Conversational AI Platform - Wild Digital · Apps on App Store Bots on FB Messenger 100.000 30.000 11.000 50.000 15.000 7.500 Sources: Bloomberg CITI Research, TechCrunch, Statista

Conversational AI Platformfor Brands & Enterprisesin Indonesia

© 2016 PT YESBOSS GROUP INDONESIA

Prepared by: Irzan Raditya | CEO & Co-Founder PT YesBoss Group Indonesia

Kata.ai

CONSUMER TECHNOLOGY CYCLE

© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL

The App Economy (2007 - present) has bred high impact companies with billion dollars valuation

Kata.ai | Artificial Intelligence Solution

THE SHIFT


App installs are decreasing 20% YoY

Source: SensorTower, Nomura Research


CHAT APPS TRUMP SOCIAL NETWORKING APPS


4.1 billion people are sticking to the chat appsM

illio

ns

750

1.500

2.250

3.000

4Q11 4Q12 4Q13 4Q14 4Q15

MAU of big 4 chat apps (WhatsApp, FB Messenger, Viber, WeChat)MAU of big 4 social networking apps

Source: BI Intelligence http://www.businessinsider.com/the-messaging-app-report-2015-11?IR=T


http://www.businessinsider.com/the-messaging-app-report-2015-11?IR=T


chat apps installed on smartphone

4.2 97%access chat apps

multiple times per day

39%prefer chat apps as main

mobile communication channel

Source: Inmobi Survey https://blog.jana.com/2015/06/18/top-messenger-apps-in-indonesia/


CHAT APPS IN INDONESIA

https://blog.jana.com/2015/06/18/top-messenger-apps-in-indonesia/

CUSTOMER SERVICE PROBLEMS

CONFIDENTIAL PAGE 8 © 2016 PT YESBOSS GROUP INDONESIA

eMarketer: “Phone and web are the most frustrating customer service channel.”

Source: eMarketer https://www.emarketer.com/Article/Customer-Service-Channels-That-Frustrate-Consumers/1013637


https://www.emarketer.com/Article/Customer-Service-Channels-That-Frustrate-Consumers/1013637

CONVERSATIONAL COMMERCE IN INDONESIA


Traditional c-commerce is costly and hard to scale

Visit Online Shop

Browse Products

Send Inquiry via Messaging

Get Payment Details

Confirm Payment

Ship and Track Order


WELCOMING THE BOT ERA


Get information and things done through intelligent automated conversations on your everyday messaging apps


Om

ni-c

hann

elBrands

FROM APP ECONOMY TO BOT ECONOMY


After 3 Months

After 6 Months

After 12 Months

0 40000 80000 120000 160000

Apps on App Store Bots on FB Messenger

50.000

15.000

7.500

Sources: Bloomberg CITI Research, TechCrunch, Statista


FROM APP ECONOMY TO BOT ECONOMY


After 3 Months

After 6 Months

After 12 Months

0 40000 80000 120000 160000

Apps on App Store Bots on FB Messenger

100.000

30.000

11.000

50.000

15.000

7.500

Sources: Bloomberg CITI Research, TechCrunch, Statista

Over 100,000 bots have been deployed on FB Messenger within 12 months


THE CHALLENGES


Natural Language Processingis required for bots to work optimally.

However, no existing NLP libraryout there for Bahasa Indonesia

and other SEA regional languages

!


THE CHALLENGES





! A.IArtificial Intelligence

has a high barrier entry that requires high quality talents

and the massive amount of data and investment


THE CHALLENGES





! A.IArtificial Intelligence

has a high barrier entry that requires high quality talents

and the massive amount of data and investment

Market education is required to democratise AI &

chatbots in the market


THE SOLUTION: KATA ECOSYSTEM



Customers

Platform Orchestrator

Natural Language

Understanding

Dialogue Engine

Analytics Integrations

!

Developers

THE SOLUTION: KATA ECOSYSTEM



We envision Kata Platform to breed millions of botpreneurs

Customers

Platform Orchestrator

Natural Language

Understanding

Dialogue Engine

Analytics Integrations

!

Developers

$$$ Monetization strategy

/ Botpreneurs

""""

""

KATA PLATFORM: BOT STUDIO



Rapid Bot Development.

Our SDK and Bot Studio is designed to enable rapid development of bots.

Using flow designer, creating conversation flow is as easy as drag and drop.

Multi-channels integration to Facebook Messenger, LINE, Telegram, Twitter, BBM, Slack.

Yet there is no compromise in flexibility as it still allows you to build very sophisticated bots using the graphical tool.

KATA PLATFORM: NATURAL LANGUAGE STUDIO



Powerful, but simple NLU engine.

Our Natural Language Understanding is designed to be competitive with the industry’s heavyweights such as Facebook (wit.ai), Google (api.ai), Amazon (Lex) and IBM (Watson Conversation).

KATA PLATFORM: ANALYTICS


Our solution also comes with an insightful Chatbot Analytics


OUR OPERATING MODEL


The platform model allows the company to scale rapidly and efficiently.

CLIENT

CLIENT

CLIENT

• Providing and improving Platform for 3rd parties to build bots on top of it

• Client consultation • 5x faster development

Bot Studio NL Studio

Kata Platform

IT VENDOR

SOFTWARE HOUSE

TECH CONSULTANT


ENTERBUSINESS MODEL: B2B2C



1. One-time Setup / Installation Cost: US$ 35k - 50k 2. Annual Subscription Fee: US$ 48k - US$ 500k

Brands

Customers

ENTERPRISE SOLUTION PRICING MODEL

(based on Incoming Message / Active User / Session)Monthly Subscription

WHY YESBOSS PIVOTED TO KATA.AI?



175.000 US$

350.000 US$

525.000 US$

700.000 US$

Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17 Q4 '17

YesBoss Revenue Kata.ai Revenue

ARR: 34xBurn rate: -70%The 10x mindset

TRACTION

CONFIDENTIAL


total of conversations

180M 26Mtotal reachable users

in 10 months and growing

US$ XXXKtotal YTD Revenue

KEY CLIENTS & PARTNERS

CONFIDENTIAL


CHATBOT FOR BUSINESSES


A CRM platform to grow customer data based on their interests, choice of contents and purchase history in a very natural way

Entertain/educate your customer with interactive and engaging

campaigns through chat

Branding & MarketingComplete the sale or make

transactions right away in any messaging platform

Transactional/CommerceAnswer you customers recurring questions and FAQs to provide

instant assistance 24/7

Customer Support



SOUTHEAST ASIA’S FIRST TELCO CHATBOT

KATA.AI AS ACCENTURE’S GLOBAL PARTNERThrough the collaboration Accenture team built the

Telkomsel chatbot on top of our platform with 40 intents in

1 month and deployed through multiple channels using

instant deployment.

Telkomsel chatbot is available on LINE messaging app with 2

languages: Bahasa Indonesia & English. The main purpose of

is to generate extra revenue channels by utilising the

messaging platform so customers can top up their credit or

buy data package including FAQs handling.

KATA.AI & ACCENTURE: TELKOMSEL BOTKata.ai | Artificial Intelligence Solution


TELKOMSEL TRACTIONKata.ai | Artificial Intelligence Solution

cost savingby having a chatbot solution

38%

#

10Mtotal subscribers

through LINE, FB Messenger & Telegram

41%rate of

agent productivity


UNILEVER INDONESIA FIRST OFFICIAL LINE CHATBOT

LINE INDONESIA FIRST OFFICIAL ACCOUNT CHATBOT

https://line.me/R/ti/p/%40jemma

LINE Indonesia is proudly released their first Official Account

in collaboration with Kata.ai for Unilever Indonesia. Jemma

is able to handle casual conversations using Kata.ai Natural

Language Understanding in Bahasa Indonesia.


KATA.AI & UNILEVER: JEMMA

Jemma is branded as ‘Virtual Friend for Girls’ on LINE. The

main purpose of this chatbot project is data gathering for

Unilever Indonesia re-marketing in the future.

https://line.me/R/ti/p/@jemma


JEMMA TRACTIONKata.ai | Artificial Intelligence Solution

the average of conversion from adding to providing 5 data points

45% 1.5Mtotal subscribers

in 9 months and growing

4hduration of

the longest conversation

CHATBOT REVOLUTION: WHY NOW?


1. Instant Access to Millions of Audience

2. Frictionless and Customer-friendly

3. Available 24/7 on Mobile & Desktop

4. Easily pulls Customer Data

ALL IN ONE PLATFORM!


GO TO MARKET STRATEGY


Maintaining strategic partnerships through co-selling in order to reach hundreds of brands and millions of consumers


OUR CORE TEAM



Jim Geovedi TECH ADVISOR

AI, Deep Learning, NLP specialist Security expert, Satellite Hacker

Wahyu Wrehasnaya CFO

NASDAQ, Germany M. Luther University - Intl. Business Economics, Germany

Reynir Fauzan CMO

CITI, Jakarta Cologne Business School - Marketing, Germany

Ahmad Rizqi Meydiarso CTO

System Architect at AIRBUS T.U Hamburg - Computer Science & Engineering, Germany

Irzan Raditya CEOHead of Mobile Product, Takeaway.com HTW Berlin - Computer Science, Germany

A powerful team with experience from companies like

FUNDING



SEED INVESTMENT

$500K

10/2015

$1.25M $3MPRE SERIES A

04/2016 & 11/2016SERIES A

01/2017

Launched Service Product/Market Fit Data Collection for A.I

Pivoted to Kata.ai Launched B2B Service Expanded to The Philippines

Lead by Trans-Pacific Technology Fund (US$ 2M)Joined by Access Ventures (US$ 400K)Joined by MDI Ventures (US$ 600K)

3.5M

09/2017

Kata.aiPT YesBoss Group Indonesia

Grha Tirtadi - 4th Floor Jln. Pangeran Antasari 18A

Jakarta 12730, Indonesia

Let’s collaborate andbuild the future

Contact: Irzan Raditya | CEO & Co-Founder

[email protected] | http://kata.ai

mailto:[email protected]?subject=

http://kata.ai

Conversational AI Platform - Wild Digital · Apps on App Store Bots on FB Messenger 100.000 30.000 11.000 50.000 15.000 7.500 Sources: Bloomberg CITI Research, TechCrunch, Statista

Documents