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Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November 24, 2009 Changing Face of Virtualization
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Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

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Page 1: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.

David Senf, Director Infrastructure Solutions Groupidc.comNovember 24, 2009

Changing Face of Virtualization

Page 2: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 2

GDPGDP ProfitsProfits

Un-Un-employmentemployment

-2.4% -33.8%

8.4%

2009

Page 3: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 3

Yet another forecast

Source: IDC Market Models

2009 Growth Rates by Category

-15.00%

-10.00%

-5.00%

0.00%

5.00%

10.00%

PCs Servers Storage Networking OtherHardware

Services Software Telecom

2009 2010

Page 4: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 4

Page 5: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 5

IT conundrum – tradeoffs inevitable

Page 6: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 6

The Big Switch – Nicholas Carr

Page 7: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 7

The Big Switch – Nicholas Carr

Page 8: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 8

The Big Switch – Nicholas Carr

Page 9: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 9

Page 10: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 10

“capacity=demand”

The Big Switch – Nicholas Carr

Page 11: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 11

So where are we now?

Page 12: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 12

Page 13: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 13

Page 14: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 14

Utilization & Maintain

Real Estate

++++ Power & Cooling

Admin

Page 15: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 15

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

20052006200720082009201020112012

$M

0%

10%

20%

30%

40%

50%

60%

70%

Power and Cooling Avoidance % Saving

Cost avoidance through virtualization

Page 16: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 16

OpexCapex

Virtualization by the numbers Top Savings

0%

20%

40%

60%

80%

100%

Server HW Simplifiedmgmt

Power andcooling

Staff time Real estate Softwarelicensingsavings

Staffreduction

25% cost reductionover 12 months

across capex and opex

Page 17: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 17

Business case development

Half of firms create formal business case to justify virtualization investments. As for the rest....

“I figured I had saved about $1.5M...[in] hardware costs... I didn’t go into a lot of the intangibles...”

-Pharmaceutical

“If I go to my CFO, he wants to see a couple of pieces of data, not a hundred.”

- Manufacturing

Page 18: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 18

Server build decisions

Suggest virtual servers57%

Hardwarecentric11%

N=400

Virtualdefault

32%

Page 19: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 19

How did we get here?

Page 20: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 20

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Server capability and density soars – virtualization gets a leg up

Annual Cores Shipped

Annual CPUs Shipped

1 ap

p/s

erve

r

1 ap

p/b

lad

e

1 ap

p/C

PU

1 ap

p/c

ore

Page 21: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 21

Sprawling Server InfrastructureOperational Costs Rise Dramatically

WW Spending on Servers, Power and Cooling, and Management/Administration

Page 22: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 22

New Economic Model for the Datacenter Shifts to Automation Tools are a Requirement

WW Spending on Servers, Power and Cooling, and Management/Administration

Virtualization Management Gap

Page 23: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 23

Zero sum game?“If we had not virtualized the number of servers would be significantly greater...Our carbon footprint would be greater…

We are spending less as a whole.”- Financial Services

Page 24: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 24

New Economic Model for the Datacenter Shifts to Automation Tools are a Requirement

WW Spending on Servers, Power and Cooling, and Management/Administration

Page 25: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 25

Considerations

Page 26: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 26

Page 27: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 27

Few VMs Profile

• IT-centric• Virtualize for hardware

savings• Low ITIL use• Resource mgmt• Lack of visibility• Manual processes• Physical & virtual tools / mgmt

separate• Lower VM / server rate

(e.g., 5/server)

Page 28: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 28

Many VMs Profile

• Business-centric• Virtualize for competitive

advantage• High ITIL use• DR/HA• Resource monitoring /

measurement• Automate processes • Physical & virtual tools / mgmt

integrated• Higher VM / server rate

(e.g., 25/server)

Page 29: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 29

Page 30: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 30

Page 31: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 31

Virtual machine adoption hurdles – past

TimeInst.Resistance

Page 32: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 32

Cost/Budget

Tools

Virtual machine adoption hurdles – present

ExpertiseAvailabilityCapacity

Planning

Page 33: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 33

5 things on order

Page 34: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 34

1

Page 35: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 35

From noun to verb

Page 36: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 36

The Next Virtualization Milestones

Virtualization 1.0 Encapsulation Resource sharing Dynamic consolidation

Virtualization 3.0 Automation Service oriented Policy based “Cloud” Computing Variable costs

CAPEX

Operatio

nal Cost R

eduction

Virtualization 2.5 Unplanned HA/DR/back-up Workload balancing Virtual Clients

Virtualization 2.0 Mobility Planned downtime Virtual Clients

2013

Production Consolidation

24%

Availability39%

Virtual Clients15%

SW Development & Test 6%

Utility Computing16%

2006

Production Consolidation

49%

Utility Computing1%

Availability

11%

SW Development & Test

36%

Virtual Clients3%

Page 37: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 37

Virtualization has lots of head room

Virtual PhysicalServer Type

Low HighBusiness Critical

0%

20%

40%

60%

80%

App Dev Web App ITInfrastructure

DB/DW Email / msgng ERP/CRM/

Virtualized

Page 38: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 38

2

Page 39: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 39

The good, the bad and the ugly

Page 40: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 40

Server Virtualization Impact:

2005 2006 2007 2008 2009 2010 2011 2012

3.0 3.3 4.35.4

6.3

7.0

7.6

8.0 VM Densities Nearly Triple

Cross Over

5%Shipments

20%Shipments

Page 41: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 41

Virtualization Machine MovementMobility is on the Rise

VM Movement FrequencyVM Mobility Management • 80% report moving virtual machines across physical hardware

• 60% report using automation tools

• This highlights the evolution of virtualization and the desire to exploit increased functionality

• Illustrates movement towards more dynamic & flexible IT environment

Don’t Move VMs

Move VMsManually

Move VMsUsing Policy Tools

Move VMsManually &Using Tools

Page 42: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 42

VM tools features we desire

17

21

22

22

26

26

27

32

42

44

47

56

Analysis/Troubleshooting

Deployment/Redeployment

Optimization

Capacity Planning

High Availability/Failover

Health Monitoring

Power Management

Load Balancing

Disaster Recovery

Security

Maintenance

Systems Backup

N=297: QC01MR. Which of the following systems management features or tools are you currently using to support your virtual servers? Please select all that apply.

1st wave

2nd wave

Page 43: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 43

3

Page 44: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 44

Action not reaction

Page 45: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 45

N=255

Which of the following describes your organization’s business continuity planning status?

DR plan? What DR plan?

30%

25%12%

33%

We have a plan that is regularly tested

We have a plan,but it is not

regularly tested

Have no plan

Have anad hoc

plan

I think one area specifically that [virtualization] has changed is our ability to provide a better level of service [for] our DR and BCP. - Financial Services

Page 46: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 46

Dial it up – ITIL?

12%in

2006

Process automation evolves on a scale from anti-inflammatory early on, to steroid down the road

23%in

2008

Page 47: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 47

4

Page 48: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 48

Resistance is futile

Page 49: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 49

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

1985 1988 1991 1994 1997 2000 2003 2006 2009

Total PCs installed in Canada from 1985 - 2009

50% of Canadian Firms Use & Plan to Use

Desktop Virtualization

Page 50: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 50

PC Total Cost of Ownership (TCO)Opex makes up the bulk of spending

Q: What is the average breakdown of your PC expenditure?

Source IDC Virtualization Forum

• Deploy, Support, Train

• Operations

• Administration

• Hardware &Software

60%10%

7%

23%

Page 51: Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved. David Senf, Director Infrastructure Solutions Group idc.com November.

04/10/23© 2009 IDC 51

5

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04/10/23© 2009 IDC 52

Cloud?

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04/10/23© 2009 IDC 53

Words Canadians use to describe cloud.....

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04/10/23© 2009 IDC 54

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04/10/23© 2009 IDC 55

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04/10/23© 2009 IDC 56

Please contact me at:

David SenfDirector, Infrastructure [email protected]

http://twitter.com/Senformation

Questions or comments