Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. GREENER MEETINGS AND EVENTS Samuel deBlanc Goldblatt CHAPTER 3.

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved.

GREENER MEETINGS AND EVENTS

Samuel deBlanc Goldblatt

CHAPTER 3


Chapter 3

Planning the Greener Event


Learning Objectives

• How to use research to form a green team of staff and stakeholders

• How to conduct a green SWOT analysis• How to design an event that defines your triple

bottom line commitment to people, planet, and profit

• How to design an event that prioritizes your strategies, creates a green mission statement, and creates a strategic green plan

CHAPTER 3


Learning Objectives

• How to use consulting, hotel, and vendor contracts to plan for a greener event

• How to create a sustainability rider• How to conduct a risk assessment• How to coordinate a successful event,

engaging attendees and solving problems ethically during the meeting or event

• How to conduct a survey to evaluate success

CHAPTER 3


Opening Activity

• Groups: Create a comprehensive plan for the following project: Making a cup of tea

• Incorporate sustainability in every step of the plan

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Stages of Event Management

• Research• Design• Planning• Coordination• Evaluation

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SWOT

• Strengths• Weaknesses• Opportunities• Threats

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Triple Bottom Line

• People (social): accessibility and equality for attendees, staff, vendors, stakeholders, community

• Planet (environmental): environmental impact on local and global ecosystems

• Profit (financial): income, productivity, capital, market share

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Mission Statement

• Ideals• Ethics• Values• Goals

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Strategic Green Plan

• Mission Statement• Triple Bottom Line• SWOT Analysis• Prioritized task list

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Contracts

• Consulting agreement• Vendor contract• Venue contract• Exhibitor contract• Hotel contract• Sustainability rider

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Risk ManagementCHAPTER 3

Rating Impact Probability

1: Low Low impact: no physical injury, but event enjoyment disrupted

Unlikely to occur, save for exceptional circumstances

2: Medium Medium impact: potential for low to medium physical injury

Could possibly occur under normal circumstances

3: High High impact: very dangerous or lethal activity

Likely to occur


Evaluation

• What makes a good survey?

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Meet Green

• Check out www.meetgreen.com– Best Places to Meet Green– Case Studies

CHAPTER 3


Lightning Round

• Blue sky thinking• SWOT analysis• Triple bottom line (TBL)• Green mission statement• Strategic green plan• Risk management• Reputation term• Sustainability rider• Exhibitor contracts

CHAPTER 3


Lightning Round

• Hotel contracts• Vendor contracts• Purchase orders• Participant observation• Survey• Closed-ended questions• Open-ended questions• Likert scale• Semantic differential• Quantitative data

CHAPTER 3


HomeworkCHAPTER 3

• Beer Festival featuring renewable energy, music, food and beer from around the world

• Create a risk assessment with 20 risks

• Rate the impact and probability of each risk

• Prioritize risks and provide precautionary strategy

At The Big Tent, Black Isle Organic Ale was served in fully compostable Biopac cups made from plant matter.

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. GREENER MEETINGS AND EVENTS Samuel deBlanc Goldblatt CHAPTER 3.

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