffortandaboveallelse,consistency.

That’stheonlywayyouwillbeabletogaintractionandtakeyour

channeltothelevelyouwant.

Areyoureadytogetstarted?

Let’sbegin!

Page 9: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 9

Tip#1:HaveaClearVision

Oneofthemostimportantthingsyoucandoistodevelopaclear

visionandstrategyforyourchannellongbeforeyoubegintocre-

atecontent.

Youwantyourchanneltoappealtoaspecificaudiencesothat

you’reabletoconnectwithyourcoremarket.Youalsowantvisi-

torstoimmediatelyunderstandwhatyouhavetoofferandthat

yourcontentappealstotheirinterests.

Thisishowyouconnecttoyouraudienceandquicklybuildalarge

followingonYouTube.Allofyourcontentshouldbeunique,

highlytargetedandrelevanttotheproductsandservicesyouare

offering.

Thisrequirescarefulcontentplanning.You’veprobablyalready

decidedonageneralfocusforyourchannel,butnowit’stimeto

Page 10: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 10

digabitdeeperandcreateacontentplanthatwillhelpyoustay

ontrackwhileensuringthatyourchannelisfocusedonwhatyour

audiencewantsmost.

ThekeytoYouTubeisbeingconsistentintermsofthetypeof

contentyouofferaswellasuploadingfresh,uniquecontentona

regularbasis.Creatingacontentplanhelpsyousticktothatover-

alltheme.

Page 11: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 11

Tip#2:CreateanAttention-GrabbingDescription

Believeitornot,alotofnewYouTubechannelsoftenoverlook

theimportanceofahighly-optimizedchanneldescription.

Thisisthefirstthingthatpeopleoftenseeandifsomeoneisinter-

estedinsubscribingtoyourchannel,chancesare,they’regoingto

readyourdescriptiontodeterminewhetherit’ssomethingwor-

thyandrelevanttowhattheyaremostinterestedin.

Therefore,creatingawell-written,keywordoptimized,informa-

tivechanneldescriptionisimperativetothesuccessofyour

YouTubechannel.Potentialsubscriberswillfindthiswhenthey

clickonyour“About”tab.

Tobegincreatingyourchanneldescription,clickthe"Edit"button

withinyouradminpanel,andthenfilloutthe“About”section.

Usethisopportunitytoinformviewersaboutthetypeofcontent

Page 12: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 12

youoffer.Includelinkstoyourwebsiteorlandingpagesoyou

canconvertthatviewerintoamailinglistsubscriberaswellasa

channelone!

You’llwanttoinclude1-2primarykeywordsthatclearlydescribe

yourcontent.Usetheminbothvideodescriptionsandtitlesas

well.It’sbeenproventhatYouTubeplacesagreatdealofim-

portanceonthecontentfoundonyourAboutPagesoyouwant

tomakesureyouusethisspacewisely.

Therearealsoplacestolinkyourothersocialmediaaccountsfor

yourbusiness,suchasFacebook,Instagram,andTwitter,sobe

suretofillthemoutifthey’reapplicable,asthisisagreatoppor-

tunitytogainfollowersonothersocialmediaplatformsandcre-

ateaflowoftraffictoallyouraccounts.

Ifyourchannelwillofferaweeklypodcast,thenbesuretoinclude

thelinkandcontentscheduleinyour"About"sectionalongwitha

relevanthashtagforyourpodcast.

Page 13: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 13

UseYouTubeasaspringboardtogenerateandcontroltrafficflow

tootheravenuesofyourbusiness.It’soneoftheeasiestwaysto

positionyourselfinyourmarketandbuildaloyalfollowing.

Onceyou’vecreatedahandfulofvideos,youcanalsocreatea

playlistthatislinkedandfeaturedinyourAboutsection.Thisis

greatforthetimeswhereyouareofferinglongervideosonexter-

nalchannelslikeTwitch.

YoucanuploadaportionofthefullvideotoYouTubeandthen

funneltraffictothefullvideoonanothersitewhereperhaps

you’reabletomonetize.

Attheendofyouraboutsection,you’llwanttoincludesomething

toencourageviewerstointeractwithyourvideos–essentially,a

calltoaction.

Page 14: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 14

Videoswithahighlevelofinteractiontellpotentialsubscribers

thatwhatyouproduceisgood,binge-worthycontent,andkeeps

peopleengagedinsteadofclickingonsomethingelseandmoving

on.

Forexample,saysomethingalongthelinesofsomethingyou’ve

likelyseenahundredtimesonotherchannels:

“Ifyouenjoywatchingourvideos,thenpleasecomment,hitthat

likebutton,subscribetoourchannel,andshare!”

Page 15: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 15

Tip#3:OptimizeEverything AcriticalpartofhavingasuccessfulYouTubechannelisSearchEn-

gineOptimization(SEO).Thisiswhatputsyourvideosonthe

Googlemap,aswellasothersearchenginesandsocialmedia

sites,wherepeoplesearchingtheinternetcanfindit.

BesuretofamiliarizeyourselfwithGoogle’sKeywordPlanner,

whichisfoundat:https://ads.google.com/home/tools/keyword-

planner/

YoucanalsouseGoogleTrendshere:https://trends.google.com

Beginbyevaluatingdifferentkeywordphrasestodeterminewhat

peopleareactivelysearchingfor,butalsowhatkeywordsarerele-

vanttoyourmarket.Chancesareyou’lluncoveratonofhigh-traf-

fickeywordsyouhaven’tevenconsidered.

Useafewofthesekeywordsthroughoutyourentirechannel,not

Page 16: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 16

justyourdescriptionbutalsoinyourvideodescriptionsandtitle

tags.

Keywordsarewhatpeoplesearchforwhenlookingforspecific

content,sothemoreoftenyouareincorporatingthemintoyour

channel’scontent,thehighernumberofsocialsignalswillbeout

there,drivingtrafficin.

Alsokeepinmindthatrepetitionmatters.

Don’tkeywordstuff(thisiswhereyouusekeywordsinwaysthat

don’tmakesensetoyouraudienceordetractfromaviewer’sex-

perience).

Atthesametimedon’tbeafraidtousethesamekeywordsmulti-

pletimesthroughoutdifferentareasofyourchannel.2-3timesis

bestpractice.Anymorethanthatcangetyouraccountflagged.

Page 17: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 17

Tip#4:CommittoASchedule

It’sworthsayingagain:consistencyiskeywhenitcomestocreat-

ingasuccessfulYouTubechannel.

Thismeansthatyou’llwanttocreateacontentplanthatinvolves

uploadingcontentonspecificdaysoftheweek.

You’llalsowanttomakesureit’sascheduleyoucansticktosince

yoursubscriberswillbegintorelyoncontentupdatesonthose

days.

Forexample:Choosetopublishweeklyordailyintervalssuchas

everyMonday,orMonday,WednesdayandFriday.

Page 18: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 18

WhenyouarefirstgettingthehangofYouTube,butwanttoput

outasmuchqualitycontentaspossible,seewhatyoucanrealisti-

callycommittoperweek.

Inthebeginning,you’llwanttoquicklybuildabacklistofvideos

sothatyou’reabletokeeppeopleengagedwhentheyarriveon

yourchannel.

Forexample,youmayfindthatyoucanonlypublishonceortwice

aweek.

Decideonthedaysthatyoucanguaranteevideosbeuploaded,

andthenputthatinformationintheAboutsectionofyour

YouTubechannel.Thiswilltellviewerswhentheycanexpectto

seeanewvideofromyou.

Ifyouhaveothersocialmediaaccounts,it’sagoodideatomen-

tionwhichweekdaysviewerscanheadonovertoyourchannel

fornewcontent.

Page 19: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 19

There’salsoastrategyforwhattimeofdaytopublish.

Researchshowsthatmostpeoplewatchvideosintheevenings

andonweekends.Butthatdoesn’tmeanyoushoulduploaddur-

ingthosetimesorexpectalotofviews.

YouwanttogiveGoogleenoughtimetoactuallyindexyourvid-

eos,meaningthey’remorelikelytoshowupinsearchresults.

Duringtheweek,it’ssuggestedthatyouuploadbetween12-4pm.

Thisgivesyourvideoenoughtimetobeindexedfortheviewers

whowillbesittingdownthateveningtowatch.OnSaturdayand

Sunday,theysuggestpublishingbetween9am-11am.

Page 20: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 20

Tip#5:VarybutFocused

Nowit’stimetodeterminethetypesofmarketingvideosthatyou

wanttocreate.

Keepinmindthatyouneedagoodbalanceofvarietywhilestill

stickingtoyouroveralltheme.Thelastthingyouwantistocon-

fusesubscriberswhoareusedtofindingonetypeofcontenton

yourchannelwithawholeotherthing.

Ontheotherhand,viewersenjoyavarietyofvideocontent,and

therearedifferentwaysthatyoucanproducequalitycontent

whilestillstickingtoyourthemeandbrand.

Dependingonthetypeofchannelyouareplanningtocreate,

you’llbeabletoofferavarietyofcontent.

Forexample,ifyourchannelisbeingcreatedtopromoteother

productsandservices,considercreatingcase-studystylevideos

Page 21: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 21

thathighlighttheprogressyourexistingcustomershavemade.

Youcouldeasilymixthosetypesofvideosinwithproducthigh-

lightvideos,productreviewvideosandevenunboxingvideosif

yousellphysicalproducts.

AnothertypeofmarketingvideoisaHow-To,DIY,orTutorial.This

isagoodideaforwhenyouwanttodemonstratetopotential

buyersexactlyhowtouseoneofyourproducts.

Ifyourcompanysellshomefurnishings,thenaHow-Tovideo

abouthowtoarrangefurnitureisagreatwaytoshowcaseyour

productsandeducatetheconsumer.

AnothergoodmarketingvideoideaisaListicle.Theseareespe-

ciallypopularforwhenyouhaveseveralpointstocover.

Forexample,abakingcompanymaywanttocreatealisticlevideo

thatdiscussestheirmostpopularbakerytreats.Theycangoover

Page 22: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 22

eachdesserttheyoffer,andthennexttoitonthescreenlist,pro-

moteaneventthatitwouldbeidealfor.

Andforpracticallyanytypeofcompany,afunny,behind-the-

scenes,candidvideoissuretoengageviewers.Showsomebloop-

ersfromvideosyou’vecreated,howyoucomeupwithvideo

ideas,andanythingelsethathelpsviewersseethehumansideof

yourbusiness.

Forexample,atelecommunicationscompanycouldshootavideo

oftheircustomerservicedepartment.Inbetweenshotsofrepre-

sentativeshelpingcustomers,someemployeescouldbeshown

havingfun.Thisisagreatwaytohumanizeyourcompanyand

connectwithyouraudienceonadeeperlevel.

Page 23: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 23

Tip#6:UnderstandYourAudience

InordertobothmaintainandgrowyourYouTubeaudience,it’s

imperativethatyouknowallaboutyourcurrentviewersand

overallmarket.You’llwanttobeabletocreateavisualsnapshot

ofwhoyouraveragecustomeris.

Intruth,marketresearchshouldbeginlongbeforeyoucreate

yourYouTubechannel.Themoreyouknowaboutyourtargetau-

dience,theeasieritwillbetocreateengagingcontentthatthey’ll

beinterestedin.

Whenyou’reinsideofyourYouTubeadminpanel,headonover

totheAnalyticstab.

Page 24: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 24

Thisisgoingtogiveyouatremendousamountofinformation

concerningyourcontentandthetypeofvisitorsyou’regettingas

wellaswhattheyarespendingtimewatching.

Onthispage,youwillfind:

ViewCounts-thenumberoftimesyourvideosarebeing

watched;

AverageWatchTime-howlongpeoplestayoneachvideo;

RevenueGenerated-moneyearned;

InteractionRate-physicalengagementswithcontent.

Paycloseattentiontothedemographicssectionaswell,because

thiswilltellyou:

Locationintheworldthatyourvideosarebeingplayed;

Page 25: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 25

Agerangeofviewers;

Genderofviewers.

Usethisinformationtohelpyourchannelgrowbyknowingwho

yourmarketisandwhattheywantfromyou.

Forexample,makesurethatyourvideosarebeingwatched

whereyouprimarilyofferyourservices.Iftheyaren’t,thenthink

aboutmarketingvideoideasthatcanhelplocalizeyourcontent.

Dependinguponthetypeofcompanyyouown,you’llwantto

makesurethattheagegroupandgendersit’smeantforarealso

watchingyourcontent.Iftheyaren’t,thencomeupwithsome

newmarketingvideosthattargetthesespecificgroups.

Onceyoureviewalltheavailableinformation,headonovertothe

commentssectiononeachofyourvideos.Takesometimetosee

Page 26: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 26

whatkindofcommentsyourvideosaregetting,andreplytoones

thatwillhelpeducateyourviewersandpromoteyourchannel.

Andfinally,theYouTubeCommunityprofileisafairlynewfeature

that’sstartingtobecomequitepopular.It’sbasicallyatimeline

foryoutopostandinteractwithyourfollowers.

Thisiswhereyou’llwanttopostpicturesthatarerelativetoyour

channel,pollsthatwillhelpyouunderstandyouraudience,and

evensomefun,engagingcontent.

Page 27: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 27

Tip#7:KnowYourCompetition

Justlikeyourbusinessdoesintherealworld,youshouldkeep

tabsonyourcompetitorsonYouTube.Notonlycantheyhelpyou

betterunderstandyouraudience,butyou’llbeabletofindinspi-

rationfromthesuccessfulchannelsinyourmarket.

Setsometimeasideeachweektoreviewahandfuloftopchan-

nelsinyourniche.

Payattentiontothevideosthatreceiveboththehighestandlow-

estnumberofviews.Watchthemyourselfandpayattentionto

thedifferentelementsincludedinthevideoaswellasthegeneral

style.

• Whataretheydoingthatyouaren’tdoing?

• Howcouldtheyimprovetheirvideos?

Page 28: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 28

• Whatdidyoupersonallyenjoy?

• Whatdidyoupersonallydislike?

Allthisinformationwillhelpyouimprove,aswellasshapeyour

contentsothatitwilllikelyappealtomostyourmarket.

Nevercopysomeoneelse’scontent!Justusethemasacase-

studyandasinspirationforyourowncontentideas.

Andjustasyoudoforyourownvideos,taketimetoscroll

throughtheircomments.Seehowviewersrespond,bothnega-

tivelyandpositively.Perhapssomeonehasevenreferencedyour

brandinthesecomments.

Takenotesoftheirdescriptionsandtitles,whatkeywordsthey

use,andseeifyoucanapplyittoyourowncontent.

Page 29: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 29

Tip#8:LearnfromYourFavoriteChannels AnothergreatwaytolearnaboutYouTubesuccessisduringyour

downtime,whenyoucanrelaxandwatchvideosfromsomeof

yourownfavoritechannels.

Thesearen’tthechannelsofyourcompetitors,we’vealreadycov-

eredthat.Thisiswhenyouspendsometimeinoff-marketchan-

nels,meaningthatyou’restudyinghowotherchannelsoutsideof

yournicheareincreasingengagementanddrivingintraffic.

Justbecausetheyaren’tinyournichedoesn’tmeanyoucan’t

learnsomethingvaluablefromthem.

Infact,it’squitetheopposite.Bystudyingothermarketsoutside

ofyourown,you’lllikelybeabletogeneratefresh,newideasthat

yourownnichehasn’tyetseen.

Page 30: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 30

You’llalsobegintoseeapatternbasedonthecontentstylethat

peoplearemoreexcitedaboutaswellashowthechannelowner

chosetoproducethatcontentandinwhatformats(candid,pro-

fessional,how-tostyle,etc.)

So,thenexttimeyouwatchavideofromoneofyourfavoritecre-

ators,askyourselfafewquestions.

Forexample,whataboutthisvideoisholdingmyattention?Re-

memberthatYouTubeisallaboutclicking,clicking,andclicking.

Ifthisisachannelthatyou’vebeensubscribedtoforawhile,then

whatkeepsyoucomingback?Isitthegraphics,varietyofvideos,

tone,style,orsomethingelse?

Lookatthetechniquestheyusetokeepviewersreturningdayaf-

terday.Perhapstheyincludegiveaways,funfacts,candidinter-

views,orlivestreamingsessions.Areanyofthesesomethingthat

youcandoonyourownchannel?

Page 31: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 31

Getthosecreativejuicesflowing!

Page 32: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 32

Tip#9:CreateAnInterestingThumbnail

Athumbnailisthepicturethatyouclickonwhenyouwantto

watchavideo.Itshouldclearlyindicatewhatthevideoisabout,

eventhoughyourtitleanddescriptionshouldalsoreflectthe

topicofyourvideocontent.

Oneoptionyouhaveistochooseafreeze-framefromthevideo

thatyou’veuploaded.

Forexample,ifyou’reabakingcompanywhoalsosellsproducts

tobakewith,youmightuploadavideoonhowtobakebrownies.

Youcanchooseafreeze-framefromthevideothatshowsyou

mixingthebatter.YouTubeautomaticallygeneratesafewthat

theythinkaregoodones,sothisisfairlyeasytodo.

Page 33: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 33

Butthemorepopularoptionistocreateacustomthumbnailand

thenuploadit,asyoucanincorporatesomethingthatmaynotbe

inthevideobutwillenticepeopletoclickonit.

Thisisassimpleastakingapictureandusingapictureediting

tool,suchasPhotoshop,orfreeonlineeditingtoolslike

https://www.Canva.com,tomakeitmoreappealingandrelatable

toyourvideo.

Forexample,abeautybrandmaywanttouseacustomthumbnail

thatfeaturestheproductsbeingusedinthevideohovering

aroundaperson’sface,usingarrowstopointwheretheproducts

willbeapplied.

Oryoucandoasplit-screencustomthumbnail.Inthecaseofthis

beautychannel,theycanuseabeforeandafterpictureofwhat

someonelookslikewithandwithoutmakeup,sidebyside.

Page 34: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 34

Besuretoplayaroundwithdifferentlooksbeforedecidingon

yourcustomthumbnail,andmakesurethatit’sinteresting

enoughthatevenyouwouldclickonit.

Page 35: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 35

Tip#10:BrandLogosandArt

Inadditiontoeverythingelse,it’simportanttohavebothaprofile

pictureandchannelartonyourYouTubechannelthataccurately

representsyourcompanyandreflectsyourbrandmessage.

Andifyourbusinesshasaccountsonothersocialmediaplat-

forms,thenyourbusinessprofilepictureandchannelartshould

bethesame.Again,it’sallaboutconsistency!

Yourprofilepictureandchannelartaretheveryfirstthingsthat

peoplewillseewhentheyvisityourchannel.Whetheryou’rea

one-personbusinessoracompanywiththousandsofemployees,

it’simportantforbrandrecognition.

Yourprofilepicture,forindividualbusinesses,canbeaprofes-

sionalpictureofyourself,amascotorotherimagethatworks

Page 36: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 36

withyourbrand.Simplyclickonthepicturewithinyourchannel

touploadandedit.

Yourchannelart,however,shouldbeabitmorebrand-specific.

Youmaywanttoconsiderhiringagraphicdesignertocreateyour

logoorchannelart.Orifyourbrandalreadyhasalogo,simplyup-

loadandcropaccordingly.

Keepinmindwhatcolorsyourbrandusesthemost,aswell.Then

tryandincorporatethesecolorsintoyourvideosasoftenaspos-

sible.Forexample,ifyourcompany’slogoiscobaltblue,then

havevideoswithasplashofthiscolorinit,oruseothergraphic

elementslikeavideobarorsubscribebuttonthatincludesthat

theme.

Whenvisitorsgotoyourchannelandseeyourcobaltbluelogo

abovethumbnailswithmatchingthumbnails,they’llstarttoasso-

Page 37: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 37

ciatethatcolorwithyourbrand.Ifyou’vespentsometimeana-

lyzingsuccessfulYouTubechannels,chancesareyou’venoticed

howcommonitisforallthumbnailstolooksimilarintermsof

colororfontstylesused.

Thishelpstobuildastrongvisualidentitythathelpsyouraccount

lookpolishedandprofessional,butalsohelpstoestablisha

theme.

Page 38: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 38

Tip#10:SignUpfor

G-Suite

YouTubeisownedbyGoogle,andsoyourchannelwillautomati-

callybelinkedwithaGmailaccount.Evenifyoualreadyhaveone,

it’sagoodideatocreateaseparateaccountjustforyourbusi-

ness.

LookintoinvestinginGSuiteinordertohaveprofessionalemail

[email protected],youremailwillsay

@yourcompanyname.com.It’sasmallstep,butithelpspromote

aprofessionalatmosphereforyourchannelandcompanyoverall.

KeepinmindthatthenameyouchooseforyournewGoogleac-

countshouldbethenameofyourbrand.

Page 39: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 39

Thenextfewstepsareself-explanatory,untilyougettowhereit

asksyoutosetupaYouTubebrandaccount.Thiswillallowyouto

designateeditingpositions.

JustheadonovertoYouTube,clickonyourprofileiconintheup-

perrighthandcorner,andscrolldownto“MyChannel.”Clickon

it,butavoidclickingon“CreateChannel.”

Thisiswhereyouwanttoclick“Useabusinessorothername,”

downatthebottom.Atthispointyoushouldbepromptedtoen-

teryourBrandAccountname.

YourBrandAccountnamecanalwaysbechangedinthefuture,

shouldyoudecidetodoso.Atthispointyouhavesuccessfullyset

upthefoundationforyourcompanychannel.

Page 40: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 40

FinalWords

Ihopethatthisspecialreporthasgivenyouthedirectionyou

needtostartbuildingyourveryownYouTubechannel.

Startoffbyresearchingyourmarket,spendsometimewatching

videosfromsuccessfulchannelsinyournicheandthendevelopa

contentplanandschedulethatyoucanstickto.

Onceyougetthehangofit,makeitapointtoregularlyupload

qualitycontentbasedonthescheduleyou’vechosen.Trynotto

changethis!Yoursubscriberswillrelyonitandbegintologonex-

pectingnewcontentonthosedays.

Giveviewersareasontosubscribetoyourchannelandkeepcom-

ingback,anddon’tforgettodirectlyaskforit!Acalltoaction

withineachvideoaswellaschanneldescriptionisimportant,but

Page 41: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 41

youshouldalwaysencouragethemtoalsoturnonnotificationsso

thatthey’realertedwheneveryouuploadfreshcontent.

Notificationscutsthroughthenoiseandhelpsyourchannelgain

tractionwithrepeatvisitsfromsubscribers.

Andremembertouploadindifferentvideoformatstokeepitin-

teresting,andkeeptheviewer'sattention.

Wewishyouthebestofluckincreatingaqualitychanneland

hopeyou’veenjoyedthisspecialreport!

Page 42: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 42

Resources HerearelinkstoafewresourcesthatIbelievewillhelpyou:

HowtoStartYourYouTubeChannel

>>https://adespresso.com/blog/youtube-marketing/

YouTubeMarketingTips:

>>https://www.wordstream.com/blog/ws/2018/09/20/youtube-

marketing

GrowingYourYouTubeChannel:

>>https://blog.hootsuite.com/youtube-marketing/

HubSpotTipsForYouTubeBeginners:

>>https://www.hubspot.com/youtube-marketing

YouTubeTipsFromAProfessional:

>>https://neilpatel.com/blog/youtube-marketing-guide/

Page 43: Copyright · A critical part of having a successful YouTube channel is Search En-gine Optimization (SEO). This is what puts your videos on the Google map, as well as other search

YouTubeQuickStart:SpecialReport 43

HowToMarketToYourAudience:

>>https://backlinko.com/youtube-marketing

ACheatSheetForYouTubeChannelMarketing:

>>https://buzzsumo.com/blog/youtube-for-popular-content-the-

complete-beginners-guide-to-youtube-market-

ing/https://www.dummies.com/social-media/youtube/youtube-

marketing-for-dummies-cheat-sheet/

TipsOnHowToGainSubscribers:

>>https://backlinko.com/how-to-get-youtube-subscribers

CreateThumbnails&PromoGraphicsEasily:

>>https://www.Canva.com