Copy of Ixonos_InVenue_28102014 (1)

1 I © Ixonos Plc I Confidential

DIGITAL ENGAGEMENT PLATFORM


In the pre-digital era, competition was more simplerand there was less channels for brands

SOME TIME AGO


Digital Servicesare enhancing

Physical Experiences

TODAY


Digital Services are enhancing Physical Experiencestowards more Personal & Context Relevant ones


Mobile is the

INCREASE INREVENUE

BETTER LOYALTY

HIGHENGAGEMENT

PHYSICAL + DIGITAL =


Times a day,average personschecks phone

34US smartphone owners use their device to perform retail research while inside a store

52%Smartphone shoppers use a store locator to plan their shopping trip

70%Transactions per weekon Starbucks app

4M$


BURBERRY has opened its largest ever London store on Regent Street - a multi-media experience combining the label’s physical and digital achievements. Designed to reflect its website, the impressive 44,000 square-foot space is divided into rooms that mirror sections from its online counterpart - such as Bespoke, Acoustic and Experiences.

With a simple touch you can now check in at FastPass+ entrances, enter parks, unlock your hotel room door and more.

MagicBands and cards are secure all-in-one devices that allow you to effortlessly access the plans and vacation choices that you’ve made with My Disney Experience.

“No single competency is enabling us to elevate the Starbucks SBUX +1.93% brand more than our global leadership in mobile, digital, and loyalty. Starbucks is a clear leader in mobile payments and we are encouraged by how consumers have embraced mobile apps as a way to pay.”- Howard Schultz, 2013

With over a million downloads, the award-winning Fly Delta app for iPad features inspiring destination guides, the amazing Glass Bottom Jet,™ and a What’s Next feature that makes your trip easier by making sure you know what to do and when to do it.

http://www.youtube.com/watch?v=CokbQWI_15U

http://disneyworld.disney.go.com/plan/my-disney-experience/bands-cards/

http://vimeo.com/89720580


http://www.youtube.com/watch?v=CokbQWI_15U

http://disneyworld.disney.go.com/plan/my-disney-experience/bands-cards/






MICROLOCATION

eCOMMERCE

ANALYTICS MARKETINGAUTOMATION PAYMENT

INTEGRATION

CONTENT MANAGEMENTSYSTEM

TARGETEDADVERTISING

PUSH NOTIFICATIONS

SOCIAL/ INSTANT MSGMODULE



USER JOURNEY EXAMPLESDIGITAL ENGAGEMENT PLATFORM


CRUISE EXPERIENCE

Build your own cruise programme

Upgrade your cabin

Preorder your favorite products

Get reminder when your favourite show starts

Find your cabin

BUSINESS BENEFITS

• Extend the time to make purchases• Proactive selling of premium service• Optimize service utilization rate • Activate customers during the cruise• Improve service recovery with instant

feedback• More cruises per customer per year• Easy paying

TECHNOLOGY ENABLERS

CRM

CONTENT MANAGEMENT SYSTEM

MICROLOCATION

PAYMENT SYSTEM

BOOKING SYSTEM

NOTIFICATION CENTRE

Book the trip and additional services Book a

table for restaurant


CRUISE EXPERIENCE

Read the latest news paper

Get discount voucher for the wine you are drinking in the restaurant

Give feedback & ask advise

Make a new trip

reservation

BUSINESS BENEFITS

• Extend the time to make purchases• Proactive selling of premium service• Optimize service utilization rate • Activate customers during the cruise• Improve service recovery with instant

feedback• More cruises per customer per year• Easy paying

TECHNOLOGY ENABLERS

CRM


MICROLOCATION

PAYMENT SYSTEM

BOOKING SYSTEM

NOTIFICATION CENTRE

Check wine recomendations in store and pay on the go


AMUSEMENT PARK

Plan and book your holiday

Fix transportation and accomodation

Messages and video clips to get you to the right mood

Find your way at the venue - enjoy a digital tour

Make last-minute bookings

Get ready for the trip by planning your daily timetable and whatching video clips

Get reminded when your favorite programme is about to start

BUSINESS BENEFITS• Extend the time to make purchases• Proactive selling of premium service• Optimize service utilization rate • Activate customers during their stay• Improve service recovery with instant

feedback• Enhance recomendations• Easy paying

TECHNOLOGY ENABLERS

CRM


MICROLOCATION

PAYMENT SYSTEM

BOOKING SYSTEM

NOTIFICATION CENTRE


AMUSEMENT PARK

Get location based and time limited offers

Play treasure hunt with others

Get recomendations based on your preferences

Learn about the location and its culture

Give feedback and ask advice

Share your story to others

Check out fast and easy



TECHNOLOGY ENABLERS

CRM


MICROLOCATION

PAYMENT SYSTEM

BOOKING SYSTEM

NOTIFICATION CENTRE


BUSINESS BENEFITS• Extend the time to make purchases• Manage people flow and masses• Optimize service utilization rate • Raise the engagement level throughout

the journey• Improve service recovery with instant

feedback• Enhance recomendations• Easy paying• Expand through partnerships

TECHNOLOGY ENABLERS

CRM


MICROLOCATION

PAYMENT SYSTEM

BOOKING SYSTEM

NOTIFICATION CENTRE

STADIUM

Purchase & store the

season tickets in your phone Book ticket

to a game

Browse detailed data about the teams and previours games

Fix transportation to the venue

Find the right entrance and your seats

Enjoy the game with like-minded fans

Get ready

Get to the mood




TECHNOLOGY ENABLERS

CRM


MICROLOCATION

PAYMENT SYSTEM

BOOKING SYSTEM

NOTIFICATION CENTRE

STADIUM

Make a bet for the winner

Vote for the best player

Participate in audience activities during a game break, like make waves

Video clips from the highlights of the game

After math interviews, and insights from the change room

Game on!




TECHNOLOGY ENABLERS

CRM


MICROLOCATION

PAYMENT SYSTEM

BOOKING SYSTEM

NOTIFICATION CENTRE

STADIUM

Preorder and pay for you snacks

Collect your snacks from the fast lane

Find the after party pub Get location

based and time limited

offers in local pubs

Locate the nearest rest room

Click’n’Snack!

Find the shortest queue during the break


MICROLOCATION

eCOMMERCE

ANALYTICS MARKETINGAUTOMATION PAYMENT

INTEGRATION

CONTENT MANAGEMENTSYSTEM

TARGETEDADVERTISING

PUSH NOTIFICATIONS

SOCIAL/ INSTANT MSGMODULE



VENUE 1

HQCentral

MarketingVenue Specific Experience

VENUE 2 VENUE 3

CLOUD

DIGITAL ENGAGEMENT PLATFORMSUPPORTS MULTIPLE VENUE OPERATIONS


We provide detailed Analytics to:Analyze and optimize your digital service stream constantly

Do A/B testing to find-out what works and maximize conversion

DIGITAL ENGAGEMENT PLATFORMANALYTICS


EXAMPLE PROJECT TIMELINE

BUSINESS VALIDATIONWORKSHOP

TECH INTEGRATIONSTUDY

HIGH LEVELSERVICE

STRATEGY(KPI´s, TARGETS)

USER EXPERIENCEDESIGN

DEVELOPMENT

PLATFORMINTRODUCTION

SERVICELAUNCH

Service + BusinessDesign Process


BUSINESS VALIDATION WORKSHOP

NEXT STEP



NEXT STEP


WHATWHY

OUTCOME

• Discover how Ixonos in-venue could be used at your site (exprience insight)

• Revenue potential• Business case validation (cost factor)

Collaborative innovation,• Bring your teams together to create a shared

vision• Create a breadth of ideas with diverse viewpoints• Encourage collaborative critique

Focusing on your users, • User journey and personas• Focus not on only, but on creating a meaningful

outcome for your users

• Experience strategy brief• Revenue estimate• Project timeline and cost estimate


DREAM DESIGN DELIVERWWW.IXONOS.COM

HELSINKI | LONDON | SAN FRANCISCO


IXONOS IN BRIEF

BUSINESS

ixonoscore offering

viable

desirable

Ixonos is a creative technology company that dreams, designs and delivers. We realise innovative dreams with unparalleled design and impeccable technical delivery.

Our clientele consists of companies in the media, retail, industrila and services sectors. They face business disruptions, which we can reclaim with creative use of technology. By dreaming up differentiating offerings that increase competitiveness. By designing powerful user experiences that increase customer loyalty. By delivering intelligent connected systems that increase productivity.

We’re designers, engineers, strategists, innovators; 400 individuals working together in Finland, Germany, Great Britain, Spain, and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki Ltd.

feasibleDESIGN TECHONOLOGY


A SELECTION OF IXONOS CLIENTELE

Kiitos/Thank youwww.ixonos.com

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