Copyright 2007, Prentice-Hall, Inc. 11-1 Specialty Stores The Gap’s product lines are limited to clothing and accessories for men, women, kids, and babies. In addition to regular sizes, petite and tall sizes are available in a variety of clothing items. Marketing in Action http:// www.gap.com/browse/home.do
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Copyright 2007, Prentice-Hall, Inc. 11-1 Specialty Stores The Gap’s product lines are limited to clothing and accessories for men, women, kids, and babies.
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Copyright 2007, Prentice-Hall, Inc. 11-1
Specialty StoresThe Gap’s product lines are limited to clothing and accessories for men, women, kids, and babies. In addition to regular sizes, petite and tall sizes are available in a variety of clothing items.
Factory outlet malls and value-retail centers have blossomed in recent years, making them one of the hottest growth areas in retailing.
Marketing in Action
Copyright 2007, Prentice-Hall, Inc. 11-5
Organizational Classification
Corporate chain stores
Voluntary chain Retailer
cooperative Franchise Merchandising
conglomerates
True Value is an example of a voluntary chain.
Copyright 2007, Prentice-Hall, Inc. 11-6
Retailing Franchise Opportunities
Not all franchise opportunities are in fast food. In fact, franchises now account for 40 percent of all retail sales in the United States.
Marketing in Action
Copyright 2007, Prentice-Hall, Inc. 11-7
Organizational Classification
Merchandising Conglomerates– Corporation that
combines several diversified retailing lines and forms under central ownership, as well as some integration of their distribution and management functions.
Limited Brands operates six retail brands. Visit the Web site for details.
Online retailer Amazon uses a sophisticated database to track customer purchases and individually target buyers by suggesting other items that fit past purchase profiles.
Marketing in Action
Copyright 2007, Prentice-Hall, Inc. 11-10
Experiential Retailing
Mall of America pioneered the experiential retailing concept and remains the #1 retail tourist attraction in the nation.
Megamall superstar, the Mall of America, has begun a billion dollar Phase II expansion that will include a world class casino, concert and performing arts hall, multi-cultural exhibits, indoor golf course, NHL-sized ice rink, themed hotel rooms, and of course, high-end retail stores.
Copyright 2007, Prentice-Hall, Inc. 11-13
Wholesalers
Grainger, the leading wholesaler of maintenance, repair, and operating (MRO) supplies, succeeds by making life easier for the entire marketing channel.