Every Business, Department, Unit, or Organiza7on is A Mini-Social Network CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
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EveryBusiness,Department,Unit,orOrganiza7on
isAMini-SocialNetwork
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
ASocialNetworkis
AConversa7onEcosystem
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
ASocialNetworkis
AConversa7onEcosystem
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
WeareIncreasinglyLivinginaConversaAonEconomy:TheInternetofConversa7ons(IoC)
AMarketis
AConversa7onBetween
ACustomerandPerformer
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
Acustomertacitly/explicitlymakesarequestforajobtogetdoneespeciallyforarewardorpayment.AperformeriteraAvelydeliversaproduct/servicetofulfillacustomer’srequestorneed.
AMarketis
AConversa7onBetween
ACustomerandPerformer
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
Customer
Performer
AMarketis
AConversa7onBetween
ACustomerandPerformer
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
Customer
Performer
Request(Reward)
AMarketis
AConversa7onBetween
ACustomerandPerformer
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
Customer
Performer
Offer(Product/Service)
Request(Reward)
AMarketis
AConversa7onBetween
ACustomerandPerformer
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
Customer
Performer
Conversa6on(SharedValue)
Offer(Product/Service)
Request(Reward)
AMarketis
AConversa7onBetween
ACustomerandPerformer
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
(Demander)Customer
Performer(Supplier)
Conversa6on(SharedValue)
Offer(Product/Service)
Request(Reward)
AMarketis
AConversa7onBetween
ACustomerandPerformer
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
WHO
HOW
WHY
WHAT
Request(Reward)
ORPHAN(Stone)
ConversaAon
CHAIN(Linear/Pipe)ConversaAon
TREE(Hierarchical/V-)ConversaAon
TRIANGLE(Network)
ConversaAon
WEB(Network)
ConversaAonNoMarket 1-SidedMarket 2-SidedMarket 2-SidedMarket MulA-sidedMarket
OfflineConversaAons
OnlineConversaAons
SpecificOrganiza7ons
Supplier(Performer)
Customer1
Custom
er2 Customer1
Custom
er2 Customer1
Custom
er2
Custom
er3
Supplier(Performer)
Supplier(Performer)
Supplier(Performer)
Customer
Supplier(Performer)
Pain/Delight(-/+):….....
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BoldRequest/JobToGetDone(JTGD):..............................................
5StagesintheEvolu7onofaConversa7onNetworkSimplyVisualizeandPredictPa`ernsintheEvoluAonofaConversaAonNetwork
1 43 52IntegratedConversa7onNetwork
ORPHAN(Stone)
ConversaAon
CHAIN(Linear/Pipe)ConversaAon
TREE(Hierarchical/V-)ConversaAon
TRIANGLE(Network)
ConversaAon
WEB(Network)
ConversaAonNoMarket 1-SidedMarket 2-SidedMarket 2-SidedMarket MulA-sidedMarket
OfflineConversaAons
q ClassicFactoryq Retail(Grocery)q ClassicTaxi/Hotelq Bookstore
q Bank;ShoppingMallq ClassicRadio/TVSta6onq ClassicNewspaperq Mega-Supermarkets
q Da6ngAgencyq Single’sClubq TaxiAgencyq AirlineCompany
q HealthcareProvider(Hospital)q GameConsoleManufacturerq CreditCardSupplierq Auc6onAggregator
OnlineConversaAons
q eProductSellersq eBookstore
q eFranchiseq OnlineBank
q Opera6ngSystemq Photo-sharingSite
q Peer-to-Peer(P2P)Exchangeq InternetTelephone
SpecificOrganiza7ons
*AppleComputer*Sony(CDPlayer)*OriginaliTunes
*Hewle<Packard(HP)*YellowPages
*Match.com*Lulu.com*PayPal*Apple(iTunes;iPod)
*Google*Facebook*Apple*Amazon*YouTube*Uber*Airbnb*Visa*MasterCard
Supplier(Performer)
Customer1
Custom
er2 Customer1
Custom
er2 Customer1
Custom
er2
Custom
er3
Supplier(Performer)
Supplier(Performer)
Supplier(Performer)
Customer
Supplier(Performer)
Pain/Delight(-/+):….....
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BoldRequest/JobToGetDone(JTGD):..............................................
5StagesintheEvolu7onofaConversa7onNetworkSimplyVisualizeandPredictPa`ernsintheEvoluAonofaConversaAonNetwork
1 43 52IntegratedConversa7onNetwork
ABusinessModelDescribes
theNatureofConversa7onBetweentheCustomerandPerformer
WhileTheyareCreaAngSharedValueorProfit
inAnEcosystem
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
(Demander)Customer
Performer(Supplier)
Conversa6on(SharedValue)
Offer(Product/Service)
Request(Reward)
What’stheBusinessModelofYourOrganiza7on?
CONVERSATIONNETWORKTHEORYOFEVERYTHING(CNToE)
(Demander)Customer
Performer(Supplier)
Conversa6on(SharedValue)
Offer(Product/Service)
Request(Reward)
EveryMee7ngIs
AFractalConversa7on:AConversa7onAboutConversa7on
(Second-orderCyberne6cs)
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