©Copyright 2016 Mary Slowinski
©Copyright2016
MarySlowinski
ii
FromtheMembers’Perspective:
Participants’PerceptionoftheModeratorRoleinEducatorCommunitiesofPractice
MarySlowinski
Adissertation
submittedinpartialfulfillmentofthe
requirementsforthedegreeof
DoctorofPhilosophy
UniversityofWashington
2016
ReadingCommittee:
StephenKerr,Chair
MichaelEisenberg
StevenOlswang
ProgramAuthorizedtoOfferDegree:
CollegeofEducation,LearningScience
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UniversityofWashington
Abstract
From the Members’ Perspective: Participants’ Perceptions of the Moderator Role in Educator Communities of Practice
Mary Theresa Slowinski
Chair of the Supervisory Committee:
Dr. Stephen Kerr College of Education
Thecommunityofpractice(CoP)social/collaborativelearningmodelhasbeenwidely
adoptedsinceitsintroductionbyJeanLaveandEntienneWengerin1991,withgrowth
spurredonaspractitionergroupsincreasinglyleveragetechnologytoovercome
geographicallydispersedmemberships.Thepurposeofthisstudywastoaddressagapin
theliteraturewhichidentifiestheCoPmoderatorroleasanoverarchingsuccessfactorbut
hasnotprovidedresearchresultsintothemoderatorrolefromtheperspectiveofthe
membership.Surveymethodologywasemployedtoidentifytheperceivedvalueasample
of84membersofthreeeducatorCoPsassignedtospecificmoderatoractionsand
characteristicsidentifiedintheliteratureascorrespondingtoCoPsuccess,andtoexamine
theinfluencememberdemographicsmayhaveonthemembervalueperceptions.Findings
indicateCoPmembersuniformlyvaluemoderatoractionsandcharacteristicsthatcultivate
acultureofinquiry,mutualengagement,sustainability,andthatsupportanarchitectureof
participation;theseperceivedvaluationsdonotappeartobeinfluencedbymember
demographics.Thisstudyhassoughttocontributetothebodyofliteratureconcernedwith
thesupportandmanagementofcommunitiesofpracticeparticularlyintheeducation
sectorandcontributestoanewlineofresearchintotheimpactofthemoderatorroleon
CoPeffectivenessandsuccess.
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TABLEOFCONTENTS
ListofTables………………………………………………………………………………………………………ix
ListofFigures………………………………………………………………………………………………………x
CHAPTER1:INTRODUCTION
Background…………………………………………………………………………………………………………2
ProblemStatement………………………………………………………………………………………………4
PurposeofStudy…………………………………………………………………………………………………5
SignificanceoftheStudy………………………………………………………………………………………5
TheoreticalFramework………………………………………………………………………………………..6
OrganizationofApproach…………………………………………………………………………………….8
DefinitionofTerms………………………………………………………………………………………………9
OrganizationofthisDissertation…………………………………………………………………………10
CHAPTER2:LITERATUREREVIEW
CommunitiesofPractice……………………………………………………………………………………..13
Foundations…………………………………………………………………………………………………..13
CoreElementsoftheCoPModel………………………………………………………………..……15
OriginsofOnlineCoPs………………………………………………………………………….……..….16
CommunitiesofPracticeinEducation……………………………………………………………..19
FactorsforSuccessfulCommunitiesofPractice………………………………….…………………21
SummativeCategory1:CultivatingaCultureofInquiry……………………………………22
Settingapurpose……………………………………………………………………………………….23
Criticaldiscourse……………………………………………………………………………………….25
Membershipdiversification………………………………………………………………………..26
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Summary--cultivatingacultureofinquiry…………………………………………………27
SummativeCategory2:CultivatingaCultureofMutualEngagement………...………27
Growingamembership………………………………………………………………………………29
Knowledgesharing…………………………………………………………………………………….30
Trust………………………………………………………………………………………………………….32
Summary--cultivatingacultureofmutualengagement………………………………34
SummativeCategory3:CultivatingaCultureofSustainability……...…………………..34
Leadership…………………………………………………………………………………………………35
Managingcontent……………………………………………………………………………………….38
Summary--cultivatingacultureofsustainability………………………….……………..39
SummativeCategory4:CultivatinganArchitectureforParticipation………...………40
Designconsiderations……………………………………………………………………..………….40
Scaffoldingtechnology………………………………………………………………………………..42
Summary–cultivatinganarchitectureforparticipation………………………………42
SummaryofSuccessFactorCategories…………………………………………………………….43
TheRoleofModerator…………………………………………………………………………………………43
ModeratorRole:CultivatingaCultureofInquiry………………………………………………44
ModeratorRole:CultivatingaCultureofMutualEngagement……………………………45
ModeratorRole:CultivatingaCultureofSustainability…………………………………….46
ModeratorRole:CultivatinganArchitectureforParticipation………………..…………47
Conclusions………………………………………………………………………………………………………….48
SummaryofFactors…………………………………………………………………………………………48
TheroleoftheModeratorandtheneedforfuturestudy……………………………………49
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CHAPTER3:METHODOLOGY
ResearchDesign…………………………………………………………………………………………………51
Approach………………………………………………………………………………………………………51
Population,Sample&SamplingProcedures……………………………………………………52
Process……………………………………………………………………….…………………………………56
InstrumentDesign…………………………………………………………………………………………57
InstrumentTesting&Revision……………………………………………………………………….62
ProcessandProcedures……………………………………………………...………………………………64
DataAnalysis……………………...………………………………………………………………………………66
Validity&Reliability…………………………………………………..………………………………….70
Limitations……………………………………………………………………...…………………………….70
CHAPTER4:RESULTS
RespondentDescriptiveStatistics……………………………………………………………………….71
Demographics…………………………………………………………………………………………………..72
Gender………………………………………………………………………………………………………….72
AgeGroup……………………………………………………………………………………………………..73
LengthofMembership…………………………………………………………………………………..73
TechnologyComfortLevel………………………………………...…………………………………..74
ResearchQuestionResults…………………………………………………………………………………75
ResearchQuestion1……………………………………………………………………………………..75
ResearchQuestion1DataSummary…………………………………………………………..75
Moderatoraction1……………………………………………………………………………..……..77
Moderatoraction2…………………………………………………………………………..………..77
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Moderatoraction3…………………………………………………………………………………..78
Moderatoraction4…………………………………………………………………………………..79
Moderatoraction5…………………………………………………………………………………..79
Moderatoraction6…………………………………………………………………………………..80
Moderatoraction7…………………………………………………………………………………..81
ResearchQuestion2……………………………..........…………………………………………………81
ResearchQuestion2DataSummary………………………………….……………………….82
Moderatorcharacteristic1……………………………………………………………….………..83
Moderatorcharacteristic2………………………………………………………………………..83
Moderatorcharacteristic3………………………………………………………………………..84
Moderatorcharacteristic4………………………………………………………………………..85
Moderatorcharacteristic5………………………………………………………………………..86
Moderatorcharacteristic6………………………………………………………………………..86
Moderatorcharacteristic7………………………………………………………………………..87
ResearchQuestion3…………………………………………………………….………………..………88
ResearchQuestion4………………………………………………………………………………………90
Moderatoractions…………………………………………………………………………………….91
Moderatorcharacteristics…………………………………………………………………………92
Summary…………………………………………………………………………………………………………..93
CHAPTER5:DISCUSSION
StudySummary…………………………………………………………………………………………………94
DiscussionofResults…………………………………………………………………………………………96
ResearchQuestion1………………………………………...…………………………………………...97
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ResearchQuestion2………………………………………...…………………………………..………...99
ResearchQuestion3………………………………………...…………………………………………...101
ResearchQuestion4………………………………………...…………………………………………...104
Suggestedmoderatoractions……………………………………………………………………104
Suggestedmoderatorcharacteristics……………...…………………………………………106
SummaryofResults………………………………………………………………………………………108
Conclusions…………………………………………………………………………………………………………108
StudyLimitations…………………………………………………………………………………………108
ImplicationsandRecommendationsforFutureResearch………….……………………109
FinalRemarks………………………………………………………………………………………………110
REFERENCES………………………………………………………………………………………………………112
APPENDICES
AppendixA:FullSurveyInstrument………………………………………………………………….120
AppendixB:SurveyPilotTestFeedbackForm……………………...……………………………129
AppendixC:SampleEmailInvitation…………………………………………………………………130
AppendixD:ResultsofAnalysisofPairs…………………………………………………………….131
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LISTOFTABLES2.1 Summaryofliteraturereviewfindingsandsummative
successfactorcategories………………………………………………………………………….504.1 Summaryofparticipation………………………………………………………………….……....714.2 FrequencyofresponseforitemsrelatedtoModeratorActions1–7……….…….764.3 FrequencyofresponseforitemsrelatedtoModeratorCharacteristics1-7…..824.4 SummaryofKruskal-WallaceTestpairingsthatrejectedthenull
hypothesis……………………………………………………………………….………………………..894.5 Frequencyofresponsebytechnologycomfortlevelgroupto
item“Themoderatorfostersleadershipfromwithin”………………….…….……….904.6 ModeratorAction4-relatedopen-endedresponses……………………….……………915.1 ModeratorActions1–7responseitemsinorderofresponse
medianandmean…………………………………………………………….……………..…………985.2 ModeratorCharacteristics1–7responseitemsinorderof
responsemedianandmean……………………………………………………………..………1005.3 Frequencyofresponsebygendergrouptoitem“Themoderatorkeeps
thecommunityenergized”..……………………………………………………….……………..1025.4 FrequencyofresponsebylengthofCoPmembershipgrouptoitem
“Themoderatordemonstratessocialacumen,understandingandawareness………………………………………………………………………...………………103
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LISTOFFIGURES
3.1 ExampleofModeratorActionssurveyitem………………………………………………..61
4.1 DistributionofRespondentsbyGender……………………………………………………..72
4.2 DistributionofRespondentsbyAgeGroup……………………….………………..………73
4.3 DistributionofRespondentsbyLengthofCoPMembership……...….…………….74
4.4 DistributionofRespondentsbyTechnologyComfortLevel………...………………74
4.5 DistributionofresponsestoModeratorAction1:“Themoderatoractivelyguidesthequalityandfocusofthediscussion.”…………………...………..77
4.6 DistributionofresponsestoModeratorAction2:“Themoderator
createsconnectionsbetweenknowledgeseekersandexperts.”……………...….784.7 DistributionofresponsestoModeratorAction3:“Themoderator
guidesthecommunitythroughdisruptionsorconflicts.”……………...……………784.8 DistributionofresponsestoModeratorAction4:“Themoderator
worksatkeepingmembersinvolvedinthecommunity.”..……………….………….794.9 DistributionofresponsestoModeratorAction5:“Themoderator
keepsthecommunityenergized.”………………………………………………………………804.10 DistributionofresponsestoModeratorAction6:“Themoderator
drawsinresourcestosupporttheworkofthecommunity.”……………………….804.11 DistributionofresponsestoModeratorAction7:“Themoderator
supportsmembers’useoftechnology.”…………………………………………...………….814.12 DistributionofresponsestoModeratorCharacteristic1:“The
moderatordemonstratesapassionforlearning.”………………………………………..834.13 DistributionofresponsestoModeratorCharacteristic2:“The
moderatordemonstratessocialacumen,understandingandawareness.”………………………………………………………………………………………..84
4.14 DistributionofresponsestoModeratorCharacteristic3:“The
moderatordemonstratesthats/heistrustworthy.”………………………...………….854.15 DistributionofresponsestoModeratorCharacteristic4:“The
moderatoriswelcoming.”…………………………………………………………………………85
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4.16 DistributionofresponsestoModeratorCharacteristic5:“Themoderatorisinnovativeinrespondingtochange.”……………………………………86
4.17 DistributionofresponsestoModeratorCharacteristic6:“The
moderatorfostersleadershipfromwithin.”………………………………………………874.18 DistributionofresponsestoModeratorCharacteristic7:“The
moderatorisskilledatusingtechnology.”…………………………………..…………….874.19 Commentsinresponsetoopen-endedsurveyitemsoliciting
moderatoractionsnotyetmentionedwithannotation.……………...……………..924.20 Commentsinresponsetoopen-endedsurveyitemsoliciting
moderatorcharacteristicsnotyetmentioned.…………………………………………..93
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ACKNOWLEDGEMENTS
Mygratitudeextendstoallwhoassistedmeonthisjourney,manyofwhomImay
failtomentionbutwhosesupportisnotforgotten.Thankstomyfamilyforputtingupwith
myabsences,toDaveforsupportingmeandkeepingthehouserunningduringthose
inevitablemarathon“pushes”,toreadingcommitteemembersDrs.MichaelEisenbergand
StevenOlswangfortheirincrediblepatience,trustandguidance,totheDMApalswhotook
onmoresoastoclearmyplate,andtothemanyNSF-ATEfriendsandcolleaguesacrossthe
countrywhocheeredmeonandneverletmegiveup.
Buttheoneperson,aboveallothers,whodeservesacknowledgementismy
incredibleandgraciouscommitteechairandmentor,Dr.StephenKerr.WithoutSteve,this
dissertation-indeedtheentiredoctorate-wouldnothavehappened.Hisunwavering
convictionandfaithinme,coupledwithhisgenerosityinsharinghisquietwisdom,
calmingpresence,anddeepintellectisthenumberonereasonIhavepersistedandamnow
lookingatcompletion.IamintenselygratefulthatDr.Kerrtookmeonandwouldn’tletme
giveup.ThanksSteve.Thisoneisonyou!
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DEDICATION
Thispaper,aswellastheworkintheyearsleadinguptoit,isdedicatedtotwo
peoplewhohaveshapedmyworld.Thefirstismylatefather,Lt.Col.WalterR.Slowinski,
sonofanimmigrantmarblemasonwhotaughtmepersistenceandresilience,wasmybest
palandfavoritepoliticaldiscussionpartner,andwhotaughtmetothrow,catch,ride,putt,
andstaylooseinthepack.IstillhearyourvoicewhenIsitintheSuzzallograduatereading
room,Dad.
Itisalsodedicatedtomyesteemedanddeeplyrespectedmentor,Dr.John
Bransford,oneofthemosthumble,brilliant,anddelightfulintellectsyoucouldhopetofind
inthisworld.Johnignitedmypassionandcuriosityabouthowpeoplelearn,andthenre-
igniteditoverandover.ThankyouJohn,forallyourmanycontributionstothescienceof
learning,andforyourlastinginfluenceonmylifeandwork.
FromtheMembers’Perspective:
Participants’PerceptionsoftheModerator’sRoleinEducatorCommunitiesofPractice
Thecommunityofpractice(CoP)social/collaborativelearningmodelhasmoved
fromtheorytoimplementationinavarietyofsectorsfairlyquicklysincefirstbeing
introducedbyEntienneWenger&JeanLavein1991.TheCoPmodel,whichdescribes
groupsofpractitionerscollaboratingwiththeintentiontolearn,sharepractice,buildsocial
capital,andbenefitfromcommunityknowledgearoundspecifictopicsofcommoninterest
(Brown&Duguid,1991;Fontaine,2001;Iriberri&Leroy,2009;Lesser&Storck,2001;
Wenger&Lave,1991;Wenger,1998),isalsofrequentlycreditedwithpresenting
opportunitiesforknowledge-buildingandinnovationbybringingtogethernewideasand
people(Brown&Duguid,1991;Wenger,McDermott,&Snyder,2002).Additionally,
advancesintechnologyandonlineconnectivityhaveallowedtheuseoftheCoPmodelto
expandbeyonditsoriginsinface-to-faceenvironmentstoonlineormixedmodesettings,
generatingopportunitiestocreatecommunitywhereproximityisnotpossible(Wenger,
White,&Smith,2009)andcontributingtothegrowthinuseoftheCoPmodel.
Astheuseofcommunitiesofpracticeshasincreased,researchregardingmanyof
theaspectsoftheCoPmodelhasalsoincreasedincludingtheliteratureidentifyingfactors
fortheirsuccess.Andwhilethereissomedivergenceastotherankingandimportanceof
thecomponentsreportedassuccessfactorsforCoP,andworkyettobedonetobetter
understandhowtoform,grow,sustainandevolveCoPs,onefactorthatiscitedacrossthe
literatureaskeytosustainable,effectivecommunitiesisthatofaskilledmoderator
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(Attwell&Elferink,2007;Bourhis&Dube,2010;Gairín-Sallán,Rodríguez-Gómez,&
Armengol-Asparó,2010;Hew&Hara,2006;McDonald&Star,2012;Wengeretal.,2002).
Thisstudy,whichfocusesontechnicaleducatorCoPs,endeavorstoidentifythe
valuethatCoPmembersplaceonvariousmoderatoractionsandcharacteristicspreviously
identifiedfromrelevantliteratureashavingapositiveimpactonCoPeffectivenessandto
determinetheextenttowhichmemberdemographicshaveaninfluenceonhowCoP
membersperceivethesemoderatoractionsandcharacteristics.Asapractitionerwhohas
beencalledupontoassistemergentcommunitiesofpracticeandonewhohasbeentasked
witheitherinitiallytakingontheroleofmoderatororadvisingontherecruitmentand
trainingforsucharole,determiningthevaluemembersplaceonthesemoderatoractivities
andtraitswillbeusefulininformingmypractice.
Background
Thecommunityofpracticeframework,initiallypresentedbyWengerandLave
(1991),hasbeenwidelyutilizedsincethemid-1990sbymultinationalcorporationsand
othersinthebusinesssectortocaptureandmanageknowledge,fosterinnovations,and
developsocialcapital.ExamplesofthisincludeIBM’suseoftheirCommunitiestoolto
connectworkgroups(Muller,Ehrlich,Matthews,Perer,Ronan,Guy,&Street,2012)orthe
useofCoPsbyWorldBankandAmericanManagementSystemsasfoundationsfor
knowledgemanagement(Wenger&Snyder,2000).Thissectorhasalsoledthewayin
combiningweb-basedtechnologiesandtheCoPmodeltocreatesociallysituatedlearning
environmentsforgeographicallydispersedteams(Abd-Elaziz,Ezz,Papazafeiropoulou,
Paul,&Stergioulas,2012;Ardichvili,Page,&Wentling,2002;Jarrahi&Sawyer,2012).
Muchoftheresearchthathasbeendoneinthecorporatesectorhasfocusedonthe
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relationshipbetweenCoPactivityandorganizationalinnovation,knowledgemanagement,
anddeterminingwhetherornotCoPpresenceresultsinareturnoninvestment.
TheeducationsectorhasalsomadeuseoftheCoPframework,especiallyinthe
serviceofinstructorimprovement(Babinski,Jones,&DeWert,2001;Gareis&Nussbaum-
Beach,2008;Kao&Tsai,2009);examplesofCoPsinthisarenawouldbeincludethose
whoseintentionistoprovidecommunityforeducatorslookingtostaycurrentintheir
discipline-centriccontentknowledge,orCoPswhosememberssharepedagogical
approachessuchasproblem-basedlearningorwhoaddressissuessuchasaccessibilityand
ADAcomplianceinonlinecoursematerials.
Theinterestincommunitiesofpracticeasavehicleforimprovingeducationisalso
evidencedbytherecommendationsandinitiativesissuedfromtheU.S.Departmentof
Education(U.S.DepartmentofEducation,2011),andthe“FramingtheFuture”work
recentlycompletedbytheAustralianGovernmentOfficeforLearningandTeaching
(McDonald&Star,2012),bothofwhichencouragethedevelopmentanduseofCoPsfor
educatordevelopmentandinstructionalimprovement.Asaresult,muchoftheresearch
onCoPsintheeducationsectorfocusesontheiruseforcollaborativeeducatorprofessional
developmentandtheelementsthatfostersuccessinthiseffort.
Factorsidentifiedinthisbodyofliteraturethatarenotedascontributingto
successfulCoPscanbecategorizedasthosethat1)fosterandsupportcriticalinquiry,2)
cultivateandencouragemutualengagement,3)supportanddevelopcommunity
sustainability,and4)presentanarchitecturethatsupportsmemberparticipation.Across
thesecategories,onekeyelementisindicatedasessentialthroughouttheliterature:thatof
askilledmoderatororfacilitator,withsomestudiesalludingtospecificactionsor
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characteristicsofsuccessfulmoderators.Theliteraturereviewforthisstudydrawsupon
thisexistingresearchtodeterminethemostmentionedmoderatoractionsand
characteristicsthatsupportthefactorsofsuccessinthefourcategoriesmentionedabove.
AsurveywasthendevelopedtomeasureCoPmembers’generalperceptionofthevalueof
thesemoderatoractionsandcharacteristics.Additionally,thereappearstobelittletono
researchasofyetthathasinvestigatedhowCoPmemberdemographicsmayinfluence
theirvalueperceptionofmoderatoractionsandcharacteristics.Thisstudyisalsoaninitial
forayintothatterritory.
ProblemStatement
Educatorcommunitiesofpracticeareincreasinglybeingdeployedwithinacademia,
andonline-basedCoPshavebecomepopularasarenasforeducatorprofessional
developmentandasvenuesfordistributedexpertise,collaborativeknowledgebuildingand
professionalsocialnetworking.Theonlineenvironmentinparticularischargedwith
providingpeerconnectivityregardlessofproximity,andtheemergingliteraturepointsto
communitymoderatorsorfacilitatorsaskeytothesuccessofthesecommunities.
However,distinctactivitiesandcharacteristicsofaCoP’smoderator,suchas
“technologicallyadept”or“createsconnections”,haveonlyrecentlybeguntobedelineated
(AustralianLearning&TeachingCouncil,2011;AnneBourhis,Dubé,&Jacob,2005;Gairín-
Sallán,Rodríguez-Gómez,&Armengol-Asparó,2010;Kimball&Ladd,2004;Tarmizi&de
Vreede,2005).Verylittleisknownastotheimpactoftheseactionsandcharacteristics,
especiallyfromtheperspectiveofmembers.
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PurposeofStudy
Thereviewoftheliteratureindicatesthatthereisstillmuchtobelearnedabout
launching,growing,sustainingandevolvingcommunitiesofpractice,includingtheiruseas
professionaldevelopmentarenasforeducators.Ashortlistofsuccessfactors,groupedinto
fourcategories,hasbeendrawnfromexistingresearchforthepurposesofthisstudy;this
exerciseindicatedthattheroleofmoderatororfacilitatorincommunitiesofpracticeis
persistentlynotedasakeyelementforCoPsuccess.Giventhatresearchaboutthisroleis
limited,thisstudyseekstodeterminethevalueCoPmembersplaceonvariousmoderator
actionsandcharacteristicsassuggestedbytheliterature,andhowselectmember
demographicsmayinfluencethesevalueperceptions;alimitednumberofdemographics
wereselectedforinclusioninthestudyinanefforttolimitrespondentfatigueand
distraction.Thefollowingresearchquestionswillframethestudy:
1. Whatvaluedomembersofeducatorcommunitiesofpracticeplaceonparticular
moderatoractions?
2. Whatvaluedomembersofeducatorcommunitiesofpracticeplaceonparticular
moderatorcharacteristics?
3. Domemberdemographics–age,gender,yearsofCoPmembership,technology
experience-influencethevaluerankingofmoderatoractionsandcharacteristics,
andifso,how?
4. Aretheremoderatoractionsorcharacteristicsnotnotedintheliteraturethatare
valuedbymembers?
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SignificanceoftheStudy
Theoverarchingresearchquestionthatguidesthisstudyisthatofhowtoimprove
thesupportandmanagementofcommunitiesofpractice.Theproposedstudyisaresponse
tothelackofin-depthknowledgeconcerningtheroleofthemoderator(orfacilitatoror
coordinator,asthesetermsareusedinterchangeably)inaCoPthatexistsatleastinpart
onlineandspecificallyconcernstheperceptionsofmembersaboutactionsand
characteristicsthatmoderatorsbringtotheirwork;theresultsareintendedtoinform
practitionersandfutureresearch.Whileitisoutsidethescopeofthisstudy,thequestion
ofhowmembers’perceivedvaluationsmaycorrelatewiththeeffectivenessofthe
moderator’sworkareanticipatedasanaturalcontinuationofthisresearch.Andwhilethis
studyfocusesontheeducationsectorandintendstoprovideinsightsthatcouldincrease
theeffectivenessofmanagementandmoderationforthissector’sCoPs,theknowledge
gainedmaybebeneficialasappliedtoCoPsinothersectorsaswelland,assuch,maybe
consideredrelevanttotheoverallbodyofCoPresearch.
TheoreticalFramework
TheCommunityofPracticeStructuralFramework,asdevelopedbyEtienneWenger
(Wenger,1998;Wenger,etal.,2002)andusedtodescribethedimensionsofacommunity
ofpractice,providestheprimarytheoreticalframeworkforthisstudy.Thethree
dimensionsthisframeworkdescribesarecommontoallcommunitiesofpractice;infact,
theabsenceofoneormoreofthedimensionsallowsonetosurmisethatthegroupin
questionisnotacommunityofpractice.Thethreedimensionsareasfollows:
• ThedomainoftheCoP,whichdescribesthefundamentalpurpose,topicoractivity
aroundwhichthegroupconvenes.Thedomainprovidesthegroupwithanidentity,
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setstheproblemspace,distinguishesmembersfromnon-members,andcanserve
asagatekeeperformembershipifthereisaminimumlevelofdomainexpertise
requiredformembership.
• ThecommunityoftheCoPwhichisthemeasureofwhethersignificantsocial
connectednessoccursinthegroupandthenatureofthatconnectedness;itindicates
mutualengagementaroundtheissuesandquestionsaspromptedbythedomain.
• ThepracticeoftheCoPdescribesbothinteractionswithinthegroupandthe
creationofartifactsthatarearesultofthegroup’ssharedinquiryandknowledge
building.
Theuseofthesethreedimensionsallowsonetoexaminethenatureofacommunityof
practicebydeterminingmembership,connectednessandactivity,astheseimpactthe
peoplewithinit.ThesedimensionsalsocanbeusedtomeasurechangesinaCoPdueto
maturityandlongevity.Thus,thisframeworkwaschosenduetothehighlevelofrelevance
itofferstothecentralfocusforthisstudyoncommunitiesofpractice,andforthe
usefulnessofitsdimensionsinascertainingthenatureofagivenCoP.
Asecondarytheoreticalframeworkisthatofsocialcapital,asdefinedbyNahapiet&
Ghoshal(1998)andadaptedbyLesser&Storck(2001)todescribetheevolutionofgroup
connectednessingeneralasopposedtothatfoundwithinaCoP.Ithasthreedimensions:
• Thestructuraldimension,likenedtotheconnectionspeoplemakewhenjust
beginningtoconnectinaCoP.
• Therelationaldimension,whichoccurswhendeeperconnectionsareforged
betweenmembersofthecommunity.
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• Thecognitivedimension,whichreferstothecreationofacommoncontextorthat
whichLesser&Storckrefertoas“sharedlanguage”.Thisfinaldimensionsignifies
thatthegrouphascongealedtothepointwheretheyareconnectedenoughtohave
asharedvocabulary.
Whilethisframeworkissecondary,itisusefulwhenattemptingtodescribethestagesand
measuresthroughwhichmembersconnectwithinCoPs.
Additionalframeworksandmodelsmaybeusefulwhenexaminingcommunitiesof
practice;forexample,affinitynetworktheory,JamesGee’sconceptuallysimilar“affinity
spaces”,orevensocialnetworkanalysisallprovidejustifiableframeworksforthiswork.
Forthisstudy,however,theseminalworkofLaveandWengerwillprovidetheprimary
theoreticalframework.
OrganizationofApproach
Web-basedsurveymethodologyhasbeenemployedtocarryoutthisstudy.
AccordingtoTuckman(1999),surveymethodology“allowsinvestigatorstomeasurewhat
someoneknows…andthinks.Evenwhenanalternativeisavailable,simplyaskingsubjects
torespondmaybe(andoftenis)themostefficientone.”(p.237)Thisstudyseekstolearn
howmembersofCoPsperceivemoderatoractionsandcharacteristics,thereforethe
intentionisindeedtomeasurewhatthemembersknowand/orthink.Anotherstrengthof
surveymethodologyisthat,withcarefulplanningandattentiveinstrumentconstruction,
thecollectedinformationcanbesystematicallyandefficientlyconvertedintodatatowhich
statisticalanalysiscanthenbeapplied.Additionally,sincethemembersofCoPsthat
operateatleastinpartonlinearewellacclimatedtowebtechnologyandroutinelyusesuch
toolstoconnectwiththecommunity,theriskofcoverageerrorusuallypresentedbythe
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useofaweb-basedsurveyisdiminished.Lastly,asstatedbyDillman,et.al(2009),“the
remarkablepowerofthesamplesurveyisitsabilitytoestimatecloselythedistributionofa
characteristicinapopulationbyobtaininginformationfromrelativelyfewelementsofthat
population.”(p.54)Acarefullyconstructedsampleframedrawnusingrandomsampling,
combinedwithstrictmethodologytoreduceerrorandbiasandprecisionintermsofdata
analysis,havebeenutilizedtoincreasetheprecisionofthemeasurementsandthevalidity
ofthefindings.
DefinitionofTerms
CommunitiesofPractice(CoPs):“agroupofpeoplewhoshareaconcern,asetof
problems,orapassionaboutatopic,andwhodeepentheirknowledgeandexpertiseinthis
areabyinteractingonanon-goingbasis.”(Wenger,McDermott&Snyder,2002).Thisterm
originatedbeforetheadventofsocialnetworkingtechnologiesanduntilthelate2000’s,
commonlyindicatedagroupthatmetface-to-face.Astheuseofconnectedtechnologies
continuestopermeatesocialrelationships,andmoreandmoreCoPstakeadvantageofthe
onlineenvironment,thetermCoPdoesnotnecessarilyindicategeographicstatusany
longer.Asthisstudywilllookexclusivelyattechnology-mediatedcommunities,the
definitionwillincludeanycommunityofpractice,regardlessofmodality.
Moderator/Facilitator:Forthepurposesofthisstudy,thesetermswillbeused
interchangeablytodesignatethepersonformallyorinformallychargedwithmanagingthe
day-to-dayactivitiesandmembersofacommunityofpracticeoradesignatedsub-group
withinacommunityofpracticethatoccursatleastinpartonline.Alsoreferredtoas
coordinatorinsomeCoPs.
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Member:Forthepurposesofthisstudy,thetermmemberwillencompassallusers
ofaCoPthatarenotpartoftheleadershiporadministrativeteam.Userswhostartnew
threadsonthediscussionboardorfrequentlyrespondtoquestions,forexample,wouldbe
consideredmembersiftheydonothavetheresponsibilityorclearancetomovethreads,
deletemessages,organizetheboard,etc.Membersarecontributorsbutnotresponsiblefor
themaintenance,organizationorpromotionoftheCoPorothermembers.
Sponsor:ArepresentativeoftheorganizationorinstitutioninwhichtheCoPis
locatedorthatsupportstheCoP.Thisperson,ortheleaderforagroupthatrepresentsthe
sponsoringorganization,alongwiththemoderator(s)oftheCoParecommonlyreferredto
asthe“leadershipteam”.
ModeratorAction/Activity:Somethingamoderatordoes,orhasdone,fora
particularpurpose.Examples:guidingdiscussionstomaintainquality,creating
connectionsbetweengroupmembers.
ModeratorCharacteristic:Atrait,attributeorqualitybelongingtoamoderator.
Examples:innovative,welcoming.
OrganizationofthisDissertation
Chapter1providesanoverviewoftheproblem,thestudy,thetheoretical
frameworkandgeneralterms.Chapter2presentsaliteraturereviewthathighlights
existingresearchintosuccessfactorsforCoPsclusteredintofourcategories(inquiry,
mutualengagement,communitysustainabilityandarchitecture)andtheroleofmoderator
orfacilitatorineachoftheseareas.Chapter3providesinformationaboutthestudy’s
methodology,Chapter4presentstheresultsandfindingsfromthestudy,andChapter5
outlinesimplicationsandareasforfurtherstudy.
11
Chapter2:LiteratureReview
Participationinacommunityofpractice(CoP)characteristicallyinvolvedthe
physicalproximityofitsmembers;forsomegroups,thislimitationhamperedtheuseofthe
CoPframeworkasameansforcollaborativelygrowingknowledgeandimproving
professionalpractice.However,asweb-basedenvironmentsmaturedandstabilized,the
availabilityofviablevirtualgatheringspacesandopportunitiesforprofessionalstoconnect
andshareknowledgebeyondtheirlocalcommunityorinstitutiongrew,andtheinterestin
onlineormixedmode(partiallyonlineandpartiallyface-to-face)communitiesofpractice
increased.Giventhisexpandedinterest,thenumberofstudiesbeingconducted-aswellas
therangeofdisciplinesinvestigatinghowthesecommunitiesfunctionandthevaluethey
maycontributetomembersandsponsorsalike(Iriberri&Gondy,2009)–hasalsogrown.
Asasubsetofthisliterature,researchstudiesontheuseofcommunitiesofpractice
foreducationprofessionalshasfocusedprimarilyonconnectingeducators(Baek&
Schwen,2006;Hanewald&Gesthuizen,2009;Riverin&Stacey,2008),supportingpre-
serviceand1styearteachers(Barab,MaKinster,&Scheckler,2003;Gareis&Nussbaum-
Beach,2008;Goos&Bennison,2007),determiningkeyfactorsforCoPsuccessandbarriers
totheiruseforeducators(Cousin&Deepwell,2005;Gannon-Leary&Fontainha,2007;
Hew&Hara,2007;Hodgkinson-Williams,Slay,&Siebörger,2008),anddetermining
educatorattitudestowardsweb-basedprofessionaldevelopmentofanykind(Kao&Tsai,
2009).Todateonlyafewstudieshavefocusedexplicitlyontheuseoftheeducator
communitiesofpracticeinhighereducation;theonearticlelookingspecificallyatboth
highereducationandcommunitiesofpracticearosefromSouthAfricaandwasconcerned
withassistingteacherswhowerechargedwithlaunchingtheuseoftechnologyinbelow-
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poverty-levelgradeschoolswithnopriortechnologyexperience(Hodgkinson-Williamset
al.,2008).ResearchstudiesspecificallyinvestigatingtheCoPmoderator’srolewerealso
fewinnumber;mostoftheliteraturefoldedthemoderator’sroleandresponsibilitiesinto
otherfactorsidentifiedasnecessaryforCoPsuccessornotedthisroleonlyinpassing.This
studyseekstoextendtheexistingliteraturebyexaminingthechallengesandfactorsfor
successinassociationwiththeroleofthemoderatorand,inspecific,theperceivedvalueof
CoPmoderatorstotheCoPmembersthemselves.
Thisliteraturesearchandreviewwasconductedthroughtheuseofkeyword
searchesofprofessionalpeer-reviewedjournalsandbooksfromtheacademicpressas
foundwithindatabasesincludingERIC,AcademicSearchComplete,WorldCatandGoogle
Scholar.Initialkeywordsincludedvariationson“communityofpractice”,“online
communityofpractice”,“CoP”,“learningnetwork”,“knowledgesharing”,and“learning
community”whichwerecombinedwithvariationson“education”,“educator”,“college”,
“highereducation”,“teacher”,“successfactors”,“bestpractices”and“successstrategies”.
Keywordssuchas“moderator”,“facilitator”,“coordinator”andsimilarvariationswere
usedalongwiththeinitialtermstouncoverresearchonthemoderatorroleinparticular.
Journalarticleabstractswerereviewedandpromisingstudieswereeitherdownloaded
directlyorrequestedfromthelibraryasanelectronicscan;thebibliographiesand
resourcesofappropriatestudieswereminedforadditionalliteratureonthesetopics.
Booksandchapterswereretrievedinpersonwithreferencestorelevantliterature
pursued.Inaddition,theworkoftheU.S.DepartmentofEducationintheareaofonline
CoPswasreviewedandlarge,professional,commercially-fundededucatorcommunities
suchasConnectedEducatorsandPowerfulLearningPracticeswerevisitedinaneffortto
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uncoveradditionalqualifiedstudies.Approximately112studieswereselectedand
reviewedwithroughlytwo-thirdspertainingtotheeducationsector.Ofthose112studies,
59rosetothetopasmostrelevantinregardstocommunitiesofpractice,educatorsand
theroleofthemoderator.Mostoftheselectedstudiesdetailedtheuseofonline
communitiesofpracticeasameansforconnectinggeographicallyseparatedprofessionals
andthevarioussuccessfactorsthatsupportthiswork;thetopicsthecommunitieswere
attemptingtocollaboratearoundvaried,andactivitieswithintheCoPsrangedfrom
sharingtroubleshootingstoriestoansweringproceduralquestionstocontributingand
providingresourcesforthegroup.
Thisreviewisbynomeansexhaustiveandthefactthatonlyahandfulofstudies
werefoundthatspecificallylookedattheroleofthemoderatorisaconcern.However,the
finalselectionofliteraturedidallowforafairlybroadlookacrossthisemergentdiscipline.
Itishopedthatmoreliteraturewillbepublishedasthisareadevelops.
Thischapterwillnextpresentanintroductiontothetheoreticaloriginsand
elementsofthecommunityofpracticeframework,thenhighlightexistingandemerging
researchintosuccessfactorsforCoPs,clusteredbytheauthorintofouroverarching
categories(inquiry,mutualengagement,communitysustainabilityandarchitecture).
Finally,theroleoftheCoPmoderatorisexaminedinrelationtothesesuccessfactors.The
chapterconcludeswithasummaryandtherationaleforthestudyasconducted.
CommunitiesofPractice
Foundations
Whilethefocusofthispaperisnotnecessarilyontheunderlyingtheoryorhistory
ofthecommunityofpracticemodel,thereareseveralconceptscentraltoanydiscussionon
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CoPsthatarenecessarytounderstandbeforemovingon.JeanLaveandEtienneWenger
arecreditedwithcreatingtheterm“communityofpractice”(CoP)duringtheirstudyof
apprenticeshipsasasociallearningenvironment.Inthedecadessince,thedescriptionofa
CoPrarelyincludesareferencetoapprenticeships;morecommonlytheyaredescribedas
“groupsofpeoplewhoshareaconcern,asetofproblems,orapassionaboutatopic,and
whodeepentheirknowledgeandexpertiseinthisareabyinteractingonanon-going
basis.”(Wenger,McDermott&Snyder,2002)Evenso,itisimportanttorecognizehowthe
theoreticalrootsofthecommunityofpracticemodelremainsignificantandinfluentialin
theapplicationofthismodeltothisday.
Oneofthesefundamentalsistherelationshipofthismodeltotheapprenticeship
environmentfromwhenceitarose.Wenger(2006)explainsthat:
thetermcommunityofpracticewascoinedtorefertothecommunitythatactsasa
livingcurriculumfortheapprentice.Oncetheconceptwasarticulated,westartedto
seethesecommunitieseverywhere,evenwhennoformalapprenticeshipsystem
existed.Andofcourse,learninginacommunityofpracticeisnotlimitedtonovices.
Thepracticeofacommunityisdynamicandinvolveslearningonthepartof
everyone.(personalwebsite,theorysection,para.4)
Thisisreinforcedbyanumberofstudiesthathaveanalyzedthelearningrelationship
betweenexpertandnoviceinsubsequentcommunities;onegoodexampleistheresearch
ofGunawardena,Layne&Frechette(2012)whofoundthat“arangeofabilityinaCoP
createsanopportunityforapprenticeshiplearning.Mentorsprovidelearningsupportto
morenovicecommunitymembersbyhelpingthemperformtasks,acclimatetoagroups
socialdynamicsandinteracteffectivelywithmembersofthecommunity”(Gunawardenaet
15
al.,p.372).Thisresearchandthatofothersdemonstrateshowtheapprenticeshipmodel
continuestofunctionwithinthecontemporaryCoPmodel.
AnotherimportanttheoreticalfoundationofLaveandWenger’scommunityof
practice(CoP)modelisthatitisrootedinsociallearningtheory;learninginsucha
communityisfundamentallysocial,a“situated”activityratherthananisolated
individuatedprocess.ThisaspectoftheCoPmodelcanbetracedbacktoearliersocial
learningtheoristssuchasBruner(1966)whoproposedthatlearninginvolvesboth
acquiringknowledgeaboutatopicordisciplineandalsounderstandinghowthis
knowledgefitsintothegreaterstructureofthediscipline’spracticeandculture.Current
sociallearningtheoristsalsosupportthisview:“Incontrasttoviewinglearningas
knowledgetransmissionfromaninstructortoalearner,theconceptofCoPtheorizesthe
meaningandprocessoflearningaspartofsocialactivity”(Zhao&Kemp,2012,p.236).
SociallearningtheorythusprovidesafoundationuponwiththeCoPmodelrests.
CoreElementsoftheCoPModel
Acornerstoneofthecommunityofpracticemodelarethethreeidentifying
dimensionsthatdefineaCoP:domain,communityandpractice.ThedomainofaCoPisthe
areaofinterestorexpertisethatisheldincommonbycommunitymembersandisthefirst
stepincategorizingaCoP;thedomaindifferentiatestheCoPfromoutsidersanddefinesthe
centralfocusofthegroup.ThecommunityofaCoPisnotmerelysocialbutinvolvestheact
oflearning;withinaCoP,members“engageinjointactivitiesanddiscussions,helpeach
other,andshareinformation.Theybuildrelationshipsthatenablethemtolearnfromeach
other.”(Wenger,2006).ThisdifferentiatesthecommunityofaCoPfromagroupformed
aroundjobtitlesorpositionoronethatissimplysocial.Lastly,thepracticeofaCoP
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involvesasustainedcommunityinteractionthatbuildsa“sharedrepertoireofresources:
experiences,stories,tools,waysofaddressingrecurringproblems—inshortashared
practice”(Wenger,2006).Zhao&Kemp(2012)summarizethiswell:“Membersinthe
domainareinclinedtocommittothecommunityandhaveasharedcompetencethat
distinguishesthemfromothersexternaltothecommunity.Thecommunitysupports
memberinteractionandfacilitateslearningfromeachother.Thepracticemeansthat
membershaveasharedpracticewithintheCoP”(p.236).Itisthroughtheexaminationof
thesethreecharacteristics–domain,communityandpractice–thatonecanestablish
whetherornotagroupcanbeconsideredatruecommunityofpractice.
OriginsofOnlineCoPs
SomeoftheearliestandmostdirectadoptionoftheCoPframeworkhavebeenasa
knowledgemanagementtoolbythebusinesssector.Withtheriseoftheknowledge
economyandtheknowledgeworker,itbecameincreasinglynecessaryfororganizationsto
manageandretaintheircollectiveknowledgeinordertobecompetitiveandinnovative.
ExamplesofthisincludecommunitiesofpracticeMovingintothenewmillennium,it
becomecommontoreadintheorganizationalindustryliteraturestatementssuchas“those
organizationsthatmethodically,passionately,andproactivelyfindoutandtransferwhat
theyknow,anduseittoincreaseefficiency,sharpenproduct-developmentedgeandget
closertotheircustomerswillnotonlysurvivebutexcel”(Lee&Kim,2005,p.1).
Asbusinesseslookedtowaystomanageandretaintheirorganizationalknowledge,
onestrategytheyincreasinglyturnedtowasthecommunityofpracticemodel.CoPswere
“broughttotheforewiththedisseminationoftheknowledgemanagementparadigmdue
tothenatureofknowledge…knowledgelivesinthehumanactofknowing,knowledgeis
17
tacitaswellasexplicit,knowledgeissocialaswellasindividualandknowledgeisdynamic”
(Lee&Young,2005,p.6).Additionally,CoPswereseenasameansto“overcomethe
inherentproblemsofaslow-movingtraditionalhierarchyinafast-movingvirtual
economy…andtoshareknowledgeoutsidethetraditionalstructuralboundaries”(Lesser&
Storck,2001,p.832).AgoodexamplesofthistypeofimplementationoftheCoPmodel
arethecommunitiesofpracticeformedbyHewlett-Packardinthelate1990’stoconnect
productdeliveryconsultantsacrossNorthAmerica;oncetheseemployeeswereconnected,
theyfoundtheyhad“theyhadmanyproblemsincommonandthattheycouldlearnagreat
dealfromoneanother”(Wenger&Snyder,2000);thegroupwentontostandardize
processesandestablishpricingconsistencynationwideasaresultoftheworkdone
collaborativelywithintheirCoP.Otherexamplesofglobalcorporationsthatwereearly
adoptersoftheCoPmodelasameansforknowledgemanagementincludedAmerican
ManagementSystems(AMS),ShellOilandWorldBank(Wenger&Snyder,2000).The
domainforthesebusiness-sectorCoPsisusuallydictatedbyjobtitleorfunction,the
communityfunctionoftenstimulatedbytasksassignedtothegroupsandthepracticea
resultofaccomplishingthesetasks.Thiswasavariationoftheoriginalcommunityof
practicemodel,inwhichmostactionswereorganizedbymembersratherthanorganized
bymanagement,buttheyremainedtruetothebasictenetsoftheCoPmodelnonetheless.
Itinnotsurprising,giventheparallelgrowthininternet-basedtoolsforconnectivity
duringthissameperiodoftime,thattechnologywasbroughttobearonthiseffort.Bythe
early2000’s,CoPsanchoredinorganizationswere“increasinglyinterestedinexploiting
thecapabilitiesofinformationandcommunicationtechnologies”(Dube,Bouhis&Jacob,
2006,p.69).WhiletheseCoPsdidnotnecessarilyshiftwholesaletoanentirelyonline
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environment,moreandmorebegantotakeadvantageoftheaffordancesoftheemerging
andexpandingtechnologiestomaintainconnections,fostercommunityandshare
expertise,newsandinquiries.Thiswasespeciallytrueforbusinessesandcorporations
withaglobalworkforce;theseorganizationsquicklymovedintothevirtualspacetodothis
work.Wengernotesthat“virtualCoPs(VcoPs)werewidelyusedasaknowledge
managementtoolinanumberofmultinationalcorporationswheretheyarethenorm
ratherthentheexception”(Wenger,McDermott&Snyder,2002,p.306);tenyearslater,
Annabi,McGann,Pels,Arnold&Rivinus(2012)reportsthatthistrendhasonly
strengthened:“CommunitiesofPractice(CoP)areincreasingbecomingapowerful
KnowledgeManagement(KM)mechanismforgeographicallydistributedorganizations
[which]faceKMchallengesarisingfromthedifficultyorganizationshaveindisparate
sourcesofknowledgenecessaryforadaptingandinnovatingforanyparticular
organizationalgoal,protectingagainstknowledgelossfromturnover,andcreatingan
environmenttodevelopsharedunderstandingbysharingknowledge”(p.3869).Tools
suchasdiscussionboards,wikis,blogs,microblogs,virtualobjectrepositories,webinars,
virtualmeetingspace–inshort,“web2.0”or“socialmedia”tools–havehelpedtocreate
environmentsinwhichtheseonlineCoPsmeet,share,discussandengage.
Whilethemeansbywhichtheseonlinecommunitiesconnectandpracticecandiffer
fromthatofaphysicallysituatedcommunityofpractice,therearesimilaritiesthatremain
despitethischangeofmodalityincludingthecoreelementsasestablishedbyWenger
(2006).Gunawardenaetal.(2009)observesthat,invirtualspaces,“technologiespresenta
forumfordiscussionandinteractionsandprovidecommongroundwheremembersshare
theirideas,knowledgeandstories…toolssuchaswikisandblogscanhelpbuildthe
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communitythroughdialogandconversationamongparticipantswhosharethesame
interests.Thepracticeisthespecificknowledgethecommunitydevelops,sharesand
maintains”(p.10).Annabietal.(2012)foundthesameinastudyoftheuseofsocialmedia
toolsinthecorporatesetting,statingthat“themostinnatelocationtomaximizethe
benefitsofsocialmediaiswithinexistingCoP.CoPinherentlyemphasizestrong
relationshipsandrequiresocialinteractions.Intakingadvantageofthehighlysocial
natureofCoP,socialmediatoolsofferimmediateimprovementtoCoP”(p.3869)
CommunitiesofPracticeinEducation
Whilethereasonsbehindtheemergenceorformationofacommunityofpracticeof
educatorsareasnumerousasthecommunitiesthemselves,thereareseveralcommon
scenarios;theuseofweb-basedtechnologytosupporttheseendeavorsparallelsthatfound
inthebusinesssector.Themostprevalentrationaleforcreatingsuchanexchangeisthe
improvementofteaching;Grossman,Wineburg&Woolworth(2001)notethatthe
“improvementofprofessionalpracticeisthemostcommonrationalefortheformationof
teachercommunity”(p.951).Thisargumentisfairlystraightforward:sharingquestions,
solutionsandpracticesinapeerenvironmentprovideseducatorswithexposuretonew
waysofthinkinganddoingthings.Theneedforthisisacceleratedbydatafromthe
NationalCommissiononTeachingandAmerica’sFuture(2010)thatshowsteachersspend
“anaverageof93%oftheirworkdayworkinginisolationfromtheircolleagues”and
“rarelyhavetheopportunitytosharetheirpractice,reflectonwhatworksordoesn’twork
withcolleaguesandotherknowledgeableexperts”(p.4).Notably,muchofthecurrent
researchanddataconcerningCoPsintheeducationsectorconcentratesontheiruseinthe
20
supportandcoachingofpre-serviceandnewteacherswhichalsocanbesaidtosharethis
domainofpedagogicalimprovement.
Anotherimpetusfortheemergenceofaneducatorcommunityofpracticeisthe
desirebyteachersforfirst-handexperience,aslearnersthemselves,ofhowcollaborative
learningoccursinaconnectedlearningenvironment.Indeed,asGrossman,Wineburg&
Woolworthpointout,“wecannotexpectteacherstocreateavigorouscommunityof
learnersamongstudentsiftheyhavenoparallelcommunitytonourishthemselves”(2001,
p.993).Whilethismaybesimilartothepreviousoriginatingfactor,thedomainofa
communityformedforthispurposehasamorenarrowfocus;insteadifthebroadintentof
pedagogicalimprovementthegroupconcentratesontheexperience,processesand
practicesofonlinecollaborativelearningandhowitworks.
Thethirdoriginatingpurposethatregularlysurfacesforthecreationofteacher
CoPsistosupporteducatorsastheyworktostaycurrentintheirareaofdisciplineand
howtoteachit;thedomainforthesegroupscouldbethusbedescribedas“pedagogical
contentknowledge”(Shulman,1987).Thisisclearlynecessarytoensurethequalityof
instruction,especiallyinfieldsmarkedbyrapidchangeintechnologiesandpractices,and
canalsoprovideopportunitiesforparticipationinone’sareaofscholarship,behaviorthat
isoftentiedtoadvancementorrequiredforrecertification.Wearealsoremindedfromthe
businesssectorthat“asaccountsofsocialnetworksandoccupationalcommunities
indicate,(participants)arelikelytohavemoreincommonwiththeirpeersinother
organizationsthanwithmanyoftheotheremployeesintheirown”(Brown&Duguid,
2001,p.201).Placedintothearenaofacademia,discipline-specificlearningcommunities,
whilepotentiallyexternaltotheinstructor’sinstitution,maybebeneficialtoeducatorsin
21
growingandmaintainingtheircurrencybyconnectingthemwithothereducatorswhoare
teachingsimilartopics.
FactorsforSuccessfulCommunitiesofPractice
Whenenteringadiscussionaboutthefactorsnecessaryforcreatingand
maintainingasuccessfulCoP,itwouldseemnecessarytofirstdeterminewhatdefines
success.However,giventhatnotwocommunitiesareidenticalandthatthenatureofaCoP
isoneofcontinuousevolutionandchange,ameasureofsuccessthatmayservewellata
certainstageofdevelopmentmaynotapplyatanotherormaynotapplytoanothergroup
atall.Thishasledmostresearchersinthisareatodeclare,ashaveIbiberri&Leroy,that
“thereisnowidespreadconsensusonadefinitionofCoPsuccess”(2009,p.11:10).Indeed,
Preece(2001),whoconductedacomprehensivereviewofsuccessmetricsforcommunities
ofpractice,foundmeasuresthatrangedfromthevolumeofpostings(measuring
interactivity)toratingsschemes(measuringqualityofcontribution)tousersatisfaction
surveys(measuringmembersupportandsitedesign)andultimatelyconcludedthat“no
twocommunitiesarethesame…therefore,itisessentialtorecognizetheuniquenessof
eachcommunitywhenidentifyingdeterminantsofsuccessanddevisingmeasures.”(p.
354).Thisismadeallthemoreevidentasonereviewstheliterature;whilethereisvery
littlepointingtowardsaglobalmeasureofCoPsuccess,therearemanystudiesthatseekto
identifysuccessfactorsorisolateelementsthatleadtotheuseandvitalityofaCoP.
Duringthecourseofreviewingthecommunityofpracticeresearchliterature,
groupingsofCoPsuccessfactorsbecameevidenttothisresearcher.Reflectiveofthe
literatureandsubsequentlyusefulfororganizingmoderatoractivitiesandcharacteristics,
fourcategoriesemergedthataccommodatedthemostfrequentlycitedsuccessfactors.The
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firstthreecategoriesborrowheavilyfromWenger’scommunityofpracticetheoretical
frameworkanditsfundamentalstructuralelementsofdomain,communityandpracticeas
describedearlierinthispaper;thefourthaddressesthetechnologicalaspectsrequiredfor
operatingasanonlinecommunity.Thesecategoriesincludethecultivationand
maintenanceof1)acultureofinquirythatfostersandsupportscriticaldialogue,2)a
cultureofmutualengagementinwhichmemberstrustandshareknowledgefreely,3)a
cultureofsustainabilitythatsupportscommunitypersistenceandorganization,and4)an
architectureforparticipationthatsupportsaccessibilityforcommunityconnectionsand
accesstosharedresources.Aselaborateduponinsubsequentsectionsofthispaper,these
categoriesareeffectivefororganizingCoPsuccessfactors,yetitshouldbenotedthatoneof
themostfrequentlyandemphaticallycitedelementsforsuccess–thatofaskilled
moderatororfacilitator-defiessuchcategorizationasitappearsinall.
SummativeCategory1:CultivatingaCultureofInquiry
CultivatingandmaintainingacultureofinquirydifferentiatesavibrantCoPfroman
onlinerepositoryorsimplequestionandanswerforum;withoutaculturethatspurs
memberstopersevereintheirsharedexplorationofideasandinnovationsandtopursue
deeper,criticalthinkingaroundproblemsintheirfieldofinterest,thegroupisunlikelyto
embodytheelementsnecessarytobeconsideredaCoP.Thiscanbeseenasareflectionof
Wenger’smodelwhichdescribestheneedforacommunityto“exploreboththeexisting
bodyofknowledgeandthelatestadvancesinthefield”(Wenger,2002p.38)whilefocusing
onadistinctareaofinterest.Thefactorsdescribedbelow–CoPpurpose,criticaldialogue
andmembershipdiversification–aredrawnfromtheliteratureaselementsthatsupport
thecultivationofsuchacultureofinquiry;challengesandstrategiesforimplementation
23
arealsobrieflydiscussed.
Settingapurpose.ThemostnotedandmostprominentlyrankedCoPsuccess
factoracrosstheliteratureisthatofaclearlydelineatedpurposeforthegrouparound
whichthecommunitycomestogetherandinteracts(Cousin&Deepwell,2005;Gray,2005;
Hew&Hara,2006;Wubbels,2007;Preece,2004).Thisisestablishedeitherinternallyby
themembersorexternallybytheorganizationwithinwhichthecommunityexistsand
designatesthe“sharedareaofinteresttowhichmembersarecommittedandinwhichthey
haveasharedcompetencethatdistinguishesthemfromotherpeople”(U.S.Dept.ofEduc.
OfficeofEducationalTechnology,2011).Preece(2004)describesthisasa“clear,short
statementofpurposeandawell-chosenname,prominentlydisplayedonthecommunity’s
homepageandrepeatedonotherapplications,signalsthecommunity’sintentionsandcan
contributepositivelytowardssuccess”(p.300).
Withoutsuchapurpose,agroupcannotaspiretobeacommunityofpracticebutis
insteadsimplyasocialnetworkorcircleoffriends;itisinthesettingofthepurposeforthe
CoPthatthegroupisreadiedforinquirywithintheproblemspace,thatthefoundationfor
inquiryisestablished,andbywhichfocusisobtained.Italsoestablishestheplaceinthe
worldforthecommunityanditswork,andthevaluetobehadforitsachievements
(McLure,Wasko&Faraj,2000;Wenger,McDermott,&Snyder,2002).Thenecessityofthis
factormapsdirectlyontothe“domain”elementfoundinWenger’sCoPframeworkandas
suchisvitaltotheestablishmentofatruecommunityofpractice.Itisalsothemeansby
whichmembers–thosewhohavedevelopedtherequiredbaselinecompetencyinthe
domainareaorotherwisemetmembershipcriteria–canbedeterminedandagainstwhich
theirexpertisewillbemeasured.
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Ofcourse,withinanyCoPinanydomainorareaofexpertise,particularissuesand
currenttopicswill“arise,besolved,dissipateorotherwisebedismissedwithnewissuesor
topicstakingtheirplace”(Johnson,2001);thisisanaturalfunctionofgrowthandchange
andevendesirableastheveryactofraisinganddismissingissuesandtopicscanbean
indicatorofanactivemembershipandanimpetustothecommunitytorevisitwhatitis
about.Indeed,indiscussingthedomain,Wengerpointsoutis“notafixedsetofproblems
(but)evolvesalongwiththeworldandthecommunity”(Wenger,2002,p.31).
Andsoarisestheprimarychallengewithsettingagroup’spurposeordomain:that
ofbalancingbetweenbeingtoogeneralandtoospecific.Asnotedabove,thepurpose
shouldbedefinedinamannerthatwillprovideadeepsenseofidentityfortheCoPyet
shouldpermitandsupportfluctuationsinthetopicsandquestionsaddressedbythe
community.ThepurposefortheCoPmustbebroadenoughtoencompasstheseshiftsyet
notsobroadastolacktheabilitytoinspirethepassionandinterestofitsmemberswithan
overlydilutefocus.Anditmusttocontain“complexandlong-standingissuesthatrequire
sustainedlearning”(Wenger,p.32)butnotbesonarrowastorepresstheevolutionofthe
veryquestionsitraises.Theliteraturesuggestsscantfewstrategiestoensurethisbalance,
andthosesuggestionsalmostentirelydependuponthedevelopmentalstageoftheCoP.In
thebeginning,findinga“sharedsenseofpurpose”(Gannon-Leary&Fontainha,2007)that
raisesinterestandpassioninthemembership–andpotentialmembership-isdeemed
criticalandismuchcommentedupon.Lessisofferedintermsofreassertingorresetting
thedomain,althoughWengerdoesindicatethatrefiningtherelationshiptootherdomains
andmaintainingtherelevanceofthedomainmaybenecessarytorejuvenateandrevitalize
along-standingCoP(2002,p.97).Butwhetherperfectornot,andwhethersetbythe
25
membersthemselvesorbytheorganizationsponsoringthecommunity,itisclearthatby
establishingaCoP’spurpose,thefoundationforacultureofinquiryisalsoset.
Criticaldiscourse.Asnotedintheintroductiontothissection,atrulyfunctioning
CoPismorethanasocialgroupthatentertainsquestionsandanswersorawebsitethat
featuresarepositoryofmaterials(Baek&Schwen,2006;Barab,MaKinster,&Scheckler,
2003;Goos&Bennison,2007;Wenger,1998).Yetwhilewehaveseenthatestablishingthe
purposeordomainofaCoPisbestaccomplishedintheverybeginningoftheCoPslifecycle,
criticaldiscoursewithinacommunitytakestime.Forexample,Barab,etal.(2003),note
thatevenafterseveralyearsofonlineactivityinaparticularCoP,“therehasbeenverylittle
criticaldialogue…mostofthediscussionpostsareeithercomplementaryoraresimply
peoplestatingtheirideasandopinions.Itisveryseldomthatamemberchallengesthe
opinionsofanotherperson,orgivescriticalfeedback”(p.251).Themajorityof
researchersaccountforthisnon-discourseasafunctionofsocio-culturalbarriersthatmust
beremovedorpassedbypriortotruecriticaldialogueappearingwithinthecommunity;
someofthesearebarriersexperiencedbyindividualmemberssuchasalackoffamiliarity
withthecommunityortrustintheonlineenvironment,elementswewillreviewinlater
segmentsofthispaper.Butthisgapindiscoursealsomaybeattributedtothematuration
levelofthecommunityitself.
Wenger(2002)positsthattherearefivestagesofgrowthexperiencedbyaCoP:
potential,coalescing,maturing,stewardshipandtransformation(p.68-69).Intheearly
stagesofgrowth,relationshipsandgroupnormshavenotyetbeenfirmlyestablished;core
membersarestillbeingrecruited,theonlinespaceisbeinginitiated,moderatorsare
emergingorbeingsought.Inessence,thesocialscaffoldingforsupportingrisktakingand
26
honestdiscourseisnotyetinplace.Duringthesestagesofgrowth,themembersare
unlikelytoenterintoacriticaldiscoursegiventheunfamiliarityoftheenvironmentand
populace.OnceaCoPhasenteredthematurationphaseofgrowth,however,theliterature
focusesonremovingbarriersfacedbyindividualsratherthanthecommunityasawhole
andreiteratesthethemethat,overall,timeiswhatisneededtoallowmemberstogarner
trust,becomeawareofgroupnormsandventureintothearenaofcriticaldiscourseat
whichpoint“aperson’sintentionstolearnareengagedandthemeaningoflearningis
configuredthroughtheprocessofbecomingafullparticipantinasocio-culturalpractice“
(Attwell&Elferink,2007).Strategiestoincreasecriticaldiscourse,then,relyprimarilyon
removingbarriersforsuchparticipationbyindividualmembers.Wewillturntothis
shortly.
Membershipdiversification.Portrayedasadualityortensioninherentinthe
buildingofanycommunity,thedegreetowhichacommunityishomogeneousordiversein
relationtoitsmemberexpertise,experienceorinterestfocusdirectlyimpactsitsabilityto
fosteracultureofinquiryfor“asthelevelofdiversitywithinacommunityincreases,so
doestheopportunityforcollectiveandindividualdevelopment”(Barab,et.al.,2003).And
whilecoherence–intermsofactivity,environmentandartifact–ismoreeasily
accomplishedinagroupthatcloselyalignswithitself,itisthroughthesupportofmultiple
anddiverseviewsthatcriticaldialogueisfostered(Barabet.al.,2003).WhileWenger
(2002)concedesthat“itisofteneasiertostartacommunityamongpeoplewithsimilar
backgrounds”(p.25),adiversemembershipbringsfreshperspectivesandcanassistwith
displacingstagnationandcodificationintermsofideasandapproachestoproblem-solving.
InattemptingtocultivateadiversemembershipinaeducatorCoP–intermsof
27
experience,expertise,yearsofassociation,disciplineareaorsocio-culturalbackground–
theliteraturesuggestsitisimportantthatthecommunityattendstothesedifferences;for
example,whenattemptingtodiversifymembershipintermsoflevelsofparticipation,Zhao
&Bishop(2011)foundthatsettingnormsthatallwererequiredtoadheretowerenotthe
answer,insteadsuggestingthatthekeywas“distinguishingbetweenperipheralandcore
participantsandaddressingtheirneedsdifferently.SuccessfulCoPsfulfilltheneedsof
bothgroupswhilefacilitatingthetransitionfromperipheraltocentralparticipation”(p.
725).
Summary–cultivatingacultureofinquiry.Thissegmenthasexaminedthree
factorsessentialtothecultivationofthecultureofinquirythatsupportsasuccessful
communityofpracticeandreflectsstructuralelementsoftheCoPframeworkestablished
byWenger,mostnotablythatof“domain”.Determiningawell-definedpurposefortheCoP
duringitsearlystagesofgrowth,facilitatingcriticaldiscoursethroughtheremovalof
barriersforsuchparticipationbyindividualmembers,andencouragingandrecruitinga
diversemembershipsoastoincreasetheopportunityforfreshideas,innovationsand
viewpointstoemergeallarepartincreatingacultureofinquiryinaCoP.Wewillnowturn
ourattentiontothenextcategoryoffactors,thatofcultivatingacultureofmutual
engagement.
SummativeCategory2:CultivatingaCultureofMutualEngagement
Aswe’veseen,communitiesofpracticeareintentionalsocialgroupsthatbuild,
shareandcreateknowledgearoundaspecifiedinterestorpassionwhilealso“building
relationships,andintheprocess,developingasenseofbelongingandmutualcommitment”
(Wenger,2002,p.34).ThisisinclosealignmentwiththecommunityelementinWenger’s
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CoPframeworkandbecause“knowledgesharingactivitiescannotbesuccessfulwithout
theactiveparticipationofonlinemembers”(Chiu,Hsu,&Wang,2006),itisdeemedcritical
thatacultureofmutualengagementiscultivatedthroughwhichmeaningfulandfrequent
memberparticipationisencouraged,supportedandsustained(Brown&Duguid,2001;
Farooq,Schank,Harris,Fusco,&Schlager,2007;Gannon-Leary&Fontainha,2007;Goos&
Bennison,2007;Wenger,McDermott,&Snyder,2002;Wenger&Lave,1991).
Threesuccessfactorsareexaminedinthissectionascontributingtothecultivation
ofmutualengagement–growingmembership,knowledgesharing,andtrust.Thesefactors
arecommentedonheavilyintheliterature;forexample,Bourhis&Dube(2010)identify
the“twomostimportantsuccessfactorsforacommunityofpracticetobeknowledge
sharingandtrust”(p.177).Thesethreeelementsdistinctlyinfluenceoneanother;theyare
furtherinfluencedbythestageofmaturationofaparticularCoP(Barabetal.,2003;Iriberri
&Leroy,2009;EntienneWengeretal.,2002).Thissectionwilllookateachindividually
notonlyastheypertaintothecommunityelementoftheCoPmodelbutalsothroughthe
lensofanadaptedsocialcapitalmodel.
Interestedingainingabetterunderstandingofthesociallyconnectedprofessional
environment,Nahapiet&Ghoshal(1998)appliedtheprinciplesofsocialcapitalasamodel
whichtheydescribedashavingthreeprimarydimensions:theabilityofmembersto
connectwitheachother(structuraldimension),thedeepeningoftheseconnectionsinto
relationships(relationaldimension)andthedevelopmentofasharedcontextorlanguage
(inthebroadestsenseoftheword)betweenmemberstothebusinessworld(p.258-260).
Theuseofthismodelhasbeencarriedforwardintotheanalysisofcommunitiesofpractice
(Chang&Chuang,2011;Lesser&Storck,2001;Wasko&Faraj,2005;Chiuetal.,2006)and
29
providesahelpfulbackdropagainstwhichwewillexamineseveralkeyfactorsfeaturedin
theliteratureascriticalineffortstocultivateacultureofmutualengagement.
Growingamembership.Thelistsofmotivatingfactorsforjoiningaprofessional
communityofpracticearefairlystableandstandardizedacrosstheliterature,differing
onlyinfocusandbreadth.Lesser&Storck(2001)statethat“communitieshelpmembers
locateindividualswithexpertise,discoverotherswithsimilarexperiences,locatetoolsand
artifactsthathavebeenpreviouslydevelopedandidentifyoutsideinfluencesthatcanhelp
sparknewideas”(p.840)Gray(2004)indicatessimilarmotivatorsandaddsthat
communitymembershipadds“ameansofsocialandprofessionalconnectiontocolleagues,
andamechanismtoreducetheisolationthatwasinherentinthejobfunctionand
geographicallocation”(p.23).Jarrahi&Sawyer(2012),intheirstudyoftheusesofsocial
mediaforknowledgenetworking,identifyfive“knowledgepractices”thatdriveindividuals
toCoPs:expertiselocating,expertlocating,reachingout,socializing,andhorizon
broadening(p.12-13).Inanexhaustivereviewoftheliterature,Iriberri&Leroy(2009)
listedinformationexchange,socialsupport,socialinteraction,timeandlocationflexibility
andpermanencyasthebenefitsofonlineCoPsforindividuals(p.11:8).
Thesefourexamplesillustratewhatresearchhasconfirmed:mostpeoplejoinCoPs
inordertoconnect,learn,shareandexpandtheirprofessionalnetwork.Whilethis
representsthereasonsforbecomingandstayingamember,itrepresentsonlythe
structuraldimensionofthesocialcapitalframework,inthatthesedescribeonlywhy
membersareconnectingratherthandescribingthedeepeningoftheirconnectionstothat
ofrelationships.
Strategiesforbuildingmembershipasdelineatedbythestageofmaturationofa
30
CoParesummarizedwellbyWenger(2002);intheearlystagesofCoPgrowth,finding
existingnetworksorindividualswhoarealreadyalignedwiththepurposeoftheCoP,
buildingacaseformembership,spreadingtheword,hostingeventsandothertypical
membership-buildingactivitiescommontomostmembership-basedgroups(p.71-75).
Theissueofmembershipdiversityasdiscussedearlierwouldalsobewellsuitedtoshaping
recruitmenteffortsatthispointintime.On-goingresponsibilitiesforgrowingand
sustainingmembershipinvolvestheintegrationofnewmembers,trustbuilding,the
recognitionofcontributionsandmembersatisfactionmanagement(Wenger,2002;Ibiberri
&Leroy,2009).
Knowledgesharing.Asnotedpreviously,anactiveandengagedmembershipis
criticaltothesuccessofaCoPandwhilejoiningaCoPisthefirststeptoconnecting
members,itisthroughtheprocessofbuildingrelationshipsandmovingtowardsfull
participationthattherelationaldimensionofsocialcapitalisactualized.Andwhilemuch
oftheresearchdoneinthebusinesscontextconcernstheinfluenceoftheorganizational
culture,managementsupportandotherfactorsthatwewillnotconsiderhere,individual
motivationsforknowledgesharingacrosscontextshavebeenwelldocumented.Oneofthe
mostcommonpersonalmotivatortowardsknowledgesharingappearedtobethedesireto
buildone’sprofessionalreputationorstatusasanexpert,bothforpersonaladvancement
andforstatusinthecommunityitself(Ardichvili,2008;Ardichvili,Page,&Wentling,2003;
Cheung,Lee,&Lee,2013;Kao&Tsai,2009).LesserandStorck(2001)describesimilar
findings,concludingthat“communitiesofpracticehelpedindividualsbuildreputations
bothassubjectmatterexpertsandasindividualsthatwerewillingtohelpothers.This
reputationdevelopmentwascitedasanimportantbenefitfromparticipatingincommunity
31
activities”(p.838).
Somewhatconversely,researchersalsofoundthatforsomecommunitymembers,
themotivationtosupportthecommunityasawholeoutpacedthedesireforself-
advancement(Chiuetal.,2006;McLureWasko&Faraj,2000;Wasko&Faraj,2005).
Anotherreasoncitedforon-goingactivitywasthe“friendlybondingandbanter”thatwas
experiencedasamemberofthecommunity(Gareis&Nussbaum-Beach,2008;Riverin&
Stacey,2008).
Barrierstoon-goingparticipationarealsofairlywelldocumented.Studiescitea
lackofavailabletime(AlexanderArdichvilietal.,2003;Baek&Schwen,2006;Hew&Hara,
2006;Johnson,2001;Riverin&Stacey,2008),alackofsocialconnectednesswiththe
community(Gannon-Leary&Fontainha,2007;Goos&Bennison,2007;Riverin&Stacey,
2008)andthefearofprovidinginadequateorinaccurateinformationorknowledge(Gray,
2005;Hew&Hara,2006;Hsu,Chang,&Yen,2011).Interestingly,thereappearedtosome
disagreementwhenitcametothequestionofwhetheranonymityisapositiveornegative
influenceonknowledgesharing;forexample,Ardichviliet.al.(2003)foundthatmembers
weremorelikelytoshareifaskedbypeopletheyknew(p.72)yettheoptiontoremain
anonymoustookawaythefearofbeingberatedifaresponsewasdeemedinsufficientas
foundbyGray(2005).Alsointerestingwasthefindingaboutreciprocity,whichwas
identifiedasacatalystforknowledgesharinginface-to-facecommunitiesofpractice
(Wenger,Etienne,1998),butdidnotpersistasamotivatororbarrierforparticipationin
theonlineenvironment(Chiuetal.,2006;Wasko&Faraj,2005).Theresearchers
postulatedthatthismightbeduetothe“generalizedreciprocity”thatoccursintheonline
environmentinwhichthereislessexpectationthatreciprocitywouldbeasdirectinface-
32
to-faceencountersandwideacceptancethataresponseislikelytocomefromathirdparty
(Wasko&Faraj,2005,p.51).
Suggestedstrategiesforovercomingthemorecommonbarrierstoparticipation
wereofferedthroughouttheliteraturewiththeexceptionofthehurdleposedbyalackof
time;althoughthisappearedfrequentlyandacrossanumberofstudiesasnotedabove,
thiswasgenerallyleftonthetableasasituationalorpersonalissue.Oneresearcherdid
suggest,however,thatthisbarrierbereframedasataskprioritizationissueandaddressed
throughbettermanagementsupportandencouragementconcerningCoPinvolvement
(Hew&Hara,2006).Therewasnofollowupastowhetherthiswasattempted.
Thereluctancetoparticipatebasedonalackofsocialconnectivitywiththe
community,aswellasthefearthatonemightcontributeill-formedorincorrect
information,werebothtiedtoneophytestatusinalmostallthestudiesreviewed.Asmany
ofthestrategiesforoffsettingthesenseofdisconnectednessexperiencedbynewcomersto
theCoParestrategiesforbuildingtrust,theywillbeaddressedinthenextsegment.
Trust.Thereismuchintheliteraturethatdescribestrustasafundamental
requirementforcreatingacultureofmutualengagementinaCoP(Abd-Elazizetal.,2012;
A.Ardichvili,2008;Dzunic,Zeljiko,Stoimenov,Leonid,&Dzunic,Marija,2011;Hsuetal.,
2011;J.Preece,2004;Wasko&Faraj,2005).ThisisreiteratedevenbytheU.S.Department
ofEducation,inits2011reportononlinecommunitiesofpracticeineducation,withthe
statementthat“asenseoftrustisparamountinonlinecommunities.Peopleneedtofeel
comfortableadmittingwhattheydon’tknow,askingofhelp,sharingtheirthoughts,
exposingtheirpracticeasaworkinprogressandtakingrisks—ofteninfullviewofalarge
group(U.S.Dept.ofEducation,p.15).Andwhilealackoftrustisoftenapartofbeingnew
33
toacommunity,aswasnotedabove,itcanalsobearesultofbeingunfamiliarwithonline
environments(Gannon-Leary&Fontainha,2007)ortechnologies(Attwell&Elferink,
2007)orreflectalackoftrustintheCoP’ssponsoringinstitutionororganization
(Ardichvilietal.,2003).
Onecommonlysuggestedstrategyforbuildingtrustisthecreationofshared
guidelinesbywhichthemembersabide;Ardichvili(2003)describestheseas“asetof
clearlycommunicatednormsandstandardsforsharingknowledge,whichwouldreduce
theanxietyassociatedwiththeuncertaintyaboutwhatconstitutesacceptablepostings,
etc”((p.74).Usingasimilarargument,Preece(2004)pointsoutthatitisimportantto
“identifyandestablishacceptable,stablenorms,becausewithoutthemempathyandtrust
arethreatened”(p.299).
Anotherstrategyistoscaffoldtheonlineenvironmentwithin-personmeetingsor
socialevents,particularlyfornewcomers;Young&Tseng(2008)aptlydescribethe
difficultiesofbuildingtrustonline,where,theysay“thesenseofsocialdistanceandthe
lackofsocialcuesmakeithardforpeopletoidentifywitheachotherandtoassessmutual
ability,integrity,andbenevolence”(p.60).Toovercomethesedifficulties,andasameans
tobuildingrapportandbridgingsaiddistances,itissuggestedthatface-to-facemeetingsof
theCoParescheduledeitherinitially,asareoccurringeventorincoordinationwithother
professionalmeetingsorconferences(Attwell&Elferink,2007;Goos&Bennison,2007;
Johnson,2001;Riverin&Stacey,2008).Bourhis&Dube(2010)statethat“live
interactionsseemtobeusedtocreatetemporalrhythmwhichhelpskeepthevirtual
communityalive”(p.186)andBabinskietal.(2001)addthatsuchmeetingsallowfor
“opportunitiesformemberstogettoknowoneanotheranddevelopasenseoftrustand
34
belongingness”(p.167).Thesuggestiontostageface-to-facemeetingsforonline
communitiesofpracticeisrepeatedthroughouttheliterature.
Bourhis&Dube(2010)alsopointoutthatacultureofmutualengagementcanbe
supportedby“devotingtimetounderstandingthemembers’needsinordertomakesure
thatthecommunitykeepsinlinewiththem”isnecessary(p.177).Thisincludesattending
toanydifficultiesfacedbymemberwiththetechnologyoronlineenvironment.
WhilethesearebutthreeratherglobalstrategiesforbuildingtrustinCoPs,there
areothers-dependentonthegrowthstage,themembershipconstituency,thepracticeand
purposeoftheCoP–thatexistintheliterature.OnceaCoPhasbeenanalyzedandits
particularattributesandcharacteristicsestablished,itissuggestedthatcommunity
stewardsavailthemselvesofthebreadthofthisresearch.
Summary–cultivatingacultureofmutualengagement.Thissegmenthas
examinedthreefactorsessentialtothecultivationofacultureofmutualengagement
withinaCoP:growingamembership,knowledgesharing,andtrust.Thesefactors,which
mirrorthestructuralelementof“community”inWenger’sCoPframework,alsosupport
thedevelopmentofsocialcapitalbyfosteringmemberconnections(structuraldimension)
andthedeepeningofthoseconnectionsintorelationships(relationaldimension).Inthe
nextsegment,wewilllookatcultivatingacultureofsustainability,whichembodiesboth
thefinaldimensionofsocialcapitaldevelopment–thatofsharedcontextorlanguage–and
thethirdstructuralelementofWenger’sframework,thatofpractice.
SummativeCategory3:CultivatingaCultureofSustainability
Acultureofsustainability,asdescribedhere,isnotanefforttowardsextendingthe
lifespanofaCoPorrepurposingitswork.Insteadthefactorswithinthiscategoryfocuson
35
thenotionthat“thesustainabilityofanonlinecommunity,particularlyanonline
communityofpractice,dependslargelyonwhethermembersarewillingtoinitiallyand
continuallyshare”(Cheung,et.al.20013).Wewillbreakthatdownintotwofactorsfor
success:leadership/governanceforsustainabilityandcontentmanagement.
Acultureofsustainabilityalsodescribesthesupportnecessaryforthedevelopment
ofthethirddimensionofsocialcapital,thatofacommoncontextorlanguage,andalsofor
actualizingWenger’sconceptofpractice.
InthecaseofWenger,hisdescriptionofpractice-thethirdstructuralelementofhis
CoPframework-isbroad.It“establishesabaselineofcommonknowledgethatcanbe
assumedonthepartofeachfullmember”,thussettingtheboundariesforcentral
membership.Italso“exploresboththeexistingbodyofknowledgeandthelatestadvances
inthefield”,“embodiesthehistoryofthecommunityandtheknowledgeithasdeveloped”,
and“providesresourcesthatenablememberstohandlenewsituationsandcreatenew
knowledge”.Anditalso“denotesasetofsociallydefinedwaysofdoingthingsinaspecific
domain”(Wenger,2002,p.38).Itistheoutputofthecommunity,thesocialmoresofthe
community,theexplorationofideasbythecommunityand“anongoinginterplayof
codificationandinteractions,oftheexplicitandthetacit”(p.39).Inotherwords,itisthe
activitiesandoutcomesofacommunityofpracticeatwork.
However,tobesuccessful,theseendeavorsneedtobesustainedandsointhis
section,wewillexplorethechallengesandstrategiesforleadership,andforcontent
management,thatappearintheliteratureaskeyfactorsinthesuccessfulcultivationofa
cultureofsustainability.
Leadership.Communitiesofpractice,likeanygroupenterprise,requireoversight
36
andleadershiptoflourish(Bourhis,Dubé,&Jacob,2005;J.S.Brown&Duguid,1991;Dubé,
Bourhis,&Jacob,2006;Farooqetal.,2007;Wengeretal.,2002;Wenger,White,&Smith,
2009)withtheliteraturesuggestingleadershippracticesbasedontheCoP’sstageof
growth.Wenger(2002)describesfivestagesofcommunitydevelopment:potential,
coalescing,maturing,stewardshipandtransformation;eachofthesestagesshifttheduties
ofleadershipprogressivelyawayfrombuildingtowardsmaintenance,categorizingcontent
andrefiningactivitiesandmemberconnections(p.68).Ibiberri&Leroy(2009)also
proposefivedistinctstagesofdevelopment-inception,creation,growth,maturity,death-
althoughthemodelcyclesiterativelythroughthefirstfourstagesuntilitentersthefinal
stage(p.11:18)andJohnson(2001)outlinesthreeadditionalmodels,allofwhichfollowa
similartime-basedprogression(p.51)frompre-topost-existence.Suggested
managementandleadershipactivitiesmimicthosefoundwithinWenger’smodel;inthe
earlystages,theemphasisisoncoalescingthemembership,establishingnorms,confirming
thepurposeofthegroupandbuildingconnections.Laterstagesfocusonmonitoringfor
decreasedactivityandstrategiesforreversingsuchtrends,redefiningthescopeofthe
group,cyclingleadershipduties,catalogingcontentandmaterialsgeneratedbytheCoP
andexpandingfromboundingsocialcapital,orthedevelopmentofsocialcapitalwithinthe
group,tothedevelopmentofbridgingsocialcapitalwhichextendsconnectionstoother
groups(Iriberri&Leroy,2009).
Thequestionofoptimalleadershipisalsoinvestigatedintheliteratureand,incases
wherethereisasponsoringinstitutionororganization,thestyleandhierarchical
organizationofthesponsordoesinfluencetheeffectivemanagementandultimatelythe
successoftheCoP(Wenger,2009).Forcommunitiesthatdonothaveaninfluential
37
organizationoverseeingthem,theliteratureisclearthatthemosteffectiveleadershipwill
mostlikelycomefromthecommunityitself(Barabetal.,2003;Dubéetal.,2006;Iriberri&
Leroy,2009).Infact,Farooqetal.(2007)makesthisquiteclearafterareviewofthe
variables,instating:“leadershipbycommunitymembers,whoareintrinsicallymotivated
togivebacktothecommunity,entailsbetterlong-termsustainableconsequencesthan
designingcontrivedandpossiblyconstrainingleadershiproles”(p.422).Evenmember-
basedleaders,however,arecautionedthatthe“linebetweencontrollingandmonitoring
thecommunitymaysometimesbethin(but)VCoPsshouldbemonitoredinorderto
encouragequalityinteractionsandtohelpbuildlegitimacy”(BourhisandDube,2010,p.
179).Thissuggeststhatleadershipusealighthandinoverseeingtheactionsofthe
communityofpractice.
Anothersuggestedbestpracticefortheleadershipistoensurethatthereare
pathwaysformemberstoprogressfromnovicetoparticipantandalsotoleadership.Zhao
&Bishop(2011)maketheclaimthat“theevolutionofaCoPrequiresdistinguishing
betweenperipheralandcoreparticipantsandaddressingtheirneedsdifferently.
SuccessfulCoPsfulfilltheneedsofbothgroupswhilefacilitatingthetransitionfrom
peripheraltocentralparticipation”(p.731).ThisisechoedbyLesser&Storck(2001),who
acknowledgeboththenecessityofattendingtoexistingmembersandtocultivatingthe
potentialfoundinperipheralmembersbyobserving:“thenatureofparticipationmustbe
engagingalthoughthereisclearlyroomforwhatiscalledlegitimateperipheral
participation.Indeed,peripheralmembersbringingnewideascancatalyzeinnovation”(p.
832).AndtheU.S.DepartmentofEducation,initsreportontheuseofonlinecommunities
ineducation(2011),makesaparallelstatementconcerningthevarioustypesofusersthat
38
needtobeservedwithinasinglecommunity:“Itisimportantforcommunitiesto
understandtheneedsoftheirreaders,notjusttheirmostactiveusers—evenastheymake
everyefforttoencouragedeeperformsofparticipation,rolesandresponsibilitiestowhich
educatorscanaspire”(p.23).Balancingtheneedofamixedmembershipsurelyisoneof
thecriticaltasksfacedbytheleadershipofaCoP.
Whilethereareundoubtedlymanyfactorsatplaywhenconsideringbestpractices
forleadingtheshifting,multifacetedentitythatisacommunityofpractice,thereisonelast
successelementthatbearsmentioninginthisbriefoverview:thatoffunding.The
knowledgemanagementliteraturecomingoutofthebusinesssectorusuallyoverlooksthis
asmostcorporate-basedCoPsfunctionsaspartoftheorganization.However,the
literatureofnon-corporateCoPsdoesnotlistthisasfrequentlyasonemightexpect.
Indeed,Bourhis&Dubé(2010)claimthat“providingfinancialresourcesseemstobe
particularlyvital”andgoontoexplainhowsuchfundingcanbeusedto“sustaintheir
virtualexistenceandface-to-facemeetingsformemberstodeveloprelationshipsthatlead
tofruitfulvirtualinteractions”(p.187).Resourceallocationordevelopmentiscertainly
somethingaleadershipteamshouldconsiderifseekingtosustainahealthyCoP.
Managingcontent.Inthecourseofpursuingitspractice,acommunitygenerates
content;Wenger(2002)confirmsthiswithhisobservationthat“successfulpractice
developmentdependsonabalancebetweenjointactivitiesinwhichmembersexplore
ideastogether,andtheproductionof‘things’,likedocumentsandtools”(p.39).However,
Wenger’scommentreferencesaface-to-facecommunity;inanonlinecommunity,eventhe
actofexploringideascreatesartifactsandtrailsofdocuments.Wengeraddressesthislater
inanoteaboutdistributedcommunities,stating“thisinfocaneasilybecomeajunkyardof
39
disorganizedinsights,particularlyiftheyareorganizedaccordingtoonlyone
taxonomy…organizingtherepositoryappropriatelyisacrucialobjective”(p.102).
Whilethisiscertainlytrue,andamattertobetakenupwithagoodsitedesigner,
thesamesentimentresonatesinthestatementbyFarzanetal.(2009)that“the
sustainabilityofonlinecommunitiesdependsontwomainfactors:thecreationofquality
contentandthecontinuinginteractionofusersaroundthiscontent”(p.31).AnonlineCoP,
“baseduponuser-producedcontent”(Atwell,2007,p.11)becomestheembodimentofthe
community’sworkbutevenifitiswellorganized,howisonetoknowwhatisimportantto
view?Whichresourcesarenottomiss?Whilerankingschemessuchasthoseononline
shoppingsitesarementionedinpassingintheliterature,Farzan,DiMicco,&Brownholtz
(2009)deployedasystemthatrotatedthedutiesofcuratingandpromotingresources
throughoutthemembership.Inadditiontobringingintocirculationresourcesthatmay
havenotbeenviewedbythemembership,thisactivityalso“encouragedasocialdialogue
betweenuserswhowouldnototherwisecommunicate”(Farzan,DiMicco,etal.,2009,p.
39).Thistypeofmutuallybeneficialmemberactivitiesisawonderfulillustrationofhowa
communitycanfosteracultureofsustainability.
Summary–cultivatingacultureofsustainability.Inthissegment,wehave
lookedasjusttwofactorsthatcanleadtoacultureofsustainabilityforacommunityof
practice:governanceandleadershipforsustainabilityandmanagingthecontentcreated
bythecommunity.Bothofthesefactorscanbeleveragedassupportforthecommunity’s
practiceanditsdevelopmentofcognitivesocialcapital.Next,weturnourattentiontothe
craftingofanenvironmentinwhichtheworkofanonlinecommunitycannotonlytake
placebutthrive.
40
SummativeCategory4:CultivatinganArchitectureforParticipation
Thisfourthcategoryofconsiderationsforcommunityofpracticesuccessisunique
tothetechnology-mediatedcommunityofpracticeastheyconcerntheonlineenvironment.
Inusingtheterm“architectureforparticipation”wearecallingforsomethingthatismore
thanthesumofitsparts.Notonlydoesitentailfunctionaldesign–andorganize“the
repositoryappropriately”asWengeradmonished(2002,p.102)-butitshouldalsoinclude
propersupportssoastoeliminateasmuchaspossiblethebarriersthattechnologymight
presentforanygivenmemberorforthewhole.Wewillthusdividethisconstructintotwo
factors,1)designand2)technologysupport,andlookbrieflyatwhattheliterature
recommendsinorderfortheseelementstosupportasuccessfulcommunityofpractice.
Designconsiderations.Thefirstconsiderationwhenlookingatdesigninthe
contextofanonlineCoPistoacknowledge,ashasBarabetal.(2003),that“thetechnology
determinestheepistemology.Bythiswemeanthattheprogrammingthatcreatesthe
designedtechnologicalinterfaceiscomposedofdecisionsthatincorporatecertain
ideologies.Attheleast,theylimitsometypesofexchangeandencourageothers”(p.249).
Thissimplestatementdoesindeedsumuptherealitywhenworkingwithanykindof
technologyinthepursuitoflearning;therearelimitstowhatcanbedonegiventhe
boundariesimposedbyachosentechnology.Italsoillustratestheprimarytensionwhenit
comestodesigninganenvironmentforaCoP:howdoesonesimultaneouslysupportthe
self-designinherentintheCoPmodel,bywhichacommunityshapesitsownexperience,
yetalsopre-createafixedsetofconstructsinwhichthisworkistohappen?
Theliteraturehassuggestionsinhowtoresolvethisduality.Atwellsuggeststhat“a
41
virtualcommunity-oranytraditionalorganization-isthedesignedcommunity,whereas
thecommunityofpracticeiswhatemergesfromthedesignedcommunity.Thebestone
candoissetupadesign(e.g.avirtualcommunity)andhopetheemergingcommunityof
practicecanachieveitsgoalsoflearningandgrowthwithinandaroundit”(p.9).Barabet
al.(2003)isalittlemoreoptimisticandoffersthepracticeof“minimalistdesign”:“theidea
istocreateatentativeplatformandthenfacilitatethecommunityingrowingandevolving
itsownspace,aprocessthatinvolveswalkingthetightropebetweendesigningthe
communityandallowingittoemergeformtheneedsandagendasofitsmembers”(p.242).
Thismethodofminimalistdesignrequires“co-evolutionary”design(ratherthan
participatory)asitmustcontinuetobeshapedthroughcollaborativeworkbetweenthe
designteamandthecommunityitselfastimeprogresses.Farooqetal.(2007)supports
thisasasolutionbyfindingthat“designinterventionsthatenhanceenduserparticipation
andinteractionwiththedesignersofthecommunityinfrastructurecanleadto
sustainability”(p.400).Whatremainstobeseenisifthistimeandresourceintensive
methodissustainableoverthelifespanofacommunityorifthemaintenanceofthe
environmentcanslowlybeshiftedtotheCoPitself.
Beyondthisbalanceofexternalandinternalenvironmentaldesign,anygiven
communitywouldneedtoundergoathoroughanalysisinordertodeterminetheexactset
oftoolsandfunctionsthatwouldbestsupporttheirefforts.Lesser&Storck(2001)
recommendthattheonlinecommunityatleastleverage“theinformationtechnologyto
makeiteasierforindividualstolocateandcontactfellowcommunitymembers(andto)
identifyexperts…whocouldbevaluableinaddressingquestionsposedbycommunity
members”(p.834).Thiswouldprovideameansforfacilitatinganddeepeningmember
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connectionsandalsosupportthecommunitydimensioninWenger’sCoPmodelandthe
relationaldimensionofthesocialcapitalframework,thusbuildingtheoverallcommunity.
Thisisagoodexampleofafeaturetobefoundinthedesignofanarchitecturefor
participation.
Scaffoldingtechnology.Intermsofsupportingasuccessfulcommunity,the
variouscombinationsofpossibletechnologiesareseeminglyendlessandagain,theneeds
andcharacteristicsofagivencommunityshoulddrivealltechnologicalchoices.However,
thereisoneareathatisrepeatedmentionedintheliteratureandsomustbeincludedhere
andthatistheimportanceofsupportandscaffoldingfortheuseofwhichevertechnologies
acommunitychoosestouse.Guldberg&Mackness(2009)indicate“researchhighlights
theimportanceofassessingthetechnicalexpertiseofparticipants,particularlywhena
numberofdifferenttechnologicaltoolsareused”(p.536);almostallthestudiesreviewed
urgedaplanofactiontosupportmembersastheygainthetechnologicalskillsnecessary
forpracticaluseoftheonlineenvironment.Johnson(2001)addstothisthat“theseskills
includenotonlyoperationofthetechnologybutskillsinasynchronousandsynchronous
discussionaswellasonlinecollaboration”(p.53).Evenastechnologybecomesmoreand
moreubiquitous,itisstillworthwhiletoprovidethesesupportsandseekthisinputto
avoidisolatingmembersduetotechnologicalissues.
Summary–cultivatinganarchitectureforparticipation.Itisimportantthatthe
useoftechnologynotovershadowthecalltoactionthatconstitutesthecreationofan
onlinecommunityofpractice.Choosingasitedesignthatisshapedbyandreactivetothe
needsofthecommunity,andtakingthetimetoplanintentionalsupportsandscaffolding
fortheuseofwhatevertechnologiestheCoPchoosestousetosupportitsworkaretwo
43
waysthatacommunitycancultivateanarchitectureforparticipation.
SummaryofSuccessFactorCategories
TheanalysisofthemostfrequentlycitedCoPsuccessfactorsinthecommunityof
practiceresearchliteratureproducedfourcategoriesofsuccessfactors.Thesefour
categoriesinvolvethecultivationandmaintenanceof1)acultureofinquirythatfosters
andsupportscriticaldialogue,2)acultureofmutualengagementinwhichmemberstrust
andshareknowledgefreely,3)acultureofsustainabilitythatsupportscommunity
persistenceandorganization,and4)anarchitectureforparticipationthatsupports
accessibilitytoboththecommunityandsharedresources.Whilethesecategoriesare
effectivefororganizingandanalyzingCoPsuccessfactors,oneofthemostfrequentlyand
emphaticallycitedelementsforsuccess–thatofaskilledmoderatororfacilitator-defied
suchcategorizationastheliteratureindicateitasrelevanttoall.Giventhattheliterature
pointstothepresenceofamoderatoraskeytosuccessinalltheseareas,thenextsection
focusesonthisoverarchingsuccessfactorandestablishesthebasisforthisstudy.
TheRoleofModerator
Thestewardshipprovidedbyacapablemoderatorshowsuphighonalmostevery
listofsuccessfactorsforonlinecommunitiesofpractice.Accordingtotheliterature,the
workofthemoderatoristhatof“anunsunghero”(Wenger,2009);Atwell(2007)praises
MagdaBalica’sdepictionoftheCoPmoderatoras“ashepherd,akeeperofthepurpose,a
guardianofthecommunity,atimekeeper,aco-explorerofmeaning,aco-explorerof
contexts,amoverofinquiry,ahostatabanquet”asanaccuraterepresentationofthemany
servicesprovidedtothecommunitybyagoodmoderator(p.13).
Wenger(2002)makesthisalittlemoreconcrete;hestatesthatthejobofthe
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moderatoris“tofosterhorizontalrelationships,nottocreateahierarchicalchannelof
informationthoughwhichmembersmustnavigate.Coordinatorsconnectpeople;theydo
notconveyinformation.Theybrokerrelationships,notknowledge”(p.128).Indeed,given
thatthemembershipofanonlineCoPcanbeputoffbyissueswithtechnologyorbynot
feelingconnectedtothegroup,someonehastobetheretoassist.Guldbergmakesthis
pointevenmoredirectly,notingthat“whenlearnersfailtounderstandculture,normsand
learningtensions,donothavethenecessarytechnicalskillsandthusexperiencenegative
emotion,theyareunabletoestablisheffectiveconnectionsandmayfindthemselvesin
isolationfromthecommunity(p.536).Theliteraturesuggeststhatthesearethegapsinto
whichthemoderatorstepsso,inordertobetterunderstandthisrole,wewilllookat
examplesofhowthemoderatorsupportstheworkinthesummativecategoriesestablished
previously.
ModeratorRole:CultivatingaCultureofInquiry
Cultivatingacultureofinquiryincludescraftingastrongandinclusivepurposefor
thegroup,encouragingcriticaldiscourseanddevelopingadiversemembershipintermsof
experiencelevels,expertiseandareasoffocusorinterest.
Oneofthemoredifficultelementsinthiscategoryforthemoderatortoachieveis
thatoffosteringcriticaldiscourse;Gray(2005)describesashelping“thecommunityevolve
fromaforumforsharinginformationtoacommunityofpracticewhereknowledgeis
constructedthroughsharedlearning”(p.27).McDermott(2001)reflectsthatthe
moderator’s“primaryroleislinkingpeople,notgivinganswers”and“buildinga
communitythattrusteachotherenoughtoaskforhelpandsharehalf-bakedideas“(p.12).
Intruth,communitiesfrequentlystruggletogetbeyondpoliteandinnocuousbanter,andit
45
iseasytounderstandhowaneffectivemoderatormightbenecessarytoprodthe
membershipbeyondthiscomfortabledialogueandintocriticaldiscussions.Wenger,who
hasadopted“socialartist”asadescriptivetermforagroup’smoderator,pointsoutthat
“socialartistshelpusexperienceourselvesaslearningcitizens.Theyknowhowtobring
outourpassions.Theymakeuscaretothepointofengagingourwholepersoninasocial
learningspace”(2009,p.10)andinthisway,moderatorscanopenupdialoguewhereit
mightnotexist.
Barabetal.(2003)indicatesthatcriticaldiscoursecanalsosufferwhencoreor
seniormembersofthecommunityaretootightlyalignedwithoneanotherandalienated
fromnewcomers;hereportsthatagoodmoderatorcanmixthingsupinordertoreverse
trendsthatmayresultin“newmembershavingfeweropportunitiesfornegotiation
becausetheidentityofthecommunityappearsalreadyestablished”(p.248).Fontaine
(2001)describesasimilarmoderatoractivityandstates“theyencourageandenergize
participationbyinteractingwiththecommunity,byendorsingideas,andbydirecting
knowledgetotheappropriateexperts.”(p.129).Itisthismixingupoftheoldandnew,the
unknownandtheknownthatseemscriticaltoinspiretruecriticaldiscourse.
ModeratorRole:CultivatingaCultureofMutualEngagement
Cultivatingacultureofmutualengagementinvolvesgrowingamembership,
fosteringknowledgesharingingeneralandbuildingtrust.Naturally,moderatorsoften
playacriticalpartingrowingandsustainingthemembershipofaCoP.Theyworkwith
managementorthegroupitselftosolicitnewmembers,theywelcomenewcomers,they
“energizethecommunityandserveaschiefmotivator”(Fontaine,2001)andthey“keep
peopleinformedofwhateachotherisdoingandcreateopportunitiesforpeopletoget
46
togethertoshareideas”(McDermott,2001).Asifthiswerenotsufficient,Fontaine(2001)
echoeswhatisnotedinmuchofthegroupleadershipliterature(Gairín-Sallán,Rodríguez-
Gómez,&Armengol-Asparó,2010;Garavan,Carbery,&Murphy,2007;Tarmizi&de
Vreede,2005;Tarmizi,2007)whenhegoesontosaythat“facilitatorsareresponsiblefor
brokering,networking,andconnectingcommunitymembers”butmustalso“provide
closurewhennecessaryandgiveconstructivefeedback“(p.129).Asnoted,thetasks
associatedwithmanagingthemembershiparebroadandrequireagreatamountoftime
andenergyonbehalfofthemoderator.
Themoderatoralsomustleadthecommunityingeneratingtrust,oftenbymodeling
behaviorsandnormsforparticipationwithinthecommunity.Babinskietal.(2001),in
describinghowaparticularcommunitydesiredproblemsolvingwouldoccurinitsforums,
notedthatthemoderatorwould“modelthisprocessormakeitmoreexplicitbydiscussing
itwithinthecontextofa‘real’discussiononline”(p.168).McDermott(2001)tellsofeven
manipulatingthesocialorderdirectly,describingtimeswhenthemoderator“orchestrated
communityinthebeginningsothatasenior,well-respectedcommunitymemberasksfor
help”(p.11),allowingthecommunityitselftodemonstratenormsandtrust.Thesearebut
twoexamplesfromtheliteraturedescribingstrategiesforencouragingmutualengagement
forthosewhomaybeontheperipheryofthecommunity.
ModeratorRole:CultivatingaCultureofSustainability
Cultivatingacultureofsustainabilityforacommunityofpracticeinvolves
developingthegroup’ssenseofcontinuityinanumberofways;wefocushereongrowing
resourcesandleadership,twokeystosustainingaCoP.Wenger(2002)notesthat
“communitiesoftenbeginwithaspikeofinterestandenergy…however,afterthefirst
47
event,therealityofthecommunitywork—networking,sharingideas,maintaintheweb
site,typicallysetsinandpeople’senergyforthecommunitycanfalloffsharply”(p.84).
Stuckey&Smith(2005)whosescholarshipiscenteredonstrategiesforthisparticularlife
phaseofaCoP,referthistotheperiodafterthe“firstblush”isgone(p.4)butrefertoall
stagesofacommunity’sdevelopmentinsayingthat“sustainingacommunityofpractice
involvesdeliberatelyrespondingtochangeinacommunity’slifetogetheraswell”.Theygo
ontotellthestoryofthemoderatorwhoheld“a10-yearbirthdaybashforthe
community…wherecommunitymembersingeneralcancelebrateandreflectontheirtime
together,reconnectsthecommunity,sustainsit,andmovesitforward”(p.4).Creatingan
environmentthathonorstheon-goingchangesthatinevitablyarefacedbyanevolving
communityisanotherchallengefacedbyagroup’smoderator.
Ofcourse,sustainabilityalsomeansthatacommunitymustfindthenecessary
resourcestocontinuetoexist.Stuckey&Smith(2005)refertothisinstatingthatthe
abilityofthemoderator(andthesponsor,ifthereisone)todraw“appropriate
nourishment(i.e.newtopicsornewbloodandprobablynewmoney)fromthe
environmentisakeyconsideration”(p.6).
ModeratorRole:CultivatinganArchitectureforParticipation
Theprevalenceandusefulnessofconnectivetechnologyinsupportinga
geographicallydispersedCoPhasbeenstatedandrealized;itisfurthersuggestedbythe
literaturethatchoosingasitedesignshapedby,andreactiveto,theneedsoftheonlineCoP
isimportantforfosteringparticipation.McDermott(2001),forexample,pointsoutthatany
technologicaldesign“shouldreflectthenaturalwaycommunitymembersthinkabouttheir
fieldoftopic…thekeytomakinginformationeasytofindistoorganizeitaccordingtoa
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schemethattellsastoryaboutthedisciplineinthelanguageofthediscipline”(p.11).
Determiningthenatureoftheonlineenvironmentmaybeoutsidethescopeofthe
moderator’sdutiesbutitisworthnotingthatincaseswheretheyareinvolved,attention
shouldbepaidtothisfactorforsuccess.
Givenanonlinecommunity’srelianceontechnology,“adequatescaffoldinginthe
formofbothtechnicalsupportandusageofthetechnologyforcommunicationand
collaborationisnecessary”(Johnson,2001,p.56).Thisthenisanotheraspectof
cultivatinganarchitectureforsuccessandonewhichoftendoesfallwithintherangeof
supportofferedbythemoderator,especiallyforsmallercommunities.Indeed,Bourhiset
al.(2010)foundthat“theleaderplaysacriticalroleinenablingmemberstoparticipateby
givingthemindividualhelpandremovingobstaclestotheirinput”(p.186)sowhilesuch
supportisclearlyanadvantageinsupportingtheoverallsuccessofthecommunity,itisthe
moderatorisoftencastintheroleoftechnological“firstresponder”.
Conclusions
SummaryofFactors
Wehavelookedatanumberofelementsidentifiedbytheliteratureascriticalfor
growingandsustaininganonlinecommunityofpractice.Cultivatingacultureofinquiry
includescraftingastrongandinclusivepurposeforthegroup,encouragingcritical
discourseandmaintainingamembershipthatisdiverseintermsofexpertise,experience
andfocusofinterest;theseelementsmapontoWenger’sdimensionof“domain”andthe
socialcapitalstructuraldimensionorconnectivity.Cultivatingacultureofmutual
engagementinvolvesgrowingamembership,fosteringknowledgesharingandbuilding
trust;theseactivitiesaretiedtoWenger’scommunitydimensionandthesocialcapital
49
dimensionsidentifiedasstructuralandrelationalbutwhichagainreferenceconnectivity.
Incultivatingacultureofsustainability,aCoPrequiresleadershipfromwithinandavital
growingbodyofresourcesandartifactstoshare;thisisWenger’spracticedimensionand
thesocialcapitalcognitiveorsharedlanguagedimension.Andfinally,inthecaseof
technologymediatedcommunitiesofpractice,creatingandsustaininganarchitecturethat
fostersmemberparticipationthroughparticipatoryandco-evolutionarydesignand
scaffoldingfortechnologyuseaidsinensuringthatmembersdonotexperiencebarriers
duetotheonlinenatureofthecommunity.Andinalltheseareas,wehaveseenhowa
designatedmoderatorcanfillingaps,assist,supportandotherwisegentlydrivethe
communitymakingthatroleacriticalneedindeed.Table2.1summarizesthefindingsof
thisliteraturereviewandthefoursuccessfactorsummativecategories.
TheroleoftheModeratorandtheneedforfurtherstudy
Asmentionedpreviously,thisisnotanexhaustiveliteraturereviewanditisentirely
possiblethatsomevaluablestudiesweremissed.However,asBourhiset.al(2010)report:
“Amongthecommunitiesinoursample,thosewhosesuccessexceededinitialexpectations
hadveryinvolvedleaderswhopossessedtheabilitytobuildpoliticalalliances,tofoster
trust,andtofindinnovativewaystoencourageparticipation.Thesepeopleendedupin
thisimportantpositionbecauseamemberoftheorganization’smanagementteamorthe
sponsorhaddecidedthattheyhadtherightsetofabilitiesandshouldbe
selected…However,tohelporganizationschoosethebestperson,moreresearchneedsto
bedonetoinvestigatetheprofileofsuccessfulleaders”(p.33).Withthisthoughtinmind,
weturnnowtoChapter3,Methodology.
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Table2.1Summaryofliteraturereviewfindingsandsummativesuccessfactorcategories
Factors Cultivation ModeratorRole
CultureofInquiryRelatedtodomain(Wenger)&structural(socialcapital)dimensions
PurposeCriticalDiscourseDiversification
Craftingastrongandinclusivepurposeforgroup,encouragingcriticaldiscourse,embracingandencouragingdiverselevelsofexpertise,experienceandinterestsinmembership.
FacilitatesdevelopmentandevolutionofCoPpurpose;fosterscriticaldiscoursebymoderatingqualityandfocusofdiscussions;createsconnectionsbetweendissimilarmembers;demonstratesapassionforlearning;issociallyandpoliticallyadept.
Factors Cultivation ModeratorRoleCultureofMutualEngagementrelatedtocommunity(Wenger)&structural,relational(socialcapital)dimensions
MembershipKnowledgeSharingTrust
Growingandcultivatingamembership,fosteringknowledgesharing,buildingtrust
Solicitsandwelcomesmembers;modelsandbuildstrust;providesguidanceforresolvingissues;createsandpromotesopportunitiesforinfoandknowledgesharingacrossthegroup.
Factors Cultivation ModeratorRole
CultureofSustainabilityrelatedtopractice(Wenger)&cognitive(socialcapital)dimensions
LeadershipManagingContent
Developingleadershipfromwithin,cultivatingabodyofknowledgeartifactstoshare
Sustainscommunitymomentum;stimulatesmemberactivityandinterest;locatesandprocuresresources;fostersanddevelopsemergentleaders;manageschange;providesinnovativesolutions.
Factors Cultivation ModeratorRole
ArchitectureforParticipation
DesignTechnology
Participatoryandco-evolutionarydesign;scaffoldingfortechnologyuse
Supportsmemberuseoftechnology;solicitsmemberinput;leadsandmodelstechnologyuse.
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CHAPTER3:METHODOLOGY
ThisstudyseekstobetterunderstandthevalueplacedbyCoPmembersofpractice
onmoderatoractionsandcharacteristicsthathavesurfacedintheemergingliteratureas
supportiveofcommunitiesofpractice,specificallythoseCoPthatsupporttheprofessional
developmentofeducators.Thefollowingresearchquestionswillframethestudy:
1. Whatvaluedomembersofeducatoronlinecommunitiesofpracticeplaceon
particularmoderatoractions?
2. Whatvaluedomembersofeducatoronlinecommunitiesofpracticeplaceon
particularmoderatorcharacteristics?
3. Domemberdemographics–age,gender,yearsofCoPmembership,technology
experience-influencethevaluerankingofmoderatoractionsandcharacteristics,
andifso,how?
4. Aretheremoderatoractionsorcharacteristicsthatarenotprevalentinthe
literaturebutvaluedbymembers?
ResearchDesign
Approach
Asurveymethodologywasemployedforthisresearch.Giventheresearch
questions,whichseektolearnaboutthevalueperceptionsofmembersinregardsto
moderatoractionsandcharacteristics,surveymethodologywasdeterminedtobethemost
expedientanddirectmethodtoreachtheresearchgoalsafterconsultingtheliterature.For
example,accordingtoTuckman(1999),surveymethodology“allowsinvestigatorsto
measurewhatsomeoneknows…andthinks.Evenwhenanalternativeisavailable,simply
askingsubjectstorespondmaybe(andoftenis)themostefficientone.”(p.237).Another
52
strengthofsurveymethodologyisthat,withcarefulplanningandattentiveinstrument
construction,thecollectedinformationcanbesystematicallyandefficientlyconvertedinto
datatowhichstatisticalanalysiscanthenbeapplied.Additionally,sincethemembersof
onlineCoPsarewellacclimatedtowebtechnologyandroutinelyusesuchtoolstoconnect
withthecommunity,theriskofcoverageerrorduetosubjectunfamiliaritywithweb
technologyisdiminished.Lastly,asstatedbyDillman,et.al(2009),“theremarkablepower
ofthesamplesurveyisitsabilitytoestimatecloselythedistributionofacharacteristicina
populationbyobtaininginformationfromrelativelyfewelementsofthatpopulation.”(p.
54)Acarefullyconstructedsampleframecombinedwithrandomsampling,strict
methodologytoreduceerrorandbias,andprecisionintermsofdataanalysiswilladdrigor
and,takentogether,willincreasetheprecisionofthemeasurementsandthevalidityofthe
findings.
Population,Sample&SamplingProcedures
ThetargetpopulationforthisresearchisUnitedStates-basedtechnicalworkforce
educatorswhoaremembersofCoPswhosedomainisthatofeducatorprofessional
developmentandthedevelopmentofpedagogicalcontentknowledge.Itwasanarduous
tasktofindasetofcommunitieswhoseorganizationpermittedthereleaseofcontact
informationofitsmembers;severalmonthsandalmosttwentygroupswereapproached
priortosecuringthreeCoPsthatmettheabovecriteriawhilealsoprovidingvariationin
thenumberofmembers,thegeographicaldistributionoftheirmembers,andamixof
membersintermsofage,gender,andlengthofassociationwiththeCoP.Thefirstofthe
threeCoPsisacommunityofeducatorsfocusedontheadoptionandadaptionof
informationtechnology-relatedcurricularmaterials,approachesandpedagogy;the
53
membersaregeographicallydispersedacrosstheUnitedStateswiththecoordinatingoffice
locatedinTexas.Thesecondisanoutgrowthofworkdonebyanationalcenterfor
biotechnologyeducationheadquarteredinSanFrancisco.TheCoPmembersinthiscase
wereeducatorsdistributednationallywhoareinvolvedwitha“bridgetocollege”program
whichprovidesmodels,curriculumandsupportforinstitutionsinterestedincreatingand
promotingstudentpathwaystocareersinbiotech,especiallyamongstunderrepresented
populations.ThelastofthethreeCoPsisaCoPofrenewableenergyandenergyefficiency
educators,distributednationally,thatareworkingcollaborativelytobroadentheavailable
curriculuminthisareaandalsotoincorporateinternationalpracticesinthisincreasingly
globalsector;thisCoPiscoordinatedbyaregionalengineeringandrenewable
energy/energyefficiencyeducationcenterlocatedinCalifornia.
Thesamplingframe,orlistfromwhichthesamplewasdrawn,wascreatedby
combiningthelistofCoPparticipantsidentifiedbythecoordinatorsoftheCoPsashaving
theroleofmember,participant,user,orasimilartitle;thecombinedlistconsistedof108
uniqueemailaddresses.Permissionandaccesstothesemembersandtheiremail
addresseswasprovidedbythesponsoringorganizationwhoreviewedtheirlistsfor
currencyandcompletionpriortoprovidingthemtotheresearcher.Toreinforcethe
appropriatenessofthesubjectsforthisparticularstudy,initialsurveyitemsrequestthat
respondentsconfirmthattheyareeducatorsandalsorequestconfirmationofCoProleto
ensurerespondentswhoself-identifyinaroleotherthanmember–moderator,facilitator,
sponsor,administrator,etc.–arescreenedoutasthisstudyseekstomeasurethe
perceptionofthemembershipratherthanthatoftheleadership.
54
Aprioripoweranalysiswasusedtoestimateasufficientsamplesizetoachieve
adequatepower;basedoncalculationsassuminga50%responserate,adesired95%
confidencelimitandadesired5%marginoferrorasamplesizeof84wascalculatedgiven
thepopulationof108CoPmembers.Inpreparationfordrawingthesample,thethreelists
–representing108uniqueelements-werecombinedintoasinglelistusinganExcel
spreadsheetandthenrandomizedbyassigningeachelementarandom,non-sequential
identifyingnumber,andsortingnumerically.Theidentifierswerethenremoved,newnon-
sequentialrandomnumberswereassignedtoeachelement,andtheelementlistwasagain
sortednumerically.Thisprocesswasrepeatedatotalofthreetimes.Attheconclusionof
thisprocess,theemailaddresseswerescrambledtothepointthattherewasnolongeran
identifiableordertothesequenceinwhichtheywerelisted.Asystemicrandomsample
wasthendrawnusingafixedsamplingintervalof3untilasamplesizeof84wasachieved.
Theemailaddressesofthe84elementsselectedforthestudywereenteredintothe
surveyingsoftwarewhichwasthenusedtotracksubmissionsandeliminaterepeat
submissions.TheconcernthatoneormoreoftheCoPsmaybeover-orunder-represented
isnotconsideredcriticalduetothenatureoftheinformationsought:therespondentsare
reportingonlythevaluetheyattachtoaparticularmoderatoractionorcharacteristic,and
werenotaskedtoevaluatetheirparticularmoderatororCoP.Iftheydidnotwitnessor
experienceaparticularactionorcharacteristic,“didnotobserve”wasavailableasa
response.
Otherconsiderationstakenintoaccountwhendeterminingsamplesizeand
samplingprocedurecenteredonconcernsaboutresponseratewhichinturninfluencesthe
potentialforcoverageerror.Researchonwhatmightbeexpectedintermsofaweb-based
55
surveyresponseraterangedfromcautiouslypositivetoquitenegativehoweverthe
primarybarrierreportedbytheseresearchersappearedtobetiedtorespondent
unfamiliaritywithweb-basedtechnologies.Forexample,inoneoft-quotedmeta-analysis
paper,Manfredaetal.(2008)notedthatthe“increasedburdenwhenrespondingthrough
non-traditionalmethods”bythosewith“limitedwebliteracyandlow-frequencyuseofthe
Internet”(p.81)createdameasurablebarriertoparticipationandcompletion.Conversely
yetinagreementwiththisfinding,areviewofwebsurveyresponserateliteratureby
Schonlauetal.(2002)foundthatweb-basedsurveysadministeredtosubjectswithsome
technologicalexperiencehadrelativelystrongresponseratesthatrangedfrom19%to
39%(p.84).GiventheonlinenatureoftheCoPsthatmakeupthisstudy’starget
population,andthefrequencyofweb-basedactivityonthepartoftheirmembers,alackof
webliteracywasnotseenasasignificantbarrierforthisparticularpopulation.Indeed,the
finalresponserateforthissurveywasarobust54.7%sowhilethecautionsareworth
mentioning,itwouldseemthatthisstudyconfirmsthatafamiliaritywithweb-based
technologyminimizesatleastoneperceivedissuewithweb-basedsurveyresponserates
andpotentiallymayreducecoverageerror.
Alowresponserateisalsosometimesperceivedasincreasingtheriskofnon-
responseerror;thiswasalsoconsideredwhendeterminingsamplingprocedures.
However,Manfredaetal.(2008)pointsoutthat“non-responsedoesnotnecessarilyleadto
non-responseerror,whichisafunctionofthepercentageofthesamplenotrespondingto
thesurveyandthedifferencesinthestatisticsbetweenrespondentsandnon-respondent”
(p.99).Inresponse,thesamplingprocedureutilizedwasdesignedtocreateas
representativeasampleaspossibleinanefforttocombatbothsampleerrorandalsonon-
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responseerror.Aremainingconcernwasthatofmeasurementerror,whichisrepresented
inthesurveymethodologyliteratureasbeinginfluencedbysurveydesignand
implementationmethodology;thesearefullyaddressedinthenextsegment.
Process
Asnotedpreviously,thisstudywasconductedasaweb-basedsurvey.Theuseofa
websurveyisparticularlywellsuitedtothispopulationgiventheirconnectiontoaweb-
basedcommunity;thisensuressomefamiliaritywithweb-basedtechnologyandreduces
theriskforcoverageerrorwhichisnormallyassociatedwithtechnology-mediatedsurveys.
ThisrationaleissupportedbytheliteratureasnotedaboveandalsobyAoki&Elasmar
(2000),whostatethat“thoughtherearestilllimitationstobeovercomeiftheWebisused
forgeneralpopulationsurvey,theWebwillpresentadvantagesovertraditionalmodesof
datacollectionifitisusedforspecificpopulationsthatareknowntobeInternetsavvy”
(p.3).
ThesurveywashostedonlineandadministeredthroughtheuseofSurveyMonkey,
anonlineweb-surveyservice.SurveyMonkeywasprimarilychosenfortheeaseitbringsto
therespondent:itallowsforfastandfamiliaraccessviaURLandisplatformandbrowser
agnosticwhichminimizesthepotentialfortechnologicalinterruptions.Additionally,it
supportssophisticatedandintelligentsurveydesign,isextremelyrobustintermsofdata
management,andallowsforreminderstonon-responderstobesentbasedonsurveydata.
Inaddition,SurveyMonkeyiscurrentlyacommonchoiceforeducationalandsocialscience
researchandhasalsobeenusedextensivelyinavarietyofcapacitiesbytheauthorfor
sevenyears.
57
InstrumentDesign
Thesurveyinstrumentcontained25items;thefirstsegmentsecuredconsent,the
nextsetofitemsscreenedforparticipantappropriatenessforthisparticularstudy
(educator,CoPmember,activeinaCoP)afterwhichsevenitemspresentedmoderator
actionsandsevenitemspresentedmoderatorcharacteristicsasdrawnfromtheliterature.
Thesurveyconcludedwithfivedemographicitemsandanoptiontobekeptinformedof
thestudyresults.Thefollowingshortdiscussionwilldescribetheprocessbywhichthe
moderatoractionsandcharacteristicsurveyitemswereselected,afterwhichadetailed
descriptionofthesurveyinstrumentwillcommence.Thefullinstrumentisavailableas
AppendixA.
Theitemsthatrelatedtomoderatorcharacteristicsandactionswereselectedto
representthefoursummativecategoriesofsuccessfactors:cultureofinquiry,cultureof
mutualengagement,cultureofsustainabilityandarchitectureofparticipation.The
moderatoractionsdrawnfromtheliteraturearound“cultivatingacultureofinquiry”
focusedonthoseactivitiesthatguidethequalityandfocusofthediscussionandthatcreate
connectionsbetweendissimilarmembersinthegroup;therelatedsurveyitemsread:“The
moderatoractivelyguidesthequalityandfocusofdiscussions”and“Themoderatorcreates
connectionsbetweenknowledgeseekersandexperts”.Thetwomoderatorcharacteristics
drawnfromthiscategoryfocusedonthemoderator’spassionforlearningandskillful
navigationofgrouppolitics;theresultingsurveyitemsread:“Themoderatordemonstrates
apassionforlearning”and“Themoderatordemonstratessocialacumen,understanding
andawareness”.Futureresearchmayminethiscategoryofsuccessfactorsmore
thoroughlyforattributesandactionsbutforthisinitialstudy,thesestatementswereused
58
toreflectthatwhichtheliteraturesuggestedintermsofamoderator’sroleincultivatinga
cultureofinquiry.
Withinthecategoryofcultivatingacultureofmutualengagement,thepredominant
focusintheliteraturesuggeststhattheeffectivemoderatorguidesthecommunitywhen
issuesarise,andfosterstrustwithinthegroupbymodelingtrustworthybehavior;the
relatedsurveyitemsread:“Themoderatorguidesthecommunitythroughdisruptionsor
conflicts”and“Themoderatorworksatkeepingmembersinvolvedinthecommunity.”The
twomoderatorcharacteristicsfromthiscategoryreflectedthattheeffectivemoderator
shouldbeapersonthatengenderstrustthemselvesandworksatwelcomingandkeeping
membersinvolvedincommunity.Therelatedsurveyitemsread:“Themoderator
demonstratesthats/heistrustworthy”and“Themoderatoriswelcoming”.Again,these
elementswereassignedasindicatorsofmoderatorattributesandactionsthatthe
literaturesuggestedforthiscategoryofsuccessfactors;furtherresearchissuggestedto
fullyinvestigatethevariousmoderatoractionsandcharacteristicsthatsupportthe
cultivationofacultureofmutualengagement.
Inthesummativecategorythatfocusesoncultivatingacultureofsustainability,the
twoactionsselectedtoreflectactionstakenbythemoderatorfocusonthemoderator’s
roleinkeepingthecommunityenergizedandbeingactiveinfindingresourcestosupport
theworkofthecommunity;therelatedsurveyitemsread:“Themoderatorkeepsthe
communityenergizedandactive”and“Themoderatordrawsinresourcestosupportthe
workofthecommunity”.Thetwomoderatorcharacteristicsdrawnfromtheliteraturethat
reflectedfactorsofsuccessinthiscategoryread:“Themoderatorisinnovativein
respondingtochange”and“Themoderatorfostersleadershipwithinthecommunity.”As
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withthepreviouscategories,thesearebutafewofthepossiblemoderatoractionsand
characteristicswhoseperceivedvaluebymembersthatmaybeinvestigatedinfurther
studies.
Lastly,instrumentitemswereselectedtoreflecttheliteraturefindingsintheareaof
creatingandmaintaininganarchitecturethatsupportsparticipation.Inthiscategory,given
thatsomemoderatorsplayalimitedrole–ornoroleatall--inshapinghowtechnologyis
usedanddesignedforthecommunity,onlyonemoderatoractivityandonecharacteristic
wereusedasinstrumentitems.Thesurveyitemformoderatoractionsinthisareareads:
“Themoderatorsupportsmemberuseoftechnology”;theitemregardingthemoderator
characteristicforthiscategoryreads:“Themoderatorisskilledatusingtechnology”.
Thesurveybeganwithabriefstatementdescribingthestudyandanoutlineofany
potentialriskstorespondents,followedbyaninformedconsentcheckbox.Participants
wereunabletoadvancewithoutfirstprovidingconsent.
Onceconsentwassecured,threepre-questionsscreenedforvalidityofthe
respondent’sstatus(educator,member/participantofeducatorCoP,currencyof
membership);theseweretheonlysurveyitemsthatrequiredaresponse.Ifarespondent
wasnotaneducator,ordidnotself-identifyprimarilyasCoPmember-ratherthanan
administratorormoderator-theywereredirectedtoanexitfromthesurvey.This
measureintendedtoensurethatthesurveycollecteddataonlyfromthetargeted
population,thatofCoPmembers.
Thenextpageofthesurveydidnotcontainanysurveyitemsbutinsteadprovideda
quickintroductiontothefollowingpagesanddefinedkeyterms.Theinstructionsread:
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Thenexttwopageswillpresentsevenactionsandthensevencharacteristicsthat
researchhasidentifiedasrelevantwhenanalyzingtheworkofonlinecommunityof
practice(CoP)moderators.‘Moderator’referstothepersonwhoactsasthe
primaryfacilitatorforthegroup.Alternatetitlesincludecoordinator,facilitator
and/ororganizer;‘Actions’areobservableactivitiesperformedbythemoderatorin
theirroleasonlinefacilitator;‘Characteristics’aretraitsorbehaviorsdemonstrated
bythemoderatorintheirinteractionswiththegroup.(seeAppendixAforthefull
surveyinstrument)
Afterreviewingthisinformation,subjectsclicked“next”toproceedtoapageentitled
“ModeratorActions”;thispagecontainedsevenitemsthatemployedLikert-likeresponse
itemsmeasuringthevaluesubjectsplaceonsevenmoderatoractionsasdrawnfrom
categorizationoftheCoPsuccessfactorliterature.Thesevenitemswere:“Themoderator
activelyguidesthequalityandfocusofdiscussions”,“Themoderatorcreatesconnections
betweenknowledgeseekersandexpertsinthegroup”,“Themoderatorguidesthe
communitythroughdisruptionsorconflicts”,“Themoderatorworksatkeepingmembers
involvedincommunity”,“Themoderatorkeepsthecommunityenergizedandactive”,“The
moderatordrawsinresourcestosupporttheworkofthecommunity”,and“Themoderator
supportsthemembers'useofthetechnology.”Likert-likeresponseitemsareappropriate
forthiseffortastheycan“dealwithattitudesofmorethanonedimension,andtendtohave
highreliabilities”(Vogt,2005).Responseoptionswere“VeryImportanttome”,“Somewhat
Importanttome”,“Somewhatunimportanttome”,“Notimportanttome”,“DidNot
Observe”and“PreferNottoAnswer”(seeFig.3.1).
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Figure3.1:ExampleofModeratorActionssurveyitemThefinalitemontheModeratorActionpagewasanopen-endedtextresponseitemwhich
permittedrespondentstocontributeadditionalmoderatoractionstheyhavefoundtobe
importanttothem;thisopenitemprovideddataforfutureconsiderationandalsoreduced
cognitivedissonancemovingforwardshouldthesubjectfeelanimportantactionhadnot
beenincludedinthesurvey.
ThenextpageinthesurveyistheModeratorCharacteristicspagewhichcontained
sevenitemsthatcollectedrespondents’perceivedvalueofsevenmoderatorcharacteristics
drawnfromthesummativecategoriesofCoPsuccessfactorliteratureasdetailed
previously.ThispagelookedandfunctionedidenticallytotheModeratorActionspageand
usedthesameLikert-likeresponses.Thesevenitemsonthispageare:“Themoderator
demonstratesapassionforlearning”,“Themoderatordemonstratessocial
acumen,understandingandawareness”,“Themoderatordemonstratesthats/heis
trustworthy”,“Themoderatoriswelcoming”,“Themoderatorisinnovativeinresponseto
change”,“Themoderatorfostersleadershipfromwithin”,and“Themoderatorisskilledat
usingtechnology.”Thefinalquestiononthispagewasanotheropen-endedtextresponse
itemwhichpermittedrespondentstocontributeadditionalmoderatorcharacteristicsthey
foundtobeimportant.
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Followingthemoderatoractionandcharacteristicspageswasapagewithfive
demographicitemsthatrequestedinformationabouttherespondent’sCoPmembership
duration,theircomfortwithtechnology,theirage(inranges),andtheirgender.The
respondentsalsoindicatedoneoffivedisciplineareas;thisinformationwasnotusedand
deletedfromtheresults.Uponcompletion,respondentsweregiventheopportunityto
indicatetheirinterestinbeingcontactedwithstudyresultsandupdates,ortoindicate
willingnesstoparticipateinfollow-upinterviewsshouldthatstepbetakeninthefutureby
theresearcher.Ifasubjectexpressedinterestineitherorboth,theycouldwriteintheir
nameandemailaddress.
Perceivedfearofdisclosureorsecurityriskonthepartofrespondentswas
mitigatedbyprovidingassurancesofconfidentialityofresponsesininvitationsto
participateandontheinformedconsentpageofthesurveyitself.Thesurveycollectedno
descriptivedataabouttheCoPsormoderatorsnorwasanyidentifyingdataberequested
oftherespondent.Completingthesurveyviaemailattachmentwasnotanoptiontofurther
protecttheconfidentialityoftherespondents.
InstrumentTesting&Revision
Inordertodiminishtheriskofmeasurementerror(inaccurateorincomplete
responses)andto“identifywording,questionorder,visualdesignandnavigation
problems”(Dillman,Smyth,&Christian,2008),thesurveyinstrumentwasrefinedthrough
pre-testingandcognitiveinterviewswithseveneducatorssimilartothestudysubjectsas
wellastwoeducationalresearchers.Initialtestingwasperformedbyfoureducatorsand
thetworesearchers;thisgroupwassentaweblinktothesurveywhichallowedthemto
accessthepilotversionofthestudy.Oncerevisionsweremadebasedontheirfeedback,a
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secondgroupofthreeeducatorsweresentadraftoftheactualinvitethatthesurvey
populationwouldreceivewhichincludedalinktothesurveyinthebodyoftheemail.This
secondgroupwasaskedforfeedbackontheinvitationtextandprocessaswellasthe
survey.
Inbothcases,thesurveysettingsallowedreviewerstorevisitthesurveymultiple
timesandchangetheiranswersinordertotestallaspectsofthesurvey.Forbothphases
oftesting,reviewerswerealsoprovidedwithaWorddocumentwhichsolicitedtheir
writtenfeedbackonaccessingthesurvey,theintro/consentprocess,thescreening
questions,thesurveyitemsthatrelatedtomoderatoractionsandcharacteristics,the
demographicquestionsandtheoverallexperience(seeAppendixBforinstrument
reviewerinstructions).
Feedbackfromtheinitialgroupofreviewerswasmostlypositive;theyfoundthe
language,directions,processandoverallexperiencetobe“clear,directedand
unambiguous”and“easilyunderstoodandfollowed”.Suggestedchangedresultedina
revisionoftheLikert-likescaleontheModeratorActionsandModeratorCharacteristics
pagesfromsevenchoicestofour,theinclusionoftwoadditionalresponsesforgender
(“prefernottoanswer”and“identifyasneitherorother”),theadditionoftheinstruction
anddefinitionspagethatappearsjustbeforetheratingspages,andsimplifyingtheconsent
pagetext.
Inadditiontothewrittenfeedback,thethreeeducatorsinthesecondtestgroup
wereaskedto“thinkaloud”andrecordtheirthoughtsfromthetimetheyopenedthe
invitationuntiltheycompletedtheirexplorationofthesurveyinstrumentitself.The
feedbackcollectedfromthesecondgroupresultedinonlyonedesignrevisiontothesurvey
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itself:thequestionsfortheModeratorActionsandModeratorCharacteristicspageswere
brokenintoseparatequestionstoreduceaslightamountofvisualoverloadreportedby
twoofthereviewerswhenthequestionappearedasasingleblock.Otherwise,thesecond
groupalsofoundthattheinstructionswereclear,thattheyunderstoodthequestionsand
intent,andalsoreportedthattheemailinvitewasconciseyetprovidedenoughinformation
tobecompelling.Oncethechangeswereincorporatedbasedonthefeedbackofthesecond
group,thesurveyinstrumentwasfinalizedwiththeonlyadditionalchangeoccurring
duringthereviewbytheHumanSubjectsofficewhorequestedtheadditionofa“prefernot
toanswer”responsetoallquestionsonthesurveyoutsideofthoseusedforscreeningor
forindicatingconsent.Nomonetarycompensationwasofferedforcompletion.Instead,a
combinationoflanguageoninitialinvitationandonsubsequentremindersemphasizedthe
valueandpotentialbenefitsofparticipationforboththeindividualandthecollectiveinan
efforttoencourageparticipation.
ProcessandProcedures
ThesurveylaunchedonMay3,2016andwasavailabletorespondentsthroughMay
20,2016,atotalof18days.Practicesforincreasingreturnrates,assuggestedbythe
literatureanddetailedbelow,wereemployedtoencourageparticipationandcompletion
andtominimizecoverageerror.
Initialcontactwithsamplegroupmembersoccurredviaanemailmessagefrom
theirCoPmoderatororadministrator.Thisinitialmessageintroducedthestudy,endorsed
theresearcher,andencouragedparticipation(seeAppendixCforasampleinitialemail).
Whilethismadepracticalsenseinthatitexplainedtothesamplegrouphowtheyhadcome
tobepartofthestudyandalsopreparedthesubjectsfortheformalinvitationto
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participate,surveymethodologyliteraturealsoindicatesthat“creatingmultiplecontact
opportunitieswithselectedparticipants“(Perkins,2011)andusingmultiplemeansto
connectwithpotentialrespondents(Cooketal.,2000)alsoincreasesresponserates,so
askingtheCoPsthemselvestointroducethestudywasalsoseenasameanstoincrease
participation.
ThenoticefromtheCoPmoderatororadministratorwasfollowedbythe
researcher’sinitialrequestforparticipationlaterthesameday.Aswithallcorrespondence
regardingthesurvey,themessageincludedaconcisedescriptionofthepurposeanddates
ofthesurveyalongwithappreciationextendedfortheparticipant’sassistance;thetone
andthelengthwerecarefullytailoredandincludedanindicationoftheamountoftime
necessarytocompletethesurveyasadvisedbytheliterature(Clarkberg&Einarson,
2008).Thesurveylaunchedinparalleltotheinvitationasthereappearstobe
contradictorydataintermsoftheeffectivenessofapre-noticeemail(Cook,Heath,&
Thompson,2000;Dillmanetal.,2008;Fan&Yan,2010).Inaddition,theintroductory
messagefromtheCoPmoderatororadministratorintroducingthestudywasreferenced
in,andpastedbelow,theresearcher’sinvitetext.Twenty-fourresponseswerereceived
betweenMay3andMay9.
AreminderemailwassentonMay10,sevendaysaftertheinitiallaunchtothose
whohadnotyetresponded.Thismessagewasconstructedtobeslightlymoreconcisethen
theinitialinvitationbutagainincludedandreferencedtheoriginalmessagefromtheCoP
moderatororadministrator.TwelveadditionalresponseswererecordedbetweenMay10
andMay15bringingthetotalresponsecounttothirty-six.
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InreviewingtheresponsedataonMay15,itappearedthataportionofthe
recipientswerenotopeningtheemailinvitation;onepotentialrationaleforthiswasthat
theinvitewassentfromanunfamiliaremailaddress(thatoftheresearcher).Tocounter
thispossibility,onMay18theCoPmoderatororadministratorsentabriefreminderto
theirmembership,highlightingtheresearcher’semailaddressandencouraging
participation.Thiswasfollowedbya“lastchance”messagefromtheresearcheronMay
19,thedaybeforethesurveywastoclose.Andadditionaltenresponseswererecorded
priortothecloseofthesurvey,bringingtheinitialtotalresponsecounttoforty-sixwhich
represented54.7%ofthesamplepopulation.
TheprocedureforthisplanreflectsthefindingsofArcher(2007)whoseresearchon
web-basedresponseratevariablesreportsthat“increasingthetotaldaysaquestionnaireis
leftopen,withtworeminders,maysignificantlyincreaseresponserates.Itmaybewiseto
launchinoneweek,remindinthenextweek,andthensendthefinalreminderinthethird
week”(p.8).Clearlythisworkedwellwiththestudypopulationastheresultingresponse
rateeliminatesomeriskofcoverageorsamplingerror.
DataAnalysis
Thisstudyisframedbyfourresearchquestions:
1. Whatvaluedomembersofeducatoronlinecommunitiesofpracticeplaceon
particularmoderatoractions?
2. Whatvaluedomembersofeducatoronlinecommunitiesofpracticeplaceon
particularmoderatorcharacteristics?
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3. Domemberdemographics–age,gender,yearsofCoPmembership,technology
experience-influencethevaluerankingofmoderatoractionsandcharacteristics,
andifso,how?
4. Aretheremoderatoractionsorcharacteristicsthatarenotprevalentinthe
literaturebutvaluedbymembers?
Thedataanalysisforresearchquestions1and2focusedonLikertresponseitemsas
relatedtomoderatoractionsandcharacteristics.Indeterminingthebestapproachforthe
analysisoftheseresponseshowever,itbecameclearthatalong-standingcontroversy
existsamongststatisticiansconcerningtheproperwaytotreatsuchdata.Thispolarizing
discord,arisingprimarilyfromdisagreementastothetypeofdatageneratedbysuch
items,callsforsomecommentsonassumptionsanddecisionsmadewhendescribingthe
resultsofastudythatincludessuchitems.
Ononesideofthisdebate,theargumentismadefortreatingthedataascontinuous
andinterval-level;thesestatisticiansrecommendassigningnumericcodingtothe
responses,generatingdescriptivestatisticssuchasthemeanandstandarddeviation,and
thenutilizingparametricinferentialstatisticmethodssuchast-tests,analysisofvariance,
andcorrelationanalysis(Carifio&Perla,2008;Norman,2010;Sullivan&Artino,2013).
OtherstatisticiansarguethatthedatageneratedfromaLikert-likeitemsshouldbe
consideredordinalorevennominal(Clegg,1998;Jamieson,2004;Shadish,et.al.,2002);
oneargumentforthisisthatanintervalscaleassumesthatresponsesareequidistantfrom
eachotherwhichisdifficulttoestablishwithmostLikert-likeresponsescales(Allen&
Seaman,2007).Butperhapsthemostpracticalargumentforthelatterposition,andthe
onemostrelevanttothisstudy,isthatusingthemeanasameasureofcentraltendencyhas
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littletonopracticalmeaning;asJamieson(2004)notes“theaverageoffairandgoodisnot
‘fairandahalf’;thisistrueevenwhenoneassignsintegersto‘fair’and‘good’.”(p.1217).
Whilebothsidesofthisdebateofferbalancedand,attimes,passionateargumentsin
supportoftheirposition,onethingtheydoagreeon–asdomoststatistictextsand
tutorials–isthattheprimaryconsiderationwhenchoosinganalysismethodsistotakeinto
accounttheresearchquestionsbeingaskedandthestatisticalanalysisthatwillbest
answerthosequestions.
Giventhatthefirsttworesearchquestionscanberespondedtoappropriatelyusing
themeasureoffrequencyofresponse,analysiswillfollowtherecommendationtotreatthis
dataasordinalratherthaninterval,andwillemploy“distributionfreemethodssuchas
tabulationsandfrequencies”alongwithgraphicaidssuchasbargraphstoexamineand
describeresults.However,toprovideasecondlayerofanalysis,thefrequency
distributionswillalsobeconvertedtonumericaldatasothatmeansandmediansofthe
frequenciesandChi-squaretestcanbeusedtocompareresultsacrossresponseselections.
Giventhedeterminationofasufficientsamplesize,andwithgoodsurveydesignand
administration,externalvaliditymaypermittheseresultstobegeneralizedwithan
acceptabledegreeofconfidencetorepresentthesurveypopulation.
InapproachingResearchQuestion3,itisclearthatfrequencytableswillnotsuffice
indeterminingifarelationshipexistsbetweenrespondentdemographicsandvalue
perceptionstatements.InrevisitingtheLikert-styleitemanalysisdebateinorderto
ensurethatthechosenmethodforgroupanalysisismostlikelytoproduce“true”results,
oneagainfindsstatisticianswhoinsistthatparametricanalysisisappropriatehere;infact,
Carifio&Perla(2007,2008)makeastrongcasefortherobustnessofitemlevelF-testsasa
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prioritestingofLikertresponseformatteditems.Asfrequently,ifnotmoreso,
recommendationscallforemployingnonparametricproceduresaswithallotherordinal
datewhenperforminggroupanalysis;Kruskal-WallaceandMann-WhitneyUtestsare
oftenmentionedinthisliterature.OnesuggestionmadebyAllen&Seaman(2007)that
appearstobridgethisdividewasofparticularinterest;theymakethesuggestionthat
“giventhatthesescalesarerepresentativeofanunderlyingcontinuousmeasure,one
recommendationistoanalyzethemasintervaldataasapilotpriortogatheringthe
continuousmeasure.”Itisthisfinalsuggestionthatwasfollowedinanalyzingthedatain
responsetoResearchQuestion3;one-wayANOVAs(F-tests)wererunoneach
demographic/valueperceptionpairing,followedbyaKruskal-Wallacetest.All56pairs
wereevaluatedusingthistwo-stepprocedure.
InresponsetoResearchQuestion4,textresponsestothetwoopen-endedsurvey
items(“Arethereothermoderatoractionsthathavebeenimportanttoyouasacommunity
member?”and“Arethereothermoderatorcharacteristicsthathavebeenimportanttoyouas
acommunitymember?”)wereanalyzedforpatternsbothmanuallyandthoroughtheuseof
SurveyMonkey’stextanalysistoolwhichdisplaysthemostimportantdistinguishingwords
andphrasesacrossresponses;simplefrequencyofuseisnotconsideredtobeofprimary
relevancesocommonphrasesorwords(suchas“Ilike”or“and”)arenothighlightedby
thistool.Thistextanalysistoolalsoallowsfordisplayofanordinallistwiththemost
frequentimportantwordslistedatthetop.Finally,tocompletetheanalysis,thetext
analysistoolwasusedtocreatecategoriesthatcorrespondedtoexistingvalueperception
items.Actionsorcharacteristicssuggestedbyrespondentswerethenanalyzedto
determineiftheyfitwithinexistingsurveyitemsorwithinthesummativesuccessfactor
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categoriesdevelopedearlier;ifso,commentsweretaggedandsortedintotheappropriate
category.TheresultsofthisanalysiswillbediscussedinChapter5.
Validity&Reliability
Internalvalidityreferstowhetherornotthestudymeasureswhatitintendsto
measures.Theuseofthoroughpre-testingandespeciallyofcognitiveinterviewing–which
involvedstrategiessuchas“thinkaloud”–wasbeneficialinobtainingfeedbackfrom
educatorsmuchlikethestudy’ssamplegroupandassistedwithensuringthatthe
instrumentandsurvey-takingprocesswasconstructedinsuchawayastoaccurately
capturethethoughtsoftherespondents.Externalvalidityisameasureofhowwellthe
findingscanbeextrapolatedoutfromthesampletothetargetpopulation.While
generalizingtoapopulationfromasampleisneveragiven,thecaretakentocreateand
executeawell-designedsamplingprocedurewasintendedtoincreasetheexternalvalidity
asmuchaspossible,aswastheadditionofinitialscreeningquestionsatthestartofthe
surveyinstrument.Asforreliability,ameasureofwhetherornottheinstrumentwould
producesimilarresultsifre-administered,thisisdifficulttodetermineespeciallygiventhat
theanalysisofrelationshipsbetweenCoPmemberdemographicsandthevalueplacedon
moderatoractionsandcharacteristicshadnotbeenpreviouslyexaminedinaquantifiable
mannerhowevertheuseofLikert-likescalesintroducessomemeasureofreliability
Limitations
Themajorlimitationofthisstudyistherelativelysmallsamplesize.Threeeducator
CoPswereselectedforthisstudyandthoseCoPswerefocusedontechnicalworkforce
education.ThismakesitdifficulttogeneralizethefindingstoothereducatorCoPsorto
CoPsfoundinothersectors.Lastly,thelimitationsofthisstudyarethatofanysurvey–did
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thesampletrulyrepresentthepopulation?Anddidthenon-respondersvaryfromthe
respondersinasignificantway,oneunperceivedbytheresearchers?Theseare
methodologicallimitationsthatareimpossibletoerase.
CHAPTER4:RESULTS
Dataanalysisinthischapterwillbeginwithadiscussionofrespondent
demographicsusingdescriptivestatistics.Followingthis,eachofthestudy’sresearch
questionswillbepresentedwithanaccompanyingdiscussionofthestatisticalanalysisof
therelatedsurveyitemsandtheresultsforeach.Thechapterconcludeswithasummary
oftheresults.
RespondentDescriptiveStatistics
Ofthe84subjectscontacted,46(54.8%)respondedandparticipatedinthestudy.
Twentyofthe46respondentswerescreenedoutbyinitialsurveyitemsdesignedtoensure
thatdatacollectionwaslimitedtothetargetpopulationofeducatorCoPmemberswhoare
currentlyactiveinaCoPorhavebeenwithinthepastfiveyears.Oftheremaining26
respondents,23fullycompletedthesurveyandonerespondentcompletedallbutthe
demographicsurveyitems.SeeTable4.1foradepictionofparticipationresults.
Table4.1SummaryofparticipationTotalsurveyssent 84
Responsesreceived 46
ScreeningQuestions Q2Notaneducator -6Q4NotactiveinaCoPin5years -9Q5Roleotherthanmember -5
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Totaladvancedafterscreeningquestions 26RespondentsthatdidnotproceedtoQ6 2RespondentscompletingitemsQ1-Q20 24Respondentswhocompletedthesurveyanddemographicsection
23
Demographics
Fourdemographicitemswereemployedtoobtainthedatarequiredforanalyzing
ResearchQuestion3:“Domemberdemographics–age,gender,yearsofCoPmembership,
technologyexperience-influencethevaluerankingofmoderatoractionsand
characteristics,andifso,how?”Thefollowingdiscussionpresentsthedescriptivestatistics
foreachofthefourdemographicsurveyitems.
Gender
Ofthe23respondentswhocompletedthedemographicportionofthesurvey,
sixteenidentifiedasmale(69.6%),fiveidentifiedasfemale(21.7%)andtwosubjects
declinedtoanswer.Thisdistributionwasskewedwhichincreasedthepreferencefor
nonparametricanalysiswhenapproachingResearchQuestion3giventhenon-normal
distribution.Figure4.1representstherespondentdistributionbygender.
Figure4.1:DistributionofRespondentsbyGender
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AgeGroup
Fiveresponseswereprovidedforrespondentstoindicatetheiragegroup:under
18,18-30,31-50,51-70,and71+.Elevenoftherespondents(47.8%)reportedtobe
between31and50yearsofage,nine(39.1%)werebetween51and70yearsofage,and
onerespondent(4.3%)reportedanageof71+.Tworespondentsdeclinedtogivetheirage
groupandnoresponsesindicatedanagelessthan30.Figure4.2depictsthedistributionof
respondentsbyage.
Figure4.2:DistributionofRespondentsbyAgeGroup
LengthofMembership
Respondentswerealsoaskedtoidentifythelengthoftimetheyhavebeenmembers
ofaCoPandprovidedwiththefollowingoptionsforresponse:lessthan6months,6
months–1year,1-2yearsor2-3yearsandmorethan3years.Fourteenrespondents
(60.9%)reportedthattheyhavebeenmembersofaCoPformorethan3years,four
(17.4%)reportedthattheyhavebeenmembersfor2-3years,andfive(21.7%)reported
thattheyhavebeenmembersfor1-2years.Norespondentsindicatedthattheyhavebeen
amemberofaCoPforlessthanayear.Figure4.3illustratesthedistributionofparticipants
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bylengthofCoPmembership.Againweseeaskeweddistributionthat,whenresponding
toResearchQuestion3,favorsnonparametricanalysis.
Figure4.3:DistributionofRespondentsbyLengthofCoPMembership
TechnologyComfortLevel
Technologycomfortlevelwasreportedusingoneoffiveresponses.Nine
respondents(39.1%)indicatedthat“Iseekoutnewtechnologiestolearn”,thirteen
respondents(56.5%)reported“Ifeelcomfortablelearningnewtechnologies”,andone
(4.3%)indicatedthattheyfelt“neitheruncomfortablenorcomfortablewithnew
technologies”.Norespondentschosetheresponse“Idon’tparticularlylikelearningnew
technologies…”or“Iprefernottolearnnewtechnologies”.Figure4.4representsthe
distributionofrespondentsintermsoftechnologycomfortlevel.
Figure4.4:DistributionofRespondentsbyTechnologyComfortLevel
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ResearchQuestionResults
Thesurveyinstrumentfeaturedsevenitemsregardingrespondents’perceived
valueofmoderatoractionsfollowedbysevenitemsregardingrespondents’perceived
valueofmoderatorcharacteristics;bothsetsofquestionsutilizedLikert-likescalesto
obtainthisdata.Theavailableresponseswereidenticalforallfourteenitems,listedas:
VeryImportanttome,SomewhatImportanttome,SomewhatUnimportanttome,Not
Importanttome,andDidNotObserve.Additionally,achoiceof“PreferNottoRespond”
wasincludedasrequiredbythesponsoringinstitution’sHumanSubjectsBoardoffice.
However,asnorespondentschosethisresponseforanyitem,the“prefernottorespond”
responseisnotincludedintheanalysisgoingforward.
ResearchQuestion1:Whatvaluedomembersofeducatorcommunitiesofpractice
placeonparticularmoderatoractions?
Todeterminethevaluemembersplaceonmoderatoractions,sevenstatements
weredrawnfromtheCoPsuccessfactorliterature;thesewerethenusedtocreateseven
surveyitems.Asnotedabove,theseitemsusedaLikert-likescaletodetermineperception
ofvalueofeachofthesevenmoderatoractionsandofferedsixpossibleresponses:Very
Importanttome,SomewhatImportanttome,SomewhatUnimportanttome,Not
Importanttome,DidNotObserveandPreferNottoAnswer.
ResearchQuestion1DataSummary.Thefrequencyofresponsesacrossthe
sevenmoderatoractionsurveyitemsarepresentedinTable4.2,alongwiththepercentage
oftotalresponsesineachresponsecolumnandthepercentageofveryandsomewhat
importantresponsesversusthepercentageofsomewhatunimportantandnotimportant
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responses.Theresultsforeachmoderatoractionsurveyitemaredescribedinthe
followingsection.Adiscussionoftheresultswilloccurinthenextchapter.
Table4.2FrequencyofresponseforitemsrelatedtoModeratorActions1-7
VeryImportant
SomewhatImportant
SomewhatUnimportant
NotImportant
DidNotObserve
Action1:Moderatoractivelyguidesthequalityandfocusofdiscussions
12 12 0 0 0
Action2:Moderatorcreatesconnectionsbetweenknowledgeseekersandexperts
13 10 0 0 1
Action3:Moderatorguidesthecommunitythroughdisruptionsorconflicts
10 7 2 2 3
Action4:Moderatorworksatkeepingmembersinvolvedinthecommunity
9 11 4 0 0
Action5:Moderatorkeepscommunityenergized
14 9 1 0 0
Action6:Moderatordrawsinresourcestosupporttheworkofthecommunity
12 10 2 0 0
Action7:Moderatorsupportsthemembers’useoftechnology
4 16 2 2 0
TotalResponses 74 75 11 4 4
%TotalResponses 44.0% 44.6% 6.6% 2.4% 2.4%
%Important/Unimportant 88.6% 9.0%
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Moderatoraction1.Responsestothisfirstvalueperceptionitemreferringto
moderatoractions,“Themoderatoractivelyguidesthequalityandfocusofdiscussions”,
indicatedthattwelverespondents(50.0%)feltthistobeveryimportantandtwelve
(50.0%)valuedthisassomewhatimportant.Norespondentsreportedthatthismoderator
actionwaseithermoderatelyunimportantornotimportant.Themedianforthis
distributionwas3.5,themeanwasalso3.5.Figure4.5presentsthedistributionforthis
surveyitemaswellasdescriptivestatisticsprovidedforfurtheranalysisofthis
distribution.
Figure4.5:DistributionofresponsestoModeratorAction1:“Themoderatoractivelyguidesthequalityandfocusofthediscussion.”
Moderatoraction2.Responsestothenextitem,“Themoderatorcreates
connectionsbetweenknowledgeseekersandexperts”,indicatedthatthirteenrespondents
(54.2%)feltthistobeveryimportant,ten(41.7%)reporteditassomewhatimportant,and
one(4.2%)didnotobservethismoderatoraction.Norespondentsreportedthatthis
moderatoractionwaseithermoderatelyunimportantornotimportant.Themedianfor
thisdistributionwas4,themeanwas3.56.Figure4.6presentsthedistributionforthis
surveyitem.
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Figure4.6:DistributionofresponsestoModeratorAction2:“Themoderatorcreatesconnectionsbetweenknowledgeseekersandexperts.”
Moderatoraction3.Thethirdsurveyitemrelatedtomoderatoractions,“The
moderatorguidesthecommunitythroughdisruptionsorconflicts”,indicatedthatten
respondents(41.7%)feltthismoderatoractiontobeveryimportant,seven(29.2%)found
ittobesomewhatimportant,two(8.3%)foundittobesomewhatunimportant,two(8.3%)
foundittobenotimportantandthree(12.5%)didnotobservethisactiononbehalfofthe
moderator.Themedianforthisdistributionwas3,themeanwas3.19.Figure4.7presents
thedistributionforthissurveyitem.
Figure4.7:DistributionofresponsestoModeratorAction3:“Themoderatorguidesthecommunitythroughdisruptionsorconflicts.”
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Moderatoraction4.Thefourthsurveyitem,“Themoderatorworksatkeeping
membersinvolvedinthecommunity”,indicatedthatninerespondents(37.5%)feltthis
moderatoractiontobeveryimportant,eleven(45.8%)foundittobesomewhatimportant,
andfour(16.7%)foundittobesomewhatunimportant.Norespondentsfoundthis
moderatoractiontobenotimportantandnorespondentsreportedthattheydidnot
observethismoderatoraction.Themedianforthisdistributionwas3,themeanwas3.2.
Figure4.8presentsthedistributionforthissurveyitem.
Figure4.8:DistributionofresponsestoModeratorAction4:“Themoderatorworksatkeepingmembersinvolvedinthecommunity.”
Moderatoraction5.Responsestothenextmoderatoractionitem,“Themoderator
keepsthecommunityenergized”,indicatedthatfourteenrespondents(58.3%)feltthistobe
veryimportant,nine(37.5%)reporteditassomewhatimportant,andone(4.2%)found
thismoderatoractiontobesomewhatunimportant.Norespondentsreportedthatthis
moderatoractionwasnotimportantandnonereportedthattheydidnotobservethis
action.Themedianforthisdistributionwas4,themeanwas3.54.Figure4.9presentsthe
distributionforthissurveyitem.
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Figure4.9:DistributionofresponsestoModeratorAction5:“Themoderatorkeepsthecommunityenergized.”
Moderatoraction6.Thesixthsurveyitemrelatedtomoderatoractions,“The
moderatordrawsinresourcestosupporttheworkofthecommunity”,indicatedthattwelve
respondents(50.0%)feltthismoderatoractiontobeveryimportant,ten(41.7%)foundit
tobesomewhatimportant,andtwo(8.3%)foundittobesomewhatunimportant.No
respondentsindicatedthatthisactionwasnotimportantandnorespondentsreportedthat
theydidnotobservethismoderatoraction.Themedianforthisdistributionwas3.5,the
meanwas3.42.Figure4.10presentsthedistributionforthissurveyitem.
Figure4.10:DistributionofresponsestoModeratorAction6:“Themoderatordrawsinresourcestosupporttheworkofthecommunity.”
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Moderatoraction7.Thefinalsurveyitemrelatedtomoderatoractions,“The
moderatorsupportsthemembers’useoftechnology”,indicatedthatfourrespondents
(16.7%)feltthismoderatoractiontobeveryimportant,sixteen(66.7%)foundittobe
somewhatimportant,two(8.3%)foundittobesomewhatunimportant,andtwo(8.3%)
foundittobenotimportant.Norespondentsreportedthattheydidnotobservethis
moderatoraction.Themedianforthisdistributionwas3,themeanwas2.92.Figure4.11
presentsthedistributionforthissurveyitem.
Figure4.11:DistributionofresponsestoModeratorAction7:“Themoderatorsupportsmembers’useoftechnology.”
ResearchQuestion2:Whatvaluedomembersofeducatorcommunitiesofpractice
placeonparticularmoderatorcharacteristics?
Usingthesameprocessdescribedintheprevioussectiontodeterminethevalue
membersplaceonmoderatoractions,sevenstatementsweredrawnfromtheCoPsuccess
factorliteratureandusedtoconstructsurveyitemstiedtomoderatorcharacteristicsor
traits.TheseitemsusedthesameLikert-likescalethatwasemployedforthemoderator
actionsurveyitemsinordertodetermineperceptionofvalueofeachoftheseven
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moderatorcharacteristicswithresponseoptionsof:VeryImportanttome,Somewhat
Importanttome,SomewhatUnimportanttome,NotImportanttomeandDidNotObserve.
ResearchQuestion2DataSummary.Thefrequencyofresponsesacrossthe
sevenmoderatorcharacteristicsurveyitemsarepresentedinTable4.3,alongwiththe
percentageoftotalresponsesineachresponsecolumnandthepercentageofveryand
somewhatimportantresponsesversusthepercentageofsomewhatunimportantandnot
importantresponses.Theresultsforeachmoderatoractionsurveyitemaredescribed
below.Adiscussionoftheresultswilloccurinthenextchapter.
Table4.3FrequencyofresponseforitemsrelatedtoModeratorCharacteristics1-7
VeryImportant
SomewhatImportant
SomewhatUnimportant
NotImportant
DidNotObserve
Characteristic.1:Moderatordemonstratesapassionforlearning
13 10 0 1 0
Characteristic2:Moderatordemonstratessocialacumen,understanding&awareness
14 8 1 0 1
Characteristic3:Moderatordemonstratesthats/heistrustworthy
16 6 1 1 0
Characteristic4:Moderatoriswelcoming
14 9 0 1 0
Characteristic5:Moderatorisinnovativeinrespondingtochange
10 12 1 1 0
Characteristic6:Moderatorfostersleadershipfromwithin
8 12 2 2 0
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Moderatorcharacteristic1.Responsestothefirstvalueperceptionitemreferring
tomoderatorcharacteristics,“Themoderatordemonstratesapassionforlearning”,
indicatedthatthirteenrespondents(54.2%)feltthistobeveryimportantandten(41.7%)
valuedthisassomewhatimportant.Norespondentsreportedthatthismoderator
characteristicwasmoderatelyunimportant,andone(4.2%)foundittobenotimportant.
Norespondentsreporteditasunobserved.Themedianforthisdistributionwas4,the
meanwas3.46.Figure4.12presentsthedistributionforthissurveyitem.
Figure4.12:DistributionofresponsestoModeratorCharacteristic1:“Themoderatordemonstratesapassionforlearning.”
Moderatorcharacteristic2.Thesecondsurveyitemrelatedtomoderator
characteristics,“Themoderatordemonstratessocialacumen,understandingandawareness”,
Characteristic7:Moderatorisskilledatusingtechnology
7 13 2 2 0
TotalResponses 82 70 7 8 1
%TotalResponses 48.8% 41.7% 4.2% 4.8% 0.5%
%Important/Unimportant 90.5% 9.0%
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indicatedthatfourteenrespondents(58.3%)feltthismoderatorcharacteristictobevery
important,eight(33.3%)foundittobesomewhatimportant,one(4.2%)foundittobe
somewhatunimportant,nonefoundittobenotimportantandone(4.2%)didnotobserve
thismoderatorcharacteristicatall.Themedianforthisdistributionwas4,themeanwas
3.42.Figure4.13presentsthedistributionforthissurveyitem.
Figure4.13:DistributionofresponsestoModeratorCharacteristic2:“Themoderatordemonstratessocialacumen,understandingandawareness.”
Moderatorcharacteristic3.Thethirdsurveyitemrelatedtomoderator
characteristics,“Themoderatordemonstratesthats/heistrustworthy”,indicatedthat
sixteenrespondents(66.7%)feltthismoderatorcharacteristictobeveryimportant,six
(25.0%)foundittobesomewhatimportant,one(4.2%)foundittobesomewhat
unimportant,andone(4.2%)foundittobenotimportant.Norespondentsindicatedthat
theydidnotobservethismoderatorcharacteristic.Themedianforthisdistributionwas4,
themeanwas3.54.Figure4.14presentsthedistributionforthissurveyitem.
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Figure4.14:DistributionofresponsestoModeratorCharacteristic3:“Themoderatordemonstratesthats/heistrustworthy.”
Moderatorcharacteristic4.Responsestothenextvalueperceptionitemreferring
tomoderatorcharacteristics,“Themoderatoriswelcoming”,indicatedthatfourteen
respondents(58.3%)feltthistobeveryimportantandnine(37.5%)valuedthisas
somewhatimportant.Norespondentsreportedthatthismoderatorcharacteristicwas
moderatelyunimportant,andone(4.2%)foundittobenotimportant.Norespondents
reporteditasunobserved.Themedianforthisdistributionwas4,themeanwas3.5.
Figure4.15presentsthedistributionforthissurveyitem.
Figure4.15:DistributionofresponsestoModeratorCharacteristic4:“Themoderatoriswelcoming.”
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Moderatorcharacteristic5.Thefifthsurveyitemrelatedtomoderator
characteristics,“Themoderatorisinnovativeinrespondingtochange”,indicatedthatten
respondents(41.7%)feltthismoderatorcharacteristictobeveryimportant,twelve
(50.0%)foundittobesomewhatimportant,one(4.2%)foundittobesomewhat
unimportant,andone(4.2%)foundittobenotimportant.Norespondentsreportedthat
thischaracteristicwasunobserved.Themedianforthisdistributionwas3,themeanwas
3.29.Figure4.16presentsthedistributionforthissurveyitem.
Figure4.16:DistributionofresponsestoModeratorCharacteristic5:“Themoderatorisinnovativeinrespondingtochange.”
Moderatorcharacteristic6.Thesixthsurveyitemrelatedtomoderator
characteristics,“Themoderatorfostersleadershipfromwithin”,indicatedthateight
respondents(33.3%)feltthismoderatorcharacteristictobeveryimportant,twelve
(50.0%)foundittobesomewhatimportant,two(8.3%)foundittobesomewhat
unimportant,andtwo(8.3%)foundittobenotimportant.Norespondentsreportedthat
theydidnotobservethismoderatorcharacteristic.Themedianforthisdistributionwas3,
themeanwas3.08.Figure4.17presentsthedistributionforthissurveyitem.
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Figure4.17:DistributionofresponsestoModeratorCharacteristic6:“Themoderatorfostersleadershipfromwithin.”
Moderatorcharacteristic7.Thefinalsurveyitemrelatedtomoderator
characteristics,“Themoderatorisskilledatusingtechnology”,indicatedthatseven
respondents(29.2%)feltthismoderatoractiontobeveryimportant,thirteen(54.2%)
foundittobesomewhatimportant,two(8.3%)foundittobesomewhatunimportant,and
two(8.3%)foundittobenotimportant.Norespondentsreportedthattheydidnot
observethismoderatorcharacteristic.Themedianforthisdistributionwas3,themean
was3.04.Figure4.18presentsthedistributionforthissurveyitem.
Figure4.18:DistributionofresponsestoModeratorCharacteristic7:“Themoderatorisskilledatusingtechnology.”
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ResearchQuestion3:Domemberdemographics–age,gender,yearsofCoP
membership,technologyexperience-influencethevaluerankingofmoderator
actionsandcharacteristics,andifso,how?
ToanalyzewhetherornotdemographicsinfluencedCoPmembers’perceived
valueofmoderatoractionsorcharacteristics,statisticaltestswereruncomparingthe
mediansandmeansofresponsestoamoderatoractionorcharacteristicwithresponsesto
ademographicitem.Asnotedearlier,afterconsultingtheliteratureandreviewingthe
researchquestions,theresearcherwasinclinedtoanalyzethedatageneratedbythe
Likert-likescalesasasordinalratherthantreatthedataasinterval/continuous.However,
asrecommendedbyAllen&Seaman(2007)andCarifio&Perla(2007,2008),one-way
ANOVAtestsbasedoncalculatedmeanswereinitiallyrunforeachpairedset(the
responsestoademographicitemandoneactionorcharacteristic)toexplorewhetheror
notdifferenceswouldappearintheparametricanalysis.Thenextlevelofanalysiswas
performedusingKruskal-WallisTests,characterizedas“nonparametric,one-wayANOVA
forrank-ordereddatathatarebasedonmediansratherthanmeans”(Vogt,2005)and
suggestedbythestatisticalanalysisliteratureasappropriateforanalyzingordinaldatain
threeormoregroups.Thenullhypothesisforeachtestheldthattherewasnostatistically
significantdifferencebetweentheresponsestotheitemsbeingtestedwithasignificance
levelsetat0.05.Rejectionofthenullhypothesisthereforewouldindicateasignificant
differencebetweenthepaireditemsintermsofmeanormedian.
Afteranalyzingthe56paireditems(fourdemographicitemsby14perceivedvalue
items)usingtheone-wayANOVAtestwithasignificancelevelof0.05,onlyoneitem
pairingwasfoundtorejectthenullhypothesis,thatcomparingthemeansofsurveyitem
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ModeratorCharacteristic6“Themoderatorfostersleadershipfromwithin”anddependent
variabletechnologycomfortlevel(F=4.81,df=2,p=.0198).
Thecomparisonofthemediansofthe56paireditemsusingKruskal-Wallisalso
failedtorejectthenullhypothesesforallbutthreepairs(seeTable4.6);oneofthesethree
wasthesamepairingthatrejectedthenullhypothesiswhentestedusingtheone-way
ANOVAandwhichpaired“themoderatorfostersleadershipfromwithin”withtechnology
comfortlevel.TheresponsefrequencydistributionforthispairingispresentedinTable
4.7toillustratethedetailedresponsefrequenciesinthisgroup;thisillustrationwillbe
usefulwhendiscussingtheseresultsinthenextchapter.
Theothertwopairingsthatshowedstatisticalsignificanceinthedifferencebetween
mediansusingKruskal-Wallacetestingwas“Themoderatorkeepsthecommunityenergized”
andthedemographicitemofgender,and“Themoderatordemonstratessocialacumen,
understandingandawareness”andtheresponsestothedemographicitemmeasuring
member’slengthofmembership.Bothoftheseresultswillbediscussedinthediscussion
chapterthatfollows.Pleasenotethatchi-squaredgoodness-of-fitwasnotappliedtothese
tablesduetothenumberofcellswithexpectedfrequenciesoflessthanone.Pleasealso
seeAppendixDforfulltablesofgroupANOVAandKruskal-Wallaceanalysisresults.
Table4.4SummaryofKruskal-WallaceTestpairingsthatrejectedthenullhypothesisIndependentvariable DependentVariable H df pGender A5:Themoderatorkeepsthecommunity
energized 6.04 2 0.0489
LengthofMembership C2:Themoderatordemonstratessocial
acumen,understandingandawareness 6.70 2 0.0352
TechnologyComfortlevel
C6:Themoderatorfostersleadershipfromwithin 6.66 2 0.0357
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Notes:.05significancelevel,adjustedforties(higheraccuracy)
Table4.5Frequencyofresponsebytechnologycomfortlevelgrouptoitem“Themoderatorfostersleadershipfromwithin”TechnologyComfortLevel
VeryImportant
SomewhatImportant
SomewhatUnimportant
NotImportant
DidNotObserve
Seeksoutnewtechnologies 1 4 2 2 0
Comfortablelearningnewtechnologies
6 7 0 0 0
Neithercomfortablenoruncomfortablewithnewtechnologies
0 1 0 0 0
Donotlikelearningnewtechnology
0 0 0 0 0
Prefernottolearnnewtechnologies
0 0 0 0 0
ResearchQuestion4:Aretheremoderatoractionsorcharacteristicsnotnotedinthe
literaturethatarevaluedbymembers?
Twoopen-endedquestionsonthesurveywereusedtocaptureanymoderator
actionsorcharacteristicsthatmayhavebeenofvaluetotheCoPmembers.Attheendof
themoderatoractionssectionofthesurvey,therespondentswereasked“Arethereother
moderator/coordinatoractionsthathavebeenimportanttoyouasacommunitymember?
Ifso,pleasenotethembelow.”Thesamelanguagewasusedattheendofthe
characteristicssectiontosolicitanyadditionalcharacteristicsthatrespondentsmaywish
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tohavenoted.Thissectionwillpresentabriefanalysisofthesetwoopen-endedsurvey
items.
Moderatoractions.Theopen-endeditemconcerningmoderatoractionscaptured
sevenresponsesintotal.Ofthose,threecommentswerefoundtobecloselyrelatedto
ModeratorAction4:“Themoderatorworksatkeepingmembersinvolvedincommunity”
(seeTable4.8).Thisgroupofcommentsincludedonethatnotedtheimportanceof
keepingthemembersawareoftheCoPactivities(“scheduleremindersareextremely
important”),onethatspoketokeepingmembersengaged(“agoodmoderatorhassmooth
peopleskills,andisabletoconnectwiththevariousparticipantstoencouragethemandhelp
keepthemengaged”andonethatspoketobothpoints(“itisimportanttoschedule,send
reminders,andfosterpersistentparticipation”).
Table4.6ModeratorAction4-relatedopen-endedresponses
Action4 RelatedComments
Themoderatorworksatkeepingmembersinvolvedincommunity
scheduleremindersareextremelyimportantagoodmoderatorhassmoothpeopleskills,andisabletoconnectwiththevariousparticipantstoencouragethemandhelpkeepthemengageditisimportanttoschedule,sendreminders,andfosterpersistentparticipation
Oneresponserelatedtosurveyitem6;thecommentstated“moderatorkeepsthings
flowingandgoaloriented”whichwasfoundtobeinalignmentwithAction2:“The
moderatoractivelyguidesthequalityandfocusofthediscussions.”
Threeremainingresponseswerenotcategorized;onecommentedthatthe
moderatormayneedto“leveragetheCoPsothattheupperadminisawareofwhatgoeson
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toimprovestudentlearning”,anotherspoketotheneedforthemoderatortobeasubject
matterexpertonimplementingandmanagingaspecificeducationalprogram,andone
notedthatthemoderatormightsuggest“nextsteps.”Figure4.19presentsthefullsetof
responsesannotatedtoillustraterelationshipstoexistingsurveyitems.
Figure4.19:Commentsinresponsetoopen-endedsurveyitemsolicitingmoderatoractionsnotyetmentionedwithannotation.
Moderatorcharacteristics.Theopen-endeditemcapturingpotentiallymissing
moderatorcharacteristicsrecordedfourcommentsfromrespondents(seeFigure4.20).
Twooftheresponsesweredeterminedtobecloseinintenttoitemsonthesurvey.The
firstofthesecommentsnotedadesirablemoderatorcharacteristicmightbean
“encouraging,positivementality”;thisisseenasanextensionofModeratorCharacteristic
4,“themoderatoriswelcoming”whichisderivedfromtheCoPliterature.Thesecond
comment,“themoderatormustbecomefamiliarwiththemembers’interestsand
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applicationofthecommunity”,mightalsofitunderCharacteristic4butforthepurposeof
thisanalysisisconsideredanextensionofModeratorCharacteristic2,“themoderator
demonstratessocialacumen,understandingandawareness”.Theothertwocomments,
“Themoderator…presentsevidencebasedresearchinthebestpracticesofCoP”,and“the
moderatorhasthestature/reputationtoattractknowledgeableenthusiasticpeopleas
memberofthecommunity”willbediscussedinChapter5.
Figure4.20:Commentsinresponsetoopen-endedsurveyitemsolicitingmoderatorcharacteristicsnotyetmentioned.
Summary
Thischapterhaspresentedtheresultsofthestatisticalanalysisofthedatacollected
inresponsetothesurveyinstrument.Chapter5willdiscussthesefindings,present
recommendationsandconclusions,andprovideanoverallsummaryofthestudy.
CHAPTER5:DISCUSSION
Thecommunityofpractice(CoP)social/collaborativelearningmodelhasbeenwidely
adoptedsinceitsintroductionbyJeanLaveandEntienneWengerin1991,withgrowth
spurredonaspractitionergroupsincreasinglyleveragetechnologytoovercome
geographicallydispersedmemberships.Thisstudyhassoughttocontributetothebodyof
literatureconcernedwiththesupportandmanagementofcommunitiesofpracticeinthe
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educationsectorinparticularbyexaminingtheroleofthemoderatorfromtheperspective
ofthemembershipinsuchgroups.
Thisfinalchapterpresentsasummaryofthestudyalongwithconclusionsdrawn
fromthedataanalysisdetailedinthepreviouschapter.Summarystatementsforeach
researchquestionarethenfollowedbyadiscussionofimplicationsforactionand
recommendationsforfuturestudy.Aformalconclusionbringsthechapter,andpaper,toa
close.
StudySummary
Educatorcommunitiesofpracticehavebecomepopularasarenasforeducator
professionaldevelopmentandasvenuesfordevelopingdistributedexpertise,collaborative
knowledgebuildingandprofessionalsocialnetworking.Theonlineenvironmentin
particularischargedwithprovidingpeerconnectivityregardlessofproximityyetthe
literatureindicatesthatthereisstillmuchtobelearnedaboutlaunching,growing,
sustainingandevolvingcommunitiesofpracticethatoccuratleastinpartonline.
InreviewingtheliteratureonCoPsuccessfactors,theresearcherfoundthefactorsto
bewelldescribedusingfoursummativecategoriesthatalsofitwithinthestudy’s
theoreticalframeworkasdefinedbytheCommunityofPracticeStructuralFrameworkand
thesocialcapitalframeworkadaptedbyLesserandStorck(2001);thesecategoriesgroup
togetherfactorsthat1)fosterandsupportcriticalinquiry,2)cultivateandencourage
mutualengagement,3)developandsupportcommunitysustainabilityand4)presentan
architecturethatsupportsmemberparticipation.
Theliteraturealsopersistentlyindicatedtheroleofmoderatororfacilitatorin
communitiesofpracticeasacrucialelementforCoPsuccess;thisfactorfitwithinand
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acrossallfoursummativecategories.However,distinctactionsandcharacteristicsofthe
CoPmoderatorhaveonlyrecentlybeguntobedefinedandverylittleissuggested
concerningtheimpactoftheseactionsandcharacteristicsontheCoP,especiallyfromthe
perspectiveofmembers.Asaresult,thisstudysoughttodeterminethevalueCoP
membersplaceonvariousmoderatoractionsandcharacteristics,drawnfromthe
literatureandrepresentingthefourcategoriesofsuccessfactors,andhowmember
demographicsmayinfluencethesevalueperceptions.
Thefollowingresearchquestionshaveframedthisstudy:
1. Whatvaluedomembersofeducatorcommunitiesofpracticeplaceonparticular
moderatoractions?
2. Whatvaluedomembersofeducatorcommunitiesofpracticeplaceonparticular
moderatorcharacteristics?
3. Domemberdemographics–age,gender,yearsofCoPmembership,technology
experience-influencethevaluerankingofmoderatoractionsandcharacteristics,
andifso,how?
4. Aretheremoderatoractionsorcharacteristicsnotnotedintheliteraturethatare
valuedbymembers?
Surveymethodologywasdeterminedtobethemostexpedientanddirectmethodto
reachtheresearchgoalsafterconsultingtheliterature;web-basedsurveymethodologyin
particularwasselectedgiventheonlinenatureofthesecommunities.Thetarget
populationwasdefinedasUnitedStates-basedtechnicalworkforceeducatorswhoare
membersofCoPswhosedomainisthatofeducatorprofessionaldevelopmentandthe
developmentofpedagogicalcontentknowledge.Thesurveypopulationwasdrawnfroma
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setofthreeeducatorCoPsthatmettheabovecriteriainadditiontoprovidingvariationin
thenumberofmembers,geographicaldistributionofmembers,anddiversityintermsof
age,gender,andlengthofassociationwiththecommunityofpractice.
Thesurveyinstrumentconsistedofanintroductorysectionthroughwhichinformed
consentwassecured,followedbyscreeningquestionsthatensuredthatrespondentsfitthe
criteriaforthestudy(educator,member/participantofeducatorCoP,currencyof
membership).“Moderatoraction”and“moderatorcharacteristic”pagesfollowedthe
introductorysection,eachpresentingaseriesofsevenitemsconcerningmoderatoractions
orcharacteristics,respectively,asdrawnfromCoPsuccessfactorliterature.Response
optionsforallvalueperceptionitemswereLikert-formattedresponsesof“Veryimportant
tome”,“Somewhatimportanttome”,“Somewhatunimportanttome”,“Notimportantto
me”,“DidNotObserve”and“PreferNottoAnswer.”Thefinalitemoneachpageprovided
anopen-endedtextresponseareatoallowrespondentstonoteadditionalmoderator
actionsorcharacteristicstheyfoundimportantandtoreducecognitivedissonancedueto
missingoptions.Followingthemoderatoractionandcharacteristicspages,demographic
itemscollectedinformationnecessaryforanalyzingtheinfluencethesevariablesmayhave
hadonthesubjects’perceivedvalueresponses.
DiscussionofResults
Oftheeighty-foursubjectsinitiallyinvitedtoparticipateinthisstudy,forty-six
responded.Aftertwentyrespondentswerescreenedoutasnon-educatorsoras
performingarolewithintheCoPotherthanthatofmember,twenty-threeparticipants
completedthesurveyinfullwithoneadditionalrespondentcompletingallbutthe
demographicitems
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Theresponserateof54.8%andcompletionrateof50%metthecriteriainitiallyset
whenestablishingthesamplesize;theresponserateinparticularwasconsideredgenerous
giventhatweb-basedsurveystraditionallyexperiencemuchlowerresponseand
completionrates.However,atN=24,thiswasasmallstudywithsomechallengesinterms
ofgeneralizingresultsbutthedatacollecteddoesappeartosupportinitialfindings.The
nextsegmentwillexamineresultsastheypertaintoeachofthefourresearchquestions.
ResearchQuestion1
Thefirstresearchquestionasks:Whatvaluedomembersofeducatorcommunities
ofpracticeplaceonparticularmoderatoractions?Likertresponseformatteditems
collectedthisinformationonsevenmoderatoractions;resultswereexaminedusing
frequencyofresponseastheprimarymeasure.Thedataclearlyindicatedthatrespondents
self-reportedallsevenofthemoderatoractionsasimportant;overall,88.6%ofthe
responsesrecordedinthe“veryimportant”and“somewhatimportant”categoriesandonly
8.9%recordedinthe“somewhatunimportant”or“notimportant”categories.
Descriptivestatistics(median,mean)werealsocalculatedbasedontheseresponse
frequencies.Table5.1presentsthesevenitemsrelatedtomoderatoractionsindescending
rankorderofresponsemedianandmean.Giventhatnoneofthemediansarebelowa3,
andonlyonemeandipsbelowthatmark,thedataindicatesthatalloftheactionsareof
importancetorespondents.
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Table5.1ModeratorActions1–7responseitemsinorderofresponsemedianandmean
TheresponseitemwiththelowestmeanisAction7whichasksaboutthe
importanceoftechnologysupportofferedbythemoderatortomembers.Theslightly
reducedimportanceratingofthisitemmayberelatedtotherelativeeasewithadopting
andusingtechnologythatisself-reportedbythisparticularsamplegroup.Theresponse
frequenciestothedemographicitem“howcomfortableareyouwithlearningnew
technologies?“indicatedthat95.6%oftherespondentsfeltateasewithtechnologyandin
particularlearningtousenewtechnologies;56.5%reported“Iamcomfortablelearning
newtechnologies”and39.1%reported“Iseekoutnewtechnologiestolearn.”Whilethere
maybeotherfactorsatplay,itwouldmakesensethatarespondentwhoiscomfortable
withtechnologyandperhapsevenpursuesnewtechnologieswouldratetechnology
supportasalittlelessimportantthanothermoderatoractions.Itwouldbeinterestingto
seeiftheresponsefrequenciesforthisparticularmoderatoractionwouldchangeifthe
Median MeanAction2 Moderatorcreatesconnectionsbetween
knowledgeseekersandexperts4 3.56
Action5 Moderatorkeepscommunityenergized 4 3.54
Action1 Moderatoractivelyguidesthequalityandfocusofdiscussions
3.5 3.5
Action6 Moderatordrawsinresourcestosupporttheworkofthecommunity
3.5 3.42
Action4 Moderatorworksatkeepingmembersinvolvedinthecommunity
3 3.2
Action3 Moderatorguidesthecommunitythroughdisruptionsorconflicts
3 3.19
Action7 Moderatorsupportsthemembers’useoftechnology
3 2.92
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membersinsteadreportedthattheyfindtechnologychallengingorsomethingwithwhich
theyprefernottoengage.
Theresultsofthissmallstudyindicatenostatisticaldifferencebetweentheitems
andthussuggestthatmembersfindallprovidedmoderatoractionsacrossthecategoriesas
informedbytheliteraturetobeimportantandofvalue.Futurestudiesinthisareamay
seektoidentifyactionsthatarenotviewedasfavorablyasthese,ormightpursuethe
relationshipbetweenthesemoderatoractionsandtheoverallsuccessandeffectivenessof
theCoP.
ResearchQuestion2
Thesecondresearchquestionissimilartothefirstbutasks:Whatvaluedo
membersofeducatorcommunitiesofpracticeplaceonparticularmoderator
characteristics?Likertresponseformatteditemswereagainemployedtocollectsubjects’
responsesregardingsevenmoderatorcharacteristics;aswiththemoderatoractions,
resultswereexaminedusingfrequencyofresponseastheprimarymeasure.Thedata
againclearlyindicatedthatallsevenofthemoderatorcharacteristicswereimportantto
therespondentswith90.5%oftheresponsesrecordedinthe“veryimportant”and
“somewhatimportant”categoriesandonly9.0%recordedinthe“somewhatunimportant”
or“notimportant”categories.
Descriptivestatistics(median,mean)werealsocalculatedbasedontheseresponse
frequencies.Table5.2presentsthesevenitemsrelatedtomoderatorcharacteristicsagain
indescendingrankorderofresponsemedianandmean.Aswiththemoderatoractions,we
seethatnoneofthemediansarebelowa3yet,inthiscase,noneofthemeansdropbelow3
either,whichindicatesthatallofthecharacteristicsareofimportancetorespondents.
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Table5.2ModeratorCharacteristics1–7responseitemsinorderofresponsemedianandmean
Thetopfourresponseitemsrelatetothestructuralandrelationaldimensionsof
socialcapitalinthattheyconcerncharacteristicsthatbringmemberstogetheranddeepen
theirconnections;thebottomthreecharacteristicsappeartobemorecloselyrelatedtothe
administrationoftheCoP.Thesetwogroups,characteristics1-4and5-7,wereanalyzedto
determineifastatisticallysignificantdifferencemightexistbetweenthesetwohowever,
thecomparisonofthepooledmeansandstandarddeviationsdidnotrejectthenull
hypothesisthatnodifferenceexisted.Characteristic7,muchlikeAction7,concernsthe
moderator’sskillwithtechnologyhoweverinthiscasethequestionisconcernedwith
whetherhavingatechnologicallyadeptmoderatorisofimportanceratherthanwhetheror
nottheyareabletosupportmemberswithtechnology.Again,itmaybethatthesurvey
population’srelativelyhighlevelsofself-reportedtechnologyaptitudehaveresultedinless
Median MeanCharacteristic3 Moderatordemonstratesthats/heis
trustworthy.4 3.54
Characteristic4 Moderatoriswelcoming. 4 3.50
Characteristic1 Moderatordemonstratesapassionforlearning.
4 3.46
Characteristic2 Moderatordemonstratessocialacumen,understandingandawareness.
4 3.42
Characteristic5 Moderatorisinnovativeinrespondingtochange.
3 3.29
Characteristic6 Moderatorfostersleadershipfromwithin.
3 3.08
Characteristic7 Moderatorskilledatusingtechnology 3 3.04
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emphasisbeingplacedonmoderatortechnologicalacumen.Interestingly,theimportance
ratingfortheactionofthemoderatorprovidingtechnologicalsupportreceivedslightlyless
importancethanhavingamoderatorwhoisgenerallyskilledattechnology;furtherstudies
wouldbenecessarytoteaseoutwhythisisso.
Aswiththequestionaboutmoderatoractions,theresultsofthisportionofthe
surveyindicatenostatisticalsignificancebetweentheitemsandthatmembersfindallthe
listedmoderatorcharacteristics,whichrepresentthesummativecategoriesofsuccess
factorsforCoPs,tobeimportantandofvalue.
ResearchQuestion3
Thethirdresearchquestionasks:Domemberdemographics–age,gender,yearsof
CoPmembership,technologyexperience-influencethevaluerankingofmoderatoractions
andcharacteristics,andifso,how?Frequencytableswillnotsufficeindeterminingifa
relationshipexistsbetweenrespondentdemographicsandvalueperceptionstatementsso
afterconsultingtheliterature,one-wayANOVAs(F-tests)wererunoneachdemographic-
valueperceptionitempairings,followedbyaKruskal-Wallacetest.All56pairswere
evaluatedusingthistwo-stepprocedure;asignificancelevelof0.05wasassumedandthe
nullhypothesisforeachtestheldthattherewasnostatisticallysignificantdifferenceinthe
means(ANOVA)ormedians(Kruskal-Wallace)betweenthegroupsbeingtested.
Onlyonegrouprejectedthenullhypothesisunderbothparametricand
nonparametrictesting:thiswasthegrouppairingthevalueperceptionitemfor
characteristicC6,“Themoderatorfostersleadershipfromwithin,”withself-reported
technologycomfortlevel.Itisuncleartotheresearcherwhythisgroupwouldshow
significanceastheamountofself-reportedeasewithtechnologyseemsunrelatedtoa
102
measurerelatedtothemoderator’sinvolvementwithgroup’sevolutionofgovernance.
Furtherstudy,includinginterviewsofsubjects,wouldlikelyberequiredtodetermineif
thiswasafalsepositiveandifnot,tobetterunderstandthisstatisticallysignificant
differencebetweenmeansandmedians.
TwoothergroupsrejectedthenullhypothesiswhenanalyzedusingtheKruskal-
Wallacetest.ThefirstgrouppairedmoderatoractionA5“Themoderatorkeepsthe
communityenergized”,withthegenderdemographic;thefrequencydistributionof
responsesisillustratedinTable5.3.Itisclearfromthetablethatfiveofthefemale-
identifiedrespondersrankedthisactionas“veryimportant”whileslightlylessthanhalf
themalerespondentsreportedthistobe“veryimportant.”Itwouldbetemptingto
concludethatitismoreimportanttofemaleCoPmembersthenmaleCoPmembersthat
themoderatorenergizethegroupbutwithsuchasmallgroupsize,suchaconclusion
wouldbedifficulttodefend.
Table5.3Frequencyofresponsebygendergrouptoitem“Themoderatorkeepsthecommunityenergized”
GenderVery
ImportantSomewhatImportant
SomewhatUnimportant
NotImportant
DidNotObserve
Female 5 0 2 0
Male 7 8 2 0
Prefernottoanswer 2 0 2 0
Anadditionalpointofinterestwiththisparticulargroupistheamountofinfluence
thetworespondentswhodeclinedtoindicatetheirgender-andwhobothrankedthis
moderatoractionas“somewhatunimportant”-wouldhavehadonfindingsofsignificance
103
shouldtheirgenderbeknown.Assigningafemalegendertothetwogender-undeclared
respondentsandre-runningtheKruskal-Wallacetestlowersthep-valueandsustainsthe
rejectionofthenullhypothesis;nodifferenceintheoutcome.However,assigningamale
gendertothegender-undeclaredrespondentsresultsintherejectionofthenullhypothesis
andafindingthatthereisnosignificantdifferencebetweenthemediansofthetwogroups
inrelationshiptoA5.Whilethisisofcourseanacademicexerciseandnosuggestionis
beingmadethatdatabereplacedormanipulatedinsuchaway,itdoesillustratehowthe
smallsizeofthesampleandtheevensmallernumbersinsub-setsofthesamplecanbe
greatlyinfluencedbyverysmallchanges.Thisisaconcernthroughoutthestudy.
ThelastgroupthatrejectedthenullaftertheKruskal-Wallacetestingisthegroup
thatpairedmoderatorcharacteristicC2,“Themoderatordemonstratessocialacumen,
understandingandawareness”,withthelengthofCoPmembershipdemographic.Inthis
case,11outof14responses(78.6%)of“veryimportant”werereceivedfromrespondents
whohad3+yearsofmembershipintheirCoPsandwhorepresented11outofthe23
(47.8%)responsesreceivedoverall(seeTable5.4).Forthissample,itisclearthatthose
respondentswithlongertermsofinvolvementwithCoPsfeltthatsocialacumenina
moderatorwasquiteimportantandvaluable.
Table5.4FrequencyofresponsebylengthofCoPmembershipgrouptoitem“Themoderatordemonstratessocialacumen,understandingandawareness”LengthofCopMembership
VeryImportant
SomewhatImportant
SomewhatUnimportant
NotImportant
DidNotObserve
3+years 11 1 1 0 1
2-3years 3 1 0 0 0
1-2years 0 5 0 0 0
6months–1year 0 0 0 0 0
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0–6months 0 0 0 0 0
Didnotobserve 0 0 0 0 0
Insummary,statisticallysignificantdifferenceswerefoundbetweenthemeansand
mediansofonegroup,andthemediansoftwoothers,howevergiventhesmallNforeach
test,theresultswouldneedtoberepeatedwithlargergroupspriortoconcludingthat
theseeffectswerereportableorthatdemographicsinfluencedthevalueplacedby
membersonmoderatoractionsandcharacteristics.Theonlypossibleexceptiontothis
wouldbethegroupthatpairedmoderatorsocialacumenandlengthofCoPmembership
butagain,andunfortunately,thesmallsamplesizelimitsthegeneralizabilityofthisresult.
ResearchQuestion4
Thefourthresearchquestionasks:Aretheremoderatoractionsorcharacteristics
notnotedintheliteraturethatarevaluedbymembers?Giventhatthesurvey’svalue
perceptionitemswerederivedfromtheliterature,thisquestionwasinvestigatedby
addingopen-endedtextquestionstocaptureanymoderatoractionsorcharacteristicsthat
mayhavebeenofvaluetotheCoPmembers.Becausethesewereopentextitems,text
analysisprocedureswereusedtoanalyze,categorizeandsummarizethecomments.
Suggestedmoderatoractions.Sevencommentswerereceivedregarding
moderatoractionsbytheopen-endedsurveyitem.Uponanalysis,asdetailedinChapter4,
threewerefoundtobecloseenoughinintenttofitwithinModeratorAction4:“The
moderatorworksatkeepingmembersinvolvedincommunity”andonewasdeterminedto
berelatedtosurveyitem6:“Themoderatoractivelyguidesthequalityandfocusofthe
105
discussions”.Thisleftthreeresponsesthatwerenotcategorizedintoexistingitemsonthe
surveywhichwewillnowexaminetoseeiftheymaypointtonewdirectionsorfitintothe
summativecategoriesofsuccessfactorsdiscussedearlier.
Thefirstcommentwasthatthemoderatormayneedto“leveragetheCoPsothatthe
upperadminisawareofwhatgoesontoimprovestudentlearning”.ThetaskofCoP
advocacyconcerninggainsinstudentachievementdoesnotappearintheliteratureasa
usualdutyforaCoPmoderator.Whilethismaybetrueforamoderatorservingmultiple
roles,forexampleactingalsoasCoPinstitutionalsponsorand/oradministrator,this
responsibilitywouldnotnecessarilyfitgloballyunderthemoderatorduties.Itcouldalso
bearguedthattheinstructionalstaffthemselvesmayhaveaccesstomoreexamples,in
additiontoaneducatorCoP,ofwhat“goesontoimprovestudentlearning”thatmightbe
sharedwiththeirupperadministrationandperhapsthisiswhatismeantby“leverage”,
howeverthisisunclear.Ontheotherhand,withinthecategoryofcultivatingacultureof
sustainability,amoderatormaywellneedtoadvocateonbehalfoftheCoPtosecure
resources,forexample,ortorecruitmembers,butthisisseenasquitedifferentfrom
takingonthejobofcommunicatingtheeffortsbeingmadetoimprovelearning.While
clearlyvaluabletothisrespondent,thisactionisnotnecessarilyagoodfitforthe
moderatorrole.
Thesecondcommentspoketotheneedforthemoderatortobeasubjectmatter
expertonimplementingandmanagingaspecificeducationalprogram.Thismightbe
expandedtosaythatitisbeneficialifthemoderatorisasubjectmatterexpertinthe
domainoftheCoP,astatementtowhichanumberofCoPresearcherswouldagree,
includingtheauthorofthisstudy.Therehasbeenlittleresearchintothisclaim,however,
106
andstudiesexaminingtheimpactofdomainexpertiseonmoderatoreffectivenesswould
helpdetermineifthisindeedwouldbeamoderatorstrength.Whilethismoderator
characteristic(foritismoreacharacteristicthananaction)isnotedinsomeofthe
literature,thisisindeedgoodfeedbackfromthememberperspectiveonsomethingthey
value.
Lastly,onerespondentnotedthatthemoderatormight“suggestionsfornextsteps.”
Asthisisarathervaguesuggestion,itwasdifficulttotellwhetherornotthisactionmight
fitunderoneofthesurveyitems;conceivablyitmightbeincludedin“themoderator
activelyguidesthequalityandfocusofdiscussions”,or”themoderatorguidesthe
communitythroughdisruptionsorconflicts”oreven“themoderatordrawsinresourcesto
supporttheworkofthecommunity.”Suggestingnextstepsmightalsobepartoffostering
mutualengagement,criticalinquiryorcommunitysustainability.Asstatedhowever,the
commentwasnotmadeclearenoughtobeconsideredasastand-alonemoderatoraction.
Suggestedmoderatorcharacteristics.Fourcommentswererecordedbythe
open-endeditemthatsoughttocapturemoderatorcharacteristicsthatrespondentsfelt
wereimportanttothemandnotrepresentedonthesurvey.Twooftheresponseswere
determinedtobecloseenoughinintenttoitemsonthesurveythattheyfitwithintwoof
theexistingmoderatorcharacteristics.Adiscussionoftheremainingtwocommentswill
nowcommence.
Thefirstcomment,“themoderatorisawareofandpresentsevidencebased
researchinthebestpracticesofCoP”isinterestinginthatitevokesametaroleforthe
moderatorasCoPexpertinadditiontootherdutiesandtasks.Whiletheliteratureappears
toassumethatthemoderatorwouldindeedbeknowledgeableaboutCoPbestpractices,
107
thischaracteristicisveryrarelypresentedasanattributeofamoderator;thiscomment
thereforepresentssomethingnewinitsapproach.Thereisalsoamoderatoraction
embeddedintherespondent’scomment(“presents…research”)thatfitslesseasilyintoa
categoryandmaynotbeagoodcandidateforanoverarchingmoderatoraction.
PresentingresearchonCoPpracticesmaywellencouragememberstobettersupportthe
CoPandevenadoptleadershiproles;thiswouldfitwellwithinthesummativesuccess
factorcategoryofsupportinganddevelopingcommunitysustainability.However,CoP
membersmayprefertofocusonthedomain-basedinteractionsandresourcesharingthat
broughtthemtotheCoPinthefirstplaceandtakeumbrageattimeandenergybeingspent
bytheCoPmoderatoronpresentingthe“bestpracticesofCoP”.Therefore,theusefulness
oftheactionaspectofthiscommentwouldlikelydependontheCoPanditsmembers.
Thesecondcommentrelatestocommunitybuildingandassuchfitswellwithinthe
categoryofcultivatingacultureofmutualengagement,whichhasasacomponent“building
amembership”.Thecommentreads“themoderatorhasthestature/reputationtoattract
knowledgeableenthusiasticpeopleasmembersofthecommunity”.Whilethesurveyitems
didnotreflectthiscriticalmoderatortaskduetospacelimitationsandconcernsfor
respondentoverload,theliteratureandsummativesuccessfactorcategoriescertainlydo.
Insummary,oftheelevencommentscontributedbyrespondents,sixwere
consideredtoberelatedcloselytosurveyitemsand,byextension,alreadypresent.Five
remained;onewasdeemedtobeoutsidetheroleofmoderatorandmoreinkeepingwith
theroleofCoPadministratororeventheinstructionalstaffthemselves.Onewastoovague
tobeanalyzed,andonefitcleanlyintoasummativecategoryandsuccessfactorheading
(cultureofmutualengagement/buildingamembership)butwasnotonthesurveydueto
108
limitationsandconcernsforsurveyfatigue.Theremainingtwocommentsilluminated
moderatorconsiderationsmissingintheliterature,thesummativecategories,andthe
surveyitems:thefirstbysuggestingthatthemoderatorshouldbeadomain-related
subjectmatterexpertandtheotherbyrecommendingthatthemoderatorexplicitlyplay
theroleofCoPexpert.Thesetwocommentsprovidedirectionforfurtherstudyinaddition
tonewperspectiveastowhatisimportanttomembers.
SummaryofResults
Thestudyresultsappeartoindicatethat,intermsofthemoderatoractionsand
characteristicsthatwerepresentedtothesurveyrespondents,allwereimportanttothe
surveyparticipants.Inaddition,theremaybearelationshipbetweenlongevityofCoP
membershipandperceivedvalueofsocialacumenonthepartofthemoderator,and
betweengenderandthemoderator’seffortstokeepthecommunityenergized.However,
astheseresultswerebasedonasmallsamplepopulation,furtherresearchwouldbe
neededbeforetheseresultscouldbegeneralized.Lastly,atleastonerespondentnoted
thatitwasimportantthatthemoderatorhavecontent-specificexpertiseandanother
commentedthatthemoderatorshouldembracetheroleofCoPexpertforthegroup.These
twocharacteristicswerenotincludedinthesuccessfactorsorsummativecategoriesof
successfactorssopresentanopportunityforfurtherresearch.
Conclusions
StudyLimitations
Clearlythegreatestlimitationforthisstudywasthesmallnumberofcompletions;
theresponseratewasstrongbutthelackofpre-screeningbythelistprovidersclearlydid
109
noteliminatethoseinviteeswhodidnotfitthestudytargetpopulationhencearatherlarge
numberofpotentialrespondentswerescreenedoutwithinthefirstseveralitemsofthe
survey.Whilethefinalresponsefrequenciesdidindicatepreferencesandtrends,thelow
numberscompromisedthecalculationsrequiredforanalysis.Additionally,theresponses
forResearchQuestion4(Aretheremoderatoractionsorcharacteristicsnotnotedinthe
literaturethatarevaluedbymembers?)wereespeciallylimitedandmaybebetter
investigatedusingamixedmethodsapproachthatcouldincorporatefocusgroupsand/or
follow-upinterviewstoteaseoutgreatervarietyanddepthinresponses.
AnotherlimitationwastheuseofLikert-typeresponseitemswhichresultedindata
thatwasessentiallyordinalratherthancontinuous,whichinturnlimitedthetypeofdata
analysisthatcouldbeperformed.FuturesurveydesignshouldincorporatetrueLikert
scales,whichrequiretheintegrationofmultiplelikeitemsthat,uponanalysis,are
combinedintocompositeitems;thesecompositescanthenbetreatedasintervaldataand
analyzedassuch.
Lastly,thestudypresentedaverylimitedsetofmoderatorcharacteristicsand
actions;inaddition,mostofthesewereframedinapositivemanner.Itmayhavebeen
usefultoincorporateagreaternumberofactionsandcharacteristicsandtoreversesome
ofthesurveyitemstoavoidaresponsebiasofreportingonlypositiveresponses.
ImplicationsandRecommendationsforFutureResearch
Theresultsofthisstudyare,firstandforemost,usefultocommunityofpractice
practitioners.Administratorsandmoderatorscanreviewthemoderatoractionsand
characteristicsthatthestudyhaspresented,beassuredthattheywerefoundtobe
110
importantandvaluablebythestudyrespondents,anddevelopplanstoimplement,
incorporate,ormodifytheirownlistofactionsandcharacteristicsthatcanbetterthework
theyaredoingwiththeircommunities.MembersofCoPscanalsousetheresultstoopena
dialogueamongstthemselvesandwiththeirmoderator(s);whatontheactionsor
characteristicslistsmightbeusefultothemasmembersandhowmighttheybe
implemented?
Intermsoffutureresearch,thisstudywillhopefullyspuroncontinuedinvestigation
intothearenaofcommunityofpracticemoderation.Theopen-endeditemswhichallowed
CoPmemberstocommentonactionsandcharacteristicsthattheyfoundtobeimportant
andvaluableturnedupvitalquestionsaboutthemoderator’sroleasCoPexpertand
whetherornotitwasnecessaryforthemoderatortobeadomain-subjectexpert.More
researchisneededonthesetopicsaswellasdeeperresearchintotheactualworkthat
moderatorsdo,andtheimpactthisworkhasonCoPeffectivenessandoutcomes.
Inaddition,thisstudysuggestsanumberofrelatedresearchquestionswhose
investigationmaybebeneficialtothefield,forexample:Isthereadistinctionbetween
memberperceptionofvaluetothecommunityandrealizedvaluetothecommunity?Are
theremoderatoractivitiesthatarepredictiveofcommunitysuccessthatcommunity
membersdonotvalue?Aretheremoderatoractivitiesthatarehighlyvaluedbythe
communitybutthatarealsopredictiveofcommunityfailure?Thesearebutafewofthe
avenuesopenedforfutureresearchasaresultofthisinitialstudy.
FinalRemarks
ThisstudyhasattemptedtoidentifytheperceivedvalueCoPmembersassignto
specificmoderatoractionsandcharacteristicsidentifiedascorrespondingtoCoPsuccess,
111
andtoexaminetheinfluencememberdemographicsmayhaveonthemembervalue
perceptions.Theresults,whichindicatethatmembersappeartovalueallpresented
moderatoractionsandcharacteristics,willbeappliedtomyownworkinsupporting
groupsthatseektoestablishacommunityofpracticeandwillalsoinformtheconstruction
ofaconcise“jobaid”formoderatorswithwhomIwork.Futureinvestigationsintotherole
ofthemoderatorasCoPexpertandsubject/contentmatterexpertwillalsoshapethe
implementationofsupportsgoingforward.Andwhilethesmallcompletionnumbersin
thisstudyhamperedtheanalysisofthedatasomewhat,enoughconsistencywasobserved
toinformthispracticeandfuturestudies.
Itwillalsobeinterestingtoseehowtheevolutionandadoptionofsynchronous
web-basedconnectiveplatformsandsoftwaremayimpacttheworkofacommunityof
practicethatdoessomeormostofitsworkonlineand,subsequently,impacttheroleofthe
moderator.MighttheactionsandcharacteristicsgleanedfromtheCoPsuccessfactor
literaturebeeclipsedbynewordifferentmoderatoractionsorcharacteristicsneededfor
synchronouslyconnectingmembersacrossdistances?Thismayalsoprovetobearich
areaforfutureresearch.
112
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APPENDIXA:FULLSURVEYINSTRUMENT
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APPENDIXB:SURVEYPILOTTESTFEEDBACKFORM1) Access:Howeasywasittoaccessthesurvey?DidtheURLmakesense?2) Intro/consent:Wastheinitialinstruction/consentpageeasytocomprehend?Wasittoo
longortobrief?Wasthereanyinformationmissingthatshouldhavebeenincluded,ortoomuchinformation?Doyouhaveanyotherinputregardingtheinitialinformation/consentpage?
3) Screeningquestions:Werethescreeningquestionsclearandeasytoanswer?Ifyouwere
forwardedtoanexitpage,didyoufindtheexplanationsatisfactory?Doyouhaveanyothercommentsregardingthescreeningquestions?
4) Moderatoractionsandcharacteristics:Werethepageswiththesevenquestionsregarding
moderatoractionsandcharacteristicsclearandeasytoadvancethrough?Wereanyelementsconfusing?Howmightthesepagesbebetterconstructed?Anyothercomments?
5) Demographicinfo:Didthedemographicquestionsdemonstratesensitivityandclarity?Do
youhaveanysuggestionsaboutthesequestions?6) Overall:Wastheexperiencesmoothorwerethereissues?Howlongdoyouthinkthis
surveymighttaketocomplete?Doyouhaveanysuggestionsorcommentsaboutthesurveyoverall?
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APPENDIXC:SAMPLEEMAILINVITATION
Hello Fellow Educator -- In follow-up to an earlier email from xx xxx, Director of the xx xxx, I am writing to ask if you might take a few moments to complete a brief survey that will help increase understanding of the moderator or coordinator role in educator communities of practice. Communities of practice (CoPs) are groups of individuals who connect around a shared topic of interest and who collaborate to grow knowledge and improve their practice. You were selected to participate based on your involvement in the xxx community; your contact information was provided in the interest of improving the community experience for all. The survey should take approximately 5-10 minutes to complete. Your responses will be kept completely confidential and your email address will be used only to track completions. Once the survey is completed, you will not be contacted again unless you indicate your interest in survey results or follow-up interviews. Please click the "Begin Survey" button below to get started. The survey will remain open until Friday May 20th. We hope you will share your experiences to better inform moderator best practices and, in turn, help support educator communities of practice. Please don't hesitate to contact me with questions or concerns. Mary Slowinski, University of Washington [email protected]
Begin Survey
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APPENDIXD:RESULTSOFANALYSISOFPAIRS
MODERATORACTIONS/GENDERNullHypothesesH0A1-H0A7:ThereisnostatisticallysignificantdifferencebetweenrankingsofModeratorAction1-7bygender-basedgroupsKuskal-WallisTest
Notes:.05significancelevel,adjustedforties(higheraccuracy)One-WayANOVA
Note:0.05significancelevel
H0A1 H0A2 H0A3 H0A4 H0A5 H0A6 H0A7H-value 0.39 3.58 0.70 0.55 6.04 0.97 1.93
df 2 2 2 2 2 2 2
P-value 0.8230 0.1672 0.7040 0.7607 0.0489 0.6163 0.3816
Greaterorlessthan.05levelofsignificance
Greater
Greater
Greater
Greater
Less
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Reject Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
DifferencebetweenmediansISstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0A1 HoA2 H0A3 H0A4 H0A5 H0A6 H0A7F-value 0.18 1.17 0.16 0.32 3.31 0.21 1.78
df 2 2 2 2 2 2 2
P-value 0.8364 0.3301 0.8562 0.7273 0.0574 0.8092 0.1944
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
133
MODERATORACTIONS/AGEGROUPNullHypothesesH0A1-H0A7:ThereisnostatisticallysignificantdifferencebetweenrankingsofModeratorAction1-7byagegroupKuskal-WallisTest
Notes:.05significancelevel,adjustedforties(higheraccuracy)One-WayANOVA
Note:0.05significancelevel
H0A1 H0A2 H0A3 H0A4 H0A5 H0A6 H0A7H-value 2.66 2.81 3.28 1.47 3.07 3.23 4.90
df 3 3 3 3 3 3 3
P-value 0.4472 0.4217 0.3508 0.6886 0.3810 0.3574 0.1795
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0A1 HoA2 H0A3 H0A4 H0A5 H0A6 H0A7F-value 0.87 0.72 1.88 0.46 1.07 1.18 1.71
DF 3 3 3 3 3 3 3P-value 0.4735 0.5544 0.1680 0.7163 0.3850 0.3433 0.1991
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
134
MODERATORACTIONS/LENGTHOFCOPMEMBERSHIPNullHypothesesH0A1-H0A7:ThereisnostatisticallysignificantdifferencebetweenrankingsofModeratorAction1-7bygroupsbasedonlengthofCoPmembership.Kuskal-WallisTest
Notes:.05significancelevel,adjustedforties(higheraccuracy)One-WayANOVA
H0A1 H0A2 H0A3 H0A4 H0A5 H0A6 H0A7H-value 0.15 3.52 4.65 1.62 0.15 0.78 4.92
df 2 2 2 2 2 2 2
P-value 0.9277 0.1723 0.0977 0.4452 0.9296 0.6776 0.0853
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0A1 HoA2 A3 A4 A5 A6 A7F-value 0.07 0.99 2.36 0.55 0.03 1.18 2.71DF 2 2 2 2 2 2 2
P-value 0.9339 0.3879 0.1202 0.5850 0.3850 0.9696 0.0909
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnot
Differenceisnot
Differenceisnot
Differenceisnot
Differenceisnot
Differenceisnot
Differenceisnot
135
Note:0.05significancelevel
MODERATORACTIONS/TECHNOLOGYCOMFORTLEVELNullHypothesesH0A1-H0A7:ThereisnostatisticallysignificantdifferencebetweenrankingsofModeratorAction1-7bygroupsbasedontechnologycomfortlevels.Kuskal-WallisTest
Notes:.05significancelevel,adjustedforties(higheraccuracy)One-WayANOVA
statisticallysignificant
statisticallysignificant
statisticallysignificant
statisticallysignificant
statisticallysignificant
statisticallysignificant
statisticallysignificant
H0A1 H0A2 H0A3 H0A4 H0A5 H0A6 H0A7H-value 1.10 2.68 0.86 2.77 0.84 1.51 0.51
df 2 2 2 2 2 2 2
P-value 0.5779 0.2622 0.6516 0.2506 0.6575 0.4705 0.7733
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0A1 H0A2 H0A3 H0A4 H0A5 AH0A6 H0A7F-value 0.52 0.24 0.13 1.70 0.48 0.46 0.69
DF 2 2 2 2 2 2 2
P-value 0.5996 0.7854 0.8786 0.2072 0.6236 0.6399 0.5135
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
136
Note:0.05significancelevel
MODERATORCHARACTERISTICS/GENDERNullHypothesesH0C1-H0C7:ThereisnostatisticallysignificantdifferencebetweenrankingsofModeratorCharacteristics1-7bygender-basedgroupsKuskal-WallisTest
Notes:.05significancelevel,adjustedforties(higheraccuracy)One-WayANOVA
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0A1 HoA2 A3 A4 A5 A6 A7H-value 1.80 1.39 0.34 1.80 0.57 2.58 2.07df 2 2 2 2 2 2 2
P-value 0.4063 0.4988 0.8430 0.4063 0.7534 0.2574 0.3552
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0C1 HoC2 HoC3 HoC4 HoC5 HoC6 HoC7F-value 0.54 0.54 0.03 0.54 0.11 1.99 0.44
DF 2 2 2 2 2 2 2P-value 0.5909 0.5885 0.9719 0.590 0.8967 0.1623 0.6484
137
Note:0.05significancelevel
MODERATORCHARACTERISTICS/AGEGROUPS
NullHypothesesH0C1-H0C7:ThereisnostatisticallysignificantdifferencebetweenrankingsofModeratorCharacteristics1-7byage-basedgroupsKuskal-WallisTest
Notes:.05significancelevel,adjustedforties(higheraccuracy)One-WayANOVA
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0C1 HoC2 HoC3 HoC4 HoC5 HoC6 HoC7H-value 2.86 2.47 0.60 2.51 3.93 3.64 1.74
df 3 3 3 3 3 3 3
P-value 0.4142 0.4799 0.8975 0.4739 0.2687 0.3034 0.6273
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0C1 HoC2 HoC3 HoC4 HoC5 HoC6 HoC7F-value 0.90 0.43 0.14 0.60 1.10 1.66 0.432
138
Note:0.05significancelevel
MODERATORCHARACTERISTICS/LENGTHOFCoPMEMBERSHIPNullHypothesesH0C1-H0C7:ThereisnostatisticallysignificantdifferencebetweenrankingsofModeratorCharacteristics1-7basedonlengthofCoPmembership.Kuskal-WallisTest
Notes:.05significancelevel,adjustedforties(higheraccuracy)One-WayANOVA
DF 3 3 3 3 3 3 3P-value 0.4609 0.7342 0.9371 0.6245 0.3752 0.2091 0.8094
Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0C1 HoC2 HoC3 HoC4 HoC5 HoC6 HoC7H-value 0.60 6.70 3.44 1.17 2.98 3.64 0.96
df 2 2 2 2 2 2 2
P-value 0.7414 0.0352 0.1795 0.5557 0.2254 0.8581 0.6194
Greaterorlessthan.05levelofsignificance?
Greater
LessThan
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Reject Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
DifferencebetweenmediansISstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
139
Note:0.05significancelevel
MODERATORCHARACTERISTICS/TECHNOLOGYCOMFORTLEVEL
NullHypothesesH0C1-H0C7:ThereisnostatisticallysignificantdifferencebetweenrankingsofModeratorCharacteristics1-7bytechnologycomfortlevelgroups.Kruskal-WallisTest
Notes:.05significancelevel,adjustedforties(higheraccuracy)
H0C1 HoC2 HoC3 HoC4 HoC5 HoC6 HoC7F-value 0.03 0.77 3.33 1.27 2.13 0.29 0.63DF 2 2 2 2 2 2 2
P-value 0.9672 0.4770 0.0565 0.3020 0.1448 0.7513 0.5423Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Accept Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
H0C1 H0C2 H0C3 H0C4 H0C5 H0C6 H0C7H-value 1.65 1.03 2.36 2.91 1.44 6.66 1.68df 2 2 2 2 2 2 2P-value 0.4386 0.5988 0.3069 0.2339 0.4880 0.0357 0.4323Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
LessThan
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Reject Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
DifferencebetweenmediansISstatisticallysignificant
Differenceisnotstatisticallysignificant
140
One-WayANOVA
Note:0.05significancelevel
H0C1 H0C2 H0C3 H0C4 H0C5 AH0C6 H0C7F-value 1.04 0.94 0.76 0.39 0.64 4.81 0.69
DF 2 2 2 2 2 2 2
P-value 0.3714 0.4077 0.4809 0.6825 0.5403 0.0198 0.5135Greaterorlessthan.05levelofsignificance?
Greater
Greater
Greater
Greater
Greater
Greater
Greater
Nullhypothesis
Accept Accept Accept Accept Accept Reject Accept
Finding Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
Differenceisnotstatisticallysignificant
DifferencebetweenmediansISstatisticallysignificant
Differenceisnotstatisticallysignificant