Cool the World: The Movement & The Campaigns 2013

Raising Voices Up to Cool the World Down

Overview: The Opportunity | The Approach | The Impact

Prepared by Artists for Literacy, Inc. © 2013

Cool the World

Distribution

Impact

Song + Participation + Storytelling

Viral Happiness

The Opportunity:Statistics, graphs, numbers, warnings -- they have their place in powerful storytelling.

They reflect the problems that face our planet, and beg for logical and linear responses from individuals, corporations, and governments.

Logical and linear? Oy. That approach won't even inspire a monkey to eat his own banana.

There's an opportunity now to harness the awareness of thousands in order to mobilize the actions of millions.

It's time to augment the heroic efforts of those who have already begun the process of cooling down this planet.

Very few forces other than music can transcend the barriers of language, culture and socio-economic differences.

How can we inspire people at all levels of power to do their part in protecting the quality of our lives in the future?

I live inside a century

I take up air I get for free

I can fit my dreams inside a paper cup

The space that I have take here

Has taken from the atmosphere

And everything is slowly heating up

Cool the World. Cool the World.

[insert their own solutions]

The second that I started to

I blink my eyes - I've broken through

There's nothing like the future tense to feel alive

Stop the motors running fast

Save ourselves so we last

Maybe I could take a walk with you instead of drive

Cool the World. Cool the World.

Cool the WorldONE song with ONE message

Sung by those who stand to gain the most if we Cool the World

Awaken Emotions A Thousand Voices to Cool the World- Open call for individual kids and children's choirs from all over the world to upload their versions of Cool the World - sung in their native languages. Their own lyrics in the song's bridge will speak to what can be done in their parts of the world to help protect the environment.

- Offer a Cool the World mobile app to embolden any kid with a phone to participate

- Create mash-up versions of Cool The World that feature a different language and group of kids in each verse.

- Work with street teams in parts of the world less plugged-in, where children are most effected by the threats of climate change, to help them raise their voices with the song. Create 5-minute investigative vignettes to wrap around these featured videos.

- Work with NGOs, schools, businesses and media to leverage these powerful songs and music videos within their networks. Just like any anthem or tag line, Cool the World can cut straight to the heart of the matter. Historically, we have seen this work to fight hunger, aids, and war.

Show ProgressCool Bits from Cool the WorldThese logos represent both environmental organizations and brand names. They are symbolic of the powerful partnerships that are forming everyday.

But someone sudsing up with a bar of Dove soap has no idea of the work Unilever is doing to help curb global warming. This is a missed opportunity - a big disconnect.

Along with creating a living archive of versions of the song, Cool the World, we'll produce "Cool Bits from Cool the World" that tell a simple story of progress and hope. No boring talking heads. Just cool footage, graphics, animations, and awesome audio. These 90-second GOOD NEWS bits will be tagged with the Cool the World refrain at the end, to unify and brand the campaign.

We'll tap the social media networks from those companies we feature, along with the Cool the World mobile app to disseminate these Cool Bits on an on-going basis. We'll also syndicate them through broadcast and online media partners.

Inspire ActionA Movement + CampaignsCool the World is a movement that's here for the long-term. It centers around kids and the planet - both of whom need our love and protection.

A Thousand Voices to Cool the World will call to action young people from around the globe to tap their talents and sing out loud, knowing that the whole world can hear them. Their actions will ignite the curiosity and support of their friends and families. This ripple effect will lead to a groundswell of awareness - which is the first step towards inspired, sustained change on the part of people who didn't connect with the issue before.

Cool Bits from Cool the World will alert people to the revolution that's been going on in board rooms, classrooms and assembly lines all over the world. The spots will simply and memorably celebrate how far we've come from the days of ignorance and mass pollution. There's nothing like a little nudge from your peers to inspire change and action. This holds true in the playground as much as it does in the marketplace and on the world stage. We intend for these branded Cool Bits to propagate throughout the world and spark an evolution of trickle-up actions that meet up with the trickle-down policies, acts and treaties.

Participating students from the Baltimore Leadership School for Young Women

Participating students from the Los Angeles County School System

Global warming, climate change, greening, environmentalism, sustainability - for 50 years, they've needed one, unified brand.

Cool the World. It's worth more than a shot. It's worth your investment.

To birth this movement and launch these campaigns, we are seeking business partnerships with organizations and companies that have powerful consumer brands and/or distribution networks through which we can initially leverage our content. This is a multi-year project that will require infrastructure and on-going production. All of the tools and technologies we need already exist. Our campaigns require a few strong leaders and some capital, to sustain a strong business model based on content and music licensing systems that have already been proven successful.

Interested parties are encouraged to hear the song at www.cooltheworld.org and set up a meeting directly with the producer, Deborah Pardes, to explore possibilities.

Partnership with Cool the World

Artists for Literacy (.org) started back in 2000 to tackle adult illiteracy in this country. We sold over 30,000 CDs to raise awareness of and money for free literacy programs. We mobilized over 1000 songwriters into action through contests, and garnered the support of Bruce Springsteen, David Bowie, Tom Waits, Roseanne Cash, Steve Earle, Aimee Mann and Suzanne Vega. We were covered by the New York Times, Wall Street Journal, Rolling Stone, Billboard, AARP and NPR.

We know how to produce campaigns that make an impact.

About The Founding Org: Artists for Literacy

ContactDeborah Pardes / Producer415.307.3181 (Los Angeles)[email protected]@PardesTweets