Convince your CEO to embrace digital collaboration
Oct 21, 2014
Convince your CEO to embrace digital collaboration
In 2005 a procession attended the funeral of
Pope John Paul II
In 2013 they came back for Pope Francis’
canonisation
What is influencing this behaviour?
shareDigital platforms that enable us to
and
connect
Digital Collaboration
Behaviour Change at Scale
Why take digital strategy in business seriously?
Capgemini studied 500 companies
Fasionistas Digirati
Beginners Conservatives
They found 4 Types of Digital Maturity
Dig
ital I
nten
sity
Transformative Leadership AlignmentSource: Capgemini - The Digital Advantage
But this is where it gets interesting...
Fasionistas Digirati
Beginners Conservatives
Profit
Dig
ital I
nten
sity
Transformative Leadership Alignment
-11% +26%-24% +9%
Source: Capgemini - The Digital Advantage
Getting your team aligned is not enough
What if your competitor goes digital before you?
Digital Collaboration
Behaviour Change at Scale
Strategy Execution
Where do you
start?
Start with corporate strategy
How can social media help you achieve this?
Innovate
ExecuteInform
3 Functions of Social Media
© Digital Infusions Pty Ltd 2014
Link corporate strategy to digital strategy
Use a framework for execution
We use BITIL™
Brokerage
Integration
TrustIncentives
Leadership
BITIL™
© Digital Infusions Pty Ltd 2014
To create the environment for growth
About Craig SkipseyI’ve presented to hundreds of senior executives on digital strategy and enterprise social networking. Each time I learned something new. I now have the presence, material and credibility to convince any executive team on how to execute a digital strategy that delivers on corporate strategy.
As a member of the Digital Disruption Research Group, I have access to the brightest people on the planet when it comes to digital technologies in business.
Leaders in Enterprise Social Networks
@Enter_Social