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Coolmath v. Evertap - Coolmath trademark preliminary injunction granted.pdf

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  • 8/10/2019 Coolmath v. Evertap - Coolmath trademark preliminary injunction granted.pdf

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    UNI TED STATES DI STRI CT COURTMI DDLE DI STRI CT OF FLORI DA

    TAMPA DI VI SI ON

    COOLMATH. COM, LLC,

    Pl ai nt i f f ,

    v. Case No. 8: 14- cv- 2638- T- 33TBMEVERTAP LLC, ET AL. ,

    Def endant s.______________________________/

    ORDER

    Thi s mat t er comes bef or e t he Cour t i n consi der at i on of

    Pl ai nt i f f Cool mat h. com, LLC s ( Pl ai nt i f f ) Mot i on f or Def aul t

    J udgment ( Doc. # 27) , f i l ed on December 10, 2014. For t he

    r easons t hat f ol l ow, t he Cour t gr ant s t he Mot i on as set f or t h

    her ei n.

    I.

    Background

    Pl ai nt i f f i s t he owner of al l r i ght s i n t he t r ade name

    and r egi st er ed mar k COOLMATH as wel l as numer ous COOLMATH-

    i ncl usi ve mar ks ( col l ect i vel y r ef er r ed t o as COOLMATH

    Mar k) . ( Doc. # 1 at 1, 10) . Pl ai nt i f f has used t he

    COOLMATH Mar k si nce ear l y 1997 i n connect i on wi t h mat h and

    sci ence educat i onal comput er games i n t he Uni t ed St ates and

    ar ound t he wor l d . . . , i ncl udi ng i n connect i on wi t h

    educat i onal websi t es. ( I d. at 1, 11) . Pl ai nt i f f s websi t es

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    now i ncl ude cool math. com, cool math4ki ds. com, and cool math-

    games. com. ( I d. at 12) .

    Accor di ng t o t he Compl ai nt , Pl ai nt i f f s websi t es have

    been consi dered l eadi ng i nt ernet si t es f or math games and

    educat i on. ( I d. at 13) . As a r esul t , Pl ai nt i f f t akes

    gr eat pai ns t o ensure t hat ever y game on i t s s i t es has

    educat i onal val ue, wi t h age- appr opr i at e cont ent and ski l l s t o

    be gai ned f or t he user . ( I d. at 14) . Based i n par t on t he

    car e Pl ai nt i f f has taken wi t h i t s ser vi ces, Pl ai nt i f f s

    websi t es ar e wel l - r egarded by teacher s and parent s and are

    appr oved f or use i n school s acr oss t he nat i on. ( I d. ) . As a

    consequence of Pl ai nt i f f s extensi ve and cont i nuous use of

    t he COOLMATH Mar k, t he COOLMATH Mar k enj oys consi derabl e

    goodwi l l i n t he Uni t ed St at es and el sewher e, i dent i f i es and

    di st i ngui shes Pl ai nt i f f s ser vi ces f r om t hose of ot her s, and

    has become a val uabl e asset of Pl ai nt i f f . ( I d. at 17) .

    I n addi t i on, t he COOLMATH Mark has been r egi st ered i n

    t he Uni t ed St at es f or use i n connect i on wi t h Comput er

    ser vi ces, namel y, pr ovi di ng on- l i ne websi t e i n t he f i el d of

    mat hemat i cs and sci ence educat i on; ent er t ai nment servi ces,

    namel y pr ovi di ng on- l i ne comput er games i n t he f i el d of

    mat hemat i cs and sci ence [ e] ducat i on i n I nt er nat i onal Cl ass

    41. ( I d. at 18; Doc. # 1- 2) . Thi s t r ademar k r egi st r at i on

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    - U. S. Regi st r at i on No. 3, 404, 699 i s val i d, subsi st i ng and

    i n f ul l f or ce and ef f ect . ( Doc. # 1 at 18) .

    On Apr i l 23, 2014, Def endant Ryan Wade regi st ered t he

    cool mat hgamesf or f un. com domai n name. ( I d. at 20) . I n

    conj unct i on wi t h r egi st er i ng t hi s domai n name, Def endant s

    Wade and Ever t ap LLC f ormed a new l i mi t ed l i abi l i t y company

    - Def endant Cool Math Games For Fun, LLC - a di vi si on of

    Ever t ap, wi t h t he mi ssi on of of f er i ng onl i ne mat h games.

    ( I d. at 21) .

    Shor t l y af t er r egi st er i ng t he cool mat hgamesf or f un. com

    domai n name, Def endants l aunched a websi t e at

    cool mat hgamesf or f un. com of f er i ng onl i ne mat h- r el at ed games

    under t he mar k COOL MATH GAMES FOR FUN ( t he I nf r i ngi ng

    Mar k ) , whi ch was ai med at st udent s i dent i cal and/ or

    cl osel y r el at ed t o t hose games of f er ed by Pl ai nt i f f under i t s

    COOLMATH Mark. ( I d. at 22) . At t he same t i me, or shor t l y

    t hereaf t er , Def endant s al so began market i ng math- r el ated game

    appl i cat i ons under t he I nf r i ngi ng Mar k t hr ough t he Appl e

    i Tunes St ore under t he t r ade name of Cool Math Games f or Fun.

    ( I d. at 23) .

    Accor di ng t o t he Compl ai nt ,

    Def endant s have never been associ at ed or af f i l i at ed

    wi t h Pl ai nt i f f i n any way and Pl ai nt i f f has never

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    aut hor i zed or ot her wi se l i censed Def endant s use of

    t he I nf r i ngi ng Mar k i n connect i on wi t h t he

    pr ovi si on of onl i ne math games, t he t r ade name of

    Def endant Cool Mat h Games For Fun, or any ot her

    pr oduct s or ser vi ces i n t he Uni t ed St at es or

    el sewher e.

    ( I d. at 24) . Ther ef or e, on October 3, 2014, Pl ai nt i f f s

    counsel sent a l et t er t o Wade concer ni ng Def endant s

    unaut hor i zed use of t he I nf r i ngi ng Mar k and r equest ed t hat

    Def endant s i mmedi at el y cease t hei r unl awf ul act i vi t i es.

    ( I d. at 26) . Al t hough Def endant s ar e on act ual not i ce of

    Pl ai nt i f f ' s excl usi ve r i ght s i n t he COOLMATH Mar k, Pl ai nt i f f

    cont ends t hat Def endant s have nevert hel ess cont i nued t o

    adver t i se and of f er , under t he I nf r i ngi ng Mar k, onl i ne mat h

    games t hat ar e i dent i cal and/ or cl osel y rel at ed t o t hose

    of f er ed by Pl ai nt i f f under i t s COOLMATH Mar k. ( I d. at 27) .

    Pl ai nt i f f i ni t i at ed t hi s act i on on October 20, 2014,

    asser t i ng cl ai ms f or ( 1) Feder al Tr ademar k I nf r i ngement under

    Sect i on 32 of t he LanhamAct , 15 U. S. C. 1114( 1) , ( 2) Feder al

    Unf ai r Compet i t i on under Sect i on 43( a) of t he Lanham Act , 15

    U. S. C. 1125( a) , ( 3) Cyber squat t i ng Under 43( d) of t he Lanham

    Act , 15 U. S. C. 1125( d) , ( 4) Unl awf ul Act s and Pr act i ces,

    Fl a. St at . 501. 204, and ( 5) Unf ai r Compet i t i on under Fl or i da

    Common Law. ( See Doc. # 1) . Pl ai nt i f f r equest ed t hat t he Cour t

    awar d i nj unct i ve r el i ef , i ncl udi ng enj oi ni ng Def endant s f r om

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    usi ng t he I nf r i ngi ng Mar k, st at ut or y damages under 15 U. S. C.

    1125( d) and ot her damages, cost s, and f ees as set f or t h i n

    t he Compl ai nt . ( See I d. ) .

    Pl ai nt i f f ef f ect uat ed ser vi ce of pr ocess on Def endant s

    on Oct ober 29, 2014. ( Doc. ## 18- 20) . Def endant s f ai l ed t o

    r espond t o t he Compl ai nt . As a r esul t , on November 21, 2014,

    Pl ai nt i f f f i l ed an appl i cat i on f or Cl er k s def aul t agai nst

    Def endant s ( Doc. # 22) , and t he Cl er k i ssued i t s ent r y of

    def aul t on November 26, 2014, agai nst Cool Mat h Games For Fun

    and on December 8, 2014, agai nst Ever t ap and Wade ( Doc. ##

    24- 25) . Ther eaf t er , on December 10, 2014, t hi s Cour t ent er ed

    an Or der di r ect i ng Pl ai nt i f f t o pr oceed wi t h f i l i ng i t s mot i on

    f or def aul t j udgment agai nst Def endant s. ( Doc. # 26) . That

    same day, Pl ai nt i f f f i l ed t he pr esent Mot i on. ( See Doc. #

    27) .

    II. Legal Standard

    Feder al Rul e of Ci vi l Pr ocedur e 55( a) pr ovi des: When a

    par t y agai nst whoma j udgment f or af f i r mat i ve r el i ef i s sought

    has f ai l ed t o pl ead or ot her wi se def end, and t hat f ai l ur e i s

    shown by af f i davi t or ot her wi se, t he cl er k must ent er t he

    par t y s def aul t . A di st r i ct cour t may ent er a def aul t

    j udgment agai nst a proper l y ser ved def endant who f ai l s t o

    def end or ot her wi se appear pur suant t o Feder al Rul e of Ci vi l

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    Pr ocedur e 55( b) ( 2) . Di r ecTV, I nc. v. Gr i f f i n, 290 F. Supp. 2d

    1340, 1343 ( M. D. Fl a. 2003) .

    The mer e ent r y of a def aul t by t he Cl er k does not , i n

    i t sel f , war r ant t he Cour t ent er i ng a def aul t j udgment . See

    Tyco Fi r e & Sec. LLC v. Al cocer , 218 F. App x 860, 863 ( 11t h

    Ci r . 2007) ( ci t i ng Ni shi mat su Const r . Co. v. Hous. Nat l Bank,

    515 F. 2d 1200, 1206 ( 5t h Ci r . 1975) ) . Rat her , a Cour t must

    ensur e t hat t her e i s a suf f i ci ent basi s i n t he pl eadi ngs f or

    t he j udgment t o be ent ered. I d. A def aul t j udgment has t he

    ef f ect of establ i shi ng as f act t he pl ai nt i f f s wel l - pl ed

    al l egat i ons of f act and bar s t he def endant f r om cont est i ng

    t hose f act s on appeal . I d.

    Once l i abi l i t y i s est abl i shed, t he cour t t ur ns t o t he

    i ssue of r el i ef . Enpat , I nc. v. Budni c, 773 F. Supp. 2d 1311,

    1313 ( M. D. Fl a. 2011) . Pur suant t o Feder al Rul e of Ci vi l

    Pr ocedur e 54( c) , [ a] def aul t j udgment must not di f f er i n

    ki nd f r om, or exceed i n amount , what i s demanded i n the

    pl eadi ngs, and a cour t may conduct hear i ngs when i t needs t o

    determi ne the amount of damages, est abl i sh t he t r ut h of any

    al l egat i on by evi dence, or i nvest i gat e any ot her mat t er . I d.

    III. Liability

    A. Trademark Infringement Under Federal Law

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    Tr ademar k i nf r i ngement i s proscr i bed by 15 U. S. C.

    1114( 1) ( a) . That pr ovi si on r eads, i n r el evant par t :

    ( 1) Any per son who shal l , wi t hout t he consent oft he r egi st r ant

    ( a) use i n commer ce any repr oduct i on, count er f ei t ,copy, or col or abl e i mi t at i on of a r egi st er ed mar ki n connect i on wi t h t he sal e, of f er i ng f or sal e,di st r i but i on, or adver t i si ng of any goods orservi ces on or i n connect i on wi t h whi ch such use i sl i kel y t o cause conf usi on, or t o cause mi st ake, ort o decei ve . . . shal l be l i abl e i n a ci vi l act i onby the r egi st r ant f or t he r emedi es her ei naf t er

    pr ovi ded.

    15 U. S. C. 1114( 1) ( a) . Thus, t o succeed on a t r ademar k

    i nf r i ngement cl ai m, a pl ai nt i f f must pr ove ( 1) t hat i t s val i d

    mar k was used i n commer ce by the def endant wi t hout consent

    and ( 2) t hat t he unaut hor i zed use was l i kel y t o cause

    conf usi on, t o cause mi st ake, or t o decei ve. See Gen. Mot or s

    Cor p. v. Phat Cat Car t s, I nc. , 504 F. Supp. 2d 1278, 1283

    ( M. D. Fl a. 2006) ; Di et er v. B&H I ndus. of S. W. Fl a. , I nc. ,

    880 F. 2d 322, 326 ( 11t h Ci r . 1989) .

    i. Trademark Validity and Unauthorized Use

    Pl ai nt i f f cont ends t hat t her e i s no quest i on t hat

    Pl ai nt i f f has a val i d mar k ( Doc. # 27 at 12) , and t hi s Cour t

    agr ees. I n t he Compl ai nt , Pl ai nt i f f posi t s t hat i t has

    r egi st ered t he COOLMATH Mark - U. S. Regi st r at i on No.

    3, 404, 699 - f or use of t he COOLMATH Mark i n connect i on wi t h

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    Comput er servi ces, namel y, pr ovi di ng on- l i ne websi t e i n t he

    f i el d of mat hemat i cs and sci ence educat i on; ent er t ai nment

    servi ces, namel y, pr ovi di ng on- l i ne comput er games i n t he

    f i el d of mat hemat i cs and sci ence [ e] ducat i on i n

    I nt er nat i onal Cl ass 41. ( Doc. # 1 at 18; Doc. # 1- 2) . To

    t hat end, Pl ai nt i f f aver s t hat U. S. Regi st r at i on No.

    3, 404, 699 has become i ncont est abl e under Sect i on 15 of t he

    Lanham At , 15 U. S. C. 1065, and t her ef or e serves as

    concl usi ve evi dence of t he val i di t y of t he r egi st er ed mar k,

    of t he r egi st r at i on of t he mar k, and of Pl ai nt i f f s excl usi ve

    r i ght t o use t he mark i n commerce on or i n connect i on wi t h

    t he goods and servi ces f or whi ch t he mar k i s r egi st er ed.

    ( Doc. # 1 at 19; Doc. # 27 at 12) . I n addi t i on, as set f or t h

    i n t he Compl ai nt , si nce as ear l y as 1997, Pl ai nt i f f has

    cont i nuousl y used the COOLMATH Mark t o i dent i f y i t s math and

    sci ence game and educat i onal websi t es. ( Doc. # 1 at 11) .

    Fur t her mor e, Pl ai nt i f f ar gues t hat i t has never

    consent ed t o Def endant s use of t he I nf r i ngi ng Mar k, i n

    connect i on wi t h t he pr ovi si on of onl i ne mat h games. ( I d. at

    24) . I n f act , Pl ai nt i f f sent Def endant s a l et t er r equest i ng

    t hat t hey cease and desi st t hei r unl awf ul act i vi t i es. ( I d.

    at 26) . Ther ef or e, t he Cour t f i nds t hat Pl ai nt i f f has

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    sat i sf i ed t he i ni t i al el ement of i t s t r ademar k i nf r i ngement

    cl ai m.

    ii. Likelihood of Confusion

    Pr oof of l i kel i hood of conf usi on i s t he sine qua non

    i n act i ons f or 15 U. S. C. 1114 t r ademar k i nf r i ngement . . .

    . Fi l a U. S. A. , I nc. v. Ki m, 884 F. Supp. 491, 494 ( S. D. Fl a.

    1995) . Det er mi nat i on of l i kel i hood of conf usi on r equi r es

    anal ysi s of t he f ol l owi ng seven f act or s: ( 1) t ype of mar k,

    ( 2) si mi l ar i t y of mar k, ( 3) si mi l ar i t y of t he pr oducts [ or

    ser vi ces] t he mar ks r epr esent , ( 4) si mi l ar i t y of t he par t i es

    r et ai l out l et s and cust omer s, ( 5) si mi l ar i t y of adver t i si ng

    medi a used, ( 6) def endant s i nt ent and ( 7) act ual conf usi on.

    Di et er , 880 F. 2d at 326. Al t hough l i kel i hood of conf usi on

    gener al l y i s a quest i on of f act , i t may be deci ded as a mat t er

    of l aw. Al l i ance Met al s, I nc. of At l ant a v. Hi nel y I ndus. ,

    I nc. , 222 F. 3d 895, 907 ( 11t h Ci r . 2000) .

    I n t hi s case, Pl ai nt i f f has suf f i ci ent l y al l eged t hat

    Def endant s pr oduct i s l i kel y t o cause consumer conf usi on.

    ( See Doc. # 1) . I n par t i cul ar , as an i ncont est abl e mar k,

    Pl ai nt i f f s COOLMATH Mark i s presumed t o be st r ong. ( Doc. #

    27 at 14) ( ci t i ng Di et er v. B&H I ndus. of Sw. Fl a. , I nc. , 880

    F. 2d 322, 329 ( 11t h Ci r . 1989) ( Because Di et er s mar k i s

    i ncont est abl e, t hen i t i s pr esumed t o be . . . a r el at i vel y

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    st r ong mar k. ) . Li kewi se, t he si mi l ar i t y bet ween the COOLMATH

    Mark and t he I nf r i ngi ng Mark i s apparent as suggest ed by

    Pl ai nt i f f : Def endant s have t aken Pl ai nt i f f s COOLMATH Mar k

    i n i t s ent i r et y and ar e usi ng t he i dent i cal mar k on

    compet i t i ve goods wi t h t he addi t i on of t he gener i c wor ds

    GAMES and FOR FUN. ( I d. ) .

    Fur t her mor e, t her e i s si mi l ar i t y bet ween Pl ai nt i f f and

    Def endant s goods and ser vi ces, sal es and methods, and

    adver t i si ng met hods. ( I d. ) . Namel y, as al l eged i n t he

    Compl ai nt , Def endant s have been and pr esent l y ar e adver t i si ng

    and of f er i ng onl i ne mat h games i dent i cal or near l y i dent i cal

    t o t hose of f er ed by Pl ai nt i f f t hr ough a means of di st r i but i on

    i dent i cal t o t hat used by Pl ai nt i f f . ( I d. ; Doc. # 1 at 22-

    23) .

    Mor eover , Pl ai nt i f f has al l eged t hat Def endant s use of

    t he I nf r i ngi ng Mar k i s causi ng act ual conf usi on i n t he

    mar ket pl ace. ( Doc. # 27 at 15; Doc. # 1 at 32) . Thi s i s so,

    because consumers mi st akenl y assume t hat Def endants and

    t hei r ser vi ces of f er ed under t he I nf r i ngi ng Mar k ar e

    associ at ed wi t h or sponsor ed or appr oved by Pl ai nt i f f .

    ( I d. ) . Ther ef or e, t aki ng Pl ai nt i f f s al l egat i ons as tr ue, t he

    Cour t f i nds t hat t her e i s a st r ong l i kel i hood of conf usi on i n

    t he pr esent case because consumer s may associ at e Pl ai nt i f f s

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    COOLMATH Mark wi t h t he Def endant s I nf r i ngi ng Mark.

    Accor di ngl y, Pl ai nt i f f has met i t s bur den as t o i t s cl ai mf or

    t r ademar k i nf r i ngement under Feder al l aw.

    B. Unfair Competition Under Federal Law & Florida

    Common Law

    Sect i on 43( a) of t he Lanham Act , 15 U. S. C.

    1125( a) ( 1) ( A) , pr ovi des i n r el evant par t :

    ( a) Ci vi l act i on

    ( 1) Any person who, on or i n connect i on wi t h anygoods or servi ces, or any cont ai ner f or goods, uses

    i n commerce any word, t erm, name, symbol , or

    devi ce, or any combi nat i on t her eof , or any f al se

    desi gnat i on of or i gi n, f al se or mi sl eadi ng

    descri pt i on of f act , or f al se or mi sl eadi ng

    r epr esent at i on of f act , whi ch

    ( A) i s l i kel y t o cause conf usi on, or t o cause

    mi st ake, or t o decei ve as t o t he af f i l i at i on,

    connect i on, or associ at i on of such per son wi t h

    anot her per son, or as t o t he or i gi n, sponsor shi p,

    or appr oval of hi s or her goods, ser vi ces, or

    commer ci al act i vi t i es by anot her per son, . . .

    * * *

    shal l be l i abl e i n a ci vi l act i on by any per son who

    bel i eves t hat he or she i s or i s l i kel y t o be

    damaged by such act .

    15 U. S. C. 1125( a) ( 1) ( A) .

    Fur t her mor e, t he Fl or i da Decept i ve and Unf ai r Tr ade

    Pr act i ces Act , Fl a. St at . 501. 204, pr ovi des t hat [ u] nf ai r

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    met hods of compet i t i on, unconsci onabl e act s or pr act i ces, and

    unf ai r or decept i ve act s or pr act i ces i n t he conduct of any

    t r ade or commer ce ar e . . . unl awf ul . Fl a. St at .

    501. 204( 1) ; see al so Bavar o Pal ace, S. A. v. Vacat i on Tour s,

    I nc. , 203 F. App x 252, 256 ( 11t h Ci r . 2006) .

    To est abl i sh ei t her f eder al unf ai r compet i t i on under

    Sect i on 43 of t he Lanham Act , a vi ol at i on of t he Fl or i da

    common l aw of unf ai r compet i t i on, or a vi ol at i on of t he

    Fl or i da Decept i ve and Unf ai r Tr ade Pr act i ces Act , Fl or i da

    St at . 501. 204, t he al l egat i ons of t he Compl ai nt must

    demonst r at e t hat Pl ai nt i f f ( 1) had pr i or r i ght s t o t he mar k

    at i ssue and (2) t hat t he def endant had adopt ed a mark or

    name t hat was t he same, or conf usi ngl y si mi l ar t o i t s mar k,

    such t hat consumer s were l i kel y to conf use the t wo. Pl anetar y

    Mot i on, I nc. v. Techspl osi on, I nc. , 261 F. 3d 1188, 1193 ( 11t h

    Ci r . 2001) ; Sunt r ee Techs. , I nc. v. Ecosense I nt ' l , I nc. , 693

    F. 3d 1338, 1345 ( 11t h Ci r . 2012) ( f i ndi ng t hat t he di st r i ct

    cour t di d not er r i n concl udi ng t hat t he l egal anal ysi s was

    t he same f or unf ai r compet i t i on under t he Lanham Act ,

    vi ol at i on of t he st at e l aw of unf ai r compet i t i on, and

    vi ol at i on of t he Fl or i da Decept i ve and Unf ai r Tr ade Pr act i ces

    Act ) .

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    The f act s al l eged i n t he Compl ai nt est abl i sh t hat

    Pl ai nt i f f has pr i or r i ght s i n t he COOLMATH Mar k. To begi n,

    Pl ai nt i f f has been usi ng i t s COOLMATH Mar k si nce at l east

    1997. ( Doc. # 1 at 1, 11) . Fur t her , i n connect i on wi t h

    enf or ci ng i t s r i ght s i n t he COOLMATH Mar k, Pl ai nt i f f owns an

    i ncont est abl e r egi st r at i on f or t he COOLMATH Mar k. ( I d. at

    18- 19) . Def endant s, however , di d not begi n usi ng t he

    I nf r i ngi ng Mar k unt i l appr oxi mat el y Apr i l of 2014, when Wade

    r egi st ered t he cool mathgamesf or f un. com domai n name and

    Def endant s l aunched a websi t e at t hat domai n name of f er i ng

    onl i ne mat h- r el at ed games under t he I nf r i ngi ng Mar k. ( I d.

    at 20, 22) . Accor di ngl y, t he Cour t f i nds t hat t he wel l -

    pl ed al l egat i ons, t aken as t r ue, demonst r at e t hat Pl ai nt i f f s

    COOLMATH Mark has pr i or i t y. ( See Doc. # 27 at 16- 18) ( ci t i ng

    Pet Med Expr ess, I nc. v. MedPet s. Com, I nc. , 336 F. Supp. 2d

    1213, 1218 ( S. D. Fl a. 2004) ( Pl ai nt i f f s mar k has pr i or i t y

    si nce Pet Med has been sel l i ng i t s pr oduct s si nce 1996, whi l e

    Def endant cr eat ed t he domai n names www. MedPets. com and

    www. 1888MedPet s. com i n 2001. ) ) .

    Li kewi se, as set f or t h above, t he al l egat i ons i n t he

    Compl ai nt ar e suf f i ci ent t o est abl i sh t hat t he I nf r i ngi ng

    Mar k i s conf usi ngl y si mi l ar t o Pl ai nt i f f s COOLMATH Mar k. See

    I d. ( f i ndi ng t hat a showi ng of l i kel i hood of conf usi on f or

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    pur poses of cl ai m under Sect i on 32( 1) wi l l al so est abl i sh

    l i kel i hood of conf usi on under Sect i on 43( a) ) . Ther ef or e,

    Pl ai nt i f f has est abl i shed t hat Def endant s mar ket i ng,

    adver t i si ng, and of f er i ng of onl i ne mat h- r el at ed games under

    t he I nf r i ngi ng Mar k amount s t o unf ai r compet i t i on i n

    vi ol at i on of 15 U. S. C. 1125( a) ( 1) ( A) and Fl a. St at .

    501. 204.

    C. Cybersquatting

    To est abl i sh a cl ai m under t he Ant i cyber squat t i ng

    Consumer Protect i on Act ( ACPA) , 15 U. S. C. 1125( d) , a

    pl ai nt i f f must est abl i sh t hat ( 1) i t has a val i d t r ademar k

    ent i t l ed t o pr ot ect i on; ( 2) i t s mar k i s di st i nct i ve or f amous;

    ( 3) t he def endant ' s domai n name i s i dent i cal or conf usi ngl y

    si mi l ar t o . . . t he owner ' s mar k; and ( 4) t he def endant used,

    r egi st er ed, or t r af f i cked i n t he domai n name ( 5) wi t h a bad

    f ai t h i nt ent t o pr of i t . Sound Sur gi cal Techs. , LLC v. Leonar d

    A. Rubi nst ei n, M. D. , P. A. , 734 F. Supp. 2d 1262, 1275 ( M. D.

    Fl a. 2010) ( i nt er nal quot at i on omi t t ed) .

    Her e, Pl ai nt i f f has al l eged suf f i ci ent f act s t o

    est abl i sh i t s Cyber squat t i ng cl ai m. As set f or t h above,

    Pl ai nt i f f s COOLMATH Mar k i s i ncont est abl e. ( Doc. # 1 at

    19) . To t hat end, U. S. Regi st r at i on No. 3, 404, 699 serves as

    concl usi ve evi dence of t he val i di t y of t he r egi st er ed mar k,

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    of t he r egi st r at i on of t he mar k, and of Pl ai nt i f f s excl usi ve

    r i ght t o use t he mark i n commerce on or i n connect i on wi t h

    t he goods and servi ces f or whi ch t he mar k i s r egi st er ed.

    ( Doc. # 27 at 18; Doc. # 1 at 48) . Fur t her , Pl ai nt i f f has

    al l eged t hat i t s COOLMATH Mar k was di st i nct i ve at t he t i me of

    Def endant s r egi st r at i on of t he cool mat hgamesf or f un. com

    domai n name. ( I d. ) ( ci t i ng Pet MEd Expr ess, 336 F. Supp. 2d at

    1219 ( Pl ai nt i f f has est abl i shed t he di st i nct i veness of i t s

    t r ademar ks not onl y thr ough Def endant s def aul t , but al so by

    havi ng r egi st er ed t he mar ks. ) ) .

    Pl ai nt i f f has al so al l eged t hat , wi t hout aut hor i zat i on

    f r om Pl ai nt i f f , Def endant s l aunched a websi t e at

    cool mat hgamesf or f un. com of f er i ng onl i ne mat h- r el at ed games

    under t he I nf r i ngi ng Mark. ( Doc. # 1 at 22- 24; Doc. # 27

    at 19) . Def endant s websi t e i s vi r t ual l y i dent i cal t o

    Pl ai nt i f f s COOLMATH Mark, and adds onl y t he gener i c words

    GAMES and FOR FUN. ( Doc. # 27 at 19; Doc. # 1 at 49) ;

    Sound Sur gi cal Techs. , 734 F. Supp. 2d at 1275 ( ci t at i on

    omi t t ed) ( Sl i ght di f f erences bet ween domai n names and marks,

    such as t he addi t i on of gener i c wor ds or wor ds descr i bi ng t he

    pr oduct or ser vi ce, or di nar i l y wi l l not pr event a l i kel i hood

    of conf usi on. ) .

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    Pl ai nt i f f has al so aver r ed t hat Def endant s used t he

    cool mathgamesf or f un. comdomai n name wi t h t he bad f ai t h i nt ent

    to :

    pr of i t f r om t he COOLMATH Mark and t o reap t he

    benef i t of Pl ai nt i f f s s i gni f i cant goodwi l l i n t he

    COOLMATH Mar k, t o di ver t consumer s t o t he

    cool mathgamesf or f un. com domai n name f or t hei r own

    commer ci al gai n, and t o ot her wi se pr of i t f r om

    unaut hor i zed use of t he COOLMATH Mar k.

    ( Doc. # 1 at 51) . By f ai l i ng t o r espond t o t he Compl ai nt ,

    Def endant s have admi t t ed al l of t he above wel l - pl ead

    al l egat i ons. Accor di ngl y, t he Cour t ent er s j udgment on

    Pl ai nt i f f s cyber squat t i ng cl ai m agai nst Def endant s.

    III. Permanent Injunction

    Under t r adi t i onal equi t abl e pr i nci pl es, a pl ai nt i f f

    seeki ng a permanent i nj unct i on must demonst r ate ( 1) i t has

    suf f er ed an i r r epar abl e i nj ur y; ( 2) r emedi es avai l abl e at

    l aw, such as monet ary damages, ar e i nadequat e t o compensat e

    f or t hat i nj ur y; ( 3) consi der i ng t he bal ance of har dshi ps

    bet ween t he pl ai nt i f f and def endant , a remedy i n equi t y i s

    war r ant ed; and ( 4) t he publ i c i nt er est woul d not be di sserved

    by a per manent i nj unct i on. Angel Fl i ght of Ga. , I nc. v. Angel

    Fl i ght Am. , I nc. , 522 F. 3d 1200, 1208 ( 11t h Ci r . 2008) .

    [ I ] n or di nar y t r ademar k i nf r i ngement act i ons[ , ]

    compl et e i nj unct i ons agai nst t he i nf r i ngi ng par t y ar e t he

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    or der of t he day. The r eason i s si mpl e: t he publ i c deserves

    not t o be l ed ast r ay by the use of i nevi t abl y conf usi ng mar ks.

    . . . I d. at 1209. Fur t her mor e, t he El event h Ci r cui t has

    not ed t hat [ i ] t i s gener al l y r ecogni zed i n t r ademar k

    i nf r i ngement cases t hat ( 1) t her e i s no[ ] adequat e r emedy at

    l aw t o r edr ess i nf r i ngement and ( 2) i nf r i ngement by i t s nat ur e

    causes i r r epar abl e har m. Tal l y- Ho, I nc. v. Coast Cmt y. Col l .

    Di st . , 889 F. 2d 1018, 1029 ( 11t h Ci r . 1989) ( quot i ng Pr ocessed

    Pl ast i c Co. v. Warner Commc ns, 675 F. 2d 852, 858 ( 7t h Ci r .

    1982) ) .

    Ther ef or e, Def endant s and t hei r of f i cer s, agent s,

    di r ector s, shar ehol der s, pr i nci pal s, l i censees,

    di st r i but or s, at t or neys, ser vant s, empl oyees, af f i l i at es,

    subsi di ar i es and assi gns, and al l t hose per sons or ent i t i es

    i n act i ve concer t or par t i ci pat i on wi t h any of t hem, ar e

    her eby j oi nt l y and sever al l y per manent l y enj oi ned and f or ever

    r est r ai ned f r om:

    a) [ U] si ng t he I nf r i ngi ng Mar k on or i n connect i on

    wi t h t he adver t i si ng, pr omot i on, di st r i but i on,

    di spl ayi ng, sal e or of f er i ng f or sal e of onl i ne

    educat i onal math games or i n connect i on wi t h anyr el at ed goods or ser vi ces, i ncl udi ng but not

    l i mi t ed t o downl oadabl e games i n t he Appl e i Tunes

    or App St or es;

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    b) [ U] si ng t he COOLMATH Mar k, or any mar k t hat

    i ncl udes COOLMATH i n whol e or i n part , or a

    phonet i c equi val ent or mi sspel l i ng t her eof , or

    any ot her si mul at i on, r epr oduct i on, copy,

    col or abl e i mi t at i on or conf usi ngl y si mi l ar

    var i at i on of t he mark COOLMATH, i n connect i on

    wi t h t he adver t i si ng, pr omot i on, di st r i but i on,

    di spl ayi ng, sal e or of f er i ng f or sal e of any

    onl i ne math games or i n connect i on wi t h any

    r el at ed goods or ser vi ces, i ncl udi ng but not

    l i mi t ed t o downl oadabl e games i n t he Appl e i Tunes

    or App St or es;

    c)

    [ C] onduct i ng any act i vi t i es i n t he Uni t ed St at est hat r el at e t o, r ef er t o or concer n t he

    adver t i si ng, pr omot i on, di st r i but i on,

    di spl ayi ng, sal e or of f er i ng f or sal e of onl i ne

    math games, or r el ated goods or ser vi ces, under

    t he I nf r i ngi ng Mar k or any mar k or t r ade or

    busi ness name t hat i ncl udes COOLAMTH i n whol e or

    i n par t , or i s a phonet i c equi val ent or

    mi sspel l i ng t her eof , or t hat i s a si mul at i on,

    r epr oduct i on, copy, col or abl e i mi t at i on or

    conf usi ngl y si mi l ar var i at i on of t he mar kCOOLMATH;

    d) [ U] si ng any f al se desi gnat i on of or i gi n or f al se

    descr i pt i on or per f or mi ng any act , whi ch can, or

    i s l i kel y t o, l ead member s of t he t r ade or publ i c

    t o bel i eve t hat any onl i ne math game or r el ated

    good or servi ce adver t i sed, pr omot ed,

    di st r i but ed, di spl ayed, sol d or of f er ed f or sal e

    by Def endant s i s i n any manner associ ated or

    connected wi t h Pl ai nt i f f , or i s aut hor i zed,l i censed, sponsored or ot her wi se appr oved by

    Pl ai nt i f f ;

    e) [ E] ngagi ng i n any ot her act i vi t y const i t ut i ng

    unf ai r compet i t i on wi t h Pl ai nt i f f , or

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    const i t ut i ng an i nf r i ngement of t he COOLMATH

    Mark;

    f ) [ A] ppl yi ng t o r egi st er or r egi st er i ng i n t he

    Uni t ed St at es Pat ent and Tr ademar k Of f i ce or i n

    any st at e t r ademar k regi st r y any mar k consi st i ng

    i n whol e or i n par t of t he word COOLMATH or

    consi st i ng i n whol e or i n par t of any si mul at i on,

    r epr oduct i on, copy or col or abl e i mi t at i on of t he

    COOLMATH Mark, f or onl i ne games, or any rel at ed

    goods or ser vi ces;

    g) [ I ] ncor por at i ng under , doi ng busi ness under or

    seeki ng t o t r ade under any busi ness name thati ncl udes t he t er m COOLMATH i n t he Uni t ed

    St at es;

    h) [ U] si ng any domai n name or metatag t hat i ncl udes

    i n whol e or i n part t he t erm COOLMATH or any

    f or mat i ve t her eof i n connect i on wi t h a web si t e

    t hat adver t i ses, pr omot es, mar ket s, di spl ays,

    sel l s or of f er s f or sal e or ot her wi se r ef er s t o

    onl i ne math games, or any rel ated goods or

    ser vi ces;

    i ) [ O] wni ng, r ent i ng, pur chasi ng or ot her wi se

    obt ai ni ng r i ght s t o any i nt er net sear ch t er mt hat

    i ncl udes i n whol e or i n part t he t erm COOLMATH

    or any f or mat i ve t her eof f or pur poses of

    di r ect i ng i nt er net t r af f i c t o any web si t e t hat

    adver t i ses, pr omot es, di spl ays, or ot her wi se

    r ef ers t o onl i ne math games, or any rel ated goods

    or ser vi ces; and

    j ) [ A] ssi st i ng, ai di ng or abet t i ng any ot her per son

    or busi ness ent i t y i n engagi ng i n or per f or mi ng

    any of t he acti vi t i es r ef er r ed t o i n

    subpar agr aphs ( a) t hr ough ( i ) above.

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    Fur t her mor e, Def endant s ar e her eby or der ed t o del i ver t o

    Pl ai nt i f f s at t or ney wi t hi n t hi r t y days of t he i ssuance of

    t hi s Or der - f or dest r ucti on, al l goods, l abel s, t ags, si gns,

    st at i oner y, pr i nt s, packages, pr omot i onal and mar ket i ng

    mat er i al s, adver t i sement s and ot her mat er i al s ( a) cur r ent l y

    i n t hei r possessi on or under t hei r cont r ol or ( b) r ecal l ed

    by Def endant s pur suant t o any or der of t he Cour t or

    ot her wi se, i ncor por at i ng, f eat ur i ng, or bear i ng t he

    I nf r i ngi ng Mar k or any ot her si mul at i on, r epr oduct i on, copy

    or col orabl e i mi t at i on of t he COOLMATH Mark i n connect i on

    wi t h onl i ne mat h games, or r el at ed goods or servi ces, and

    al l pl at es, mol ds, mat r i ces and other means of maki ng the

    same. Fi nal l y, Def endant shal l t r ansf er or cause t o be

    t r ansf er r ed t he cool mat hgamesf or f un. com domai n name t o

    Pl ai nt i f f and execut e al l necessar y document s t o ef f ect uat e

    such t r ansf er .

    IV. Monetary Damages

    Al t hough a def aul t ed def endant admi t s wel l - pl eaded

    al l egat i ons of l i abi l i t y, al l egat i ons r el at i ng t o t he amount

    of damages ar e not admi t t ed by vi r t ue of def aul t . Rat her , t he

    Cour t det ermi nes t he amount and charact er of damages t o be

    awarded. Aut omobi l Lamborghi ni SpA v. Lamboshop, I nc. , No.

    2: 07- cv- 266- J ES- SPC, 2008 WL 2743647, *2 ( M. D. Fl a. J une 5,

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    2008) ( i nt er nal quot at i on mar ks omi t t ed) . I f a def aul t

    j udgment i s war r ant ed, t he cour t may hol d a hear i ng f or t he

    pur pose[ ] of assessi ng damages. However , a hear i ng i s not

    necessar y i f suf f i ci ent evi dence i s submi t t ed t o suppor t t he

    r equest f or damages. I d. ( i nt er nal ci t at i ons omi t t ed) . The

    Cour t f i nds a hear i ng unnecessar y t o deter mi ne t he

    appr opr i ate amount of damages agai nst Def endant s because ( 1)

    t he Cour t has suf f i ci ent r ecor d evi dence t o pr oper l y

    det er mi ne damages wi t hout a hear i ng and ( 2) Pl ai nt i f f s

    r equest ed damages are st atut ory.

    Pl ai nt i f f seeks st at ut or y damages i n l i ght of i t s ACPA

    Cyber squat t i ng cl ai m, 15 U. S. C. 1125( d) , agai nst

    Def endant s. ( See Doc. # 27 at 23) . I n a case i nvol vi ng a

    vi ol at i on of [ 15 U. S. C. 1125( d) ( 1) ] , t he pl ai nt i f f may

    el ect , at any t i me bef or e f i nal j udgment i s r ender ed by the

    t r i al cour t , t o r ecover , i nst ead of act ual damages and

    pr of i t s, an awar d of st at ut or y damages i n t he amount of not

    l ess t han $1, 000 and not mor e t han $100, 000 per domai n name,

    as t he cour t consi der s j ust . See 15 U. S. C. 1117.

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    Speci f i cal l y, Pl ai nt i f f seeks an awar d of $15, 000 i n

    st atut ory damages, 1 not i ng t hat such an awar d woul d pl ai nl y

    serve t he dual pur pose of det er r i ng wr ongf ul conduct and

    compensat i ng Pl ai nt i f f . ( Doc. # 27 at 23) ( i nt er nal quot at i on

    omi t t ed) . To suppor t t hei r r equest , Pl ai nt i f f pr ovi des t hat :

    Def endant s have r egi st er ed and used a domai n name

    conf usi ngl y s i mi l ar t o Pl ai nt i f f s regi ster ed

    COOLMATH Mark i n connect i on wi t h adver t i si ng and

    of f er i ng goods and ser vi ces i dent i cal or

    conf usi ngl y si mi l ar t o t hose of f er ed by Pl ai nt i f f .

    Li kewi se, t hough Def endant s are usi ng a si ngl e

    i nf r i ngi ng domai n name, t hey ar e cont i nui ng t o

    per vasi vel y engage i n cyber squat t i ng and ot her act s

    of i nf r i ngement , despi t e bei ng awar e of t hi s

    l awsui t .

    ( I d. ) ( ci t i ng DC Comi cs v. G5 Bar ber s, L. L. C. , No. 6: 11- cv-

    1600- Or l - 36GJ K, 2012 WL 4328610, *7 ( M. D. Fl a. Aug. 22,

    2012) ( awar di ng $25, 000 f or vi ol at i on of t he ACPA) ) .

    Di st r i ct cour t s have wi de di scr et i on i n awar di ng

    st atut ory damages. Pet Med Expr ess, 336 F. Supp. 2d at 1219.

    I n determi ni ng an appr opr i ate award of st atut ory damages, t he

    Cour t must st r i ke a bal ance bet ween per mi t t i ng a wi ndf al l f or

    t he pl ai nt i f f and emphasi zi ng t o t he def endant t hat t he

    1 I n t he pr esent Mot i on, Pl ai nt i f f does not request t heexempl ary and puni t i ve damages or t he at t orneys f ees andcost s demanded i n t he Compl ai nt . ( See Doc. # 27 at 23) .

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    t r ademark l aws and cour t pr oceedi ngs ar e not mere i nci dent al

    cost s t o doi ng busi ness i n t he pr of i t abl e count er f ei t t r ade.

    Gucci Am. , I nc. v. Tyr r el l - Mi l l er , 678 F. Supp. 2d 117, 122-

    23 ( S. D. N. Y. 2008) .

    The Cour t f i nds t hat Pl ai nt i f f s r equest f or $15, 000 i n

    st atut ory damages t o be appr opr i ate under t he ci r cumst ances

    surr oundi ng t hi s act i on. Her e, Def endant s have chosen t o

    def aul t r at her t han t o cooper at e i n pr ovi di ng par t i cul ar

    r ecor ds f r omwhi ch t o assess t he val ue of t he I nf r i ngi ng Mar k.

    Addi t i onal l y, as expl ai ned above, t he Cour t concl udes t hat

    Def endant s i nf r i ngi ng conduct was i ndeed wi l l f ul . 2

    Fur t her more, t he Cour t f i nds t hat such an awar d

    accompl i shes t he obj ect i ves under l yi ng t he f ol l owi ng r el evant

    f act or s: t he det er r ent ef f ect on ot her s besi des t he

    def endant s and t he pot ent i al f or di scour agi ng t he

    def endant . Car l o Bay Ent er . , I nc. v. Two Ami go Rest . , I nc. ,

    No. 8: 14- cv- 1989- T- 33TGW, 2014 WL 6886053, *8 (M. D. Fl a. Dec.

    8, 2014) . The Cour t i s mi ndf ul t hat [ t ] he st at ut or y damages

    pr ovi si on serves t o sanct i on or puni sh def endant s i n or der t o

    det er f ut ur e wr ongf ul conduct . WFTV, I nc. v. Maver i k Pr od.

    Lt d. Li ab. Co. , No. 6: 11- cv- 1923, 2013 WL 3119461, *13 ( M. D.

    2 See Pet Med Expr ess, I nc. , 336 F. Supp. 2d at 1220 ( [ T] heCour t may i nf er wi l l f ul ness f r om Def endant s def aul t . ) .

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    Fl a. J une 18, 2013) ( ci t i ng St . Luke s Cat ar act & Laser I nst . ,

    P. A. v. Sander son, 573 F. 3d 1186, 1204- 05 ( 11t h Ci r . 2009) ) .

    The Cour t i s sat i sf i ed t hat st at utor y damages i n t he

    amount of $15, 000, coupl ed wi t h t he i nj unct i ve rel i ef set

    f or t h above, wi l l ser ve as a suf f i ci ent det er r ent agai nst any

    f ut ur e wr ongf ul conduct by Def endant s. Thus, based on t he

    r el evant f act or s di scussed pr evi ousl y and t he ci r cumst ances

    of t hi s case, t he Cour t f i nds t hat st at ut or y damages i n t he

    amount of $15, 000 i s an appr opr i at e, j ust , and r easonabl e

    awar d.

    Accor di ngl y, i t i s

    ORDERED, ADJUDGED, and DECREED:

    ( 1) Pl ai nt i f f Cool mat h. com, LLC s Mot i on f or Def aul t

    J udgment ( Doc. # 27) i s GRANTED t o t he ext ent set f or t h

    her ei n.

    ( 2) The Cl er k i s di r ect ed t o ent er J udgment i n f avor of

    Pl ai nt i f f Cool mat h. com LLC and agai nst Def endant s

    Ever t ap LLC, Cool Mat h Games For Fun, LLC and Ryan Wade

    i n t he amount of $15,000. Ther eaf t er , t he Cl er k i s

    di r ect ed t o CLOSE THIS CASE.

    ( 3) The Cour t decl i nes t o r et ai n j ur i sdi ct i on over t hi s

    mat t er . I n t he event Def endant s f ai l t o adher e t o t hi s

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    Cour t s Or der , Pl ai nt i f f may pur sue appr opr i at e r emedi es

    at t hat t i me.

    DONE and ORDERED i n Chamber s i n Tampa, Fl or i da, t hi s

    17t h day of December , 2014.

    Copi es: Al l Counsel and Par t i es of Recor d