Cooperative Extension Centennial

Cooperative Extension Centennial

On the 100th Anniversary of Smith-Lever

• 2014 Marks 100 Years Since the Passage of Smith Lever

• Yearlong Opportunity for Education and Promotion

• Honor History, Contemporary Focus

An Opportunity

ECOP Working Group• Organized Fall 2012• Charge to Group• Core Team Membership– Frankie Gould and Bill Woodrum, Co-Chairs–Chrystal Checketts, Jimmy Henning, Judy

Rude, Jane Schuchardt

Research To DetermineSystem Support

• Survey of Directors, October 2012• Follow-Up at APLU, 2012 in Denver• Identifying Partnering and Supporting

Organizations• Use existing Brand Value work

Course of Action• Federal Advocacy• Convocation Event • Scalable Toolkit

Federal Advocacy• BLC formed a Smith-Lever Advocacy

Committee• The Case for Federal Capacity Funds• Focus-Return on Investment in CE

Convocation Event• Washington D.C. Event• Wrapped around P.I.L.D. (potentially)• Monday Afternoon-Federal Workers• “Grasstops Event” Tuesday Evening –Delegations may use as States Dinner

Website

• Bought Extension100Years.net for 3 years• LSU AgCenter is the host• Rotating images – collected from states

Historic and contemporary• Channels

About the Smith-Lever Act Centennial CelebrationNews ResourcesToolkit Centennial Team

TOOLKIT

• Graphic Identity• PowerPoint

Templates• Messaging

• Ad template• Banner• Facebook

Extension100Years.netExtension100Years.net

1. The Smith-Lever Act of 1914 established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based knowledge to the people.

2. In 2014, we celebrate the 100th anniversary of the Smith-Lever Act, which established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based research and knowledge to the people.

3. In 2014, we celebrate the Smith-Lever Act, which established the Cooperative Extension Service, a unique educational partnership between the U.S. Department of Agriculture and the nation’s land-grant universities that extends research-based knowledge through a state-by-state network of extension educators. For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Join us as we celebrate 100 years of extending knowledge and changing lives.

Next steps• Social Media campaign

FacebookTwitterPinterest – create an image gallery of

extension- yesterday and today• Toolkit updates

FactsheetsMore Templates

Journal of Extension

Commentary articles in each of the six 2014

issues of JOE

Promotion Opportunities• Association of Communication Excellence• Regional Summer Meetings• COPs meetings• Galaxy IV• APLU

Next Steps• Identification of “External” Stakeholders• Fund Raising Process• Gather Pictures, Stories, and Impact from System• Looking for the Big Idea-DO YOU HAVE IT?

Send your great ideas:

Frankie Gould [email protected]

Bill Woodrum [email protected]

Questions?Thank You!