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DECLARATION I, ________________________ , hereby declare that the project work entitled “Analysis of Four Departments of CPS PERIPHERAL DIVISON” submitted to Shri S. V. Patel College of Computer Science and Business Management affiliated to Veer Narmad South Gujarat University , is a record of an original work done by me under the guidance of CHINTU THAKKAR. This project work has been performed for the partial completion of graduation degree in BBA. S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT
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Copy of CPS

Mar 31, 2015

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Page 1: Copy of CPS

 DECLARATION

I, ________________________ , hereby declare that the project work

entitled “Analysis of Four Departments of CPS PERIPHERAL DIVISON”

submitted to Shri S. V. Patel College of Computer Science and

Business Management affiliated to Veer Narmad South Gujarat

University , is a record of an original work done by me under the guidance

of CHINTU THAKKAR. This project work has been performed for the

partial completion of graduation degree in BBA.

Sign : ______________

(Name)

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 2: Copy of CPS

A Summer project

on

“Analysis of THREE Departments of CPS

PERIPHERAL DIVISON”

for the partial completion of graduation degree in BBA

from

Shri S V Patel College of Computer Science and Business

Management,

Veer Narmad South Gujarat University

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 3: Copy of CPS

Submitted by: VIPUL CHAUHAN

Submitted to: In charge Principal

Chintu thakkar Ms. Hetal Patel

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 4: Copy of CPS

CPS(computer peripherals service)

 

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 5: Copy of CPS

CPS PHILOSOPHY 

THE SUCCESS OF THE CPS COMPONY IS DEPENDENT ON THE

QUICKSEREVICE AND

TRANSPRENCY IN PRODUCT,CONVERSATION

SKILLS,

POTENTIAL OF EACH ONE OF THEIR EMPLOYEE. 

 

 

 

 

 

 

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 6: Copy of CPS

 ACKNOWLEDGEMENT

I owe sincere thanks to a great many people who helped and supported me

during the Project work.

My deepest thanks to Lecturer, Chintu Thakkar the Guide of the

project for guiding and correcting various documents of mine with attention and

care. He has taken pain to go through the project and make necessary correction as

and when needed. I express my thanks to the Principal Ms. Hetal Patel honorable

Director Shri G. K. Ruwala of, Shri S. V. Patel College of Computer Science and

Business Management, for extending her support. My deep sense of gratitude to

jineshshah(HRMHEAD) ,

CPS PERIPHERAL DIVISON for support and guidance. Thanks and appreciation to the

helpful people at CPS PERIPHERAL DIVISON, for their support.

Sign : ______________

(Name) 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 7: Copy of CPS

INTRODUCTION 

 

 

INDEX 

 

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

1 PROFILE OF THE CPS

2 MARKETING AND SELLING FUNCTION

3 FINANCE DEPARTMENT

4 H.R.DEPARTMENT

Page 8: Copy of CPS

EXECUTIVE SUMMARY

At present CPS is having team of 70 dedicated engineers to enhance

customer service under “CPS Service Division.

Since tailor made software will be next generation’s demand, CPS has also established

a software division called “ Safe Technologies” along with Ahmadabad based “Nilpa

SOFTWARE P.V.T LTD”. Almost 40 software engineers are working in this division.

Vision:To touches life of thousand of individuals, household, businesses & institutions

through providing “The Complete IT Solutions” by various CPS’s multibranded

Showrooms, CPS’s Service Division & safe Technologies- Nilpa softwares.

CPS MISSION 

 

 

To serve with endless limits to all the customers & delight them with an

excellent service & solution offerings.

 

 

    

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 9: Copy of CPS

PROFILE OF THE COMPONY

Headquarters :             CPS PERIPHERAL DIVISON

                                              OPP,JIVAN BHARTI SCHOOL ,NANPURA,

                                               SURAT- 400 034.

                                               Tel: 2495 0606, 5660 1100.

                                              Fax: 2495 4773.

Industry : IT (INFORMATION TECHNOLOGY)

Type : PRIVATE

Company size : 150 EMPLOYEES (INCLUSIVE ENGNEERS)

Website : WEBSITE- WWW.CPSSURAT.COM  

Gender : MALE (90%)

FEMALE (10%)

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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SUGGESTIONS 

CPS should acquire more technicians as there are every engineer is busy on

their

Day to day call. And product availability should make faster as much as

possible.

 

CPS should concentrate more on advertising and brochure for which

Return ratio is very less in proportion of its expense.

 

The company should add more offers and scheme to attract customer in

meaningful way.

CPS is still not reaching the needs of customer service properly, so they should

recruit more engineers as seeing the demand of day to day service call rate.

 

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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INDUSTRY DETAILS 

As we know ,tomorrow will be the time of information technology. At present also if we

see we will found that , there will be major sectors whether agriculture , service ,

manufacturing , retailing is covered by computerized machines.

In India the contribution of IT sector in GDP(GROSS DOMESTICK PRODUCT) is 17 %

during 2009-10 , which will be at increasing rate . which shows bright future of IT

product in India . And also these is necessary because to run with latest trend , to step

out parallel with developed country in every way ,which leads higher standard of living

of people ,prosperity stage of country’s people.

Reasons why it is necessary to use this tools (IT PRODUCTS)

Efficiency in out-put.

Reliable source.

Quick & prompt decision can be take with the help of IT(IT PRODUCT)

Reduces cost of demo. (related to engineering work , chemical department, medical

department etc.

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 12: Copy of CPS

COMPANY DETAILS 

CPS is one of the big company in Gujarat whose name can be taken with great proud of

Gujarat.

Where you can get any brand’s desktop , laptop , printer etc. CPS also provides loan

facility to

There customer. Central bank of India provides loan against purchase from CPS .

CPS is the authorized dealer of many company like

HP , ACER , DELL , COMPAQ , TOSHIBA , HCL , SONY (VAIO) ,LENOVO ,

ASUS .CPS also provide customize product(assemble) as per their customers

requirement .

Ranges of productS.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 13: Copy of CPS

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 14: Copy of CPS

PRODUCTS

CPS ‘s Trust, Commitment & Genuinely Have Proved the Strength, That’s the Reason

CPS is the Only Authorized Showroom Offering Branded Company Desktop, Laptops,

Printers, Scanners & Peripherals

Laptops & Desktops                                                                 

 

Printers / All In Ones                                                                  

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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Accessories                                                                 

Scanners

Optical Driver

Cordless Peripherals

Blue Tooth

MP3 Player

Digital Camera

Web Cam

Memory Card Reader

USB Device

Speakers & Home

Theater Systems

Pen drive

Power Products

Consumables

Laptop Bag

Computer Trolley

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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Team CPS:

Synergy

Showroom manager System manager Service manager

Team CPS + Various Division = Best Solutions Offerings

CPS Peripherals Division Safe Tech & Nilpa Soft CPS Service

Division

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Sales manager(4)

Data base analyst(2)

Service calls co coordinator (4)

Marketing executives (10)

System analyst(4)

Programmer 0(26)

Service engineers(46)

Page 17: Copy of CPS

CPS

 

HISTORY.

 

 (Computer Peripherals Services) is based & established in Surat since 1994. CPS is

the pioneer for the concept “All IT Brands Under one Roof” in Gujarat’s IT Industry.

During the life span of 14 years CPS has achieved a remarkable growth & mark it’s

presence in Surat, Navsari & Valsad by opening showrooms & service centers. CPS is

having authorized dealerships of all leading brands like HP-Compaq, HCL, Toshiba,

IBM-

Lenovo, Sony, Dell and ACER in desktops and laptops.

CPS has become trusted name in providing “Best after Sales Service” to all IT

equipments. At present CPS is having team of 50 dedicated engineers to enhance

customer service under “CPS Service Division”.

Since tailor made softwares will be next generation’s demand, CPS has also

established

a software division called “ Safe Technologies” along with Ahmadabad based “Nilpa

Software PVT LTD”. Almost 40 software engineers are working in this division.

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 18: Copy of CPS

Range Of Solutions:

CPS Peripherals Division.

Servers

Storage Solutions

PC/Laptops – All Brands

Networking & Wireless Connectivity

Network Security & Antivirus.

Power Equipments

Printing Solutions

Tailor Made Services

CPS Service Division.

Annual Maintenance Contract.

Facility Management.

Laptop Repair Center.

On site support for Desktop Computers & other Equipments.

Safe Technologies & Nilpa

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 19: Copy of CPS

Softwares.

Platform: Microsoft Technologies

VB.Net, ASP.Net

SQL Server, Crystal Reports

VB6, Visual FoxPro.

General Accounting system

CRM Software

On line Task Management

ERP Development

Diamond Accounting & Manufacturing System

Printing Press Accounting systems

Customer support service management system

Time Attendant system

Home Accounting system

Personal Address book

List of Clients: Since Last 14 years CPS has served almost all businesses which developed in

& around

South Gujarat.

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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CPS Peripherals & CPS Service Division.

(A)Government & Co-operatives

Surat Municipal Corporation

Bharat Sanchar Nigam Limited

Govt. Medical College

Gandevi Sugar Factory

Surat Nagrik Sahakari Co-Op bank

Panchsheel Co-op Bank

(B) Educational Institutes:

Surat Municipal Education School Board

Sarvajanik College Of Engg. & Technology

St.Xaviers School

Tekrawala High School

Fountain Head School

Smimer Medical College

I.G.Desai High School

Uttar Gujarat Education Trust

BCA College- Bilimora

(C) Medical Institutes

Asutosh Hospital

Apple Hospital

Ortho Center

Amruta Hospital

(D) Diamond

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 21: Copy of CPS

Shairu Gems

Sahajanand Technologies

Sheetal Gems

Navin Gems

Ankit Gems

Hare Krishna Exports

Kohinoor Diamonds.

(E) Corporate:

Sahajanand Medical Technologies Pvt LTD

Span Diagnostics’ LTD

Ambuja Cements

L & T – MHI Division.

Safe Technologies & Nilpa Softwares:

Surat Municipal Corporation

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 22: Copy of CPS

Surat Municipal School Board

Mandvi Sugar factory

Dhanori Seva Sahakari Mandli

Gujarat Secondary Education Board

Gandevi Nagar Palika

Bilimora Nagar Palika

Vapi Nagar Palika

Mandvi Sugar factory

Dayalji Ashram Computer Center

Apex cable Industries- Bilimor

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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LOCATION OF OFFICES AND BRANCHES

REGISTER OFFICE :          .

                                                   CPS PERIPHERAL DIVISON

                                              OPP., JIVAN BHARTI SCHOOL ,

NANPURA,

                                               SURAT- 400034.

                                               Tel: 2495 0606, 5660 1100.

                                              Fax: 2495 4773.

                                            EMAIL- [email protected]

WEBSITE- WWW.CPSSURAT.COM     

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 24: Copy of CPS

BRANCHES IN SURAT :

i. NANPURA

ii. VARACHHA

iii. PARLEPOINT

iv. ADAJAN

OTHER BRANCHES :

I. VALSAD

II. NAVSARI

III. VADODRA

 

 

 

 

 

 

 

 

BOARD OF DIRECTORS

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 25: Copy of CPS

\MR. ASHISH DESAI CHAIRMAN

MR. ASLAM CHARNIYA MANAGEMENT

CUSULTANT

MR. SUNAY PACHHIGAR RETAIL HEAD

MR. ASHUTOSH DESAI CORPORATE SALES-

SMB HEAD

MR. AKSHAY DESAI FINANCE HEAD

MR. JINESH SHAH HRM HEAD

MISS. KHUSHBOO GOLWALA CRM

MRS. AMI DESAI MARKETING HEAD

MISS. HARSHINI PATEL SERVICE HEAD

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 26: Copy of CPS

 

 

ORGANIZATION STRUCTURE OF THE COMPANY 

              

CHAIR MAN

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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MANAGEMENT CUNSALTANT

MANAGER

GENERAL MANAGER

BRANCHEAD

                

 

  ME(marketing executive)

 

 

FUTURE PLANS OF ORGANIZATION

o Retail Expantion :-.

Company ‘s Future planning is to open branch at Vapi,

Bharuch & bardoli. So that company can make heavy network to

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 28: Copy of CPS

establish relation with customer beyond the border of city, to also

fulfill the customer satisfaction .

o Corporate Sales Expansion :-

New untapped segments like textiles, Industries, SEZ . presently

company has made very good chain and service link in textile

industry, diamond world etc.

o Distribution :-

Rd-Regional distributor Of HP & Compaq for whole Surat City. Now

, company has became authorized wholesale distributor of

COMPAQ & HP .in surat CPS provides compaq or hp to every

retailer.

o Online marketing:-

CPS is planning to advertise & marketing on social website. So in

shortly they will reach the customer through internet also.

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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MARKETING

&

SALES

FUNCTION  

 

 

OVERVIEW 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 30: Copy of CPS

CPS defines value as value to customers because when its customers prosper, the

company prospers. Delighting its customers drives its unique approach to marketing. To

help its customers choose the best every time, 

 

 

 

TYPES AND CLASSIFICATION OF PRODUCTS 

CPS PERIPHERALS DIVISON   is also selling various accessories related to

computer (desktop , laptop)  .and as always its main aim is to provide endless service

to their customer.            

            

 Scanners

Optical Driver

Cordless Peripherals

Blue Tooth

MP3 Player

Digital Camera

Web Cam

Memory Card Reader

USB Device

Speakers & Home

Theater Systems

Pen drive

Power Products

Consumables

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 31: Copy of CPS

Laptop Bag

Computer Trolley

DETAILS OF COMPETITORS 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 32: Copy of CPS

NAME

1. CPS

2. Media house

3. Croma

4. Vijay sales

5. Computronix

PERCENTAGE OF

MARKETSHARE

29%

22%

25%

15%

9%

 

 

 

 

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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CUSTOMER SEGMENTATION AND TARGET MARKETS 

CPS has achieved accelerated Business Growth through updating of technologies and

skills. CPS’s product quality has been acknowledged as superior by customers and

competitors. This is the result of leveraging continuous updating of skills and

competencies. CPS has deliberately focused on conducting large number of functional

programmers in addition to Behavioral and managerial skills programmers.

      It is the people factor that will continue to sustain as the significant and dominant

player in the market place.

      The opportunity of continuous learning in CPS improves attractiveness as an

Employer.

      The learning from the training programmers will be applied on-the-job by the

participants improves effectiveness as well as effectiveness of the organization. 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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STUDY OF HOW CUSTOMER ORDERS ARE PROCESSED 

BY 3 WAYS; [1] CREDIT MANAGEMENT

                      [2] CONTRACT MANAGEMENT

                       [3] RETAIL MANAGEMENT 

[1] CREDIT MANAGEMENT:-

Objective

To provide inputs on credit management and evolving a rational credit policy.

Coverage

Principles of receivable management-a-systematic approach to effective credit

management.

Managing trade credits-using the cost-benefits-resources systems.

Creating and defining a credit policy-analyzing credit worthiness of customers-

credit rating and terms of payment.

 

[2] CONTRACT MANAGEMENT

Objectives

To familiarize the participants to various contractual obligations.

Coverage

Legal provisions of contracts.

Duties and obligations.

Commercial terms and arbitration.

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 35: Copy of CPS

 

[3] RETAIL MANAGEMENT

Objective

Explore the changing value as sought by customers at the retail point.  And also

look after service regarding products.

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 36: Copy of CPS

HUMAN

RESOURCE

MANAGEMENT  

  

 

 

HRD MISSION 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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TO TRANSFORM HUMAN

RESOURCE FROM EMPLOYEE,

TO A MANAGEMENT PARTNER

IN ACHIEVING THE BUSINESS GOAL. 

PROACTIVELY CREATE

ENVIRONMENT AND WORK

  WITH PEOPLE TO PROVIDE

COMPETITION EDGE TO THE

BUSINESS FOR CONTINOUS GROWTH. 

CREATE A FINEST LEARNING

CENTRE, WHICH WOULD

FACILIATES THE ACQUISITION

OF THE REQUISITE KNOWLEDGE,

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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SKILLS AND ATTITUDES OF

COMPETENCIES THAT WILL

BRING ABOUT THE BEST

AMONG OUR EMPLOYEES,

TOWARDS ORGANISATIONAL

EFFECTIVENESS. 

 

 

 

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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OBJECTIVES OF HUMAN RESOURCE MANAGEMENT: 

1. CPS goals is to be a lean organization where every CPS employee is

carefully chosen, highly trained and empowered with unparallel

challenges and growth opportunities.

 

 

2.Ensure selection and introduction of personnel of the requisite caliber

Temperament & integrity .

 

4. Adopt training, job rotation and motivation practices to enable employees

to achieve their potential and make their best contribution to success and

family welfare.

 

5. Develop the employee as a total person.

 

 

NUMBER OF EMPLOYEES:

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 40: Copy of CPS

  CPS has a Human Resource of 120 employees including 57(Engineer) at  

   Nanpura,surat.

   The more than 100 employees really live out its philosophy of a positive to turn every

  Challenge into an opportunity and every benchmark into a baseline. 

 

 

 

 RECRUITMENT AND SELECTION: 

SOURCES OF RECRUITMENT: 

The company approaches the colleges which are standardized and reputed.

Mostly the company has a list of colleges to go in search of candidates.

The other important source is the resumes received on the email of the company.

Daily the company receives around 26 applications. These applications are than

short listed where preference is given to the fresher.

 

STEPS IN RECRUITMENT: 

Request from the concerned needy department is checked. Access the

recruitment and vacancy position.

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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CPS DIVIDES RECRUITMENT AND SELECTION

INTO 3 STEPS : 

1. FRESHER:-

      At this level, company decides various norms for recruitment and selection. Mainly

the candidate who has minimum 60% can apply. It is related to graduate, diploma

engineering and MBA.

      

For selection company goes for campus and off campus interviews

o Personal Interview

 

2. MIDDLE LEVEL:-

      For the Middle Level, the candidate is approached either through the referral of

existing employees or add is placed in newspapers and internet. 

3. SENIOR LEVEL:-

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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      For the Senior Level, the candidates of rival firms are approached and selection is

also done through consolation.   

4. OTHER ADDITIONAL STEPS:- 

(I) The candidate selected is kept on the training basis for 7 DAYS and than placed as

an employee.

(II) There are 7 days of induction where in 2 days are for basic parts of computer and

the other 5 in various accessories .

(III) There are external faculties for training.

(IV) The only problem faced by the company during  recruitment is the contact nos.

which expires, which makes the task time consuming. 

 

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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JOB DESCRIPTION AND SPECIFICATION 

1. The average age of the employees at CPS is 25-30 years.

 

2. The average experienced required is 3 years.

but for ME(marketing executive) it is not so necessary all the time.

 

3. The personnel at CPS constitute 60% to be Technical which means the company

requires maximum Technical Staff.

 

4. 20% are professionals are no doubt required in every field and CPS has known

this importance in respect of its total manpower.

 

5. Remaining 20% are others with less skills but yet needed for the organization.

 

JOB ANALYSIS = JOB DESCRIPTION + JOB SPECIFICATION 

 

Hence, it can be said that the requirements of the organization is very strong, which is

reflected in its experience requirement and the Technical team. 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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PERFORMANCE APPRAISAL 

PURPOSE 

To create and maintain a satisfactory level of performance.

 

To contribute to the employee growth and development through training and self

management aprogrammers. .

 

To facilitate fair and equal compensation based on their performance.

 

.

 

PROMOTIONS 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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      Promotion in CPS company is given on their performance to their employee. With

minimum 3 to 5 years experience.  

 

 

 

 

 

 

 

TRANSFERS 

There are 2 types of transfers followed by the company: 

[1] INTRA:-

      Under this transfers are done internally among the different branches run by CPS

such as from valsad to navsari .

[2] INTERNAL:-

In which company transfers employee from service department to selling department.

REASONS OF TRANFERS 

Recruitment:-

      The company makes transfers if there is any requirement from one business to

another or one branch to another. 

Employees Need:-

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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      If the employee approaches, the management for transfer then they are shifted as

per the feasibility. 

 

 

TRAINING PROGRAMMES 

      The HR manager organizes training programmed for the employee within and the

company based on the performance of the individual. The head office organizes training

to over-come the limitations.

OBJECTIVES: 

To increase the productivity and creativity of an individual.

 

To enable the employee to update their knowledge, increase the level of

performance.

 

To create an environment of “Wining” and enhance the accountability of the

people.

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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To bring the desired change in the organizational culture and management

processes through in calculation of desired values, beliefs and mindsets in

consonance with the organizational needs. 

 

 

In CPS , There are different types of training programs General Training program and

Technical training program . The company provides TRAINING to their employee like

engineer , marketing executive and corporate seller at every fortnight. 

The training is providing for both internal and external employees. It is not only for

employees it is also providing for the Fresher’s and to them who are not in the

organization. For providing training companies hires faculty from inside as well as

outside the organization. The training should be important for all the employees at all

the levels of the organization. 

PROCESS:- 

1. Basis:

      The training can be identified for the employees generally on the basis of

performance appraisal. 

2. Receiving the data:

      The application should be filled by the employees which can be approved by Head,

Directors and Executives trainers. The application can be received by written forms and

through E-mail. 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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3. Sorting The Application:-

      The application which can be received is being sort listed. 

4. Division:-

      The Organization generally includes maximum 20 members in one batch. They also

include up to 35 members depends on different training programmers.   

[1] General Training

Which includes basic knowledge of computer (laptop, desktop ,assemble).which is

necessary for..

Selling. it also helps in developing conversation skills.

[2] Technical Training 

These training includes only engineers , whether fresh or experienced. In which new

one gets speedy work transmission and by that they works efficiently in least time.

 

 

 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 49: Copy of CPS

$ $

FINANCE

DEPARTMENT 

 

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

Page 50: Copy of CPS

INDEX 

 

SR. TOPIC

1. INTRODUCTION

2. ORGANIZATION STRUCTURE OF FINANCE DEPARTMENT

3. ACCOUNTING POLICIES

4. BALANCE SHEET

5. COMMON SIZE STATEMENT

6. RATIO ANALYSIS

S.V.PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS MANAGEMENT

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INTRODUCTION 

WHAT IS FINANCE? 

      Finance function is procurement of funds and there effective utilization in the

business. Finance is the taste of providing funds needed by the enterprise on the terms

that are most favorable to it keeping in view the objective of the enterprise. 

IN A BUSINESS UNIT NEED OF FINANCE ARISES DUE TO THE FOLLOWING

REASONS : 

1. For the purpose of Expansion.

2. For the purpose of Establishment.

3. For the purpose of Renovation.

4. For the purpose of Diversification.

In financial department, finance is required by not public companies but partnership firm

of its director and family members. Loan is taken from Banks.

The CPS has established the finance department. The structure of the finance

department is so simple. 

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ORGANIZATIONAL STRUCTURE OF FINANCE

DEPARTMENT 

FINANCE DEPARTMENT

HEAD(Mr.Ashish desai)

MANAGER(Mr.Akshay desai)

ACCOUNTANT(Mr.Sunil desai)

 

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CAPITAL BUDGETING 

      Capital Budgeting decisions pertain (related) to fixed/long-term assets which by

definition refer to assets which are in operation, and yield a return, over a period of time,

usually, exceeding one year. They therefore, involve a current outlay or series of outlays

of cash resources in return for an anticipated flow of future benefits. In other words, the

system of capital budgeting is employed to evaluate expenditure decisions which

involve current outlays but are likely to produce benefits over a period of time longer

than one year. These benefits either may be in the form of increased revenues or

reduced costs. 

 

 

  

COSTING SHEETS AND CLASSIFICATION OF COSTS IN DFFERENT

CATEGORIES 

      The company has deciding its cost on base of the cost of the raw material

transportation cost, other expenses, which are doing for the material, labor surety or

quantity or quality of the product. 

      These all factors are analyzing by the financial department than tack decision about

price of the product. 

      Company’s costing method is so simple and cost of the price prepare by the

financial manager than manager present his cost chart in the board meeting then

passing cost price by all board members. After this process finance manager launching

products price in the market company deceiving its price with help to demand of the

products in the market if demand is high so its price is also increase at low rate. 

 

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COST SHEET 

Particulars   Amount Amount

Direct Materials

Direct Expenses

147

76.09

 

PRIME

COST                                                                                            

  223.09

Add: Work Overheads    

Overheads 577.84  

WORKS COST   800.93

Add: Administration Overheads    

Add: opening finished goods 122.06  

COST OF GOODS SOLD   119.44

Add: Selling and Distribution   309.60

COST OF SALES   2562.63

NET PROFIT                                         3970.62

SALES   6533.25

 

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ACCOUNTING POLICIES

1. The accounts are prepared to comply in all material aspects with the applicable

accounting principles in India, the accounting standards issued by the Institute of   

Chartered Accountants of India and the relevant provisions of ‘The Companies Act,

1956’ of India. The some accounting policies are: 

a. Basis of Accounting

b. Fixed Assets

c. Capital Work-in-progress

d. Depreciation

e. Impairment of Assets

f. Inventories

g. Investments

h. Foreign Currency Transactions

i. Sales

j. Income from Investments

k. Forward Contracts

(L)Premium on redemption of Non Convertible Debentures

(M)Miscellaneous Expenditure

(N)Lease Rentals

(O)Borrowing Costs

(P)Taxes on Income 

 

 

 

 

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RATIO ANALYSIS 

      A ratio is a statistical yardstick that provides a measure of relationship between two

accounting figures. A ratio may be expressed as a quotient, proportion and percentage.

In financial analysis, a ratio is used as a benchmark for evaluating the financial position

and performance of the firm. Ratio helps to summarize large quantities of financial data

and to make qualitative judgment about firm’s financial performance.

The ratios useful for financial analysis can be categorized as follows. 

1. Liquidity Ratios

2. Leverage Ratios

3. Activity Ratios

4. Profitability Ratios

 

LIQUIDITY RATIO 

Liquidity is the ability of a firm to meet its short-term obligations like payment of

creditors, bills payable and outstanding expenses. The following liquidity ratios help to

analyze the liquidity situation of a firm. 

1.Current Ratio 

It is a ratio of current assets to current liabilities. 

Current Ratio =   Current Assets

                            Current Liabilities 

      A current ratio of 1:1 indicates that there are enough of current assets to pay off

current liabilities. It does not indicate the timing differences between the payment of

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current liabilities and conversion of current assets into cash. Due to this timing

differences there occurs loses and so current ratio must be kept greater than 1. A

current ratio of 2:1 considered to be ideal. 

2.Quick Ratio 

It is a modified Current Ratio. It is the ratio of Quick assets to current liabilities. 

Quick Ratio =   Quick Assets

                         Current Liabilities 

Quick Assets = current assets – Inventories. 

Quick Assets are cash, marketable securities and accounts receivable. A quick ratio of

1:1 is considered to be ideal. If the quick ratio is less than one, the liquidity is in

question. 

3.Net Working Capital (NWC) Ratio 

Net working capital used as measure of a firm’s liquidity. 

Net Working Capital Ratio = Net Working Capital (NWC)

                                              Net Assets (NA)

NWC = Current Assets – Current Liabilities 

Net Assets (NA) = Fixed Assets + NWC 

Net Working Capital Ratio measures a firm’s potential reservoir of funds. Larger the

NWC Ratio, greater is the ability of a firm to meet its current obligations. 

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Leverage Ratios 

Leverage ratios concern the long-term risk of the firm, i.e., its ability to service long term

debt. Broadly these ratios measures 

Ability of the firm to cover the current cost of debt from the income generated by

existing operations.

 

The proportion of debt in total financing, i.e., the extent to which the firm has

relied on debt in financing assets.

 

 

 

 

1. Debt Equity 

Debt ratio is used for knowing the proportion of the interest bearing debt in the capital

structure. Dividing total debt by capital employed or net assets compute debt ratio. Total

debt will include short and long term borrowings from financial institutions, debentures,

bonds, bank borrowings, public deposits and any other interest bearing loans. Capital

employed includes total debt and net worth.

Debt Ratio =       Total Debt

                            Capital Employed 

Capital Employed = Total Debt + Net Worth = Net Assets 

 

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2. Debt Equity Ratio 

Debt equity ratio is known as relationship that describes the lenders contribution for

each rupee of the owner’s contribution. 

Debt Equity Ratio = Total Debt

                                Net Worth 

It determines how many times the total debt of the net worth is. Providers of long term

loans and finance look to this ratio. If this ratio is already high, lending further to such an

enterprise carries greater risk. 

3.Interest Coverage Ratio 

This ratio is a pure number and indicates as to how many times the interest is covered

by profits. It is a measure, which indicates the current ability of the firm to support

current debt service (Interest elements only) charges. 

Interest Coverage Ratio =             EBIT

                                                       Interest Expenses 

 

 

Higher the number, higher is the ability to service the debt. Higher ratio is desirable; but

too high a ratio indicates that the firm is very conservative in using debt, and that it is

not using credit to best advantage of shareholders. A lower ratio indicates excessive

use of debt, or inefficient operations. 

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Activity Turnover Ratio 

These ratios are also variously called “Turnover Ratios” because they are based on

Sales and also “Asset Utilization Ratios” because the ratio indicates the extent to which

current, fixed and total assets are utilized. Activity ratios measure the efficiency with

which assets are converted into sales. These ratios are basically productivity ratios in

relation to fixed assets and liquidity ratios in relation to current assets. When a firm is

facing liquidity, it is better to look into activity ratios for locating the problem. Similarly

when return on total assets is declining it is essential to look into the trend in assets

turnover ratios.  

1. Debtors Turnover Ratio 

This is the ratio of credit sales to average debtors. 

Debtors Turnover Ratio =     Credit Sales

                                              Average Debtors 

Average debtors are the debtors of opening and closing balance of debtors for the

period. The ratio is the pure number and indicates the number of times per year

accounts receivable are paid and replaced. Higher the value of debtors’ turnover the

more efficient is the management of credit. If the ratio is low it indicates collection

problem. 

Average Collection Period =           365 days

                                                             Debtors Turnover Ratio 

 

 

 

 

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Average collection period is the average number of days for which debtors remains

outstanding. It helps in determining the collectibles of debtors and thus, the efficiency of

collection efforts, and in ascertaining the firm’s comparative strength and advantage

relative to its credit policy and performance vis-à-vis the competitors’ credit policies and

performance. 

2. Creditors Turnover Ratio 

This is the ratio of credit purchase to average creditors. 

Creditors Turnover Ratio =  Credit Purchases

                                               Average Creditors 

Average Creditors is the average of opening and closing balance of creditors. 

The ratio indicates the number of times in a year all the credit purchases are cleared. 

Accounts Payable Period =              365 days

                                                         Creditors Turnover Ratio 

3. Asset Turnover Ratio 

Assets are used to generate sales. Therefore, a firm should manage its assets

efficiently to maximize sales. The relationship between sales and assets is called asset

turnover.

Several assets turnover ratios are as follows: 

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1. Net Assets Turnover Ratio 

It can be computed by dividing sales by net sales. 

Net Assets Turnover Ratio =     Sales

                                                    Net Sales 

It is also known as Capital Employed Turnover Ratio. 

 

 

2. Total Assets Turnover Ratio 

It is computed by dividing sales by total assets. 

Total Assets Turnover Ratio =       Sales

                                                        Total Assets 

This ratio shows the firm’s ability in generating sales from all financial resources

committed to total assets. 

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Profitability Ratios 

The financial manager should continuously evaluate the efficiency of the company in

terms of profits. The profitability ratios are calculated to measure the operating

efficiency of the company. Besides management of the company, creditors and owners

are also interested in the profitability of the company. Creditors want to get interest and

Owners want return on their investment. Two major types of profitability ratios are

calculated. 

profitability in relation to sales

Profitability in relation to investment.

 

1. Gross Profit Margin 

The gross profit margin reflects the efficiency with which management produces each

unit of product. 

Gross Profit Margin = Gross Profit

                        Sales 

The ratio indicates the average spread between the cost of goods sold and the sales

revenue. A high gross profit margin relative to industry average implies  

 

 

 

That the firm is able to produce at relatively lower cost. High ratio is a sign of good

management. A low gross profit margin may reflect higher cost of goods sold due to

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firm’s inability to purchase raw material at favorable terms, inefficient utilization of plant,

or over investment in plant and machinery, resulting in higher cost of production. 

2. Net Profit Margin 

Net profit margin ratio establishes a relationship between net profit and sales and

indicates management’s efficiency in manufacturing, administering and selling the

product. This ratio is the overall measure of the firm’ ability to convert each rupee sales

into net profit. 

Net Profit Margin = Profit after Tax

                                                        Sales 

A firm with a high net margin ratio would be in a advantages position survive in the case

of falling selling prices, rising cost of production, or declining demand for the product.

Similarly a firm with high net profit margin can make better use of favorable condition

such as rising selling prices, falling cost of production or increasing demand for the

product. 

3. Operating Expense Ratio 

It explains the changes in the profit margin ratio. 

Operating Expenses Ratio = Operating Expenses

                                                          Sales 

Operating Expenses includes cost of goods sold, selling and administration expenses

less interest. A higher operating expense ratio is unfavorable since it will leave a small

amount of operating income to meet interest, dividend, etc. 

 

 

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4. Return on Equity 

It is the most important of all the profitability ratios. 

Return on Equity =       PAT

          Net Worth 

ROE indicates how well the firm has used the resources of owners. The earning of the

satisfactory returns is the most desirable objective of the business. This ratio is

important to present as well as the prospective shareholders and management of the

company. The higher the return on equity more is beneficial to shareholders. 

 

Uses and Limitations of Financial Ratios 

Financial ratios are tools for financial statement analysis. Various user groups use ratios

to understand the financial characteristics of a business enterprise. It is equally

important to understand the limitation of financial ratios for their proper interpretation. 

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Uses of Financial Ratios: 

Financial ratios are tools for financial statement analysis. All users of accounts. Like

shareholders and potential investors (who are planning for investments in companies),

lenders (including banks and financial institutions), employees and their trade unions,

credit rating agencies, stock exchange authorities, governments and their agencies

(such as income tax authorities, excise duties authorities, Securities and Exchange

Board of India, Employees State Insurance authorities), and other, use ratios. Various

users have their different purposes; but theories of financial ratios have been developed

to highlight various financial characteristics, which are broad enough to serve the need

of the various user groups. 

Shareholders: Some shareholders are interested in short run performance of the

company. So they can embark upon dividend per share ratio. Some others may

be interested in holding the shares in the long run. So they have to go in for

more details. They should judge long-term solvency position, return on capital

employed and earnings per share.

 

Analyst Advisors: They advise the present and potential investors about their

buy/sell, and lending decisions. They generally review all the financial

characteristics. They also make inter-firm comparisons.

 

Tax Authorities: They judge the reliability of the financial information presented

by a business enterprise. Using various ratios and applying the logic of inter-

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relationship, they try to assess the comparability of information provided by the

assesses.

 

Credit Rating Agencies: Presently in India, the credit rating agencies rank the

companies in terms of their ability to pay-off installments and interest of a

specific loan or deposit. They also use financial ratios along with other criteria

for ranking.

 

Auditors: Like tax authorities, auditors use ratios as a part of comparability test

on the financial data provided for audit.

 

Distress Analysts: Ratios are useful for forewarning industrial sickness.

 

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 Limitation of Financial Ratios: 

1. Many businesses operate a large number of divisions in quite different industries.

In such cases ratios calculated on the basis of aggregate data cannot be used

for inter-firm comparisons.

2. Financial data are badly distorted by inflation. Historical cost value may be

substantially different from the values. Such distortions of financial data are also

carried in the financial ratios.

3. Seasonal factors may also influence financial data.

4. To give a good shape of the popularly used financial ratios (like current ratio,

debt-equity ratio, etc.) the business may make some year-end adjustment. Such

window dressing can change the character of financial ratios, which would be

different, had there been no such change.

5. Differences in accounting policies and accounting period make the accounting

data of two firm’s non-comp ratable as also the accounting ratios.

6. There is no ser of standard ratios against which a firm’s ratio can be compared.

Sometimes a firm’s ratios are compared with the industry average. But if a firm

desires for to be above the average then industry average becomes a low

standard; on the other hand, for a below average become too high a standard to

achieve. However, this problem can be sorted out by taking upper quartile value

and lower quartile value along with median each ratio within the industry.

7. It is very difficult to generalize whether a particular ratio is good or bad. For

example, a low current ratio may be said ‘bad’ from the point of view of low

liquidity, but high ratio current ratio may not be ‘good’ as this may result from

inefficient working capital management.

 

Financial ratios are inter-related, not independent. Viewed in isolation one ratio may

highlight efficiency. But when considered as a set of ratios they may speak differently.

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Such inter-dependence among the ratios can be taken care of through multivariate

analysis.

 

 

TREND ANALYSIS 

      Trend Analysis means after some period company analyzing its Financial Report

with base of current year figure it known as trend analyzing. 

      With help of the trend analysis company aware about its financial position. So it is

very helpful for the company department head prepare planning and budgeting. He is

providing accounting data to the management for planning future activities and to

prepare budgets. He is also formulate accounting and costing policies and to prepare

financial statements and reports. He is also developing system for internal control and

to establish and administer tax policies and procedures. He is compare annual

performance with operating plans and standards and to report the result of operations to

all levels of management it also includes the supervision and co-ordination of the

preparation of report to gave agencies. 

      Departmental head also maintain banking agreement to receive have custody of

companies money and securities. He is also helping the internal and external auditors in

carrying out their audit activities effectively. 

 

 

 

 

 

 

 

 

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COMMON SIZE STATEMENT 

BALANCE SHEET 

Liabilities Amount Assets Amount

Capital 100.10 Fixed Assets 35.4

Redeemable Preference Investments 18.92

Reserves and Surplus 10.08 Sundry Debtors 115.4

Secured Loans 115.05 Cash & Bank balances 10.5

Unsecured Loans 10.60 Loans and Advances 8.5

 Creditors 98.50 Provisions 18.92

   

 

 

 

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COMMON SIZE STATEMENT 

Total Liabilities             Amount PERCENTAGE

Capital 100.10x 100 100.1%

Reserves 10.08x 100 10.08%

Secured 115.05x 100 115.05%

Unsecured 10.60x 100 10.6%

   

   

Total Assets  

Fixed Assets 35.04x 100 35.04%

Investments 18.92x 100 18.92%

Cash & Bank balances 10.5x 100 10.5%

Loans and Advances 8.5x 100 8.5%

Provisions 18.92x 100 18.92%

   

 

 

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OBSERVATIONS 

The common size Balance Sheet shows the Assets and Liabilities structure in relation to

Assets/Liability. As is evident from the above the fixed Assets   

 

 year 2008-09 is 35.4 % of the total asset in the same year. The current assets

Accounted for which consisted of liquid and non-liquid Assets. The total

structure of the any enterprise depends upon its very nature. As regards liabilities the

share holder’s funds represented by capital and reserves accounted for 100.1% &10.08

% respectively.  

From this type of observation one may be tempted to conclude that the company has

not more grown it may be realized that the common sized statements present vertical

representation of facts at a point of time and the comparison in the above from may

mislead the analyst. Therefore the consideration of absolute figures of Assets and

liabilities along with their percentages is highly important. 

 

 

 

 

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BIBLIOGRAPHY

 

WEBSITES

1) WWW.CPS.COM

2) WWW.CPSSURAT.COM

3) WWW.GOOGLE.CPS.COM

4) EMAIL:- [email protected]

 

 

 

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Annexure

Liabilities Amount Assets Amount

Capital 100.10 Fixed Assets 35.4

Redeemable Preference Investments 18.92

Reserves and Surplus 10.08 Sundry Debtors 115.4

Secured Loans 115.05 Cash & Bank balances 10.5

Unsecured Loans 10.60 Loans and Advances 8.5

 Creditors 98.50 Provisions 18.92

   

 

 DECLARATION

I, ________________________ , hereby declare that the project work

entitled “Analysis of Four Departments of CPS PERIPHERAL DIVISON”

submitted to Shri S. V. Patel College of Computer Science and

Business Management affiliated to Veer Narmad South Gujarat

University , is a record of an original work done by me under the guidance

of CHINTU THAKKAR. This project work has been performed for the

partial completion of graduation degree in BBA.

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Sign : ______________

(Name)

A Summer project

on

“Analysis of THREE Departments of CPS

PERIPHERAL DIVISON”

for the partial completion of graduation degree in BBA

from

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Shri S V Patel College of Computer Science and Business

Management,

Veer Narmad South Gujarat University

Submitted by: VIPUL CHAUHAN

Submitted to: In charge Principal

Chintu thakkar Ms. Hetal Patel

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CPS(computer peripherals service)

 

 

 

 

CPS PHILOSOPHY 

THE SUCCESS OF THE CPS COMPONY IS DEPENDENT ON THE

QUICKSEREVICE AND

TRANSPRENCY IN PRODUCT,CONVERSATION

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SKILLS,

POTENTIAL OF EACH ONE OF THEIR EMPLOYEE. 

 

 

 

 

 

 

 

 

 

 ACKNOWLEDGEMENT

I owe sincere thanks to a great many people who helped and supported me

during the Project work.

My deepest thanks to Lecturer, Chintu Thakkar the Guide of the

project for guiding and correcting various documents of mine with attention and

care. He has taken pain to go through the project and make necessary correction as

and when needed. I express my thanks to the Principal Ms. Hetal Patel honorable

Director Shri G. K. Ruwala of, Shri S. V. Patel College of Computer Science and

Business Management, for extending her support. My deep sense of gratitude to

jineshshah(HRMHEAD) ,

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CPS PERIPHERAL DIVISON for support and guidance. Thanks and appreciation to the

helpful people at CPS PERIPHERAL DIVISON, for their support.

Sign : ______________

(Name) 

 

 

INTRODUCTION 

 

 

INDEX 

 

 

 

 

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1 PROFILE OF THE CPS

2 MARKETING AND SELLING FUNCTION

3 FINANCE DEPARTMENT

4 H.R.DEPARTMENT

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EXECUTIVE SUMMARY

At present CPS is having team of 70 dedicated engineers to enhance

customer service under “CPS Service Division.

Since tailor made software will be next generation’s demand, CPS has also established

a software division called “ Safe Technologies” along with Ahmadabad based “Nilpa

SOFTWARE P.V.T LTD”. Almost 40 software engineers are working in this division.

Vision:To touches life of thousand of individuals, household, businesses & institutions

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through providing “The Complete IT Solutions” by various CPS’s multibranded

Showrooms, CPS’s Service Division & safe Technologies- Nilpa softwares.

CPS MISSION 

 

 

To serve with endless limits to all the customers & delight them with an

excellent service & solution offerings.

 

 

    

PROFILE OF THE COMPONY

Headquarters :             CPS PERIPHERAL DIVISON

                                              OPP,JIVAN BHARTI SCHOOL ,NANPURA,

                                               SURAT- 400 034.

                                               Tel: 2495 0606, 5660 1100.

                                              Fax: 2495 4773.

Industry : IT (INFORMATION TECHNOLOGY)

Type : PRIVATE

Company size : 150 EMPLOYEES (INCLUSIVE ENGNEERS)

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Website : WEBSITE- WWW.CPSSURAT.COM  

Gender : MALE (90%)

FEMALE (10%)

SUGGESTIONS 

CPS should acquire more technicians as there are every engineer is busy on

their

Day to day call. And product availability should make faster as much as

possible.

 

CPS should concentrate more on advertising and brochure for which

Return ratio is very less in proportion of its expense.

 

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The company should add more offers and scheme to attract customer in

meaningful way.

CPS is still not reaching the needs of customer service properly, so they should

recruit more engineers as seeing the demand of day to day service call rate.

 

 

 

 

INDUSTRY DETAILS 

As we know ,tomorrow will be the time of information technology. At present also if we

see we will found that , there will be major sectors whether agriculture , service ,

manufacturing , retailing is covered by computerized machines.

In India the contribution of IT sector in GDP(GROSS DOMESTICK PRODUCT) is 17 %

during 2009-10 , which will be at increasing rate . which shows bright future of IT

product in India . And also these is necessary because to run with latest trend , to step

out parallel with developed country in every way ,which leads higher standard of living

of people ,prosperity stage of country’s people.

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Reasons why it is necessary to use this tools (IT PRODUCTS)

Efficiency in out-put.

Reliable source.

Quick & prompt decision can be take with the help of IT(IT PRODUCT)

Reduces cost of demo. (related to engineering work , chemical department, medical

department etc.

COMPANY DETAILS 

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CPS is one of the big company in Gujarat whose name can be taken with great proud of

Gujarat.

Where you can get any brand’s desktop , laptop , printer etc. CPS also provides loan

facility to

There customer. Central bank of India provides loan against purchase from CPS .

CPS is the authorized dealer of many company like

HP , ACER , DELL , COMPAQ , TOSHIBA , HCL , SONY (VAIO) ,LENOVO ,

ASUS .CPS also provide customize product(assemble) as per their customers

requirement .

Ranges of product

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PRODUCTS

CPS ‘s Trust, Commitment & Genuinely Have Proved the Strength, That’s the Reason

CPS is the Only Authorized Showroom Offering Branded Company Desktop, Laptops,

Printers, Scanners & Peripherals

Laptops & Desktops                                                                 

 

Printers / All In Ones                                                                  

 

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Accessories                                                                 

Scanners

Optical Driver

Cordless Peripherals

Blue Tooth

MP3 Player

Digital Camera

Web Cam

Memory Card Reader

USB Device

Speakers & Home

Theater Systems

Pen drive

Power Products

Consumables

Laptop Bag

Computer Trolley

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Team CPS:

Synergy

Showroom manager System manager Service manager

Team CPS + Various Division = Best Solutions Offerings

CPS Peripherals Division Safe Tech & Nilpa Soft CPS Service

Division

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Sales manager(4)

Data base analyst(2)

Service calls co coordinator (4)

Marketing executives (10)

System analyst(4)

Programmer 0(26)

Service engineers(46)

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CPS

 

HISTORY.

 

 (Computer Peripherals Services) is based & established in Surat since 1994. CPS is

the pioneer for the concept “All IT Brands Under one Roof” in Gujarat’s IT Industry.

During the life span of 14 years CPS has achieved a remarkable growth & mark it’s

presence in Surat, Navsari & Valsad by opening showrooms & service centers. CPS is

having authorized dealerships of all leading brands like HP-Compaq, HCL, Toshiba,

IBM-

Lenovo, Sony, Dell and ACER in desktops and laptops.

CPS has become trusted name in providing “Best after Sales Service” to all IT

equipments. At present CPS is having team of 50 dedicated engineers to enhance

customer service under “CPS Service Division”.

Since tailor made softwares will be next generation’s demand, CPS has also

established

a software division called “ Safe Technologies” along with Ahmadabad based “Nilpa

Software PVT LTD”. Almost 40 software engineers are working in this division.

 

 

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Range Of Solutions:

CPS Peripherals Division.

Servers

Storage Solutions

PC/Laptops – All Brands

Networking & Wireless Connectivity

Network Security & Antivirus.

Power Equipments

Printing Solutions

Tailor Made Services

CPS Service Division.

Annual Maintenance Contract.

Facility Management.

Laptop Repair Center.

On site support for Desktop Computers & other Equipments.

Safe Technologies & Nilpa

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Softwares.

Platform: Microsoft Technologies

VB.Net, ASP.Net

SQL Server, Crystal Reports

VB6, Visual FoxPro.

General Accounting system

CRM Software

On line Task Management

ERP Development

Diamond Accounting & Manufacturing System

Printing Press Accounting systems

Customer support service management system

Time Attendant system

Home Accounting system

Personal Address book

List of Clients: Since Last 14 years CPS has served almost all businesses which developed in

& around

South Gujarat.

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CPS Peripherals & CPS Service Division.

(A)Government & Co-operatives

Surat Municipal Corporation

Bharat Sanchar Nigam Limited

Govt. Medical College

Gandevi Sugar Factory

Surat Nagrik Sahakari Co-Op bank

Panchsheel Co-op Bank

(B) Educational Institutes:

Surat Municipal Education School Board

Sarvajanik College Of Engg. & Technology

St.Xaviers School

Tekrawala High School

Fountain Head School

Smimer Medical College

I.G.Desai High School

Uttar Gujarat Education Trust

BCA College- Bilimora

(C) Medical Institutes

Asutosh Hospital

Apple Hospital

Ortho Center

Amruta Hospital

(D) Diamond

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Shairu Gems

Sahajanand Technologies

Sheetal Gems

Navin Gems

Ankit Gems

Hare Krishna Exports

Kohinoor Diamonds.

(E) Corporate:

Sahajanand Medical Technologies Pvt LTD

Span Diagnostics’ LTD

Ambuja Cements

L & T – MHI Division.

Safe Technologies & Nilpa Softwares:

Surat Municipal Corporation

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Surat Municipal School Board

Mandvi Sugar factory

Dhanori Seva Sahakari Mandli

Gujarat Secondary Education Board

Gandevi Nagar Palika

Bilimora Nagar Palika

Vapi Nagar Palika

Mandvi Sugar factory

Dayalji Ashram Computer Center

Apex cable Industries- Bilimor

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LOCATION OF OFFICES AND BRANCHES

REGISTER OFFICE :          .

                                                   CPS PERIPHERAL DIVISON

                                              OPP., JIVAN BHARTI SCHOOL ,

NANPURA,

                                               SURAT- 400034.

                                               Tel: 2495 0606, 5660 1100.

                                              Fax: 2495 4773.

                                            EMAIL- [email protected]

WEBSITE- WWW.CPSSURAT.COM     

 

 

 

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BRANCHES IN SURAT :

v. NANPURA

vi. VARACHHA

vii. PARLEPOINT

viii. ADAJAN

OTHER BRANCHES :

IV. VALSAD

V. NAVSARI

VI. VADODRA

 

 

 

 

 

 

 

 

BOARD OF DIRECTORS

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\MR. ASHISH DESAI CHAIRMAN

MR. ASLAM CHARNIYA MANAGEMENT

CUSULTANT

MR. SUNAY PACHHIGAR RETAIL HEAD

MR. ASHUTOSH DESAI CORPORATE SALES-

SMB HEAD

MR. AKSHAY DESAI FINANCE HEAD

MR. JINESH SHAH HRM HEAD

MISS. KHUSHBOO GOLWALA CRM

MRS. AMI DESAI MARKETING HEAD

MISS. HARSHINI PATEL SERVICE HEAD

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ORGANIZATION STRUCTURE OF THE COMPANY 

              

CHAIR MAN

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MANAGEMENT CUNSALTANT

MANAGER

GENERAL MANAGER

BRANCHEAD

                

 

  ME(marketing executive)

 

 

FUTURE PLANS OF ORGANIZATION

o Retail Expantion :-.

Company ‘s Future planning is to open branch at Vapi,

Bharuch & bardoli. So that company can make heavy network to

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establish relation with customer beyond the border of city, to also

fulfill the customer satisfaction .

o Corporate Sales Expansion :-

New untapped segments like textiles, Industries, SEZ . presently

company has made very good chain and service link in textile

industry, diamond world etc.

o Distribution :-

Rd-Regional distributor Of HP & Compaq for whole Surat City. Now

, company has became authorized wholesale distributor of

COMPAQ & HP .in surat CPS provides compaq or hp to every

retailer.

o Online marketing:-

CPS is planning to advertise & marketing on social website. So in

shortly they will reach the customer through internet also.

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MARKETING

&

SALES

FUNCTION  

 

 

OVERVIEW 

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CPS defines value as value to customers because when its customers prosper, the

company prospers. Delighting its customers drives its unique approach to marketing. To

help its customers choose the best every time, 

 

 

 

TYPES AND CLASSIFICATION OF PRODUCTS 

CPS PERIPHERALS DIVISON   is also selling various accessories related to

computer (desktop , laptop)  .and as always its main aim is to provide endless service

to their customer.            

            

 Scanners

Optical Driver

Cordless Peripherals

Blue Tooth

MP3 Player

Digital Camera

Web Cam

Memory Card Reader

USB Device

Speakers & Home

Theater Systems

Pen drive

Power Products

Consumables

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Laptop Bag

Computer Trolley

DETAILS OF COMPETITORS 

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NAME

6. CPS

7. Media house

8. Croma

9. Vijay sales

10. Computronix

PERCENTAGE OF

MARKETSHARE

29%

22%

25%

15%

9%

 

 

 

 

 

 

 

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CUSTOMER SEGMENTATION AND TARGET MARKETS 

CPS has achieved accelerated Business Growth through updating of technologies and

skills. CPS’s product quality has been acknowledged as superior by customers and

competitors. This is the result of leveraging continuous updating of skills and

competencies. CPS has deliberately focused on conducting large number of functional

programmers in addition to Behavioral and managerial skills programmers.

      It is the people factor that will continue to sustain as the significant and dominant

player in the market place.

      The opportunity of continuous learning in CPS improves attractiveness as an

Employer.

      The learning from the training programmers will be applied on-the-job by the

participants improves effectiveness as well as effectiveness of the organization. 

 

 

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STUDY OF HOW CUSTOMER ORDERS ARE PROCESSED 

BY 3 WAYS; [1] CREDIT MANAGEMENT

                      [2] CONTRACT MANAGEMENT

                       [3] RETAIL MANAGEMENT 

[1] CREDIT MANAGEMENT:-

Objective

To provide inputs on credit management and evolving a rational credit policy.

Coverage

Principles of receivable management-a-systematic approach to effective credit

management.

Managing trade credits-using the cost-benefits-resources systems.

Creating and defining a credit policy-analyzing credit worthiness of customers-

credit rating and terms of payment.

 

[2] CONTRACT MANAGEMENT

Objectives

To familiarize the participants to various contractual obligations.

Coverage

Legal provisions of contracts.

Duties and obligations.

Commercial terms and arbitration.

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[3] RETAIL MANAGEMENT

Objective

Explore the changing value as sought by customers at the retail point.  And also

look after service regarding products.

 

 

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HUMAN

RESOURCE

MANAGEMENT  

  

 

 

HRD MISSION 

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TO TRANSFORM HUMAN

RESOURCE FROM EMPLOYEE,

TO A MANAGEMENT PARTNER

IN ACHIEVING THE BUSINESS GOAL. 

PROACTIVELY CREATE

ENVIRONMENT AND WORK

  WITH PEOPLE TO PROVIDE

COMPETITION EDGE TO THE

BUSINESS FOR CONTINOUS GROWTH. 

CREATE A FINEST LEARNING

CENTRE, WHICH WOULD

FACILIATES THE ACQUISITION

OF THE REQUISITE KNOWLEDGE,

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SKILLS AND ATTITUDES OF

COMPETENCIES THAT WILL

BRING ABOUT THE BEST

AMONG OUR EMPLOYEES,

TOWARDS ORGANISATIONAL

EFFECTIVENESS. 

 

 

 

 

 

 

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OBJECTIVES OF HUMAN RESOURCE MANAGEMENT: 

2. CPS goals is to be a lean organization where every CPS employee is

carefully chosen, highly trained and empowered with unparallel

challenges and growth opportunities.

 

 

2.Ensure selection and introduction of personnel of the requisite caliber

Temperament & integrity .

 

5. Adopt training, job rotation and motivation practices to enable employees

to achieve their potential and make their best contribution to success and

family welfare.

 

6. Develop the employee as a total person.

 

 

NUMBER OF EMPLOYEES:

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  CPS has a Human Resource of 120 employees including 57(Engineer) at  

   Nanpura,surat.

   The more than 100 employees really live out its philosophy of a positive to turn every

  Challenge into an opportunity and every benchmark into a baseline. 

 

 

 

 RECRUITMENT AND SELECTION: 

SOURCES OF RECRUITMENT: 

The company approaches the colleges which are standardized and reputed.

Mostly the company has a list of colleges to go in search of candidates.

The other important source is the resumes received on the email of the company.

Daily the company receives around 26 applications. These applications are than

short listed where preference is given to the fresher.

 

STEPS IN RECRUITMENT: 

Request from the concerned needy department is checked. Access the

recruitment and vacancy position.

 

 

 

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CPS DIVIDES RECRUITMENT AND SELECTION

INTO 3 STEPS : 

1. FRESHER:-

      At this level, company decides various norms for recruitment and selection. Mainly

the candidate who has minimum 60% can apply. It is related to graduate, diploma

engineering and MBA.

      

For selection company goes for campus and off campus interviews

o Personal Interview

 

2. MIDDLE LEVEL:-

      For the Middle Level, the candidate is approached either through the referral of

existing employees or add is placed in newspapers and internet. 

3. SENIOR LEVEL:-

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      For the Senior Level, the candidates of rival firms are approached and selection is

also done through consolation.   

4. OTHER ADDITIONAL STEPS:- 

(I) The candidate selected is kept on the training basis for 7 DAYS and than placed as

an employee.

(II) There are 7 days of induction where in 2 days are for basic parts of computer and

the other 5 in various accessories .

(III) There are external faculties for training.

(IV) The only problem faced by the company during  recruitment is the contact nos.

which expires, which makes the task time consuming. 

 

 

 

 

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JOB DESCRIPTION AND SPECIFICATION 

2. The average age of the employees at CPS is 25-30 years.

 

3. The average experienced required is 3 years.

but for ME(marketing executive) it is not so necessary all the time.

 

4. The personnel at CPS constitute 60% to be Technical which means the company

requires maximum Technical Staff.

 

5. 20% are professionals are no doubt required in every field and CPS has known

this importance in respect of its total manpower.

 

6. Remaining 20% are others with less skills but yet needed for the organization.

 

JOB ANALYSIS = JOB DESCRIPTION + JOB SPECIFICATION 

 

Hence, it can be said that the requirements of the organization is very strong, which is

reflected in its experience requirement and the Technical team. 

 

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PERFORMANCE APPRAISAL 

PURPOSE 

To create and maintain a satisfactory level of performance.

 

To contribute to the employee growth and development through training and self

management aprogrammers. .

 

To facilitate fair and equal compensation based on their performance.

 

.

 

PROMOTIONS 

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      Promotion in CPS company is given on their performance to their employee. With

minimum 3 to 5 years experience.  

 

 

 

 

 

 

 

TRANSFERS 

There are 2 types of transfers followed by the company: 

[1] INTRA:-

      Under this transfers are done internally among the different branches run by CPS

such as from valsad to navsari .

[2] INTERNAL:-

In which company transfers employee from service department to selling department.

REASONS OF TRANFERS 

Recruitment:-

      The company makes transfers if there is any requirement from one business to

another or one branch to another. 

Employees Need:-

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      If the employee approaches, the management for transfer then they are shifted as

per the feasibility. 

 

 

TRAINING PROGRAMMES 

      The HR manager organizes training programmed for the employee within and the

company based on the performance of the individual. The head office organizes training

to over-come the limitations.

OBJECTIVES: 

To increase the productivity and creativity of an individual.

 

To enable the employee to update their knowledge, increase the level of

performance.

 

To create an environment of “Wining” and enhance the accountability of the

people.

 

 

 

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To bring the desired change in the organizational culture and management

processes through in calculation of desired values, beliefs and mindsets in

consonance with the organizational needs. 

 

 

In CPS , There are different types of training programs General Training program and

Technical training program . The company provides TRAINING to their employee like

engineer , marketing executive and corporate seller at every fortnight. 

The training is providing for both internal and external employees. It is not only for

employees it is also providing for the Fresher’s and to them who are not in the

organization. For providing training companies hires faculty from inside as well as

outside the organization. The training should be important for all the employees at all

the levels of the organization. 

PROCESS:- 

1. Basis:

      The training can be identified for the employees generally on the basis of

performance appraisal. 

2. Receiving the data:

      The application should be filled by the employees which can be approved by Head,

Directors and Executives trainers. The application can be received by written forms and

through E-mail. 

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3. Sorting The Application:-

      The application which can be received is being sort listed. 

4. Division:-

      The Organization generally includes maximum 20 members in one batch. They also

include up to 35 members depends on different training programmers.   

[1] General Training

Which includes basic knowledge of computer (laptop, desktop ,assemble).which is

necessary for..

Selling. it also helps in developing conversation skills.

[2] Technical Training 

These training includes only engineers , whether fresh or experienced. In which new

one gets speedy work transmission and by that they works efficiently in least time.

 

 

 

 

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$ $

FINANCE

DEPARTMENT 

 

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INDEX 

 

SR. TOPIC

1. INTRODUCTION

2. ORGANIZATION STRUCTURE OF FINANCE DEPARTMENT

3. ACCOUNTING POLICIES

4. BALANCE SHEET

5. COMMON SIZE STATEMENT

6. RATIO ANALYSIS

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INTRODUCTION 

WHAT IS FINANCE? 

      Finance function is procurement of funds and there effective utilization in the

business. Finance is the taste of providing funds needed by the enterprise on the terms

that are most favorable to it keeping in view the objective of the enterprise. 

IN A BUSINESS UNIT NEED OF FINANCE ARISES DUE TO THE FOLLOWING

REASONS : 

5. For the purpose of Expansion.

6. For the purpose of Establishment.

7. For the purpose of Renovation.

8. For the purpose of Diversification.

In financial department, finance is required by not public companies but partnership firm

of its director and family members. Loan is taken from Banks.

The CPS has established the finance department. The structure of the finance

department is so simple. 

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ORGANIZATIONAL STRUCTURE OF FINANCE

DEPARTMENT 

FINANCE DEPARTMENT

HEAD(Mr.Ashish desai)

MANAGER(Mr.Akshay desai)

ACCOUNTANT(Mr.Sunil desai)

 

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CAPITAL BUDGETING 

      Capital Budgeting decisions pertain (related) to fixed/long-term assets which by

definition refer to assets which are in operation, and yield a return, over a period of time,

usually, exceeding one year. They therefore, involve a current outlay or series of outlays

of cash resources in return for an anticipated flow of future benefits. In other words, the

system of capital budgeting is employed to evaluate expenditure decisions which

involve current outlays but are likely to produce benefits over a period of time longer

than one year. These benefits either may be in the form of increased revenues or

reduced costs. 

 

 

  

COSTING SHEETS AND CLASSIFICATION OF COSTS IN DFFERENT

CATEGORIES 

      The company has deciding its cost on base of the cost of the raw material

transportation cost, other expenses, which are doing for the material, labor surety or

quantity or quality of the product. 

      These all factors are analyzing by the financial department than tack decision about

price of the product. 

      Company’s costing method is so simple and cost of the price prepare by the

financial manager than manager present his cost chart in the board meeting then

passing cost price by all board members. After this process finance manager launching

products price in the market company deceiving its price with help to demand of the

products in the market if demand is high so its price is also increase at low rate. 

 

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COST SHEET 

Particulars   Amount Amount

Direct Materials

Direct Expenses

147

76.09

 

PRIME

COST                                                                                            

  223.09

Add: Work Overheads    

Overheads 577.84  

WORKS COST   800.93

Add: Administration Overheads    

Add: opening finished goods 122.06  

COST OF GOODS SOLD   119.44

Add: Selling and Distribution   309.60

COST OF SALES   2562.63

NET PROFIT                                         3970.62

SALES   6533.25

 

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ACCOUNTING POLICIES

1. The accounts are prepared to comply in all material aspects with the applicable

accounting principles in India, the accounting standards issued by the Institute of   

Chartered Accountants of India and the relevant provisions of ‘The Companies Act,

1956’ of India. The some accounting policies are: 

l. Basis of Accounting

m. Fixed Assets

n. Capital Work-in-progress

o. Depreciation

p. Impairment of Assets

q. Inventories

r. Investments

s. Foreign Currency Transactions

t. Sales

u. Income from Investments

v. Forward Contracts

(L)Premium on redemption of Non Convertible Debentures

(M)Miscellaneous Expenditure

(N)Lease Rentals

(O)Borrowing Costs

(P)Taxes on Income 

 

 

 

 

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RATIO ANALYSIS 

      A ratio is a statistical yardstick that provides a measure of relationship between two

accounting figures. A ratio may be expressed as a quotient, proportion and percentage.

In financial analysis, a ratio is used as a benchmark for evaluating the financial position

and performance of the firm. Ratio helps to summarize large quantities of financial data

and to make qualitative judgment about firm’s financial performance.

The ratios useful for financial analysis can be categorized as follows. 

5. Liquidity Ratios

6. Leverage Ratios

7. Activity Ratios

8. Profitability Ratios

 

LIQUIDITY RATIO 

Liquidity is the ability of a firm to meet its short-term obligations like payment of

creditors, bills payable and outstanding expenses. The following liquidity ratios help to

analyze the liquidity situation of a firm. 

1.Current Ratio 

It is a ratio of current assets to current liabilities. 

Current Ratio =   Current Assets

                            Current Liabilities 

      A current ratio of 1:1 indicates that there are enough of current assets to pay off

current liabilities. It does not indicate the timing differences between the payment of

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current liabilities and conversion of current assets into cash. Due to this timing

differences there occurs loses and so current ratio must be kept greater than 1. A

current ratio of 2:1 considered to be ideal. 

2.Quick Ratio 

It is a modified Current Ratio. It is the ratio of Quick assets to current liabilities. 

Quick Ratio =   Quick Assets

                         Current Liabilities 

Quick Assets = current assets – Inventories. 

Quick Assets are cash, marketable securities and accounts receivable. A quick ratio of

1:1 is considered to be ideal. If the quick ratio is less than one, the liquidity is in

question. 

3.Net Working Capital (NWC) Ratio 

Net working capital used as measure of a firm’s liquidity. 

Net Working Capital Ratio = Net Working Capital (NWC)

                                              Net Assets (NA)

NWC = Current Assets – Current Liabilities 

Net Assets (NA) = Fixed Assets + NWC 

Net Working Capital Ratio measures a firm’s potential reservoir of funds. Larger the

NWC Ratio, greater is the ability of a firm to meet its current obligations. 

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Leverage Ratios 

Leverage ratios concern the long-term risk of the firm, i.e., its ability to service long term

debt. Broadly these ratios measures 

Ability of the firm to cover the current cost of debt from the income generated by

existing operations.

 

The proportion of debt in total financing, i.e., the extent to which the firm has

relied on debt in financing assets.

 

 

 

 

1. Debt Equity 

Debt ratio is used for knowing the proportion of the interest bearing debt in the capital

structure. Dividing total debt by capital employed or net assets compute debt ratio. Total

debt will include short and long term borrowings from financial institutions, debentures,

bonds, bank borrowings, public deposits and any other interest bearing loans. Capital

employed includes total debt and net worth.

Debt Ratio =       Total Debt

                            Capital Employed 

Capital Employed = Total Debt + Net Worth = Net Assets 

 

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2. Debt Equity Ratio 

Debt equity ratio is known as relationship that describes the lenders contribution for

each rupee of the owner’s contribution. 

Debt Equity Ratio = Total Debt

                                Net Worth 

It determines how many times the total debt of the net worth is. Providers of long term

loans and finance look to this ratio. If this ratio is already high, lending further to such an

enterprise carries greater risk. 

3.Interest Coverage Ratio 

This ratio is a pure number and indicates as to how many times the interest is covered

by profits. It is a measure, which indicates the current ability of the firm to support

current debt service (Interest elements only) charges. 

Interest Coverage Ratio =             EBIT

                                                       Interest Expenses 

 

 

Higher the number, higher is the ability to service the debt. Higher ratio is desirable; but

too high a ratio indicates that the firm is very conservative in using debt, and that it is

not using credit to best advantage of shareholders. A lower ratio indicates excessive

use of debt, or inefficient operations. 

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Activity Turnover Ratio 

These ratios are also variously called “Turnover Ratios” because they are based on

Sales and also “Asset Utilization Ratios” because the ratio indicates the extent to which

current, fixed and total assets are utilized. Activity ratios measure the efficiency with

which assets are converted into sales. These ratios are basically productivity ratios in

relation to fixed assets and liquidity ratios in relation to current assets. When a firm is

facing liquidity, it is better to look into activity ratios for locating the problem. Similarly

when return on total assets is declining it is essential to look into the trend in assets

turnover ratios.  

1. Debtors Turnover Ratio 

This is the ratio of credit sales to average debtors. 

Debtors Turnover Ratio =     Credit Sales

                                              Average Debtors 

Average debtors are the debtors of opening and closing balance of debtors for the

period. The ratio is the pure number and indicates the number of times per year

accounts receivable are paid and replaced. Higher the value of debtors’ turnover the

more efficient is the management of credit. If the ratio is low it indicates collection

problem. 

Average Collection Period =           365 days

                                                             Debtors Turnover Ratio 

 

 

 

 

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Average collection period is the average number of days for which debtors remains

outstanding. It helps in determining the collectibles of debtors and thus, the efficiency of

collection efforts, and in ascertaining the firm’s comparative strength and advantage

relative to its credit policy and performance vis-à-vis the competitors’ credit policies and

performance. 

2. Creditors Turnover Ratio 

This is the ratio of credit purchase to average creditors. 

Creditors Turnover Ratio =  Credit Purchases

                                               Average Creditors 

Average Creditors is the average of opening and closing balance of creditors. 

The ratio indicates the number of times in a year all the credit purchases are cleared. 

Accounts Payable Period =              365 days

                                                         Creditors Turnover Ratio 

3. Asset Turnover Ratio 

Assets are used to generate sales. Therefore, a firm should manage its assets

efficiently to maximize sales. The relationship between sales and assets is called asset

turnover.

Several assets turnover ratios are as follows: 

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1. Net Assets Turnover Ratio 

It can be computed by dividing sales by net sales. 

Net Assets Turnover Ratio =     Sales

                                                    Net Sales 

It is also known as Capital Employed Turnover Ratio. 

 

 

2. Total Assets Turnover Ratio 

It is computed by dividing sales by total assets. 

Total Assets Turnover Ratio =       Sales

                                                        Total Assets 

This ratio shows the firm’s ability in generating sales from all financial resources

committed to total assets. 

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Profitability Ratios 

The financial manager should continuously evaluate the efficiency of the company in

terms of profits. The profitability ratios are calculated to measure the operating

efficiency of the company. Besides management of the company, creditors and owners

are also interested in the profitability of the company. Creditors want to get interest and

Owners want return on their investment. Two major types of profitability ratios are

calculated. 

profitability in relation to sales

Profitability in relation to investment.

 

1. Gross Profit Margin 

The gross profit margin reflects the efficiency with which management produces each

unit of product. 

Gross Profit Margin = Gross Profit

                        Sales 

The ratio indicates the average spread between the cost of goods sold and the sales

revenue. A high gross profit margin relative to industry average implies  

 

 

 

That the firm is able to produce at relatively lower cost. High ratio is a sign of good

management. A low gross profit margin may reflect higher cost of goods sold due to

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firm’s inability to purchase raw material at favorable terms, inefficient utilization of plant,

or over investment in plant and machinery, resulting in higher cost of production. 

2. Net Profit Margin 

Net profit margin ratio establishes a relationship between net profit and sales and

indicates management’s efficiency in manufacturing, administering and selling the

product. This ratio is the overall measure of the firm’ ability to convert each rupee sales

into net profit. 

Net Profit Margin = Profit after Tax

                                                        Sales 

A firm with a high net margin ratio would be in a advantages position survive in the case

of falling selling prices, rising cost of production, or declining demand for the product.

Similarly a firm with high net profit margin can make better use of favorable condition

such as rising selling prices, falling cost of production or increasing demand for the

product. 

3. Operating Expense Ratio 

It explains the changes in the profit margin ratio. 

Operating Expenses Ratio = Operating Expenses

                                                          Sales 

Operating Expenses includes cost of goods sold, selling and administration expenses

less interest. A higher operating expense ratio is unfavorable since it will leave a small

amount of operating income to meet interest, dividend, etc. 

 

 

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4. Return on Equity 

It is the most important of all the profitability ratios. 

Return on Equity =       PAT

          Net Worth 

ROE indicates how well the firm has used the resources of owners. The earning of the

satisfactory returns is the most desirable objective of the business. This ratio is

important to present as well as the prospective shareholders and management of the

company. The higher the return on equity more is beneficial to shareholders. 

 

Uses and Limitations of Financial Ratios 

Financial ratios are tools for financial statement analysis. Various user groups use ratios

to understand the financial characteristics of a business enterprise. It is equally

important to understand the limitation of financial ratios for their proper interpretation. 

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Uses of Financial Ratios: 

Financial ratios are tools for financial statement analysis. All users of accounts. Like

shareholders and potential investors (who are planning for investments in companies),

lenders (including banks and financial institutions), employees and their trade unions,

credit rating agencies, stock exchange authorities, governments and their agencies

(such as income tax authorities, excise duties authorities, Securities and Exchange

Board of India, Employees State Insurance authorities), and other, use ratios. Various

users have their different purposes; but theories of financial ratios have been developed

to highlight various financial characteristics, which are broad enough to serve the need

of the various user groups. 

Shareholders: Some shareholders are interested in short run performance of the

company. So they can embark upon dividend per share ratio. Some others may

be interested in holding the shares in the long run. So they have to go in for

more details. They should judge long-term solvency position, return on capital

employed and earnings per share.

 

Analyst Advisors: They advise the present and potential investors about their

buy/sell, and lending decisions. They generally review all the financial

characteristics. They also make inter-firm comparisons.

 

Tax Authorities: They judge the reliability of the financial information presented

by a business enterprise. Using various ratios and applying the logic of inter-

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relationship, they try to assess the comparability of information provided by the

assesses.

 

Credit Rating Agencies: Presently in India, the credit rating agencies rank the

companies in terms of their ability to pay-off installments and interest of a

specific loan or deposit. They also use financial ratios along with other criteria

for ranking.

 

Auditors: Like tax authorities, auditors use ratios as a part of comparability test

on the financial data provided for audit.

 

Distress Analysts: Ratios are useful for forewarning industrial sickness.

 

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 Limitation of Financial Ratios: 

8. Many businesses operate a large number of divisions in quite different industries.

In such cases ratios calculated on the basis of aggregate data cannot be used

for inter-firm comparisons.

9. Financial data are badly distorted by inflation. Historical cost value may be

substantially different from the values. Such distortions of financial data are also

carried in the financial ratios.

10.Seasonal factors may also influence financial data.

11.To give a good shape of the popularly used financial ratios (like current ratio,

debt-equity ratio, etc.) the business may make some year-end adjustment. Such

window dressing can change the character of financial ratios, which would be

different, had there been no such change.

12.Differences in accounting policies and accounting period make the accounting

data of two firm’s non-comp ratable as also the accounting ratios.

13.There is no ser of standard ratios against which a firm’s ratio can be compared.

Sometimes a firm’s ratios are compared with the industry average. But if a firm

desires for to be above the average then industry average becomes a low

standard; on the other hand, for a below average become too high a standard to

achieve. However, this problem can be sorted out by taking upper quartile value

and lower quartile value along with median each ratio within the industry.

14. It is very difficult to generalize whether a particular ratio is good or bad. For

example, a low current ratio may be said ‘bad’ from the point of view of low

liquidity, but high ratio current ratio may not be ‘good’ as this may result from

inefficient working capital management.

 

Financial ratios are inter-related, not independent. Viewed in isolation one ratio may

highlight efficiency. But when considered as a set of ratios they may speak differently.

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Such inter-dependence among the ratios can be taken care of through multivariate

analysis.

 

 

TREND ANALYSIS 

      Trend Analysis means after some period company analyzing its Financial Report

with base of current year figure it known as trend analyzing. 

      With help of the trend analysis company aware about its financial position. So it is

very helpful for the company department head prepare planning and budgeting. He is

providing accounting data to the management for planning future activities and to

prepare budgets. He is also formulate accounting and costing policies and to prepare

financial statements and reports. He is also developing system for internal control and

to establish and administer tax policies and procedures. He is compare annual

performance with operating plans and standards and to report the result of operations to

all levels of management it also includes the supervision and co-ordination of the

preparation of report to gave agencies. 

      Departmental head also maintain banking agreement to receive have custody of

companies money and securities. He is also helping the internal and external auditors in

carrying out their audit activities effectively. 

 

 

 

 

 

 

 

 

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COMMON SIZE STATEMENT 

BALANCE SHEET 

Liabilities Amount Assets Amount

Capital 100.10 Fixed Assets 35.4

Redeemable Preference Investments 18.92

Reserves and Surplus 10.08 Sundry Debtors 115.4

Secured Loans 115.05 Cash & Bank balances 10.5

Unsecured Loans 10.60 Loans and Advances 8.5

 Creditors 98.50 Provisions 18.92

   

 

 

 

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COMMON SIZE STATEMENT 

Total Liabilities             Amount PERCENTAGE

Capital 100.10x 100 100.1%

Reserves 10.08x 100 10.08%

Secured 115.05x 100 115.05%

Unsecured 10.60x 100 10.6%

   

   

Total Assets  

Fixed Assets 35.04x 100 35.04%

Investments 18.92x 100 18.92%

Cash & Bank balances 10.5x 100 10.5%

Loans and Advances 8.5x 100 8.5%

Provisions 18.92x 100 18.92%

   

 

 

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OBSERVATIONS 

The common size Balance Sheet shows the Assets and Liabilities structure in relation to

Assets/Liability. As is evident from the above the fixed Assets   

 

 year 2008-09 is 35.4 % of the total asset in the same year. The current assets

Accounted for which consisted of liquid and non-liquid Assets. The total

structure of the any enterprise depends upon its very nature. As regards liabilities the

share holder’s funds represented by capital and reserves accounted for 100.1% &10.08

% respectively.  

From this type of observation one may be tempted to conclude that the company has

not more grown it may be realized that the common sized statements present vertical

representation of facts at a point of time and the comparison in the above from may

mislead the analyst. Therefore the consideration of absolute figures of Assets and

liabilities along with their percentages is highly important. 

 

 

 

 

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BIBLIOGRAPHY

 

WEBSITES

1) WWW.CPS.COM

2) WWW.CPSSURAT.COM

3) WWW.GOOGLE.CPS.COM

4) EMAIL:- [email protected]

 

 

 

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Annexure

Liabilities Amount Assets Amount

Capital 100.10 Fixed Assets 35.4

Redeemable Preference Investments 18.92

Reserves and Surplus 10.08 Sundry Debtors 115.4

Secured Loans 115.05 Cash & Bank balances 10.5

Unsecured Loans 10.60 Loans and Advances 8.5

 Creditors 98.50 Provisions 18.92

   

 Team CPS:

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