cooperative marketing program 2018 annual reportSubject: FW: (Test) Pompano Beach Cultural Center Presents Afrique Date: May 2, 2018 at 4:56 PM To: [email protected] If you would prefer

cooperative marketing program2018 annual report

FY18

Twenty-seven years after the launch of a bold experiment called the Cooperative Marketing Program (CMP), it continues to be a vital and relevant marketing resource for scores of cultural non-profit organizations in Broward County.

Just one of a handful of similar cultural advertising programs within the United States, CMP has made an indelible mark on the entire South Florida arts scene through vision, expertise, and partnerships.

Administered through ArtServe, an award-winning non-profit and cultural powerhouse in its own right, the Co Op program executes media planning and ad placements on behalf of Broward based non-profit cultural organizations and individual artists. CMP was designed to educate its participants with engaging workshops and assist in stretching advertising budgets including design, placement, and planning -- making ArtServe the ideal organization to implement such a vast, detailed, and multi-disciplinary program.

Whether the program is measured in reported financial transactions, professional development workshops, or the increase in cultural engagement, the result is clear: the CMP experiment has succeeded and continues to be force of excellence in Broward County through strong relationship building, promise keeping, and verifiable data management. The relevance of Co Op Marketing cannot be understated, and the ad program, as it stands today, it is the best that it has ever been.

2018 AnnUAl rePOrT

FY18

Better engagement. enhanced outreach. The Cooperative Marketing Program, in the FY18 season of advertising, experienced a notable positive shift in ad sales and client participation. Through the imple-mentation of strong media planning and engaging customer service, the program has established new relationships and media deals which has had a positive impact on the clients served by CMP each day.

All told, the aggregate advertising spend for FY18 was $556K, which accounts for a total of 4,057 advertisements -- or roughly 80 ads processed each working week. The total number of placed advertisements rose by 8% on top of FY17’s 61% increase.

The growth of client participation can be attributed to the variety of effective advertising and marketing tools. The constant pursuit of packaged ad deals and lower overall ad prices has led to the largest mix of products available to Co Op clients per dollar spent.

Print buys are routinely packaged with email blasts, banner ads, pre-roll, and social media -- and all of this combined with the BCD subsidy gives CMP clients a unique advantage over their for-profit counterparts, and a competitive edge in the media marketplace.

Media players such as Island Origins, Outclique, SunSentinel, and more, have created new packages specifically for CMP program users, making their various products more attractive to our high, mid, and low budget clients.

ClIenT PArTICIPATIOn

From: Coop Marketing [email protected]: FW: (Test) Pompano Beach Cultural Center Presents Afrique

Date: May 2, 2018 at 4:56 PMTo: [email protected]

If you would prefer not to receive such messages in the future, you may unsubscribe from our email list by clicking here.144 North 7th Street Brooklyn, NY 11211 SUITE 419.

11. 09. 2017ART & CULTURE CENTER HOLLYWOOD, FL

Curated by Michelle Weinberg and Sarah Michelle Rupert

++++M SO Onational artists

addressing identity politicsCurated by Laura Marsh

Change Agents: Six South Florida Artists Making Things Happen Exhibition is funded in part by a Cultural Tourism Program grant from the Broward County Board of County Commissioners as recommended by the Broward Cultural Council and Greater Fort Lauderdale Convention & Visitors Bureau; the Hollywood Community Redevelopment Agency; and Visit Florida.

Nov. 10, 2017Jan. 7, 2018/

1650 Harrison StreetHollywood, FL 33020954. 921. 3274ArtAndCultureCenter.org

Visit artandculturecenter.org for admission and details.

Six South Florida Artists Making Things HappenCelebrating Ten Years of Girls’ Club Exhibiting

Contemporary Art by Women

As explorations in emotional survival, Mottos contextualizes the work of artists who challenge social binaries and offer alternative insights about age, gender, race, and identity politics.

FY18

The Art and Culture Center of Hollywood presents contemporary gallery exhibitions, live stage performances, and high-quality education programs for adults and children.

Based in the city of Hollywood, Florida, the Art and Culture Center of Hollywood has been a leader for contemporary artistic excellence, a curatorial innovator, and a hub of creative partnerships on the south side of Broward County.

The Center fosters a creative environment where challenging work can flourish through programs that reflect the highest standards of artistry and diversity.

The Art and Culture Center of Hollywood represents the typical low-budget client Co Op was designed to assist. Armed with 6.3K for marketing, CMP was able to purchase 9.5K in marketing assets on their behalf, allowing for a more diverse range of media assets in their marketing plan.

Additionally, the Art and Culture Center of Hollywood benefits from a grant which mandates advertising outside of their county to attract new attendees to their facility. This situation makes the Co Op program a unique asset to the culture center for identifying media vehicles to deliver their message to a broad new audience.

Co Op services helped them achieve their advertising goals though an initial consultation, budget overview, media planning, and afford-able wide ranging advertising.

CASe STUDY:ArT + CUlTUre CenTer OF HOllYWOOD

FY18

In all media categories, FY18 saw considerable expansion in both the total list of vendors and the products they deliver. Most notably, there was a significant increase in online ads.

The performance of the newTimes, both in 2018 and in the first quarter of 2019, has shown to be a powerful player in the realm of CMP digital advertisers. The difference between digital and print services has reversed so significantly that, as of this report, the new Times is now considered a digital outlet with some print services -- where the opposite was true just four years ago.

LocaL PrintArt HiveArtsPaperBroward Family lifeCity news MiramarCulture OwlFacebookFort lauderdale GUlFSTreAM

Fort lauderdale FamilyFort lauderdale MagGulfstream MediaHot SpotsIsland Originslifestyles Miami HeraldOur City MediaOut Front MediaOutclique

Pompano PelicanriverwalkSouth Florida Gay newsSouth Florida ParentingSports & ActivitiesSun SentinelVenice MAGAZIneWestside Gazette

tELEViSionComcastPBSOut and About

touriSt PrintTravelHostGreat locationsWhere Magazine

raDioWlrnWDnACox Mediaentercom

onLinE/DiGitaLArtCircuitsConstant Contactnew TimesMiami Art GuideData Clique

PubLic/moViESun Trolly

VenDOr relATIOnSHIPS

10M SUNDAY MAY 6 2018Home MIAMIHERALD.COM

H1

WASHINGTONFor homeowners and

buyers, it's been an un-expected windfall: relieffrom having to pay for atraditional mortgage ap-praisal that usually costsbetween $400 and $600.The savings nationwide toconsumers in just the pastyear alone may total tens ofmillions of dollars.Sounds great. But to some

key players in the homefinancing arena, the savingslook ominous — potentiallyrisky for taxpayers andfinancially nightmarish forthe professionals who pro-vide the service being elim-inated.Last year, the two largest

sources of American mort-gage financing — federallybacked Fannie Mae andFreddie Mac — began ac-cepting home-purchaseloans that carried no formalproperty appraisal. Instead,the valuations supportingthe mortgages were per-formed by Fannie and Fred-die in-house, using proprie-tary analytics and deepstores of property data.Only highly select loanswere eligible for appraisalwaivers, primarily thosewith sizable down payments

(20 percent and up) plusprevious appraisals on file.Buyers, refinancers andlenders were not permittedto request waivers; Fannieand Freddie were the onesthat identified eligible prop-erties and offered waivers atthe application stage.Both companies had

introduced the no-appraisalconcept earlier for refinanc-ings. The expansion tohome-purchase loans was abig deal, though, becausethey're considered riskierthan refinancings, whereborrowers' credit and equityare well established andknown to lenders.Fannie and Freddie

haven't publicly releaseddata or the results of theirshifts to no-appraisal mort-gages, but last week bothcompanies allowed a peekfor this column. During2017, Fannie Mae acquiredroughly 60,000 no-apprais-al mortgages — 5 percent ofits total 1.2 million home-loan acquisitions. Assumingan average appraisal costsabout $500, then the com-bined savings to buyers andrefinancers totaled some-where near $30 million.Freddie Mac declined toestimate specific savingsbut said through a spokes-man that by accepting ap-praisal waivers, "borrowersmay have saved millions."Fannie's and Freddie's

no-appraisal option hasbeen popular with lenders.Mat Ishbia, president andCEO of United Wholesale

Mortgage, the country'slargest wholesale lender,says "we think it's great forborrowers." Not only does it"save time and money," itleads to shorter interest-ratelocks and quicker closings.The company is now doingmore than 10 percent of itshome-purchase loans ap-praisal-free.Not surprisingly, all this

gushing enthusiasm forappraisal-free mortgagesisn't shared by the segmentof the housing industry mostdirectly affected: Apprais-ers. Real estate brokers alsohave expressed concerns.Appraisers see the waiversnot only as sucking moneyout of their pockets but as apotential threat to taxpayers— who had to bail out Fan-nie and Freddie because ofill-advised investmentsduring the housing bust.In a letter to Congress last

fall, the Appraisal Institute,the largest professionalgroup representing apprais-ers, warned of "a race to thebottom" between the twocompanies in pushing formore appraisal-free loans,which require no physicalvisit or inspection of homesbeing financed. The Nation-al Association of Realtorssaid Fannie and Freddie"must demonstrate" thattheir reliance on "data-based" valuations does not"put undue risk into thehousing market."Individual appraisers are

scathing in their criticism,arguing that professionals

trained to perform interiorand exterior inspections,identify recent sales com-parables and render inde-pendent analyses are essen-tial to accurate valuations.Ryan Lundquist, an ap-praiser in Sacramento,California, noted that com-puter programs "cannotsmell 20 cats living at theproperty." Nor can theyspot other value-depressinginterior conditions or se-vere deferred maintenance.Pat Turner, a Richmond,

Virginia appraiser, saysworse yet, the "savings"from Fannie and Freddiemay not always flow tobuyers. He cited a recentcase in the Richmond areawhere a major online lend-er allegedly charged abuyer $600 at settlementon a loan with an appraisal-free waiver. "The guy wentballistic," says Turner, and"demanded to see the de-tailed appraisal report,"which did not exist. Hismoney has yet to be refund-ed.What's all this mean for

buyers? No. 1: Be awarethat even if you are offeredan appraisal waiver, thechoice is yours. Fannie andFreddie require lenders toallow borrowers to opt for atraditional full appraisal.Also, careful as the twocompanies may be in of-fering waivers, the contractprice you're paying for thehouse may be inflated.Lundquist cited a localrealty broker who recentlyhad clients who declinedthe no-appraisal option andsaved thousands of dollarsas a result. A full appraisalfound the property to beovervalued -- which thewaiver apparently missed --and allowed them to rene-gotiate the final price lower.

WASHINGTON REPORT

Appraisal-free loans savemillions for buyers

BY KENNETH R. [email protected]

$367,000Seller:William Skelly.Buyers: Paula Sanchez and Reilly Restrepo.Address: 2300 SW 79th Ct., Miami. Yr. built: 1955.Bdrms: 3. Baths: 2. A/C sq. ft.: 2,157. Lot sq. ft.: 7,800.Date Sold: 4-9-18. Previous sale: N/A.Days on market: 69. Agents: Christopher Zoller, EWM RealtyInternational; Pamelha Moralejo and Hector Malpartida, RealLiving First Service Realty.

$210,000Sellers: Iris and David Cohen.Buyers: Laurel and Juan Orozco.Address: 2210 Lee St., Hollywood. Yr. built: 1956.Bdrms: 2. Baths: 2. A/C sq. ft.: 800. Lot sq. ft.: 6,720.Date Sold: 4-26-18. Previous sale: $175,000 in 2015.Days on market: 118. Agents:Menahem Gilbert, BeachfrontRealty; Anna O’Toole, Monarch Properties.

$1,000,000Sellers: Susan and Michael Schiffrin.Buyers:Maria Aquino and Fady Maghak.Address: 8955 SW 118th St., Miami. Yr. built: 1988.Bdrms: 4. Baths: 4. A/C sq. ft.: 4,749. Lot sq. ft.: 39,378.Date Sold: 4-20-18. Previous sale: $125,000 in 1987.Days on market: 59. Agents:Mauricio J. Barba, ONE Sothe-by’s International Realty; Alicia Vazquez, Coldwell Banker Resi-dential Real Estate.

$935,000Sellers: Carolina and Michael Valdes Fauli.Buyers: Ornella Maria Salazar Contreras and Jorge GarciaTunon.Address: 6901 SW 66th St., Miami. Yr. built: 1955.Bdrms: 5. Baths: 5. A/C sq. ft.: 3,752. Lot sq. ft.: 39,683.Date Sold: 4-19-18. Previous sale: $735,000 in 2013.Days on market: 191. Agents:Madeleine Romanello, Com-pass Florida, LLC.; Vianka Yeoman, Keller Williams Realty.

Compiled By Galena Mosovich

HOW DOES YOUR HOME COMPARE?

$486,000Sellers: Lori and Keith Kenner.Buyers: Bianca and Roger Bezerra.Address: 997 NW 114th Ave., Coral Springs. Yr. built: 1983.Bdrms: 4. Baths: 2.5. A/C sq. ft.: 2,881. Lot sq. ft.: 11,003.Date Sold: 3-29-18. Previous sale: $180,000 in 1993.Days on market: 5. Agents: Hap Pomerantz, The KeyesCompany; Anthony Columbo, 93 Realty, LLC.

$325,000Seller: Allison Young.Buyer: Nicobar Estates, LLC.Address: 1581 Brickell Ave., PH208, Miami. Yr. built: 1982.Bdrms: 0. Baths: 1. A/C sq. ft.: 717. Lot sq. ft.: N/A.Date Sold: 4-7-18. Previous sale: $275,000 in 2013.Days on market: 80. Agents: Robbie Bell, EWM Realty In-ternational; Percy Buzaglo, Cervera Realty.

kitchen remodel. Theydecided to channel thelook of a charming Frenchcountry kitchen with OldWorld maple cabinets andan oak floor. The center-piece of the space is a mar-ble-topped oval woodentable that serves as a free-standing island. Its base ispainted a traditional Pro-vençal green (Parsley Snipsby Benjamin Moore). “Anisland is a good way tobring color into a kitchen,as it’s easy to change out orrepaint,” Cramer says. “Ithink this is a really happygreen and a really happyspace.” The shade coor-dinates with the pale greenBlueStar French door ovenand gas range they choseto complete the room.

SINKSA sink may be an un-

expected place to add col-or, but it can turn into afocal point of a kitchen.Farmhouse sinks with theirbig apron fronts are one ofthe hottest looks at themoment, H-Millard says.“We’ve been doing color

in Europe for our sinks forabout 20 years now,” saysAkgun Seckiner, presidentof Bocchi USA. “Americansused to be only interestedin biscuit and white.” Butnow fireclay farmhousekitchen sinks by Bocchi($650-$2,188) are availablehere in nine colors thatinclude Sapphire Blue (butnot yet the red and purplethat are available in thebrand’s European line).The apron-front style letsthe color show throughmore in the room.The Elkay brand recently

rolled out stainless farm-house sinks with inter-changeable apron fronts inseveral colors ($750-$1,149; aprons $250-$449).Using color on a sink, saysH-Millard, gives it theability to become a designelement instead of just afixture.

FAUCETSYour choice of faucet

finish used to be stainless,nickel, chrome or bronze.Now you can dress up yourfaucet with color. TheEssence Semi-Pro single-handle faucet by Grohe is

available with interchange-able silicone hoses in ninecolors including yellow,purple and green. (Thefaucet, $699-$899, is soldwith a standard black hose;

additional hoses are $85.)You can use a color to tiein a stand mixer or back-splash of the same hue. Oryou can just make thisfaucet the only color in

your kitchen. “Think ofusing a pink or red faucet,”says Noelle Giblin, Grohe’ssenior director of faucets.“It would put a real splashin an all-white kitchen.”

FROM PAGE 9M

KITCHEN

10M SUNDAY MAY 6 2018Home MIAMIHERALD.COM

H1

WASHINGTONFor homeowners and

buyers, it's been an un-expected windfall: relieffrom having to pay for atraditional mortgage ap-praisal that usually costsbetween $400 and $600.The savings nationwide toconsumers in just the pastyear alone may total tens ofmillions of dollars.Sounds great. But to some

key players in the homefinancing arena, the savingslook ominous — potentiallyrisky for taxpayers andfinancially nightmarish forthe professionals who pro-vide the service being elim-inated.Last year, the two largest

sources of American mort-gage financing — federallybacked Fannie Mae andFreddie Mac — began ac-cepting home-purchaseloans that carried no formalproperty appraisal. Instead,the valuations supportingthe mortgages were per-formed by Fannie and Fred-die in-house, using proprie-tary analytics and deepstores of property data.Only highly select loanswere eligible for appraisalwaivers, primarily thosewith sizable down payments

(20 percent and up) plusprevious appraisals on file.Buyers, refinancers andlenders were not permittedto request waivers; Fannieand Freddie were the onesthat identified eligible prop-erties and offered waivers atthe application stage.Both companies had

introduced the no-appraisalconcept earlier for refinanc-ings. The expansion tohome-purchase loans was abig deal, though, becausethey're considered riskierthan refinancings, whereborrowers' credit and equityare well established andknown to lenders.Fannie and Freddie

haven't publicly releaseddata or the results of theirshifts to no-appraisal mort-gages, but last week bothcompanies allowed a peekfor this column. During2017, Fannie Mae acquiredroughly 60,000 no-apprais-al mortgages — 5 percent ofits total 1.2 million home-loan acquisitions. Assumingan average appraisal costsabout $500, then the com-bined savings to buyers andrefinancers totaled some-where near $30 million.Freddie Mac declined toestimate specific savingsbut said through a spokes-man that by accepting ap-praisal waivers, "borrowersmay have saved millions."Fannie's and Freddie's

no-appraisal option hasbeen popular with lenders.Mat Ishbia, president andCEO of United Wholesale

Mortgage, the country'slargest wholesale lender,says "we think it's great forborrowers." Not only does it"save time and money," itleads to shorter interest-ratelocks and quicker closings.The company is now doingmore than 10 percent of itshome-purchase loans ap-praisal-free.Not surprisingly, all this

gushing enthusiasm forappraisal-free mortgagesisn't shared by the segmentof the housing industry mostdirectly affected: Apprais-ers. Real estate brokers alsohave expressed concerns.Appraisers see the waiversnot only as sucking moneyout of their pockets but as apotential threat to taxpayers— who had to bail out Fan-nie and Freddie because ofill-advised investmentsduring the housing bust.In a letter to Congress last

fall, the Appraisal Institute,the largest professionalgroup representing apprais-ers, warned of "a race to thebottom" between the twocompanies in pushing formore appraisal-free loans,which require no physicalvisit or inspection of homesbeing financed. The Nation-al Association of Realtorssaid Fannie and Freddie"must demonstrate" thattheir reliance on "data-based" valuations does not"put undue risk into thehousing market."Individual appraisers are

scathing in their criticism,arguing that professionals

trained to perform interiorand exterior inspections,identify recent sales com-parables and render inde-pendent analyses are essen-tial to accurate valuations.Ryan Lundquist, an ap-praiser in Sacramento,California, noted that com-puter programs "cannotsmell 20 cats living at theproperty." Nor can theyspot other value-depressinginterior conditions or se-vere deferred maintenance.Pat Turner, a Richmond,

Virginia appraiser, saysworse yet, the "savings"from Fannie and Freddiemay not always flow tobuyers. He cited a recentcase in the Richmond areawhere a major online lend-er allegedly charged abuyer $600 at settlementon a loan with an appraisal-free waiver. "The guy wentballistic," says Turner, and"demanded to see the de-tailed appraisal report,"which did not exist. Hismoney has yet to be refund-ed.What's all this mean for

buyers? No. 1: Be awarethat even if you are offeredan appraisal waiver, thechoice is yours. Fannie andFreddie require lenders toallow borrowers to opt for atraditional full appraisal.Also, careful as the twocompanies may be in of-fering waivers, the contractprice you're paying for thehouse may be inflated.Lundquist cited a localrealty broker who recentlyhad clients who declinedthe no-appraisal option andsaved thousands of dollarsas a result. A full appraisalfound the property to beovervalued -- which thewaiver apparently missed --and allowed them to rene-gotiate the final price lower.

WASHINGTON REPORT

Appraisal-free loans savemillions for buyers

BY KENNETH R. [email protected]

$367,000Seller:William Skelly.Buyers: Paula Sanchez and Reilly Restrepo.Address: 2300 SW 79th Ct., Miami. Yr. built: 1955.Bdrms: 3. Baths: 2. A/C sq. ft.: 2,157. Lot sq. ft.: 7,800.Date Sold: 4-9-18. Previous sale: N/A.Days on market: 69. Agents: Christopher Zoller, EWM RealtyInternational; Pamelha Moralejo and Hector Malpartida, RealLiving First Service Realty.

$210,000Sellers: Iris and David Cohen.Buyers: Laurel and Juan Orozco.Address: 2210 Lee St., Hollywood. Yr. built: 1956.Bdrms: 2. Baths: 2. A/C sq. ft.: 800. Lot sq. ft.: 6,720.Date Sold: 4-26-18. Previous sale: $175,000 in 2015.Days on market: 118. Agents:Menahem Gilbert, BeachfrontRealty; Anna O’Toole, Monarch Properties.

$1,000,000Sellers: Susan and Michael Schiffrin.Buyers:Maria Aquino and Fady Maghak.Address: 8955 SW 118th St., Miami. Yr. built: 1988.Bdrms: 4. Baths: 4. A/C sq. ft.: 4,749. Lot sq. ft.: 39,378.Date Sold: 4-20-18. Previous sale: $125,000 in 1987.Days on market: 59. Agents:Mauricio J. Barba, ONE Sothe-by’s International Realty; Alicia Vazquez, Coldwell Banker Resi-dential Real Estate.

$935,000Sellers: Carolina and Michael Valdes Fauli.Buyers: Ornella Maria Salazar Contreras and Jorge GarciaTunon.Address: 6901 SW 66th St., Miami. Yr. built: 1955.Bdrms: 5. Baths: 5. A/C sq. ft.: 3,752. Lot sq. ft.: 39,683.Date Sold: 4-19-18. Previous sale: $735,000 in 2013.Days on market: 191. Agents:Madeleine Romanello, Com-pass Florida, LLC.; Vianka Yeoman, Keller Williams Realty.

Compiled By Galena Mosovich

HOW DOES YOUR HOME COMPARE?

$486,000Sellers: Lori and Keith Kenner.Buyers: Bianca and Roger Bezerra.Address: 997 NW 114th Ave., Coral Springs. Yr. built: 1983.Bdrms: 4. Baths: 2.5. A/C sq. ft.: 2,881. Lot sq. ft.: 11,003.Date Sold: 3-29-18. Previous sale: $180,000 in 1993.Days on market: 5. Agents: Hap Pomerantz, The KeyesCompany; Anthony Columbo, 93 Realty, LLC.

$325,000Seller: Allison Young.Buyer: Nicobar Estates, LLC.Address: 1581 Brickell Ave., PH208, Miami. Yr. built: 1982.Bdrms: 0. Baths: 1. A/C sq. ft.: 717. Lot sq. ft.: N/A.Date Sold: 4-7-18. Previous sale: $275,000 in 2013.Days on market: 80. Agents: Robbie Bell, EWM Realty In-ternational; Percy Buzaglo, Cervera Realty.

kitchen remodel. Theydecided to channel thelook of a charming Frenchcountry kitchen with OldWorld maple cabinets andan oak floor. The center-piece of the space is a mar-ble-topped oval woodentable that serves as a free-standing island. Its base ispainted a traditional Pro-vençal green (Parsley Snipsby Benjamin Moore). “Anisland is a good way tobring color into a kitchen,as it’s easy to change out orrepaint,” Cramer says. “Ithink this is a really happygreen and a really happyspace.” The shade coor-dinates with the pale greenBlueStar French door ovenand gas range they choseto complete the room.

SINKSA sink may be an un-

expected place to add col-or, but it can turn into afocal point of a kitchen.Farmhouse sinks with theirbig apron fronts are one ofthe hottest looks at themoment, H-Millard says.“We’ve been doing color

in Europe for our sinks forabout 20 years now,” saysAkgun Seckiner, presidentof Bocchi USA. “Americansused to be only interestedin biscuit and white.” Butnow fireclay farmhousekitchen sinks by Bocchi($650-$2,188) are availablehere in nine colors thatinclude Sapphire Blue (butnot yet the red and purplethat are available in thebrand’s European line).The apron-front style letsthe color show throughmore in the room.The Elkay brand recently

rolled out stainless farm-house sinks with inter-changeable apron fronts inseveral colors ($750-$1,149; aprons $250-$449).Using color on a sink, saysH-Millard, gives it theability to become a designelement instead of just afixture.

FAUCETSYour choice of faucet

finish used to be stainless,nickel, chrome or bronze.Now you can dress up yourfaucet with color. TheEssence Semi-Pro single-handle faucet by Grohe is

available with interchange-able silicone hoses in ninecolors including yellow,purple and green. (Thefaucet, $699-$899, is soldwith a standard black hose;

additional hoses are $85.)You can use a color to tiein a stand mixer or back-splash of the same hue. Oryou can just make thisfaucet the only color in

your kitchen. “Think ofusing a pink or red faucet,”says Noelle Giblin, Grohe’ssenior director of faucets.“It would put a real splashin an all-white kitchen.”

FROM PAGE 9M

KITCHEN

FY18

Over the last four years, the Co Op program has deployed a model of aggressive engagement and product discovery. This shift has become evident in both the aggregate numbers as well as the relationships built and maintained by the program manager.

The success of CMP is proof that relationships matter. The core of Co Op is built on trust, accountability, and good old-fashioned customer service. The healthiest relationships lead to networking, exploration of new ideas, and new ways to transact business in a well-established program, and the numbers show this.

culture oWl Through a series of regular meetings in 2015, the publisher and sales staff of Culture Owl met with the ArtServe staff in order to introduce a new product line up. Over several meetings and phone calls, a non-profit pricing structure was created which fit the budget needs of the CMP clients. Through relationship building and negotiating, Culture Owl has seen nearly a five-fold increase in business.

neW timeSThe performance of the new Times, both in 2018 and in the first quarter of 2019, has shown to be a powerful player in the realm of CMP digital advertisers. The difference between digital and print services has reversed so significantly that, as of this report, the new Times is now considered a digital outlet with some print services -- where the opposite was true just four years ago.

VenDOr TOP PerFOrMerS

$40K

$30K

$20K

$10K

$0FY15

$7,090FY16

$17.060FY17

$31,016 FY18

$30,700 FY19

$11,450** AS OF FY19 • Q1

$40K

$30K

$20K

$10K

$0FY15

$1,358FY16

$4,393FY17

$12,816 FY18

$34,500 FY19

$36,875** AS OF FY19 • Q1

FY18

Wlrn puBlic meDiaSeveral Co Op advertisers swear by Wlrn’s power to bring much needed attention to their projects. However, the cost is too great for too many. Through a series of meetings and phone calls, a low cost $990 deal was negotiated which yielded an affordable new product: 15 second ads. Because of this, small organizations like Girls Club and South Florida Jazz are now in the Wlrn bandwidth -- a place they have never advertised before. Both medium and large organiza-tions capitalized on the power of this deal as well. Groups like Gold Coast Jazz and Symphony of the Americas have annual schedules booked with this Co Op deal allowing them to stretch their ad dollars and grow their market footprint.

travelHoSt magazineOne of the most complex relationships in the Cooperative Marketing Program is with TravelHost - a CBe vendor. The tourist-oriented publication represents a true economic engine for CMP and in the tourism arena writ large. The multi-spread Co Op section as well as the ArtsCalendar Page and the wide variety of advertisers make this section both challenging to produce, and thrilling to publish.

The power of “the section” is one that is coveted by many publish-ers, creating competition while displaying the power of the Co Op. While TravelHost’s relationship with long-term CMP clients is well established, there are still gains to be made -- this is the operating basis of the relationship between TravelHost and ArtServe. regular meetings and a close relationship with their production team ensure a culture of exploration and discovery with this valued CBe vendor.

VenDOr TOP PerFOrMerS

FY15$89,500

FY16$87,100

FY17$105,800

FY18$129,391

FY19$103,654*

$130K

$98K

$65K

$33K

$0

* AS OF FY19 • Q1

$100K

$75K

$50K

$25K

$0FY15

$23,011FY16

$40,155FY17

$78,220 FY18

$98,488 FY19

$79,014** AS OF FY19 • Q1

FY18

This was a breakout year for online assets with a whopping 283% increase in spending. The demand for online assets was so significant, it demanded that some vendors be shifted from their traditional cate-gories into the online category -- most notably, the new Times.

Known in the past as a print vendor with some digital assets, the vendor sold only 20% of their print products to CO OP clients throughout the past 24 months, leading to a wholesale shift in their categorical placement for this report.

2018 CATeGOrY BreAKDOWn

$225K

$150K

$75K

$0

Comparison of Units Sold by Year

DESCRIPTION TELEVISION RADIO LOCAL PRINT TOURIST PRINT PUBLIC/MALL/MOVIE

ONLINE

2016 3,217 46,595 148,273 123,490 22,579 9,372

2017 6,782 105,820 213,057 148,320 21,731 18,694

2018 11,068 109,378 164,409 179,101 21,336 71,680

0

75,000

150,000

225,000

300,000

TELEVISION RADIO LOCAL PRINT TOURIST PRINT PUBLIC/MALL/MOVIE ONLINETeleVISIOn lOCAl PrInTrADIO TOUrIST PUBlIC / MAll / MOVIe OnlIne$6,7842514 ADS

$11,0861323 ADS

$3,216.90880 ADS

$148,273366 ADS

$213,057630 ADS

$164,409431 ADS

$46,595.00833 ADS

$105,8202123 ADS

$109,3781803 ADS

$123,490100 ADS

$148,320191 ADS

$179,101294 ADS

$22,57911 ADS

$21,731123 ADS

$21,3362 ADS

$9,372.00106 ADS

$18,694143 ADS

$71,680204 ADS

total aD SpenD $556,992 +8%numBer of aDS 4057 +8%per aD average $137 -1%per aD co op $91 -1%

16 17 18

FY18

An average of 338 ads were executed by Co Op on a monthly basis. The high number of ads in november reflect radio buys on Wlrn and enTerCOM for groups like Camelot Days and Gold Coast Jazz. In April, just three vendors, OutFront Media, Great lo-cations, and TravelHost, combine for 40.5K of the 71K monthly total.

The unusually high number of ads for the month of September reflects the reality of fiscal month 12 being a “catch all” month in which pending and/or previously unreported items are finalized. The implementation of CMP AD PrO has greatly diminished the prospect of this in the future.

2018 SPenDInG BY MOnTH

Fundraiser Results by Salesperson

MONTH AD SPENDOCT 266NOV 382DEC 132JAN 126FEB 484MAR 229APR 213MAY 235JUN 130JUL 542AUG 127SEP 1191

Column, bar, and pie charts compare values in a single category, such as the number of products sold by each salesperson. Pie charts show each category’s value as a percentage of the whole.

0

300

600

900

1200

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

AD SPEND


MONTH AD SPENDOCT $45,407.75NOV $67,976.99DEC $26,807.00JAN $38,871.74FEB $50,585.75MAR $45,660.00APR $71,737.66MAY $53,452.88JUN $30,895.50JUL $42,928.66AUG $20,243.82SEP $62,424.33


$0

$20,000

$40,000

$60,000

$80,000

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

AD SPEND

OCTOBer 266 $45,407.75nOVeMBer 382 $67,976.99DeCeMBer 132 $26,807.00JAnUArY 126 $38,871.74FeBrUArY 484 $50,585.75MArCH 229 $45,660.00APrIl 213 $71,737.66MAY 235 $53,452.88JUne 130 $30,895.50JUlY 542 $42,928.66AUGUST 127 $20,243.82SePTeMBer 1191 $62,424.33

TOTAl 4057 $556,992.08

nUMBer OF ADS

AD exPenSe

1200

900

600

300

0

80K

60K

40K

20K

$0

FY18


PARTICIPANT UNITS SOLD

2014 73,205

2015 62,300

2016 46,595

2017 105,820

2018 109,378

0

27,500

55,000

82,500

110,000

2014 2015 2016 2017 2018


110K

83K

55K

28K

$0

Clients spent nearly ten times more on radio than on television in FY18. The reason is simple -- Wlrn is perceived as the best way to reach a broad tri-county market of engaged, educated, and family oriented arts lovers. Meanwhile, many clients lack video creation tools and perceive television as a luxury expense they can scarcely afford.

While the “on-demand” digital products offered by many TV stations are currently under consideration by the CO OP program, the choice of the clients is evident in the charts below - in the CO OP program, radio is king.

FIVe YeAr TrenD: TV + rADIO Fundraiser Results by Salesperson


2014 5,785

2015 8,673

2016 3,216

2017 6,782

2018 11,086

0

3,000

6,000

9,000

12,000

2014 2015 2016 2017 2018


12K

9K

6K

3K

$0

TeleVISIOn rADIO$109,3781803 ADS

$11,0861323 ADS

FY18



2014 78,123

2015 46,922

2016 148,848

2017 213,057

2018 164,409

0

55,000

110,000

165,000

220,000

2014 2015 2016 2017 2018




2014 128,004

2015 129,143

2016 123,490

2017 148,320

2018 179,101

0

45,000

90,000

135,000

180,000

2014 2015 2016 2017 2018


220K

165K

110K

55K

$0

180K

135K

90K

45K

$0

The ad buys for local print in FY18 dipped 20% from the previous year and is attributed to the massive increase in online ad sales.

Tourist print, fueled primarily by TravelHost, continued its reign as a behemoth, increasing the overall total by 20% in this category.

local print and tourist print combined for $343K, or 60%, of all Co Op spending in FY18, proving again that print is affordable and relevant to the needs of the program clients.

FIVe YeAr TrenD: lOCAl vs. TOUrISM

lOCAl PrInT TOUrIST PrInT

THE 27

Funding for this organization is provided in part by the Broward County Board of County

Commissioners as recommended by the Broward Cultural Council

Saturday, March 17, 2017Sunday, March 18, 2017

Martha Bartz, Classical Mezzo

Soprano, direct from Lincoln Center

S P E C I A L G U E S T S

Lisa Vroman, Broadway Soprano, starred as Christine Daae’ in The Phan-tom of the Opera

For tickets please call 954-832-0060 or www.TheFTLGMC.org $25 General Admission and $40 VIP

$179,101294 ADS

$164,409431 ADS

FY18

This was a breakout year for online assets with a whopping 283% increase in spending. The demand for online assets was so significant, it demanded that some vendors be shifted from their traditional cate-gories into the online category -- most notably, the new Times.

Known in the past as a print vendor with some digital assets, the vendor sold only 20% of their print products to CO OP clients throughout the past 24 months, leading to a wholesale shift in their categorical placement for this report.

FIVe YeAr TrenD: PUBlIC / OnlIne Fundraiser Results by Salesperson


2014 0

2015 0

2016 22,579

2017 21,731

2018 21,336

0

7,500

15,000

22,500

30,000

2014 2015 2016 2017 2018




2014 0

2015 0

2016 9,372

2017 18,694

2018 71,680

0

20,000

40,000

60,000

80,000

2014 2015 2016 2017 2018


30K

23K

15K

8K

$0

80K

60K

40K

20K

$0

PUBlIC / MAll / MOVIe OnlIne$71,680204 ADS

$21,3362 ADS

FY18

Clients can ditch the scanner and approve their CO OP orders on a smart phone from their seat on an airplane. They can create and edit orders from anywhere, review their annual budget, and explore new media options -- all from a desktop or mobile device.

ArtServe’s Co Op team can review, edit, and approve orders at a glance. Downloading insertion orders and generating government reports now happen in a fraction of the time, but with laser precision. From work, from home, or even in the backseat of a rideshare, AD PrO puts the program data in the hands of the Co Op team.

Developed by Doc Solutions, CMP AD PrO is a game-changer for CMP clients and administrators alike. Since the introduction of AD PrO, the Cooperative Marketing Program has taken a huge leap forward by abandoning the world of paper and adopting a fully digital data solution. The future of Cooperative Marketing is looking up -- and it will only get better thanks to CMP AD PrO.

THe MOST POWerFUl TOOlIn CO OP HISTOrY. PerIOD.

FY18

BEGINNING AMOUNT: OCTOBER 1, 2016

rEVEnuECULTURAL ADVERTISING 194,647

ORGANIZATION’S CONTRIBUTIONS 362,345

PLACEMENTS 48,000

PRODUCTION 36,000

OPTIONAL SRVC PER COUNTY ADMIN 19,009

TOTAL REVENUE 660,001

amountS PROGRAMS ADVERTISING 556,992

PLACEMENTS 48,000

PRODUCTION 36,000

OPTIONAL SRVC PER COUNTY ADMIN 19,009

TOTAL EXPENSES 660,001

ENDING AMOUNT: SEPTEMBER 30, 2018

CBE VENDOR PAYMENTS 129,392

STATeMenT OF OPerATIOnS

From: Miami Art Guide [email protected]: Perceptual Tracking: A Color Space at Frank C. Ortis Art Gallery

Date: January 9, 2018 at 11:04 AMTo: [email protected]

ANNOUNCEMENT

January 11, 2018 through March 11, 2018

Perceptual Tracking: A Color Space atFrank Art Gallery

The Frank C. Ortis Art Gallery and Exhibit Hallcordially invites you to the opening reception of

Perceptual Tracking: A Color SpaceA collaborative installation by Leah Brown, Christian Feneck, and Peter Symons.

On Thursday, January 11, 6 – 9 pmAt 601 City Center WayPembroke Pines, Florida 33025

The exhibit will focus around a collaborative installation by Leah Brown,Christian Feneck and Peter Symons. On entering the space, viewers willexperience a visual immersion of color and form interacting with custom, colorshifting light that gives the sensation of movement, while concealing andrevealing as it shifts through the spectrum. This color-space combines narrative-driven sculptural elements with color-field painting and atmospheric lighting.This creates four distinct views of a visually confusing scene that combineselements of the organic and inorganic, the “real” and the perceived, predatorand prey.

Additionally, some of South Florida’s most prominent contemporary artists(Henning Haupt, Donna Haynes, Bonney Goldstein, Virginia Fifield, and JenClay) will fill the front gallery with their work around the overarching theme ofperception. Moshé Y. of ArtServe will be featured in “The 3rd Space” gallery.

Operating hours for The Frank are Tuesday through Saturday, 11 a.m. to 5 p.m.For more information about current and future exhibits, please call 954-392-2120.

The Frank601 City Center WayPembroke Pines, FL 33025

FY18

Broward Cultural Division’s roll out of the beautiful new ArtsCalendar website spurred the need to educate the public through a series of engaging and cheeky ads.

Placed throughout all marketing avenues available through Co Op, the ad campaign sought to deliver a wide audience of art lovers, patrons, as well as those who wanted to find culturally engaging activities in Broward County.

ArTS CAlenDAr CAMPAIGn 10 The Pelican Thursday, September 7, 2017pelicannewspaper.com

Phyllis J. Neuberger wants your suggestions about people making a difference. Phyllis’s book, China Dahl, is available on amazon.com. Call 954-783-8700.

The Pelican is now offi cially on sale at your local Publix/Walgreen

stores10 cents at checkout

Thank you,Pelican Readers

MAKING A DIFFERENCE

Christopher Fuller is all about children, He cares about his own and every child in the community

By Phyllis J. NeubergerPELICAN STAFF

The greater Pompano Chamber of Commerce tapped Christopher Fuller as a Shining Star at its annual luncheon. Everyone was delighted with this choice because Fuller is well-known in the area for his love of children and his willingness to work in their behalf.

Nora Rupert, school board member, appointed him to serve on the Parent and Community Involvement Task

Force Committee last year and again this year.

He says, “We’re a county-wide group meeting once a month to serve as the voice of the parents in this community. We discuss problems and

solutions. We have access to funds where needed when sponsoring field trips to museums, zoos and more. We pay for the children who can’t pay. We leave no child behind.”

Fuller is also the president of the PTSO [Parent Teachers Student Organization] at Pompano Beach Elementary School, working with Principal Shezette Blue-Small and Assistant Principal Jamie Ferguson. Blue-Small gives him high marks saying, “

He’s just great. He organized our welcome back to school event which was a huge success. We had parents, teachers, volunteers from fire rescue and the police, treats for the kids from a food truck and local restaurants, all on hand to make the first day back at school a happy experience for our little ones.”

Fuller describes his job with the PTSO as “making sure the needs of our students are met. Budget cuts have eliminated some of our necessities so we fill that gap with our fundraisers.

“Our school’s parking lot with 185 spots has been a source of needed money. We charge $10 to park when AMP has concerts, and we explain that the money goes to the school. We have been raising around $1,000 a concert. Recently the city decided to allow free parking behind the AMP on the grass. That means lost revenue for us, but we will find new ways to fundraise and make up the difference.

“That money helped us pay

See FULLER on page 11

Oakland Park

‘Pete’s Dragon’ set for Saturday

The city’s Parks and Leisure Department will show Disney’s family film favorite “Pete’s Dragon” at the free “Moonlit Movie” Saturday, Sept. 9, at Jaco Pastorius Park, 4000 N. Dixie Highway.

Enjoy bounce houses, music, games, and more beginning at 5 p.m. followed by the movie at sundown. Bring your family and lawn chairs or blankets to watch the movie on the city’s large, outdoor movie screen. For more information, call Parks and Leisure Services at 954-630-4500.

Christopher Fuller credits former Pompano Beach Elementary principal, Steve Larson, [right] for his involvement. [Courtesy]

Community Shining Star, Christopher Fuller.

FY18

In order to break away from the perfunctory and routine Co Op member orientation meetings, the leadership of Broward Cultural Division and ArtServe formulated a new concept and direction with the Marketing Morning Happy Hour. Complete with fizzy drinks, bike ground coffee, gourmet donuts, and a program of expert marketing pros, the event was a smashing success which was enjoyed by all who attended.

CO OP OrIenTATIOn

MARKETING MORNING

HAPPY HOURWEDNESDAY AUGUST 23 . 8 - 10 AM

FY18

BrOWArD CUlTUrAl DIVISIOnCOOPerATIVe MArKeTInG PrOGrAMOctober 1, 2017 - September 30, 2018

Funding for this project is provided in part by Broward County Board of Commissioners as recommended by the Broward Cultural Council.

The Cooperative Marketing Program is administered by ArtServe, an award winning non-profit which transforms the cultural landscape of South Florida by fostering entrepreneurial growth and educating the arts leaders of tomorrow.

ArtServe is on the leading edge of cultural engagement in South Florida by being an inimitable and consistent resource for artists, cultural organizations, and community members who are interested in growing their business, expanding their network, or benefiting from professional development through classes and educational workshops.

The Cooperative Marketing Program advertising coordinator is ed King. His career with ad agencies was preceded by top marks and awards in art school. King later owned ed King Pop Art for over a decade where he marketed eKPA like an agency client, leading to awards, recognition in the press and multiple sales to his numerous collectors. named in the press as one of the top five pop artists and one of the most creative minds in South Florida, King closed his ca-reer by winning “best in show” at his final pop art exhibition. ed King began working for ArtServe in December of 2014 where he fiercely advocates on behalf of the Co Op clients he represents while acting as a full throated ambassador for ArtServe’s mission.

2018 AnnUAl rePOrT

Ed KingMarketing & AdvertisingCoordinator

1350 East Sunrise BoulevardFort Lauderdale, FL [email protected] T | 954.462.8190 ext. 208www.ArtServe.org

“The Co Op program is successful on a micro and macro level. Cultural organizations are able to market themselves more effectively, local media outlets are booking new business, and the community at large is being transformed.

Collaboration is truly a key to success and this partnership with Broward Cultural Division, Broward County creates an exciting win-win-win scenario.”

JAYe ABBATe / PreSIDenT & CeO OF ArTSerVe / 2018

Jaye Abbate

cooperative marketing program 2018 annual reportSubject: FW: (Test) Pompano Beach Cultural Center Presents Afrique Date: May 2, 2018 at 4:56 PM To: [email protected] If you would prefer

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