Conversion Optimization

CONVERSION OPTIMIZATION

BY: BETH GRUBB

WHERE IS THE BIGGEST DROPOFF? Start There

DOES YOUR OPINION MATTER?

You’re Better Off Flipping A Coin

Experience isn’t everything VALIDATE or INVALIDATEVALIDATE or INVALIDATE

Experience isn’t Everything

TEST IN DIFFERENT BROWSERS

…Ya gotta’ Do Better.

LOAD TIME OVER 10 SECONDS?...

FIX THE DAMN BUGS

They are annoying, and it’s probably worth it!

“Google Analytics is Your Best Friend”

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You need to love…Remember, love at first site rarely

happens. Spend more time together.

-Match.com

Wait…WHAT?

“

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You need to love ANALYTICS! Remember, love at first site rarely happens. Spend more

time together.

-Peep Laja, founder of ConversionXL

…That’s better!

Average User: Is this an accurate portrayal?

Actual User Actual User

Sample size must be over 100

How Well Are You Doing?

EXAMPLE: Number of downloads per month, revenue per visitor

KPI-Key Performance Indicators

Event Track Everything…or,

Tell your Developer, “Event Track Everything!”

BIG: mouse movement/heat map

BETTER: Scroll map

BEST: Session Replays

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Every “MISTAKE” a user makes is not because they’re stupid, BUT BECAUSE YOUR WEBSITE

SUCKS!” -Peep Laja

#AMEN #PREACH

ADD THINGS TO BUCKETS

TEST Instrument Hypothesize JustDo It

Investigate

PRIORITIZE

HYPOTHESIZE…THEN TEST

#EfficientLearning #LearnFromFailure

YOU CAN DO IT!

STATISTICAL SIGNIFICANCE IS IMPORTANT

…unlike this graph

R2: Min. 95%...

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Anyone who is not able to describe their CRO work

as a SYSTEMATIC, REPEATABLE PROCESS is a

complete AMATEUR. -Peep Laja

THE END