Copyright © 2001, Prentice Hall, Inc. CHAPTER 2. 2Copyright ©2001 Prentice Hall, Inc. How did the ANCIENT GREEK SOPHISTS help shape Public Relations?

Copyright Copyright © 2001, Prentice Hall, Inc.© 2001, Prentice Hall, Inc.

CHAPTER 2CHAPTER 2

2Copyright ©2001 Prentice Hall, Inc.

How did theHow did the

ANCIENT GREEK SOPHISTSANCIENT GREEK SOPHISTS

help shape Public Relations?help shape Public Relations?

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

3Copyright ©2001 Prentice Hall, Inc.

How did theHow did the

ANCIENT ROMANSANCIENT ROMANS

help shape Public Relations?help shape Public Relations?

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

4Copyright ©2001 Prentice Hall, Inc.

American RevolutionariesAmerican Revolutionaries& Federalists& Federalists

help shape Public Relations?help shape Public Relations?

How did theHow did the

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

5Copyright ©2001 Prentice Hall, Inc.

P. T. BARNUMP. T. BARNUM

help shape Public Relations?help shape Public Relations?

How didHow did

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

6Copyright ©2001 Prentice Hall, Inc.

INDUSTRIALISTSINDUSTRIALISTS

help shape Public Relations?help shape Public Relations?

MUCKRAKERSMUCKRAKERS

such as William Vanderbiltsuch as William Vanderbilt

such as Upton Sinclairsuch as Upton Sinclair

andand

How did theHow did the

History of Public RelationsHistory of Public RelationsLet’s DiscussLet’s Discuss

7Copyright ©2001 Prentice Hall, Inc.

QUICK QUIZQUICK QUIZ

IVY LEEIVY LEEFather of Modern Public RelationsFather of Modern Public Relations

His philosophy?His philosophy?

His declaration of principles?His declaration of principles?

His involvement with John D. Rockefeller His involvement with John D. Rockefeller & German Dye Trust?& German Dye Trust?

8Copyright ©2001 Prentice Hall, Inc.

Growth of ModernGrowth of ModernPublic RelationsPublic Relations

Government:Government:

WWI - The Creel CommitteeWWI - The Creel Committee

WWII - Patriotism & MoraleWWII - Patriotism & Morale

9Copyright ©2001 Prentice Hall, Inc.

Counseling:Counseling:

Publicity BureauPublicity Bureau

Subsequent AgenciesSubsequent Agencies

Growth of ModernGrowth of ModernPublic RelationsPublic Relations

10Copyright ©2001 Prentice Hall, Inc.

Corporations:Corporations:

Needed Good PRNeeded Good PR

Image ShiftImage Shift

Growth of ModernGrowth of ModernPublic RelationsPublic Relations

11Copyright ©2001 Prentice Hall, Inc.

Education:Education:

Edward L. BernaysEdward L. Bernays

Doris E. FleishmanDoris E. Fleishman

Growth of ModernGrowth of ModernPublic RelationsPublic Relations

12Copyright ©2001 Prentice Hall, Inc.

QUICK QUIZQUICK QUIZ

ARTHUR W. PAGEARTHUR W. PAGEName Arthur W. Page’sName Arthur W. Page’s

13Copyright ©2001 Prentice Hall, Inc.

for Public Relationsfor Public Relations

Let’s DiscussLet’s Discuss

aa

14Copyright ©2001 Prentice Hall, Inc.

Public Relations NowPublic Relations Now

Growth of Large InstitutionsGrowth of Large Institutions

15Copyright ©2001 Prentice Hall, Inc.

Public Relations NowPublic Relations Now

Changes, Confrontation, ConflictChanges, Confrontation, Conflict

PROTEST

16Copyright ©2001 Prentice Hall, Inc.

Public Relations NowPublic Relations Now

Global Global Democracy in Democracy in 21st Century21st Century

17Copyright ©2001 Prentice Hall, Inc.

Public Relations NowPublic Relations Now

Growth of the Internet and the Growth of the Internet and the World Wide WebWorld Wide Web

18Copyright ©2001 Prentice Hall, Inc.

Public Relations EducationPublic Relations EducationLet’s DiscussLet’s Discuss

BUSINESSBUSINESS

JOURNALISMJOURNALISM

19Copyright ©2001 Prentice Hall, Inc.

SocietySociety

DepartmentsDepartments

MinoritiesMinorities

WomenWomen

Public Relations GrowthPublic Relations GrowthLet’s DiscussLet’s Discuss

20Copyright ©2001 Prentice Hall, Inc.

LicensingLicensing

ScopeScope

Greater Public ScrutinyGreater Public Scrutiny

21Copyright ©2001 Prentice Hall, Inc.

QUICK QUIZQUICK QUIZ

What Public Relations lessons were What Public Relations lessons were learned in the Johnson & Johnson learned in the Johnson & Johnson