BRAND STRATEGY . • Amazon sales strategy • High-level sales funnel • PR strategy - influencer targets • Post-launch marketing strategy consulting BRANDED CONTENT CREATION . COPYWRITING . • Book blurb • Amazon product description • Amazon author bio • Landing page sales copy • Email autoresponder series - 5 emails • Facebook display ads • Press releases RESULTS . • Successful book launch on Amazon • Reached “Top 100 Bestsellers” list on Amazon within first 24-hours in selected categories DIGITAL MARKETING . • Creation of mobile-responsive landing page • Integration of email autoresponder - Aweber • Creation of Facebook PPC campaign • Optimizatin of Facebook PPC campaign • ROI Reporting GRAPHIC DESIGN & ILLUSTRATION . • Product images for landing page • Images for Facebook PPC campaign • Creation of Media Kit • Creation of PR Kit JAMES STEADMAN Creative Director, J.C. Steadman [email protected] www.jcsteadman.com Brisbane, Australia CLIENT AGUS EKANURDI . COUNTRY SINGAPORE . BRIEF BOOK LAUNCH . Book title Cook Your Way to Love and Harmony. Authors Agus Ekanurdi and Frida Antony. Our client wanted a strategy to help launch their new book. Project constraints were a very tight budget, short time-frame (less than one month), and no prior marketing or user list.