Conversion Camp: Mobile UX, Keep It Usable

Mobile UX Therapy Session

Smartphone history…

2000 2007

Ericsson R380

Sony Ericsson P800

Nokia 3310

Blackberry 5810

Motorola Razr V3

Blackberry 7270

Nokia N95

Apple iPhone

Smartphone usage

The smartphone demographic

The smartphone demographic?

The smartphone demographic

Internet history…

1990s

HTML grows up!

Amazing mobile UX and usability are expected!

Where are we now?

Amazing mobile UX and usability are expected!

Amazing mobile UX and usability are expected!

Amazing mobile UX and usability are expected!

“I’ve not turned on my laptop for 6 months!”

Amazing mobile UX and usability are expected!6/10 teenage users are addicted to their smartphone

The most common use of mobile is to access social networks.

2/3 of teens use their mobile whilst socialising.

1/3 of teens use their mobile during meals.

Half use social networks whilst in the bathroom ;-)

6/10 teenage users are addicted to their smartphone

Amazing mobile UX and usability are expected!6/10 teenage users are addicted to their smartphone

Mobile UX

Devices, environments, context

Kind of device

Context of use

Interaction

Technical aspects of the device

Navigation

Navigation

Navigation

Navigation

Navigation

Navigation

Consistency

Consistency

Consistency

Consistency

Any willing volunteers…?

A little user test…

Interaction

Gestures

Tap Swipe

Drag Pinch

3D Touch?

Interaction controls

What is the data i’d like to capture?

Choose me :)

Option 1 Option 2

Option 1 Option 2

What is the best control that I can use?

Dropdown

Dropdown alternative

Dropdown alternative

Hit areas

Make them Obvious!

Consistent

Finger touchable

Reactive

Visual affordance

Forms

Forms

Sigh! :(

Forms

Forms

Don’t make me think!!

Forms

Inspiring

Inspire

Inspiring

Useful

Transitions

Transitions

Emulate real life experiences

Education

Intuitive

Connect the action to it’s outcome

Fun & slick Ui!

Without transition

With transition

Add to basket

Opportunity

Opportunity

There’s a BIG opportunity to create an amazing ecommerce experience for the mobile web!

Hola!

[email protected]

Ricardo Ortega

@uxspot