Copyright 2015, Women’s Leadership Coaching Inc. 1 This presentation is available at: BeLeaderly.com/sep1.

Copyright 2015, Women’s Leadership Coaching Inc.

1

This presentation isavailable at:

BeLeaderly.com/sep1


2

LEADERSHIP BRAND


3

- GENERAL MANAGER, SOFTWARE INDUSTRY

“Be famous for something!

Know what is your claim to fame.”


4

Who do you know who has branded themself well?


5

The 3 essential elements for a great personal brand


6

Your ideal career niche

What are you passionate

about?

What does your

company/ industry need

and value?

What are your skills and talents?


7

EXERCISE:

• What is your ideal career niche?


8

Your ideal career niche

What are you passionate

about?

What does your

company/ industry need

and value?

What are your skills and talents?


9

“Be authentic about your own leadership style. Don’t try to

change it.

Own it. Communicate it. Put a value on it. Put a brand on it.”

- DR. ROHINI ANAND, SVP, GLOBAL CHIEF DIVERSITY

OFFICER, SODEXO


10

“I'd like to believe that I'm known as one who identifies,

nurtures, and catalyzes talent, that gets things done with both

courage and compassion.”

CLAIRE BABINEAUX-FONTENOT,

SVP & CHIEF TAX OFFICER, WAL-MART


11

Financial AnalystThe change agent

Program DirectorGo-to person for corporate strategy


12

“Make your brand scalable.”

- KRISTA THOMAS, VP MARKETING, FAN APPZ


13

Ask yourself:

• Where do I want to be in 2 years? In 5 years?

• What brand do I need to become known for now, in order to get there?


14

Your brand must evolve as you develop your career

Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person.

Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Turnaround architect. Intrapreneur.

Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader.Delivers results.


15

EXERCISE:

• What is your personal brand statement?


16

“When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my

reaction to the situation by the statement. Does my reaction measure up to who it is that I represent

myself to be?

There have been moments in which I was going to pursue a course that was not particularly

courageous but was expedient; and I realized that that was not what I stand for. I regrouped and

refocused and proceeded in a way that was more courageous.”

- CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER, WAL-

MART


17

VISIBILITY


18

Results = Reward + Recognition

Results = Reward + Recognition+ Visibility


19

3 Steps to Making Your Brand Visible

1. Work less 2. Work hard on the right projects

5%


20

People who have outstanding careers get there with a reputation for

delivering results


21


delivering results

“Make something great happen.

No one tells you to do it,but they appreciate the

results.”

- NINA BHATTI, PRINCIPAL SCIENTIST, HP LABS


22

Criteria for a Career-Defining Contribution:

Showcase your brand Demonstrate your ability to deliver results

Directly support your organization’s strategic plan & goals Improve the “bottom line” Solve a big problem Perform a specific, not general role (Technical track) Expose you to a new department, function or client

(Management track) Push the cutting edge in your field of expertise Special projects sponsored by key executives Sharpen business acumen & leadership skills Participate on special task forces and committees.


23

EXERCISE:

• Identify possible career-defining contributions


24


1. Work less 2. Work hard on the right projects3. Promote your accomplishments

5%


25

How to Promote AccomplishmentsPresent in meetings. Invite leaders.Send out a newsletter or regular status updatesSubmit article to your organization’s newsletterWrite a blog, or paper for publicationAsk to be nominated for an awardAsk a colleague to “toot your horn”, and

reciprocateSpeak on panels, and at conferencesForward kudos emails with “FYI”.


26

EXERCISE:

• Brainstorm ideas for promoting accomplishments


27


1. Work less 2. Work hard on the right projects3. Promote your accomplishments

5%


28


29

SELF-LEADERSHIP


30

The emerging leader’s quandary

You can’t get a next-level job without leadership experience…

But you can’t get the experience without the job.


31

2 Principles of Self-Leadership:

Confer Leadership Upon Yourself(Also known as: Take the Lead)


32

To Confer Leadership Upon Yourself:

Don’t wait to for permission or an invitation to be a leader

Act under your own authority

Take the lead.


33

2 Principles of Self-Leadership:

Confer Leadership Upon Yourself(Also known as: Take the Lead)

Act As If(Also known as: Promote

Yourself)


34

To Act As If:

Challenge yourself to demonstrate the competencies of the next job you would like to be in.

“Act As If” you are already there.


35

EXERCISE:

What will you do differently, when you:

Confer leadership upon yourself, and

“Act As If”?


36

PERSONAL ACTION PLAN


37

This presentation isavailable at:

BeLeaderly.com/sep1


38

CLOSING STATEMENT

What is the most important thing you will take away from the workshop?


39


delivering results

“There is nothing untoward about being honest about what you do well.

Your company cannot fully appreciate how to leverage you as a resource if the

company does not have visibility into what your unique talents are. So, don't deny that

of your company.

Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make

sure that you're lifting some other people up as you climb.”


40

www.WomensLeadershipCoaching.com

We help women create a roadmap into leadership positions in business.

Copyright 2015, Women’s Leadership Coaching Inc. 1 This presentation is available at: BeLeaderly.com/sep1.

Documents