Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 1 Using driver risk assessment methods to develop a crash free culture Tony Kaye & Paula Bainbridge.

Copyright © 2008, 2009 Thomas International Ltd40-000R1 / 1

Using driver risk assessment methods to develop a crash free culture

Tony Kaye & Paula BainbridgeThomas International Ltd

www.thomasinternational.net


Initial Research

Bus drivers in greater London

Alec Horner – Client

David Leigh-Howarth – Thomas International


Table 1: Description Criterion Data for 49 Bus Drivers

Variable Mean Std Dev Min Max N Label

ACCID 3.0 3.3 0 16 47 Number of Accidents

YRS 9.5 7.0 1 26 49 Years of Service

INDACC 77.9 83.5 4 433 47 Index of Accident

NINDACC 00.00 1.00 -2.2 2.2 47 Normalised INDACC


Table 2: Correlations of PPA with Accident Indices and PPA Intercorrelations

Correlations of Accident Rates with PPA Profile scores Intercorrelations of PPA Profile Scores

Corr Rank Uml Indacc Norm D3 IN3 S3 C3

D3 .38* .41* -.49** .38* D3 1.0 .13 -.83** -.50**

IN3 .29 .36* .26 .32 IN3 1.0 -.37* -.59**

S3 -.27 -.31 -.36* -.27 S3 1.0 .29

C3 -.42* -.47** -.45** -.44** C3 1.0

No of cases: 47 1-tailed Signif: *-01 **-.001


Table 3: Idealised Profile Configurations for Low, Middle and High Accident Drivers

Mean Values for Groups

D I S C

Low Accidents (16) -6.8 -0.4 +5.4 +0.2

Middle Group (20) -5.1 +0.7 +4.6 -0.6

High Accidents (11) +0.2 +3.6 +0.8 -4.5

P Values for Anova .01 .03 .06 .001


About HALF!!


5 Broad risk categories determined by the behavioural core risk factors found by driver research to be highly

predictive of safe and unsafe driving:

SAFE• Patient• Structured• Observant• Reliable• Good concentration• Self-disciplined• Risk adverse• Responsible

UNSAFE• Arrogant• Aggressive• Impulsive• Risk taker• Irresponsible• Undisciplined• Easily distracted• Unrealistic


Conclusion

…. Deselecting those who did not report

themselves as more compliant and steady

than dominant and influential would seem

from this study, to have credibility based on

sound validity, and perhaps, common sense.


The Plot

• Predict driver collision rates

• Train them to recognise their own behaviour patterns

• Allow self-awareness to take its course

• Reduce collision rates


Personal Profile Analysis (PPA)

• Ipsative series of 24 forced choice questions

• BPS certified as highly reliable & valid

• 10 Minute completion time

• Online or pen & paper delivery

• 56 Languages available

• Instant risk rating & report generation

– Candidate feedback for Drivers

– Driver report for Managers


Driving

Competitive

Forceful, Direct

Inquisitive

Self-starter

Assertive

Dominance (Power) Influence (People)

Influential

Persuasive

Friendly

Verbal

Communicative

Positive

Steadiness (Pace)

Dependable

Deliberate

Amiable

Persistent

Good listener

Kind

Compliant

Careful

Systematic, Logical

Precise

Accurate

Perfectionist

Compliance (Policies)

DISC definitions


Client led research

• Paula’s original research was with 30 drivers. Using the Thomas profile we identified those whom we would label as high risk, and those we would label low risk.

• The 10 lowest drivers had a ZERO score for driver risk points, allocated for tachograph infringements, driving offences and collisions.

• The 10 high risk drivers, as identified by Thomas had significant risk points.

• Unsurprisingly, they wanted a larger study


Skills training

That same company identified that pursuing

driver skill training was not having a major

impact on crash statistics


Young, new drivers are responsible for a significantly disproportionate number of crashes and they are newly trained.

So technical driving skills are not the determinant factor


Something else then…

Must be found to reduce crashes


Independent Review

26,000 drivers - PPA results vs Crash History

Behavioural Assessment Insurance Claim Comparisons

Aggressive

+ 20%Impulsive

Irresponsible

Reliable -10%

Structured -13%

Will Murray – Napier University


BOC Case Study

104 Drivers Assessed

Designated Risk Rating Percentage

Low 33

Medium 54

Medium to High 10

High 3


• All high risk and NONE of the low risk drivers had been involved in avoidable crashes.

• 12% of medium risk drivers had been involved in avoidable crashes.

• 20% of medium to high risk drivers had been involved in avoidable crashes.


Paul Styler, Regional Business Manager, BOC Sureflow

“Road safety is paramount when a company has a fleet of large delivery vehicles. The Sales Service People are in charge of seven and a half ton trucks carrying a potentially dangerous load. Training plays a vital part in educating our people but it is only part of the story. We wanted to be able to understand why some people were more likely to have accidents than others. If we could understand this we would be able to train them more effectively.”


Guy Gibson, Training Manager Trent Barton Buses – UK independent bus operator

“Great customer service is the key to retaining passengers and the people we rely on for this is our drivers. The Thomas system means we are able to recruit drivers who deliver on our company’s values. It’s not enough to simply have a brand, quality of service is crucial to business success. It is much easier to train someone to be a bus driver than it is to train them to be nice. By identifying people from the outset with these characteristics we are then able to focus on the skills we can change, such as their driving ability.”


The Objectives

1. Identify high risk drivers

2. Develop self-awareness of their behaviours

3. Apply principles of adult learning – I recognise the risk therefore I can change my behaviour

4. Record and monitor the data – to reinforce the good behaviour


Driver Behaviour Workshop

• Classroom based one day workshop

• Up to 20 delegates

• Demonstrates the relationship between attitude, perception and behavioural

traits and how they affect driver behaviour

• Identifies personal high risk behavioural traits and trigger factors

• Enables delegates to rationalise what their thoughts, emotions, physical

responses and actions are in driving situations that could lead to high risk

behaviour

• Enables delegates to modify how they think, feel and react to achieve safer

driving behaviour

• Delegates commit to a personal action plan to develop and use the knowledge

gained to become safer drivers


The Method

1. Behavioural assessment

2. Attitude based training intervention

3. Evaluation


“It is much easier to train someone

to be a bus driver than it is to train

them to be nice”

Guy Gibson, Training Manager Trent Barton Buses


Thank you for your time!

Any [email protected]


Company Car Drivers

• Are twice as likely to have a collision as the general driving population

• Are most likely to:- Speed

- Tailgate

- Use alcohol & drive

- Show aggression

- Take risks

- Lose concentration

- Hold their mobile phone whilst driving

• Have the worst lane discipline

• Commit more traffic offences

BUT – Consistently rate themselves as more skilful than other drivers


74 Truck drivers

66% of those involved in crashes,

identified as medium or high risk


Accident Rates

Human factors contributes to 95% of all road crashes

6% 5%

65%

24%Human Alone

Human & Road

Human & Vehicle

Other Causes

Copyright © 2008, 2009 Thomas International Ltd 40-000R1 / 1 Using driver risk assessment methods to develop a crash free culture Tony Kaye & Paula Bainbridge.

Documents

thomas profile

high risk drivers

low risk drivers

medium risk drivers

unrealistic slide

driver risk points

high accident drivers

larger study slide