COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 1 Turn Content into Insight From Silos to Solutions: How Advanced Content Integration Creates.

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVEDPAGE 1

Turn Content into Insight

From Silos to Solutions: How AdvancedContent Integration Creates Publishing Value


MuseGlobal, Inc.Leaders in Content Integration

• Unrivaled expertise Founded in 2001 by content & information management veterans Over 150 man-years of development in Muse technology

• Rich technology Connectors to thousands of mainstream sources & millions of blogs In-depth tools harvest full value of content from sources Powerful processing & analysis yields higher quality content

• Proven solutions Long-standing partnerships with publisher & business info providers OEM business model – we’re in many places


The Issues: Turn Content into InsightThrough Superior Content Integration

• Decision makers need ALL of the best content

• Fresher content needed from more sources

• Sophisticated applications for sophisticated audiences

• More audience engagement through valuable insights


From Silos to Solutions: The Insight Revolution

• Time to Insight Drives Breakthrough Opportunities The right information at the right time in the right place

• Agnostic about sources – whatever works is right Internal, Web, Subscription Databases, Feeds, Searches

• Any source could be needed anywhere, anytime Every source is a fresh feed for integrated content solutions


Handling the Pain PointsBreaking Through Silos to Solutions

• Freshest content from each source No central index required, on-demand extraction

• Highly modular architecture Thousands of source connectors Normalized query & management infrastructure Single sign-on capability for premium sources

• Easily configured display applications Beyond content management to on-demand content

applications using any and all content sources Rich search results, widgets, intelligence consoles


Able to Access Virtually Any Content Source

SearchEngines

Internet Databases

Digital News Sources

Academic & Public Libraries

External Content Sources Internal Content Sources

Application Repositories

Native RDMS Files

CorporateIntranet

Content Management Systems


Muse-HostedSource Factory

Req

uest

Build

Dep

loy

Use

Issues in Source Packages/ConnectorsSource Package Lifecycle Management

Build/Repair request is logged

Build/Repair request is logged

Developer isassigned if required

Developer isassigned if required

Source package is uploaded

Source package is uploaded

The Source Factory reports changes in source package disposition

Rapid, automated source connector development & maintenance

Muse custom development tools accelerate source package build & repair

Muse monitors source package performance

Muse monitors source package performanceMuse

Source Console

Customers download source package

Customers download source package

Source owner reports change, or User reports error, or

Scheduled source test fails, orCustomer requests new source


The Muse Content MachineHub Architecture Simplifies Development & Maintenance

= Minimum maintenance cost & maximum content availability


Portal: Fresh Content from Multiple Sources“Poly-Search” – All Sources from All Silos Returned Simultaneously

Main Search

2nd Search

4th Search

3rd Search

5th Search


Catalog: Rapid Integration of Vertical Sources

Along with the normal results is

displayed the “open” result of a Muse poly-search. This has run the

users query against the search option of this online catalog and displays the first few results.

User runs a search of the site directory and receives a set of

results.

The user can scroll through the results and click on a title to go directly to that item, whether it is news, or specifications, or part image, within the catalog

The buttons (or other icons) allow the user to “close” the display (see next slide) to gain some list space, or delete it altogether.


Widgets: Ready-Made Content for Contexts


Publications: Beyond Content Management


Federation/content integration should deliver :

• Custom feeds from any searchable source normalized and delivered in standard or custom formats

• Save searches, search history, results management

• Advanced search methods, including disambiguation, text mining and analytics

• Custom content display applications including widgets

• Automated maintenance for quality and consistency of source connectors

• Rapid development and deployment

• Rights management


Turn Content into Insight

Maximize the Value of Your Content

COPYRIGHT © 2007 MUSEGLOBAL, INC. ALL RIGHTS RESERVED PAGE 1 Turn Content into Insight From Silos to Solutions: How Advanced Content Integration Creates.

Documents

source package customers

uploaded source package

value of content

turn content

best content fresher

solutions freshest content

integrated content solutions

demand content applications