Cooperative Destination Marketing Jamestown-Yorktown Foundation Board of Trustees Jamestown-Yorktown Foundation, Inc., Board of Directors 2011 Spring Joint Board Meeting Marketing Committee, May 12, 2011 Presenters: Mrs. McConnell, The Colonial Williamsburg Foundation Mrs. Bak, Jamestown-Yorktown Foundation
Cooperative Destination Marketing Jamestown-Yorktown Foundation Board of Trustees Jamestown-Yorktown Foundation, Inc., Board of Directors 2011 Spring Joint.
Jan 11, 2016
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Cooperative Destination MarketingCooperative Destination MarketingJamestown-Yorktown Foundation Board of Trustees
Jamestown-Yorktown Foundation, Inc., Board of Directors
2011 Spring Joint Board MeetingMarketing Committee, May 12, 2011
Presenters: Mrs. McConnell, The Colonial Williamsburg Foundation
Mrs. Bak, Jamestown-Yorktown Foundation
Destination Campaign Components Destination Campaign Components
Television Advertising
Rich Media, Banners & Search Campaign
Destination Website
Public Relations
Research
110321_best_trip_FIFE.wmv
Flash Banners and Rich MediaFlash Banners and Rich Media
Flash
Rich Media
Website RefreshWebsite RefreshNew Header
New Navigation
Bumper Redesign
Promotional Copy & Gallery Display
TV Media PlanTV Media Plan
8
2011MAR APR MAY JUN JUL AUG
New York
Philadelphia
Washington DC
Raleigh –Durham
17 Weeks
17 Weeks
16 Weeks
16 Weeks
2011
JAN FEB MAR APR MA
Y JUN JUL AUG SEP OCT NOV
DEC
Display
Search
2011 Print
Virginia Tourism Corporation PartnershipVirginia Tourism Corporation PartnershipVTC spot will be rotated in same TV marketColonial Williamsburg & Jamestown
Settlement in new spot$446,705 VTC investment
Year-Round Public RelationsYear-Round Public RelationsPaid national public
relations representationPress tripsMedia appointmentsRepresentation at top
media marketplacesFocus on the
“destination story”
Destination Marketing Plan SummaryDestination Marketing Plan Summary
Television Advertising
Rich Media & Search Campaign
Destination Website
Public Relations
Research
America’s Historic Triangle ProgramAmerica’s Historic Triangle Program
Tickets and Packages
Online Display Advertising
Paid Brochure Distribution
Print Advertising
Four-Site Value Ticket and PackageFour-Site Value Ticket and PackageJYF advertises and
promotes Four-Site Value offer
One ticket to Jamestown and Yorktown sites
Onsite Promotional OpportunitiesOnsite Promotional Opportunities
Colonial Williamsburg Visitor Center
Jamestown Settlement Lobby Kiosk
Thank youThank you
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